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  1. 1. Web Squared The collision of the web and the real world Will Russell Web 2.0: Online communities and social media ALPSP Training Course – February 2010
  2. 2. <ul><li>Objective: </li></ul><ul><li>What has been happening in Virtual Worlds - and as more items in the real world start to feed information to the internet how do the virtual world and real world start to interact.  As we slowly become more cyborg how do we as publishers need to rethink publishing? </li></ul>
  3. 3. Web Squared <ul><li>Virtual Worlds </li></ul><ul><li>World Maps </li></ul><ul><li>Web Squared </li></ul><ul><li>Augmented Reality </li></ul>
  4. 4. Virtual Worlds <ul><li>What are they? </li></ul><ul><li>Worlds in consistent existence </li></ul><ul><li>Avatars roaming in a simulated space </li></ul><ul><li>Real time communicating and interacting </li></ul><ul><li>Similar to games – but virtual worlds don’t have the predefined goals. </li></ul>
  5. 5. Virtual Worlds <ul><li>Several out there - we’re going to have a look at Second Life. </li></ul><ul><li> </li></ul><ul><li>Great concepts that apply beyond just virtual worlds </li></ul>
  6. 6. Nature’s Island <ul><li> </li></ul>
  7. 10. Online Gaming <ul><li>The new golf? Can we ignore it? </li></ul>
  8. 11. Gaming <ul><li>5 hours a night </li></ul><ul><li>Socialising with and leading people you’ve never met </li></ul><ul><li>“ If you want to see what business leadership may look like in three to five years, look at what’s happening in online games” </li></ul><ul><ul><li>Dr Bryon Reeves, Professor Paul Edwards – Stanford University. </li></ul></ul>
  9. 12. Scientific Conference in World of Warcraft <ul><li> </li></ul><ul><li>“By the end of the third day, a real scientific exchange took place, I married one of the conference participants, and within an hour of the wedding, we were all dead. “ </li></ul>
  10. 13. Web Squared <ul><li>Virtual Worlds </li></ul><ul><li>World Maps </li></ul><ul><li>Web Squared </li></ul><ul><li>Augmented Reality </li></ul>
  11. 14. World Maps Maps you can embed Aggregated information maps Geotagged Maps
  12. 15. Google Maps <ul><li>Maps that you can embed on your site - </li></ul><ul><li>Add items of interest. </li></ul><ul><li>Exercise – find your business and produce the code for an map that you can embed. </li></ul>
  13. 16. Google Earth <ul><li>Interactive map of the world </li></ul><ul><li>Downloadable application from </li></ul><ul><li> </li></ul><ul><li>You can then add and share information </li></ul><ul><li>Nature Avian Flu mashup </li></ul><ul><li> </li></ul>
  14. 18. Health Map <ul><li> </li></ul>Uses news reports and curated user submissions and official alerts to provide a comprehensive state of infectious diseases around the world.
  15. 19. Map Sharing Schmap Geotweet Take a snap, then tweet with location information
  16. 20. Web Squared <ul><li>Virtual Worlds </li></ul><ul><li>World Maps </li></ul><ul><li>Web Squared </li></ul><ul><li>Augmented Reality </li></ul>
  17. 21. Web Squared <ul><li>What if all technology was internet technology? </li></ul><ul><li>An internet of things where everything is connected and feeding real time data. </li></ul>
  18. 22. <ul><li>Web 2.0 utilised the collective intelligence of all of us </li></ul><ul><li>Web Squared will utilise the collective intelligence of everything </li></ul><ul><li>Sensors providing real time information for the web to learn </li></ul><ul><li>The whitepaper – </li></ul><ul><li> </li></ul>
  19. 23. How will machines add data? <ul><li>Sensors in electrical items </li></ul><ul><li>Bar codes on physical items </li></ul><ul><li>Photos from mobile phones </li></ul><ul><li>for everything else </li></ul>
  20. 24. What could be connected? <ul><li>Light switches </li></ul><ul><li>Household appliances </li></ul><ul><li>Temperature gauges </li></ul><ul><li>Your GPS system </li></ul><ul><li>Your mobile phone </li></ul><ul><li>Your calendar </li></ul><ul><li>You </li></ul>
  21. 25. Seeds <ul><li>The Trojan Room Coffee Machine </li></ul><ul><li>Click here for an up to date picture of the Trojan Room coffee machine (2001). </li></ul><ul><li>Hairdresser with web cam to see availability </li></ul>
  22. 26. The Smartphone <ul><li>Camera (eyes) </li></ul><ul><li>Microphone (ears) </li></ul><ul><li>Positioning system </li></ul><ul><li>Motion Sensor and Compass </li></ul><ul><li>Web browser </li></ul><ul><li>And a phone </li></ul>
  23. 27. Map Sharing Schmap Geotweet Take a snap, then tweet with location information
  24. 28. What will web squared bring <ul><li>More information </li></ul><ul><li>More up to date information </li></ul><ul><li>See what’s happening right now </li></ul><ul><li>Votes on everything </li></ul>
  25. 29. Web Squared <ul><li>Virtual Worlds </li></ul><ul><li>World Maps </li></ul><ul><li>Web Squared </li></ul><ul><li>Augmented Reality </li></ul>
  26. 30. Augmented Reality <ul><li>Viewing the real world </li></ul><ul><li>Merging with the virtual world </li></ul><ul><li>Enhancing the real world </li></ul><ul><li>Mixing layers of </li></ul><ul><ul><li>Geographic location </li></ul></ul><ul><ul><li>User data </li></ul></ul><ul><ul><li>Published information </li></ul></ul>
  27. 31. How is it viewed <ul><li>Via mobile phones </li></ul><ul><li>Via headsets and special glasses </li></ul><ul><li>Maybe one day via contact lenses - </li></ul>
  28. 32. Virtual Reality? <ul><li>Virtual reality is a world within the computer </li></ul><ul><li>Augmented reality models a world within the computer with the real world via positioning and camera sensors. </li></ul>
  29. 33. Example - Wikitude WIKITUDE World Browser presents the user with data about their surroundings, nearby landmarks, and other points of interest by overlaying information on the real-time camera view of a smart-phone.
  30. 34. Example - Cyclopedia Cyclopedia uses the iPhone camera, compass and GPS together to created an augmented reality of the world by overlaying Wikipedia information over the viewfinder.
  31. 35. Example - Layar <ul><li> </li></ul>
  32. 36. Delphi Optics <ul><li>Navigation with weather reports in glasses </li></ul><ul><li> </li></ul>
  33. 37. Google Mobile <ul><li>Detects your voice </li></ul><ul><li>Detects where you are </li></ul><ul><li>Returns search results </li></ul>
  34. 38. What will it bring <ul><li>Enhanced vision of the world </li></ul><ul><li>Up to date information </li></ul><ul><li>Interactive brochures and books </li></ul><ul><li>Location specific publishers information </li></ul><ul><li>An addition to our own brains – how can we as publishers publish to this new augmented world? </li></ul>
  35. 39. Terminator 2 <ul><li>August 1991 - Overlaid real world vision with information on the surroundings. </li></ul><ul><li>Is Science Fiction now becoming a reality? Will this be the way that information is accessed in the future? How can we publish to this space? </li></ul><ul><li>For information access what you saw in the Terminator is becoming a reality </li></ul>
  36. 40. Firepower -
  37. 41. For Publishing? <ul><li>Interactive brochures and books </li></ul><ul><li>Changes in the way we search </li></ul><ul><li>Location specific information </li></ul><ul><li>How do you as publishers think this might change how your readers want to interact? </li></ul>