This is the session WPH202 Understanding Marketplace and Making Money with Windows Phone 7 Applications that I presented during Microsoft TechEd Middle-East conference on 9th March 2011.

1. 8 – 10 March 2011 | Dubai, UAE

2. 8 – 10 March 2011 | Dubai, UAE Zeddy Iskandar Consultant Infusion Understanding Marketplace and Making Money with Windows Phone 7 Applications SESSION CODE: WPH202

3. 3 About me infusionite, mvp, mobile app dev…

4. 4 Agenda The Opportunities Pinworthy Making Money Marketplace Yalla Apps

5. 5 Windows Phone Device Demo

6. The opportunities …they are out there 6

8. Rapid creation of multi-screen 2D and 3D games

9. Rich content pipeline

10. Spanning Xbox 360, Windows, and Zune

11. Modern XAML

12. Rapid creation of Visually Stunning Apps

13. Metro-themed UI controls

14. HTML/JavaScript

15. 500,000 developers spanning Windows and webFrameworks Silverlight XNA HTML/JavaScript CLR

16. 8 Let me show you 3 Games Rise of Glory Assassin’s Creed The Harvest

17. 9 Price of the 3 games Rise of Glory Assassin’s Creed The Harvest $2.99 $6.99 $6.99

18. 10 But these are the Top Paid Games Tiki Towers (#1) Parachute Panic (#10)

19. 11 But these are the Top Paid Games Tiki Towers (#1) Parachute Panic (#10) $2.99 $2.99

20. 12 How big is the Market? “ Microsoft sold 2 million phone licenses in Windows Phone 7’s first two months, and the phone is now available from 60 mobile operators in 30 countries around the world - Andy Lees at MWC 2011 ” http://bit.ly/WP7-2million

21. 13 Calculator please… (pessimist view) X $2.99 0.1 % of 2 million phones

22. 14 Kaching! (sound of cash register) X $2.99 0.1 % of 2 million phones = $5,980

23. 15 What about Apps?

24. 16 First 31 paid apps were games…

25. 17 Various Apps Demo

26. 18 The current state of Marketplace…It’s a Greenfield, baby! Games are still popular, people even buy games eventhough the graphics are not ground-breaking (eg. Parachute Panic) Action: you don’t have to have 3D designers & sound engineers to sell good games. So start brainstorming game ideas! Apps are still sucky, standard apps are slow (Facebook is lagging and Foursquare hangs on 3G/GPRS connection) Action: let’s create better apps! (and handles 3G/GPRS connection properly)

27. Pinworthy good apps are worth pinning… 19

28. 20 My Favorite App

29. 21 Wireframe Composites  Code

30. 22 Wireframe Composites Code

31. Making money the reason you all came here… 23

32. 24 Price your App $ 0.99 - $ 10 (can be more, but very unusual) Perceived Value: more expensive = better quality That’s why Screenshots & Beautiful Graphics are important! Marketing’s important: Occasionally lower the price for 1 day and announce on Twitter & FB Provide app how-to’s to reviewers Provide in-app feature of Sharing, Liking, Emailing

33. 25 Free app with Microsoft Advertising 3 Steps: Download the Ad Control SDK. Sign Up for pubCenter Mobile Implement and Submit. Set the Application Id and Ad Unit Id properties in the Ad Control http://bit.ly/WP7-Ads

34. 26 Free app with Custom Ads On Wi-Fi, pull TV commercial stream On 3G/GPRS, pull text ads http://bit.ly/WP7-VideoAds

35. marketplace Publishing to that new economy… 27

36. 28 Publishing Workflow

37. 29 Step 1: Upload .xap file

38. 30 Step 2: Write app description

39. 31 Step 3: Upload Artwork

40. 32 Step 4: Set Pricing

41. 33 Step 4: Submit for testing

42. Yalla apps create that app, habibi… 34

43. 35 What is Yalla Apps? Currently the Windows Phone Marketplace is not available in the MEA regions Yalla Apps enables developers to upload their applications to the Windows Phone Marketplace Yalla Apps will receive applications from developers and submit them to the global Marketplace The portal will further offer development support, support forums as well as a module market where developers can share code and components

44. 36 How does it work? Developers submit their application as they would on the Windows Phone Marketplace Yalla Apps will take the application and submit it to the UK Market on the behalf of the developers Yalla Apps will forward certification reports to the developers Download reports will be shared through the Yalla Apps portal

46. 38 Related Content Understanding the Windows Phone 7 Development Tools (WPH 302) Tips and Tricks on Windows Phone 7 Development(IAT 202) Showcasing we.Muslim for Developing Silverlight Windows Phone 7 App (WPH203)

47. 8 – 10 March 2011 | Dubai, UAE Complete an evaluation on CommZone and enter to win an HP laptop!

48. 40 http://twitter.com/zeddyiskandar Q & A

49. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.