WIC Conference Graphics Portfolio

April 18 - 19, 2017
Grand Traverse Resort & Spa
Registration Deadline March 20, 2017
Exhibitor
PROSPECTUS

YOUR AUDIENCE
Meet the participants who make or
influence the purchasing decisions
about your products or services:
nurses, health educators, dietitians,
technicians, clerks, coordinators, and
administrators.
Take this opportunity to form new
relationships or renew established
ones with your customers.
By participating at the Michigan WIC
Training and Educational Conference,
WIC program staff and community
will see your commitment to helping
them serve low income and at-risk
families.
PARTICIPATION
There are four levels of participation:
• Funding Partner
• Exhibiting
• Mobile Application Advertising
• Distribution of Marketing Materials
DISTRIBUTION OF
MARKETING MATERIALS
Unable to attend the conference?
Let us distribute your marketing
materials for you. Send 400 copies
of your materials or product samples
to Grand Traverse Resort and Spa
no more than 5 days prior to the
conference.
Please note that you may incur
additional freight charges.
The 2017 Michigan WIC Training and Educational Conference is a two day training
event. Attended by more than 750 staff from every local WIC agency in Michigan,
participants come ready to learn about how to provide the best services to families
seeking nutritional care for their children. Participants hear the most up-to-date information and
learn new skills educational sessions, as well as from networking with their colleagues from across
Michigan. As part of their educational experience, participants enjoy networking with, learning
from, forming relationships, and buying products and services from vendors like you.
About the
MICHIGAN WIC CONFERENCE
Registration Deadline: March 20, 2017
Each conference attendee
will receive a high quality
Participants’ Guide to all of the
scheduled events. Advertising
space is available in the
Participants’ Guide through a
mobile application.
Advertising Rates:
Banner Advertisement - $300
Ad Specifications:
JPEG or PNG file format
(recommended: 300 x 50; less
than 30 KB).
Email your color advertisement to:
aault@mphi.org by March 20, 2017.
ADVERTISING

The State of Michigan WIC
Division would like to invite
you to register for a “one on
one” educational workshop
opportunity as part of your
level of participation.
Monday, April 17th, 2017
6:30 p.m. WIC Plaza
REGISTRATION DEADLINE: MARCH 20
WIC PLAZA – PARTICIPATION
Attending the Michigan WIC Training and Educational Conference provides you with
great value for your time and effort. There are four levels of participation available:
Platinum, Gold, Silver, and Bronze. You may also choose to participate in a specific
aspect of the conference. The following benefits are offered:
Exhibiting
Your exhibitor booth consists of:
• 6’ x 3’ covered and skirted table,
with two chairs
• Sign with your company’s name
• One complimentary registration
• Ability to attend any of the
sessions offered
• Networking with participants
Your cost:
• Exhibit Fee $500
• Exhibit Fee w/Electricity $550
• Marketing Materials $200
• Non-Profit Organization Fee $200
• Non-Profit Organization Fee
w/Electricity $250
• State of Michigan Programs $100
• Additional Table $100
• Additional Staff $100
Specifically, you may want to
participate in:
• Keynote session speaker
• Network reception
• Hotel room key card holders
• Workshop speaker
• Physical activity
• Refreshment break
Partners In WIC
Exhibitor
PARTICIPATION
Platinum Level Gold Level
($3,000+) includes:
• Recognition and banner ad in the
conference materials
• Five complimentary registrations to
attend the conference
• Listing on conference website with
venue floor level location
• State of Michigan WIC Division
Workshop - Partners in WIC
• Recognition during each general
session
• Exhibit booth (3 tables) with signage
($2,000) includes:
• Four complimentary registrations to
Silver Level Bronze Level
($1,500) includes:
• Three complimentary registrations to
($1,000) includes:
• Recognition in the conference
materials
• Two complimentary registrations to
• Exhibit booth table with signage

