The document details the efforts of Duke University Medical Center Library to promote open access to research through events like Open Access Day, aimed at raising awareness and understanding among various user populations. Key outcomes included an increase in scholarly publication consultations and the establishment of a Digital Futures Task Force, which prioritized the drafting of an Open Access policy. The initiatives empowered librarians to address open access queries from researchers effectively.

1. Marketing Open Access to Everyone Emma Cryer Duke University Medical Center Library Electronic Resources & Serials Manager

2. Marketing Open Access to Everyone Emma Cryer Duke University Medical Center Library Electronic Resources & Serials Manager

3. “ Open Access is the principle that all research should be freely accessible online, immediately after publication” “ to broaden awareness and understanding of Open Access to research”

4. Why was hosting Open Access Day important to the Duke Medical Library? Public Access Mandate www.mclibrary.duke.edu/nihpolicy

5. Pat Thibodeau , Med Library Director Kevin Smith , Duke Scholarly Communications Officer Karen Grigg , Col Dev Adonna Thompson , Med Archives www.mclibrary.duke.edu/nihpolicy Public Access Mandate

6. … to reach as many different user populations as possible. combining external and internal resources… www.openaccessweek.org www.arl.org/sparc www.freeculture.org Pat Thibodeau , Med Library Director Kevin Smith , Duke Scholarly Communications Officer Karen Grigg , Col Dev Adonna Thompson , Med Archives

7. Melanie Dunshee , Asst Dean for Library Services Duke Law Library Ricardo Pietrobon , Professor, Surgery Dept Duke SoM Josh Sommers , Duke fellow co-founder of Chordoma Foundation www.openaccessweek.org www.arl.org/sparc www.freeculture.org combining external and internal resources… Keynote: Jamie Boyle Panel: appeal to broad range of users diverse affordable local ! /

8. Panel: diverse / Keynote: Jamie Boyle local Publicity: guides.mclibrary.duke.edu/openaccess

9. Panel: diverse Keynote: Jamie Boyle local / Publicity: Four Panels: Graduate students: Kevin Smith on Authors Rights Faculty: Duke University Open Access Policy Students & Parents: Global Health Panel Librarians: through PAC 2010

10. 2010 more workshops, less panels bring in an Open Access publisher provide specialized toolkits Were we successful? Kevin’s Scholarly Publications consults increased to about 250 a year Digital Futures Task Force was created after OA Day and set open access as their first priority, draft of the Duke OA policy was completed in December 2009 (not public yet) Empowered librarians to answer open access questions, which we get a lot of, mainly from researchers wanting to publish in OA journals

11. guides.mclibrary.duke.edu/openaccess www.openaccessweek.org/ www.arl.org/sparc/index.shtml library.duke.edu/blogs/scholcomm/ please contact me at emma . cryer @duke.edu Thanks! Questions? Were we successful? Kevin’s Scholarly Publications consults increased to about 250 a year Digital Futures Task Force was created after OA Day and set open access as their first priority, draft of the Duke OA policy was completed in December 2009 (not public yet) Empowered librarians to answer open access questions, which we get a lot of, mainly from researchers wanting to publish in OA journals