Windows Phone Code Camp Montreal - The Windows Phone 7.5 opportunity


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  • Windows Phone Code Camp Montreal - The Windows Phone 7.5 opportunity

    1. 1. The Windows PhoneOpportunityFrédéric HarperDeveloper Evangelist @ Microsoft Canada@fharper |
    2. 2. Windows Phone is about Opportunity New and Vibrant, yet Transparent modern young app and fair platform ecosystem Marketplace Your app can succeed on Windows Phone2
    3. 3. Windows Phone is about Opportunity • Windows Phone 7.5 provides a modern mobile New and experience modern • Everything you expect in a modern smartphone platform exists on Windows Phone 7.5 • You build games using the XNA framework • .NET-based and the same framework used to build games for Xbox 360 and Windows3
    4. 4. Windows Phone is about Opportunity • Windows Phone has been in market for around a Vibrant, yet year, yet there are almost 65,000 apps/games in young app Marketplace today ecosystem • Strongest app trajectory a year in compared to competitive platforms • Healthy and growing app ecosystem but not overloaded • Your app or game has a unique opportunity to stand out4
    5. 5. Windows Phone is about Opportunity • We have a fair process for featuring apps. If the app Transparent is great, you can get featured. and fair • We want show off your app or game if it’s Marketplace awesome • App publishing guidelines are public and clear • Content and technical guidelines for certification are easy to understand5
    6. 6. Windows Phone is about Opportunity • Tooling is free and geared towards go-to-market quicklyFrom code to • You can download all the tools you need to getmarket quickly started for free • For more sophisticated SDLC requirements, paid SKUs of development tools are available • Focus on the functionality; the tooling takes care of the rest • Build apps using skills you probably already know • .NET is the underlying framework for the phone • Silverlight for apps • XNA for games6
    7. 7. The Game/App Story
    8. 8. Windows Phone 7.5 announce “Microsoft is still focused on creating a “Once you buy an app (which is billed to the credit uniquely intuitive mobile UI for end users card already associated with your Windows Live who are first and foremost consumers… ID) the app can automatically start downloading among the 500 changes are at least six that over the air on your phone. Kind of neat, and improve Windows Phone for business users better than RIM’s clunky USB installation in their and their IT departments.” web-based app store.”John Cox Simon SageNetwork World IntoMobile“Windows Phone is going to be very “As beautiful as the WP7 Metro user interface is, no longer successful”… will users have to squint at their devices to find a cool app to “significant developer download… Who knows, we may just start writing more momentum,” about WP7 apps once the Marketplace goes live.”
    9. 9. 65,000+ Apps and growing...9
    10. 10. Developer Ecosystem Trends Large and Growing  65,000+ certified applications and games  Growing at over 150 new apps per daySelection of Apps & Games  74 exclusive Xbox LIVE games  1.5m Windows Phone Developer Tool Downloads in our past fiscal year  49,376 developers registered From Many Developers  11,217 developers have submitted one or more apps  1,200 new developers every week  6,979 published developers Loved  12 Downloads per User per Month  10% Conversion rate from Trial to Paid Purchase by Users  Daily Merchandising drives 500% download uplift  MO Billing now available to over 50% of Windows Phone users  % Paid Downloads: 3.2% Generating High ARPU  Paid Apps Average Selling Price: $2.93; High ad monetization rate  35 downloads/user; $2.90/user 10
    11. 11. #2 in Market Share by 2015: IDC 2011 2015 2011-2015 Operating System Marketshare Marketshare CAGR Android 39.5% 45.4% 23.8% Blackberry 14.9% 13.7% 17.1% iOS 15.7% 15.3% 18.8% Symbian 20.9% 0.2% -65.0% Windows Phone 7 / Windows 5.5% 20.9% 67.1% Mobile Others 3.5% 4.6% 28.0% Total 100% 100% 19.6%11 Source: IDC (
    12. 12. The Windows PhoneDevelopment Process
    13. 13. Two Flavours of Applications13
    14. 14. Porting Existing Assets from otherPlatforms • • Guidance and API mapping for iOS and Android assets to Windows Phone • Includes Whitepapers and a class-by-class API mapping for: • iOS-to-Windows Phone 7 • Android-to-Windows Phone 7 • Symbian-to-Windows Phone 714
    15. 15. Call To Action • Talk to us! We’d love to help you build or port your game to Windows Phone! • Frédéric Harper ( • Download the Windows Phone SDK • Learn how to build apps by visiting the Windows Phone resource page at
    16. 16. Questions Frédéric Harper Developer Evangelist @ Microsoft Canada @fharper outofcomfortzone.net16
    17. 17. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.© 2011 Microsoft Corporation.All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.