EXHIBIT HOURS
Exhibits will be open on Tuesday,
April 18, from 8:00 a.m. to 6:00 p.m.
and Wednesday, April 19 from 7:30
a.m. to 12:00 p.m. Networking will
take place before and after sessions
and during the evening reception.
ASSIGNMENT OF SPACE
Space will be assigned in the
order in which registrations are
received. Payment is due before the
conference. You will receive a letter
or email confirming your exhibit space
within two weeks of the conference.
Additional tables are available for
an additional charge of $100 each
(if space allows); unless otherwise
requested, all exhibitors will receive
one 6’ x 3’ table.
FEES & RESERVATIONS
To reserve exhibit space, complete
and return the enclosed form with
payment. Checks should be made
payable to MPHI. Please note: There
are no refunds for cancellations or
no-shows. Reserve early as space does
sell out.
INSTALLATION & REMOVAL
The exhibit area will be open for
installation on Monday evening from
5:00 p.m. to 7:00 p.m. and Tuesday
morning from 6:00 a.m. to 8:00 a.m.
All exhibits should be operational by
8:00 a.m. on Tuesday. Dismantling
should NOT begin before 12:00 p.m.
on Wednesday.
SHIPPING
Arrangements and expenses for
the shipment of materials are the
exhibitor’s responsibility.
LIABILITY
Michigan Public Health Institute
assumes no responsibility for any loss,
injury, or damage occurring to an
exhibitor or his/her property.
RECEPTION & DOOR PRIZES
There will be a reception on Tuesday,
April 18 from 4:35 p.m. to 6:00 p.m.
in the exhibitor area, providing time
for participants to network and
share information with exhibitors.
All attendees are invited. The WIC
Division will hold a Door Prize
drawing at the reception. Exhibitors
are asked to donate a gift for this
drawing. Donations can be provided
at check-in during the first day of the
conference.
EXHIBITOR CHECK-IN
All exhibitors must register at the
exhibitor area before setting up their
exhibit. Tables will be assigned and
packets provided upon check-in.
Please Note: No weapons, alcohol,
drugs, and/or drug paraphernalia
may be sold or displayed by any
exhibitor/vendor during the
conference. Exhibit and vendor
purpose or goals must not conflict
with that of the conference.
Displaying items that are culturally
inappropriate or disrespectful is not
acceptable.
MONDAY, APRIL 17
• Exhibit set-up
5:00 p.m. - 7:00 p.m.
TUESDAY, APRIL 18
• Exhibit set-up
6:00 a.m. - 8:00 a.m.
• Exhibits open
8:00 a.m. - 6:00 p.m.
• Attendee breaks
9:40 a.m. - 9:55 a.m.
10:55 a.m. - 11:10 a.m.
12:10 p.m. - 12:25 p.m.
1:35 p.m. - 1:50 p.m.
3:20 p.m. - 3:35 p.m.
• Reception
4:35 p.m. - 6:00 p.m.
WEDNESDAY, APRIL 19
• Exhibits open
7:30 a.m. - 12:00 p.m.
• Attendee breaks
9:00 a.m. - 9:15 a.m.
10:15 a.m. - 10:30 a.m.
• Exhibit tear down
12:00 p.m.
Checks and registration forms
can be mailed to:
MPHI
Attn: WIC Conference
2465 Woodlake Cr.
Okemos, MI 48864
Fax: (517) 324-6080
Please make checks payable
to: MPHI (Fed I.D. #38-2963835)
Credit card payment is
available.
PAYMENT INFO
EXHIBIT SCHEDULE
Exhibitor
INFORMATION

