The Briefing Room with Analyst Dr. Robin Bloor and Brent Winsor of IBM Business Analytics Live Webcast on January 28, 2014 Watch the archive at https://bloorgroup.webex.com/bloorgroup/lsr.php?RCID=ee08df639ddeb02dc586ad9bd9d8dfd7 Everyone needs BI reports and dashboards, but not everyone wants the same information. It’s no wonder, then, that self-service has taken such a prominent role in today’s organizations. Business users need their key data, but they should also be able to drill down to get transactional details and more. Incorporating other analytical capabilities – such as predictive modeling and visualization – can be the next step in providing valuable insight and speed to decisioning. Register for this episode of The Briefing Room to hear veteran Analyst Dr. Robin Bloor as he explains why traditional BI needs a makeover. He will be briefed by Brent Winsor of IBM Business Analytics, who will tout his company’s forward-looking approach to business intelligence, which includes integrating interactive visualizations and predictive capabilities with traditional BI tools. Visit InsideAnlaysis.com for more information.

1. Grab some coffee and enjoy
the pre-show banter before
the top of the hour!

2. Back to Basics: How to Modernize Reports and Dashboards
The Briefing Room

3. Twitter Tag: #briefr
The Briefing Room
Welcome
Host:
Eric Kavanagh
eric.kavanagh@bloorgroup.com

4. Mission
! Reveal the essential characteristics of enterprise software,
Twitter Tag: #briefr
The Briefing Room
good and bad
! Provide a forum for detailed analysis of today’s innovative
technologies
! Give vendors a chance to explain their product to savvy
analysts
! Allow audience members to pose serious questions... and get
answers!

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The Briefing Room
Topics
This Month: ANALYTICS
February: BIG DATA
March: CLOUD
2014 Editorial Calendar at
www.insideanalysis.com/webcasts/the-briefing-room

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Analytics
OLD BUSINESS INTELLIGENCE
NEW
BI

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Analyst: Robin Bloor
Robin Bloor is
Chief Analyst at
The Bloor Group
robin.bloor@bloorgroup.com

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IBM Business Analytics
! IBM acquired Cognos in 2008 and established it in the line of
business intelligence and performance management
products
! Cognos Business Intelligence delivers self-service business
intelligence capabilities that allow all levels of users to
create, manage and share applications and analysis
! Dashboards and reports can now be integrated with
interactive visualizations and predictive capabilities

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The Briefing Room
Guest: Brent Winsor
Brent Winsor is Product Marketing Manager
at IBM Cognos. He has over 14 years of
software product marketing experience in
both large and small software companies.
He has positioned and launched software
products in the supply chain, office
productivity, managed services and
business analytics markets. He has an MBA
with a marketing focus from Dalhousie
University in Halifax, Canada.

10. Back
to
Basics:
How
to
Modernize
Reports
and
Dashboards
Brent
Winsor
IBM
Business
Analy2cs
IBM
Confiden2al
1/28/14

11. Agenda
§ Self
service
§ Extensible
visualizaAon
§ PredicAve
analyAcs
§ IBM
Cognos
Business
Intelligence
today
11
IBM
Confiden2al
1/28/14
§ Reports
§ Dashboards
§ Ad
hoc
query
§ Mobile
Business
Intelligence
§ Conclusion

12. The
Challenge
with
Self-­‐service
§ Differing
user
requirements
§ IT
doesn’t
have
the
bandwidth
to
respond
to
each
request
§ The
balance
§ IT
wants
control
and
users
want
the
freedom
to
do
what
they
want
§ Users
can’t
afford
to
wait
§ If
IT
doesn’t
respond,
users
take
measures
into
their
own
hands

13. SoluAon:
Get
Self-­‐service
Right!
Self-­‐service
isn't
a
thing,
it's
a
spectrum
of
opAons
that
can
be
deployed
at
the
right
place
and
right
Ame
to
enable
faster
and
beQer
decisions.

