This document summarizes a webinar about using embedded analytics to increase customer satisfaction. The webinar discusses how customer experience is important, the advantages of embedded analytics, and 7 ways to increase customer satisfaction with embedded analytics, such as matching branding/user experience, providing self-service features, and ensuring flexibility and scalability. The webinar then demonstrates Reveal, an embedded analytics tool, before wrapping up.

1. Win More Customers With
Embedded Analytics
revealbi.io

2. Your Hosts Today
Jason Beres
Senior VP, Developer Tools
jasonb@Infragistics.com
Casey McGuigan
Product Manager, Reveal
cmcguigan@Infragistics.com
revealbi.io

3. Today’s Agenda
1. Why Customer Experience Matters
2. Advantages of Embedded Analytics
3. 7 Ways to Increase Customer Satisfaction with
Embedded Analytics
4. Reveal Demo
5. Wrap Up
House Keeping
• Recording and slides will be
available after the webinar. We’ll
send a follow-up email
• Please ask questions in the
Questions window
revealbi.io

4. Autumn of Analytics Webinars
September 30th: Win More Customers with Embedded Analytics
October 21st: Embedded Analytics: 5 Steps to App Modernization
November 4th: Reveal Embedded Analytics vs. The Competition
November 18th: The Guide to Embedded Analytics
December 2nd: Marketing Analytics
Join Us for Future
https://www.infragistics.com/webinars
revealbi.io

5. Why Customer
Experience Matters
revealbi.io

6. Customer Experience
is
User Experience
revealbi.io

7. • Increases sales
• Increases market penetration
• Increases customer satisfaction and
loyalty
• Increases positive reviews and word of
mouth
The Importance of Customer Experience
revealbi.io
54% of customers have
higher expectations for
customer experience
today compared to one
year ago.

8. revealbi.io
The Power of #0044CC
• Microsoft determined from user research that changing the
shade of blue in their hyperlinks on Bing.com generated more
than $80 million in additional advertising revenue
• The previous blue color did not give users “confidence”

9. revealbi.io
Customer Satisfaction
• Ford dropped from 5th to 27th place in JD Power & Associates
rankings because their telematics (infotainment, GPS, etc)
systems were confusing and hard to use

10. Where Does Embedded
Analytics Come Into
Play?
revealbi.io

11. Advantages to Offering Embedded Analytics
Increase the time spent
in your application(s)
Add more value to
end users
Data driven decisions
revealbi.io

12. • In-context analytics that enables your users
to make better, faster decisions that are
based on the information / screen they are
working in
• Keep users within their workflows – do not
require users to go to a different application
to look up data or gain insights to make
decisions
Task Switching Costs Time & Money
revealbi.io
• While each task switch might
waste only 1/10th of a
second
• Can add up to a loss of 40%
of your productivity

13. • Transparency of data and using data to
drive decisions in an organization fosters
trust and confidence across teams
• Sharing business goals and enabling
employees to use data to drive to
business goals is proven to deliver
bottom-line value in organizations
Data Driven Decisions
revealbi.io
• 19x more likely to see
profitable results
• 23x more likely to acquire
new customers
• 6x more likely to retain
their customers
https://www.infragistics.com/community/blogs/b/infragistics/posts/reveal-data-driven-decision-making

14. • Enabling in-application access to data or
dashboard creations gives your users a
modern app experience
• Increase user retention and word-of-mouth
recommendations will grow your business
• Increase user retention & grow your
business with a better user experience
Deliver More Value to End Users
revealbi.io
• 87% of application
providers say that
embedded analytics is
important to their users
• 90% savings in support
costs realized by McAfee
with UI re-design
https://www.infragistics.com/community/blogs/b/infragistics/posts/reveal-data-driven-decision-making

15. 7 Considerations
revealbi.io
That matter when choosing your
embedded analytics vendor to drive
customer satisfaction