ACCOMMODATIONS
The host hotel for the 2017 Michigan WIC
Training and Educational Conference is the:
Grand Traverse Resort and Spa
100 Grand Traverse Village Boulevard
Acme, Michigan 49610
800.748.0303
www.GrandTraverseResort.com
$119.00 single/double (excluding applicable taxes & fees)
Reservations must be made by March 20, 2017 to
receive the special conference rates. To obtain the
special overnight rate, you must call Grand Traverse
Resort and Spa to make your reservation and mention
that you are with the 2017 WIC Training and Educational
Conference.
Conference attendees are responsible for their own
individual room reservations and cost.
NOTE: The WIC Division will NOT pay for additional
lodging, travel expense costs or the hotel fitness center.
Hotel Reservation Deadline:
March 20, 2017
SCHEDULE OF EVENTS
Join us for an exciting two day conference format that
brings together all WIC clinic staff from across the State
of Michigan. Conference day one offers an opening
plenary session followed by an informative block
session. After lunch, all participants will attend one
out of the three concurrent sessions. Conference day
two starts off with a highly motivated morning exercise
which will lead into the Kellogg Breakfast. Conference
day two will also allow participants the opportunity
to choose a third concurrent session based on their
interests. We then end our educational experience with
the closing block session.
Conference Registration Deadline:
March 20, 2017
If you’d like a break from
the conference, there
are plenty of activities
available in Traverse City.
Big-city excitement and
natural splendor. Cultural
sophistication and small-
town warmth. Fun for
families and coolness for couples.
Traverse City offers the best of all worlds - so you
don’t have to settle for either/or. You can put your
own special edge on your trip. Be sure to explore
the Traverse City Convention & Visitors Bureau for
information on activities!
TRAVERSE CITY
Overnight
ACCOMMODATIONS

2017 WIC TRAINING AND EDUCATIONAL CONFERENCE
To ensure inclusion in the conference marketing materials, your commitment
must be received by March 20, 2017.
ORGANIZATION
Name:______________________________________________________________________________________________________
Contact name:______________________________________ Organization website:_____________________________________
Address: ___________________________________________ City, State, ZIP code: _____________________________________
Telephone: _________________________________________ Email: __________________________________________________
LEVEL
Platinum ($3,000+)
Gold ($2,000)
Silver ($1,500)
Bronze ($1,000)
Custom – Contact MPHI
EXHIBITOR
Regular ($500)
Non-profit ($200)
State of Michigan Program ($100)
Add table ($100)
Add electric ($50)
Additional booth staff ($100)
BOOTH STAFF
1. Name_____________________________________ Email___________________________________________ Vegetarian
2. Name_____________________________________ Email___________________________________________ Vegetarian
ADVERTISING
OPPORTUNITY
Ad specifications: Please email a
copy of your color advertisement
in a JPEG or PNG file format
(recommended: 300 x 50; <30 KB) to
aault@mphi.org by March 20, 2017.
Banner advertisement ($300)
MARKETING
MATERIALS
Marketing materials or product
samples will be available for
participants in the exhibit hall.
Please send enough items for 400
participants to The Grand Traverse
Resort and Spa no more than 5
days prior to the conference. Call
our office at (517) 324-8330 for more
information.
Marketing materials ($200)
Please complete this form and
return it to:
MPHI
2465 Woodlake Cr.
Okemos, MI 48864
Fax: (517) 324-6080
Checks should be made payable to:
MPHI (Fed I.D. #38-2963835)
Credit card payment is available.
QUESTIONS? Contact MPHI at
(517) 324-8330.
Exhibit/Sponsor
COMMITMENT FORM

April 18 - 19, 2017
Registration Deadline March 20, 2017
Registration
INFORMATION