14. The
Spectrum
of
Self-­‐service
Managed/Scripted
Guided
Independence

15. Extensible
VisualizaAon
The
Challenge:
§ New
requirements
for
visualizaAons
are
constantly
emerging
§ Each
requirement
is
unique
and
is
difficult
to
meet
The
Solu5on:
§ Provide
a
wider
variety
of
visualizaAons
with
the
means
to
extend
and
customize.
15

16. InteracAve
VisualizaAon
BeQer
Decision
Making
Through
Increased
Analysis
Capability
&
InnovaAon
§ Incorporate
new
and
innovaAve
visualizaAons
in
BI
reports
&
dashboards
§ Enhance
the
user
experience
through
the
delivery
of
interacAve
and
animated
charts
§ Integrate
custom
visualizaAons
§ Leverage
the
experAse
of
IBM
luminaries
§
16

17. New visualizations are a simple download away
Browse, find and download visualizations
from the extensible visualization
community to quickly provide the best
visual for your reporting needs
§ Scatter
§ Gantt
§ Area
§ Radar
§ Boxplot
§ Dial
§ Treemap/Heatmap
§ Plus a continually growing set of
17
visualizations
analyticszone.com/marketplace

18. Predictive analytics enhances the value of deploying BI reports, dashboards
and scorecard capabilities across the enterprise with visibility into your
business’ past, present and future
Leverage data: Analyze
information in any
volume, combination
and complexity
Provide insights: Use a
trusted platform for
delivering forward looking
business information
Make confident
decisions: Complete
visibility into your
business with
predictive analytics
Outperform expectations:
Transform your business
from a reactive operation to
a proactive market leader
With business intelligence and predictive analytics from IBM, transform data into useful
insights. Help make confident decisions and improve operational efficiencies with historic,
current and predictive views of your business.

19. Include
predicAve
outcomes
into
your
BI
reports
and
dashboards
to
provide
a
new
horizon
for
your
enterprise
Forward looking BI
• Enterprise-­‐class
Analytics Platform
applica2ons
to
easily
help
businesses
make
use
of
their
data
•
A
complete
view
of
the
business
and
the
ability
to
act
quickly
off
insights
•
Great
visualiza2ons
to
see
trends
and
paNerns
in
your
data
•
Mobile
business
intelligence
for
beNer
and
2mely
decisions
•
Available
in
over
20
languages
to
increase
produc2vity
worldwide
Ad Hoc
Reports Dashboards Query

20. Business
Intelligence
ReporAng
Create
pixel
perfect,
richly
detailed
&
customizable
reports
which
are
easy
to
distribute
Main
Features:
• Rich
set
of
authoring
controls
for
interac2vity
with
online
or
offline
access
• Creates
broad
range
of
reports:
produc2on,
opera2onal/transac2onal,
managed,
scheduled
&
bursted
• Ability
to
convert
exis2ng
reports
and
reuse
queries
Benefits:
• Provides
the
founda2on
to
gain
past,
present
and
future
looking
insights
into
business
data
• Include
predicted
outcomes
alongside
transac2onal
data
reports
for
business
analysts
• Build
once,
deploy
everywhere
(desktop,
browser,
mobile,
pdf)
for
flexible
decision
making

21. Business
Intelligence
Dashboards
Assemble
and
explore
any
type
of
data
in
one
workspace
Main
Features
• Quickly
and
easily
find
the
right
and
relevant
content
with
intui2ve
search
and
naviga2on
• Drag
and
drop
widgets
and
assisted
authoring
• Save,
share
and
reuse
your
dashboards
Benefits:
• Provide
Marke2ng
with
views
into
what
customers
are
likely
to
respond
to
a
campaign
• Monitor
the
pulse
of
the
business
with
dashboards
in
a
single
workspace
• Progressively
interact
with
informa2on
-­‐
easily
modify
or
create
new
views
and
reports