16. 1. Match your Branding & User Experience
2. Provide Self-Service Features
3. Comprehensive Developer API
4. Native Support
5. Flexibility & Scalability
6. Continuous Delivery
7. KISS … Keep in Simple (and Beautiful)
What Goes Into a Superior User Experience

17. Match your Branding & User Experience
It is disruptive to the end users when the analytics
they are being provided within an application do
not look like they belong. Like they were slapped
together without caring how it looks.
1. Deliver a “Built-in” experience, not a “Bolt-
on” experience
2. Making sure that all UX elements (theming &
styling, roundness vs. squareness, dialogs)
match your brand experience
1
revealbi.io

18. Provide Self-Service Features
All your users are different. Each has a different
use case for using analytics. Each has a different
level of sophistication when it comes to analytics.
Don’t limit experienced users – and don’t
overwhelm beginners.
1. Offer easy-to-use dashboards and
visualizations for your basic users
2. Enable more editing features & customization
for your power users.
revealbi.io
2

19. Comprehensive Developer API
Do not settle for iframes or a parameterized query
string for embedding analytics and dashboards
into your app - a rich API (Application
Programming Interface) that gives you complete
control over the embedded experience will drive
adoption of your solution.
1. Ensure your architects have review the
developer API
2. Are the core features present in the API docs
or sample applications?
revealbi.io
3

20. Native App & SDK Support
Does the user experience flow through every device
and form factor? Look for solutions that have native
clients (iOS, Android, HTML / Browser), Desktop
(.NET). Is the SDK programming language what your
developers use?
1. Best Performance + User Experience
2. More Secure & Reliable
3. Intuitive and Interactive
revealbi.io
4

21. Flexibility and Scalability
Everyone needs different, flexile deployment
options. Your application may run on any number of
operating systems that have unique needs. A one-
size-fits-all approach that most vendors use probably
won’t work for most of you.
1. Containerized deployment options
2. Any cloud service deployment
3. Windows / Linux Servers
revealbi.io
5

22. Continuous Delivery
Does your vendor deliver value on a consistent
basis? Or are you just a number waiting in line to be
heard.
1. Can you deliver new updates and
features(value) on a regular basis
2. Can you get specific builds and hot-fixes?
revealbi.io
6
Build
Test
Deploy
Release
Develop

23. KISS: Keep it Simple (and Beautiful)7
If the user experience of your application can
make or break your app adoption, customer
growth, customer retention and above all the
bottom line, should an easy to figure out
beautiful experience a top driver in your
solution choice?
1. Is the embedded piece easy to use
2. Does the embedded piece have the
features you need
revealbi.io

24. Demo!
revealbi.io

25. Wrap Up
revealbi.io

26. Embedded Analytics Can Win Customers
A poor user experience can hurt the success of an application – while
a great overall customer experience can dramatically increase
revenue
Consider these 7 areas when considering embedding analytics:
1. Match your Branding & User Experience
2. Provide Self-Service Features
3. Comprehensive Developer API
4. Native Support
5. Flexibility & Scalability
6. Continuous Delivery
7. KISS … Keep in Simple (and Beautiful)
revealbi.io

27. Autumn of Analytics Webinars
September 30th: Win More Customers with Embedded Analytics
October 21st: Embedded Analytics: 5 Steps to App Modernization
November 4th: Reveal Embedded Analytics vs. The Competition
November 18th: The Guide to Embedded Analytics
December 2nd: Marketing Analytics
Join Us for Future
https://www.infragistics.com/webinars
revealbi.io

28. Use Reveal to Accelerate Your
Data Stories
Try Today at revealbi.io
Contact Us for a Personalized Demo! sales@infragistics.com

29. Email Us with Questions!
Jason Beres
Senior VP, Developer Tools
jasonb@Infragistics.com
Casey McGuigan
Product Manager, Reveal
cmcguigan@Infragistics.com
revealbi.io

30. Thank You!
revealbi.io