NATIONALLY KNOWN PRESENTERS!
Dr. Robert Murray, MD
Medical Educator
Former Professor at
The Ohio State University
Craig Zablocki
Motivational Speaker
Craig Zablocki & Associates
IDEAMART
IdeaMart is an exciting opportunity to share special ideas you have turned
into creative examples of WIC ingenuity. Many of your creative ideas have
enhanced your program and we encourage you to share these ideas with
others at the conference.
Helpful Hints:
• Take pictures of your creative ideas in action and tape to poster board
• Fasten your handouts or forms to poster board
• Put your creative handout in a plastic sleeve for table top display
CONTINUING EDUCATION
 Nurses - 10.50 hours
 Registered Dietitians & Dietetic Technicians - 9.50 hours
IBCLCs - 8.00 hours
 Social Workers - 9.00 hours
Hours shown are the maximum available. Participant hours may vary due
to sessions attended. Requirements for continuing education hours is
attendance at the entire session and completion of an online evaluation.
Certificates cannot be awarded to participants who arrive late or leave early.
Partial credit is available. Evaluation survey will be available by May 19, 2017.
The Michigan Department of Health and Human
Services, WIC Division is excited to announce
the 2017 Michigan WIC Training and Educational
Conference. The 2017 WIC Training and Educational Conference
brings together experts to speak on current public health and
nutrition issues. The purpose of this event is to support WIC’s
continued commitment to staff who provide excellent service to
more than 230,000 clients each year.
About the
Tuesday & Wednesday
April 18-19, 2017
CONFERENCE & HOST HOTEL
100 Grand Traverse Village Blvd
(800) 748-0303
CONFERENCE FEES
WIC Program Staff FREE
BFI Peers FREE
Non-WIC Full Event $95
Non-WIC One Day $75
OVERNIGHT LODGING
WIC Program Staff:
Costs will be reimbursed to
qualified WIC agencies up
to a predetermined limit. A
reimbursement form will be
provided to WIC Coordinators.
Any lodging charges in excess
of your agency’s reimbursement
amount must be covered by each
individual WIC Local Agency.
Each agency is responsible for
contacting the hotel to make
reservations.
Non-WIC Attendees:
Non-WIC participants are
responsible for their own lodging
arrangements and payment
Infants under 6 months and in
mothers’ arms are welcome. For
safety and space concerns, please,
no strollers.
CONFERENCE INFO

ACCOMMODATIONS
The host hotel for the 2017 Michigan WIC
Training and Educational Conference is the:
100 Grand Traverse Village Boulevard
(800) 748-0303
$119.00 single/double (excluding applicable taxes & fees)
Reservations must be made by March 20, 2017 to
receive the special conference rates. To obtain the
special overnight rate, you must call the Grand Traverse
Resort and Spa to make your reservation and mention
that you are with the 2017 WIC Training and Educational
Conference.
Conference attendees are responsible for their own
individual room reservations and cost.
NOTE: The WIC Division will not pay for additional
lodging or travel expense costs.
LODGING REIMBURSEMENT
To receive your approved lodging reimbursement,
please complete and return the Lodging
Reimbursement Form that will be mailed to WIC
Coordinators with original hotel room receipts to:
Michigan Public Health Institute (MPHI)
Education & Communication Services
2465 Woodlake Circle
Okemos, MI 48864
Reimbursement will be made within 45 days of receipt.
Forms must be sent to MPHI by May 5, 2017.
Hotel Registration Deadline:
March 20, 2017
If you’d like a break from
the conference, there
are plenty of activities
available in Traverse City.
Big-city excitement and
natural splendor. Cultural
sophistication and small-
town warmth. Fun for
families and coolness for couples.
Traverse City offers the best of all worlds - so you
don’t have to settle for either/or. You can put your
own special edge on your trip. Be sure to explore
the Traverse City Convention & Visitors Bureau for
information on activities!
TRAVERSE CITY
Overnight
ACCOMMODATIONS

Other
HIGHLIGHTS
Tuesday
APRIL 18, 2017
Registration begins at 8:00 a.m.
Exhibits & IdeaMart Open......... 8:00 a.m. - 6:00 p.m.
Welcome & Opening................... 8:30 a.m. - 9:40 a.m.
Mother & Child Nutrition in the First 1000 Days
  
