How to Expand your Library's Online & Mobile Presence Using Twitter

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It's quick, easy, free, creates community, expands the reach of the library, makes the library more accessible, & is great for public relations. Statistics confirm that a library's strong online presence is imperative as we continue to move forward in this increasingly digital world. ~Lindy Brown

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  • Go to HootSuite & demonstrate tweet with “Say Hi!”
  • Go to search.twitter.com & show live tweets
  • How to Expand your Library's Online & Mobile Presence Using Twitter

    1. 1. How to <br />ExpandyourLibrary’s Online & Mobile PresenceUsingTwitter<br />Cheryl Burnette<br />Webmaster<br />Homewood Public Library<br />twitter.com/weknowbooksETC<br />www.homewood.lib.al.us<br />cburnette@bham.lib.al.us<br />
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    3. 3. Twitter basics<br />Twitter was launched July 2006<br />Uses Ruby on Rails framework - In 2009 began gradually replacing with Scala<br />A microblogging service<br />Must type 140 characters or less to update your status<br />Find followers & follow others<br />A real-timemobile broadcast medium<br />Free!<br />
    4. 4. Create Your Account<br /><ul><li>Carefully consider your Twitter user name – branding
    5. 5. Customize your Twitter webpage
    6. 6. Set up your cell phone to tweet? It is FREE, but standard text messaging charges may apply.</li></li></ul><li>ManageTwitterusing 3rd party clients/apps<br />HootSuite 2.0 – web app <br />Multi-column view – customizable – drag & drop<br />Create groups with users or topics – drag & drop users<br />Search using keywords & save as a column<br />Embed these groups/columns into websites or blogs<br />Track statistics – summary & individual tweet graphs<br />URL shortener<br />Auto refresh<br />Feed your blog RSS (or any) to Twitter with HootSuite<br />Schedule tweets<br />View user info through a pop-up window <br />Manage multiple accounts & manage multiple users<br />Ping.fm integration, but has no photo sharing<br />
    7. 7. 3rd party clients/apps to manage Twitter<br />More<br />TweetDeck – sync desktop & iPhone apps, update Facebook, share photos & videos<br />Twhirl – desktop app – supports multiple accounts, post to Friendfeed<br />Seesmic – desktop, iPhone & web apps – post to Facebook<br />TwitterFox – Firefox extension – simple; get nofications & has text box for tweeting<br />Power Twitter – Firefox add-on – has inline YouTube, Flickr & TwitPic, photo uploading, update Facebook<br />Sobees – new social aggregator – needs a late model computer with good graphic capabilities and a fast processor, also requires .NET 3.5 SP1<br />
    8. 8. Misc. appsfor easierupdating<br />Bit.ly – web app – URL shortener, share & track links<br />Nambu – Mac app – URL shortener, track stats<br />Twitpic – web app – quickly shares photos<br />Twitter Facebook app – Note: only works with personal profiles NOT fan pages!<br />
    9. 9. Appsthattrack & calculate<br />TweetStats – detailed report – daily, hourly & more<br />Twitter Grader – calculate Twitter ranking<br />Monitizeapp(Helpful or harmful for libraries?)<br /><ul><li>Twitpay – powered by Paypal. Update your status to pay somebody:@WeKnowBooksETCtwitpay $5 for donation</li></li></ul><li>Usingmobile/phone apps to manage Twitter<br />TweetDeck – iPhone, Touch<br />Tweetie – iPhone $2.99<br />Twitterific – iPhone<br />TwitterBerry – Blackberry<br />UberTwitter – Blackberry – has location sharing<br />Dabr - open source mobile twitter website<br />TwittAround – new – iPhone – uses GPS, compass and camera to show where Tweets are coming from; not available in the App Store yet<br />
    10. 10. How to find tweeps to follow<br />Twitter Search – real-time targeted search<br />Ex #1: Use Advanced Search – type in library, near Birmingham AL within 25 mi., click Search & be amazed. You’re looking at real-time tweets. See anything you can help with?<br />Ex #2: Say you have a yoga class at your lib that could use more participants. Search for yoga, near Birmingham AL within 25 mi. & send them an @ tweet with some details.“Reaching out in this way with a perfectly targeted local search is invaluable.” ~David Allen Kelly<br />WeFollow – directory of Twitter users organized by interests<br />Twellow – search directory of people <br />Twibes – followers and Twitter groups<br />
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    12. 12. How to befollowed(hint: have qualitytweets)<br /><ul><li>Be a human, be real so patrons can connect on a human level – do more than promote your lib & feed your blog & Flickr RSS feeds to Twitter
    13. 13. Write creatively –
    14. 14. Promote materials relevant to current news & events such as the Academy Awards, national book awards, football, Iran, Nascar, etc. – add catalog link
    15. 15. Send a quick photo via Twitpic – easily done from a cell phone (you know what they say a picture is worth)
    16. 16. Gather feedback – solicit suggestions & opinions for improvements (be ready to respond)</li></li></ul><li>Hints on how to befollowed<br />More<br /><ul><li>Run fun promotions! Give something away, play a trivia game, waive a fine (yeah, that’s right)--maybe send out a password
    17. 17. Tweet at cons & live events, ex: training cons, book sales, Summer Reading programs, authors’ roundtables
    18. 18. Tweet library news, good & bad; be honest. Tweeps will respect you or at least be able to tell your side of the story.
    19. 19. Tweet how many visits your lib had last month or how many books were checked out. It’s OK to toot your horn sometimes.
    20. 20. Do not auto follow or auto thank you
    21. 21. Try new stuff – start a Twitter Book Club, tweet a book of the day, celebrate authors’ birthdays, etc.
    22. 22. Engage Tweeps by focusing more on them & if they’re not already patrons, maybe they soon will be</li></li></ul><li>How Twitter & blogs work together<br />HootSuite – Feed your blog RSS & Flickr RSS (any RSS feed) to Twitter - track stats<br />Twitterfeed – Feed your RSS feeds to Twitter<br />Twitter widgets – place on blogs to show live twitter updates<br />ReTweet Button (Tweetmeme) – encourages readers to tweet your content – live count of the number of times your blog post has been tweeted. How to put the button on Blogger<br />
    23. 23. Tweetvocab<br />@– use when replying or speaking to a specific user, ex: @gardendalelib<br />RT– Retweet – to repeat something posted by another user to give credit to the original poster. Remember to send a thank you for a RT, ex: RT @GovernorRiley<br />DM– direct message which only you will see<br />#– a hashtag is used to create groupings on twitter, ex: #followfriday, #alla, #alwx, #Homewood<br />
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    25. 25. WhylibrariesshouldembraceTwitter?<br />It&apos;s quick, easy, free, creates community, expands the reach of the library, makes the library more accessible, & is great for public relations. Statistics confirm that a library&apos;s strong online presence is imperative as we continue to move forward in this increasingly digital world. ~Lindy Brown<br />In 2007, the OCLC (De Rosa, et al.) published an informative report that showed Internet, email, & blog use up, but unfortunately, library website use was down. ~OCLC<br />Twitter users are a mobile bunch & are more likely to use wireless technology, laptops, handhelds & Smartphones for Internet access.<br />Twitter users are more likely to consume news & information on mobile devices.<br />FYI: Average Twitter user is age 31. ~Pew Internet<br />

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