Wikipedia
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Brief presentation on Wikipedia and why it is a successful product. Compiled for a course on entrepreneurship.
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Wikipedia
- 2. Overview About Wikipedia PESTEL/TPNG Target Audience Competitors DWM As CEO
- 3. Wikipedia Launched in 2001 by Jimmy Wales & Larry Sanger Wikipedia is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation Contains 18 million+ articles(3.6 million+ in English) Articles been written by volunteers
- 4. PESTEL/TPNG PESTEL Economic: People needed a free source to find information (Britannica charges for full articles) Social: Movement toward user-generated content Technological: The ability for a website where users could submit their own information about a topic
- 5. PESTEL/TPNG TPNG Trends: User-generated contents Problems & Gaps: No singular website where people could go to find information on virtually everything Needs: Place where people could share their knowledge and learn
- 6. Target Audience Students Those seeking quick answers Don’t need precise information YOU
- 7. Competitors Libraries Random online sources Online encyclopedias Textbooks
- 8. DWM Anyone can edit entries Prevent disruption or vandalism by restricting editing Contribution can be anonymous Continuous updating and creation of articles Information about historic events appear within minutes Wikipedia is accessible in 200+ languages
- 9. DWM Includes Dictionary Quotations Books Manuals Scientific reference sources News service. Continuous editing of articles results in increasing quality and consensus of information. Low publishing cost due to lack of printing
- 10. As CEO Redesign website to be more aesthetic Monitor edited articles for accuracy Promote crowdsourcing benefits Bring in some funding from sponsors And more…
Editor's Notes
- About (basic info, what it is) (opportunity)PESTEL/TPNG - SAMTarget - RYAN CompetitorsDWM (at founding) - BRIANWhy is it a hit? CEO - ALL(given PESTEL/TPNG, what next moves do you recmmend to sustain success?Why?
- When Time magazine recognized You as its Person of the Year for 2006, acknowledging the accelerating success of online collaboration and interaction by millions of users around the world, it cited Wikipedia as one of several examples of Web 2.0 services, along with YouTube, MySpace, and Facebook.
- Thousands of "mirror sites" exist that republish content from Wikipedia; two prominent ones, that also include content from other reference sources, are Reference.com and Answers.com. Another example is Wapedia, which began to display Wikipedia content in a mobile-device-friendly format before Wikipedia itself did.
- Anyone with Internet access can write and make changes to Wikipedia articles Certain cases where editing is restricted to prevent disruption or vandalism Users can contribute anonymously, or with their real identity, if they choose.Wikipedia is continually created and updatedArticles on historic events appearing within minutes, rather than months or years.Wikipedia has more than two hundred languages.
- All of these are maintained, updated, managed and often include information and articles that can be hard to find through other common sourcesArticles are never considered complete and may be continually edited and improved. Over time, this generally results in an upward trend of quality and a growing consensus over a neutral representation of information.Wikipedia has a very low publishing cost for adding or expanding entries and a low environmental impact since it never needs to be printed.