This session will cover the role of nutrition for maternal
health, fetal development, and infant growth in early
life. Specifically, we will discuss maternal nutrition from
conception through lactation. This will be followed by
a close look at how energy and nutrient imbalances
during pregnancy can alter genetic outcomes,
increasing the life-long risk for chronic disease in the
growing child, including obesity, diabetes, heart disease,
hypertension, and stroke. We will present key points to
cover during counseling to ensure that the introduction
of complementary foods and the acquisition of the
child’s first dietary pattern over the course of the first
2 years is optimal. We also will touch on infant feeding
problems that parents and care-givers report and the
changes to the diet that the clinicians may order to
counter them.
Dr. Robert Murray
Break................................................... 9:40 a.m. - 9:55 a.m.
Visit Exhibits & IdeaMart
Block Session 1.............................. 9:55 a.m. - 10:55 a.m.
Ethical Decision Making for WIC & Nutrition
Professionals   
This session will present an overview of ethical decision
making, including a method for working through and
communicating difficult decisions with coworkers,
clients, and the public.
Dr. Kyte, RD
Break................................................... 10:55 a.m. - 11:10 a.m.
Concurrent Sessions................... 11:10 a.m. - 12:10 p.m.
101 Human Trafficking  
The session is designed to provide an overview
of what Human Trafficking is and how prevalent
it is in our communities. There will be discussion
on how to recognize Human Trafficking and
information on the perceptions of women in
society.
Tressa Duffin
102 Why the Community is Key to Hospital Success:
310 Connect 
In order to fully experience evidence-based
maternity care practices in the hospital mothers
must be prepared, through culturally sensitive
education and encouragement. In order to reach
their breastfeeding goals, mothers must not only
be supported in the hospital but also must have
access to consistent community support after
discharge. These concepts, outlined in the Baby-
Friendly Steps 3 and 10, reinforce the importance
of a close collaborative relationship between
the hospital and the WIC agency. In this session,
attendees will experience one urban hospital’s
successful journey to Baby-Friendly through the
lens of Steps 3 and 10. Attendees will come away
with concrete steps that they can use to facilitate
a two-way relationship with the hospital. Steps
will range in complexity from “ Quick Wins”—
things that can be accomplished immediately—to
“Mountain Projects” – bigger projects that will take
time and patience but that will pay off in the end.
Dr. Paula Schrek
103 Identifying the Infant At-Risk for Growth Failure
  
In this session we will look at the definitions,
guidelines, and strategies to address growth
faltering and growth failure. We will review the
consequences of early growth failure on future
health, including issues with linear growth and
body composition. The session will also provide a
lot at the child at-risk, prior to being diagnosed as
failure-to-grow, and what we now know about the
consequences. The subtle life-long deficits due to
poor diet quality on the rapidly developing brain
will be reviewed. During this session, clinicians
will be shown how to identify those at-risk for
problems from within the large group of “picky
eaters”. Discussion on interventions will be offered.
Dr. Robert Murray, MD
104 WIC Data & System Management:
A GEICO Session
This session will go through a lightning round of
MI-WIC System updates and accomplishments.
PNSS and PedNSS publication, its highlights
and updates on select Health indicators. How
caseload in Michigan has been affected over
years and how data from other sources can be
used to improve enrollment.
Bagya Kodur, Richard Schneider, Wei Xue