22. Business
Intelligence
Ad
Hoc
Query
Easily
modify
or
create
complex
dashboard
views
and
reports
Main
Features
• An
enterprise
advanced
workspace
with
intui2ve
naviga2on
and
a
streamlined
look
• Calcula2ons,
drill,
filter,
pivot,
top/boNom
count,
KPI
monitoring,
traffic
lights
• Mul2ple
queries,
forma`ng
and
char2ng
Benefits:
• Allows
Advanced
Analysts
to
perform
complex
analysis
tasks
quickly
and
easily
• Embedded
predic2ve
outcomes
to
beNer
analyse
differences
through
2me
or
across
groups
• Provide
Manufacturing
with
reports
on
expected
issues
based
on
customer
sen2ment

23. BI
reports
&
dashboards
for
iPads,
iPhones
&
Android
smart
phones
&
tablets
23
Mobile
Business
Intelligence
§ Extended
device
support
§ Support
for
Android
phones
and
tablets
and
iPhones
§ Enhanced
Security
§ Integrated
with
Good
Technology’s
security
plaZorm
§ InteracAve
VisualizaAon
§ New
and
innovaAve
visualizaAons
including
interacAve
and
animated
charts
§ InteracAve
Content
§ IntegraAon
with
Cognos
Workspace

24. Conclusion
24
§ Business
intelligence
reports
and
dashboards
conAnue
to
drive
business
performance
§ IBM
Cognos
Business
Intelligence
supports
the
full
spectrum
of
self
service
§ InteracAve
visualizaAon
enhances
IBM
Cognos
BI
reports
and
dashboards
and
allows
users
to
quickly
pinpoint
trends
in
data
§ The
addiAon
of
predicAve
analyAcs
to
IBM
Cognos
BI
reports
and
dashboards
provides
a
forward
looking
view
to
any
business
and
provides
a
disAnct
compeAAve
advantage
IBM
Confiden2al
1/28/14

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Perceptions & Questions
Analyst:
Robin Bloor

27. The Self-Service Imperative
In the 1950s, the introduction of SELF-SERVICE
in retail prompted a revolution
u Effort was outsourced to the customer
u Customers experienced it as a superior service
because they had control
u In time the options available to the customer
improved
u The retailer’s costs were reduced
u Since then the idea has been repeated many
times

28. Information Service(s)
There are many reasons why data may be provided to
staff (or customers):
u To inform or alert them
u To motivate them
u To entertain them
u To assist them (assist decisions)
u To empower them (or evaluate them?)
u To educate them (or help them self-educate)
THE CONTEXT DETERMINES THE INFORMATION SERVICE
AND ITS CHARACTER

29. Consumers & Explorers
SPECIFIC
USER
TYPES:
THE CONSUMER
Needs to be
informed/
enabled in an
easily digested
manner
THE EXPLORER
Needs to be
provided with:
• an exploratory
capability
• a versatile set of tools
• a versatile set of
visualizations
• training/education

30. A Variety of Flavors
u FAMILIARIZE
• Read/browse
• Visualize
• Examine/drill
• Snapshot
u UTILIZE
• Interact/investigate
• Progress/
performance
• Estimate/predict

31. Self-service & Productivity
The level of self-service, and its usefulness is not a simple
thing. In the best of circumstances the user probably
cannot self-design the way their whole job works.

32. u What does IBM know about the effectiveness of
self-service in particular contexts? Where do the
benefits emerge?
u Are users smart enough to serve themselves?
What is the learning dimension and how is it
characterized?
u How much power can the user be given?

33. u Is there a relationship between visualization
and data volumes? If so, what is it?
u Are some people poor at deriving meaning
from visualization – and yet skilled in other
ways?
u Animation?

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35. This Month: ANALYTICS
February: BIG DATA
March: CLOUD
www.insideanalysis.com/webcasts/the-briefing-room
Twitter Tag: #briefr
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Upcoming Topics
2014 Editorial Calendar at
www.insideanalysis.com

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Thank You
for Your
Attention