Other
HIGHLIGHTS
Tuesday
APRIL 18, 2017
(continued)
105 Project FRESH Items to Remember 
This session will provide updates and new insight
for your clinic. You will have the opportunity to
revisit MI-WIC Project FRESH 101. There will
be updates on changes for the upcoming year;
new resources, incentives and partnerships. In
addition, we will discuss ideas on increasing the
customer service and collaboration with our
farmers which will benefit our clients and you!
Lissa Smith
Break................................................... 12:10 p.m. - 12:25 p.m.
Lunch & MI-WIC Updates.......... 12:35 p.m. - 1:35 p.m.
Break................................................... 1:35 p.m. - 1:50 p.m.
Block Session 2.............................. 1:50 p.m. - 3:20 p.m.
The Importance of Maternity Care Practices & Hospital
Support for Breastfeeding 
This session will focus on different strategies for
improving hospital maternity care practices to support
breastfeeding. Specifics will include a description of
practices, their importance, and common challenges.
A variety of perspectives will be discussed on ways
hospitals and WIC may collaborate to educate/support
breastfeeding mothers, and provide positive outcomes
of these collaborations.
Dr. Marianne Neifert, Trish MacEnroe, Dr. Paula Schreck
Break................................................... 3:20 p.m. - 3:35 p.m.
Concurrent Sessions................... 3:35 p.m. - 4:35 p.m.
201 Working with Upset or Uncooperative Clients
During this session de-escalation techniques
will be discussed to help raise awareness
about issues to help bridge the gap between
participants and the WIC team.
Deborah Mobley
202 WIC & the Baby-Friendly Hospital Initiative:
Opportunities for Collaboration 
This session will provide an overview of the
importance of breastfeeding as a public health
issue, the impact of WIC on breastfeeding rates,
an overview of the Baby of Friendly Hospital
Initiative and the maternity care practices that
support breastfeeding.
Trish MacEnroe
203 Headwork for Health: The Missing Piece of the
Obesity Epidemic   
By the end of this session, the learner will be able
to discuss headwork tools, including Cognitive
Behavioral Therapy (CBT), to improve the overall
wellness of families.
Lora Grabow
204 A Comprehensive Overview of Client Compliance
& Vendor Compliance
This session will provide a comprehensive
overview of client sanctions and restitution
procedures and the connection between client
and vendor compliance, as it relates to effective
food delivery.
Paul Francart, Lynn Kuligowski, Loren Haughn
205 Trauma  
The session will provide an overview of trauma,
its impact and prevalence. We will discuss the
concept and principles of a trauma-informed
approach and apply those principles to WIC
services. Finally, the session will discuss the
impact of secondary trauma on WIC providers
and strategies for self-care.
Mary Mueller
Networking Reception............... 4:35 p.m. - 6:00 p.m.

Other
HIGHLIGHTS
Wednesday
APRIL 19, 2017
Exhibits & IdeaMart Open......... 7:30 a.m. - 12:00 p.m.
Kellogg Breakfast......................... 7:45 a.m. - 9:00 a.m.
Full Engagement, Being All In!   
This session will provide an insight into how businesses
and organizations that are thriving and able to develop
a culture of ownership, engagement, and fun; A culture
where people know why they do what they do are "All In".
Craig Zablocki
Break................................................... 9:00 a.m. - 9:15 a.m.
Concurrent Sessions................... 9:15 a.m. - 10:15 a.m.
301 Trauma   (Repeat of Session 205)
The session will provide an overview of trauma,
its impact and prevalence. We will discuss the
concept and principles of a trauma-informed
approach and apply those principles to WIC
services. Finally, the session will discuss the
impact of secondary trauma on WIC providers
and strategies for self-care.
Mary Mueller
302 Insufficient Milk Syndrome: Causes, Prevention,
& Management   
While 80.8% of Michigan mothers begin
breastfeeding their newborns, only 26.6% are
fully breastfeeding at 6 months, and less than
1 in 3 infants receives any breast milk by a year
of age. Dr. Mom’s presentation will review the
magnitude of the problem of insufficient milk and
provide examples of rare “primary” causes–such
as maternal breast variations/surgeries and
underlying medical conditions-from common
“secondary” reasons for low milk that are linked
to suboptimal breastfeeding management. Key
preventative strategies to help will be provided.
Dr. Marianne Neifert
303 Sugar & Your Smile: Integrating Oral Health into
Michigan WIC   
Michigan is innovating the integration of oral
health into WIC interactions, and helping WIC
staff frame the discussion around sugar in a new
way with families. Learn more about the BRUSH
pilot that is providing participating clinics with free
incentives, educational resources, staff training,
and technology supports to seamlessly integrate
oral health into the nutrition education they are
able to provide. Participants will come away with
an understanding of how WIC can play a role in
addressing the most common chronic disease
impacting children today.
Amanda DeLandsheer
304 Why Should WIC Focus on Immunizations?
 
Participants will learn the relationship between
Division of Immunizations and WIC. We will
discuss the importance of immunizations,
disease prevention, screening and referring for
immunizations.
Terri Adams
305 Closing the Loop: Infant Safe Sleep  
In this session, participants will learn about
the problem of sleep-‐related infant deaths in
Michigan and overall trends in infant mortality
along with the differences between SUIDS and
SIDS. Further discussion will provide an overview
of an unsafe sleep environment and how to
change it. Other items such as feeding, sleeping
and crying will be discussed.
Kim Pickett
Break................................................... 10:15 a.m. - 10:30 a.m.
Block Session 3.............................. 10:30 a.m. - 11:30 a.m.
WIC & Me: The Differences Between Traditional &
Modern Fathers  
This session will explore the interpersonal journey of a
former young father and his experience with WIC. We
will also highlight the differences between traditional
and modern fathers and how both can emerge as
responsible fathers.
Cole Williams, Shon Hart
Lunch.................................................. 11:30 a.m. - 12:40 a.m.
Break................................................... 12:40 p.m. - 12:55 p.m.
Concurrent Sessions................... 12:55 p.m. - 1:55 p.m.

Other
HIGHLIGHTS
Wednesday
APRIL 19, 2017
(continued)
401 Breaking the Cycle: Being Intentional in the
Engagement of Fathers & Male Caregivers in WIC
 
This session will explore the philosophy and
principle features of how fathers from low-income
families see themselves as men and father
figures. We will examine the impact that their
families and environments have on their vision
of fatherhood and discuss ways to reduce and
eliminate patterns that promote irresponsible
fatherhood.
Cole Williams, Shon Hart
402 Life in Balance: Improving the Quality of Your
Journey  
Virtually every health care worker knows the
feeling – too much to do and too little time
or energy to do it all well. This session will
target “compassion fatigue”. This informative,
entertaining, and inspiring session will address
the universal quest of contemporary life-finding
a balance. The timeless, practical life-strategies,
gleaned from Dr. Mom’s personal journey and
professional encounters, will equip the participant
with tools to increase personal fulfillment,
enhance productivity, prevent burnout, align
priorities, promote resilience, and practice self-
care. Discover how reordering our own harried
lives can better equip us to sensitively counsel
and support breastfeeding clients at risk for
increased levels of stress that contribute to early
weaning. Come prepared to laugh and learn –
leave rejuvenated and re-energized about your
life and your work!
403 You Might Be Better Than You Think: How
To Get Objective Feedback on Your Ability to
Communicate to Motivate   
Build your confidence and improve your client
centered interviewing skills by giving and
receiving feedback. This highly interactive
session is intended for individuals who have
had prior training in Client Centered Services or
Motivational Interviewing. Participants should
have experience attempting to use Motivational
Interviewing Techniques. Attending this session
with a coworker from your agency is ideal, but not
mandatory.
Monica Smith
404 How to Understand & Use The Nutrition Fact
Label   
This presentation will explore the differences
between the old nutrition fact label and the
new label and how these changes will affect the
consumer.
Dawn Pyrant
405 How to Increase Redemptions by Marketing WIC
Food Packages Using Current Food Trends 
What do I do with all this cereal? I can't eat
that much peanut butter! Wait..did you say
plain yogurt? Sound familiar? In this interactive
session, nutrition marketing experts will help you
create innovative ways to improve redemption and
consumption rates using current food trends.
Kristen Germana
Break................................................... 1:55 p.m. - 2:10 p.m.
Block Session 4.............................. 2:10 p.m. - 3:10 p.m.
Intelligence of Fun! Creating Well-Being at Work
  
It is a proven fact that a "culture of fun" increases
motivation, employee engagement and productivity,
while going a long way to address compassion fatigue.
This session is guaranteed to leave participants
laughing while teaching them how to nurture their well-
being in the midst of occupational intensity, instilling
a culture of fun and creativity to strengthen morale,
purpose and shifts perspectives. Positive well-being
benefits the team and those they serve, bringing
lightness to the inherent challenges of the work setting.
Get ready to laugh while learning about The Intelligence
of Fun.
Craig Zablocki

Events
SCHEDULE
TUESDAY, APRIL 18, 2017
Exhibits & IdeaMart Open........... 8:00 a.m. - 6:00 p.m.
Welcome & Opening..................... 8:30 a.m. - 9:40 a.m.
Mother & Child Nutrition in the First 1000 Days
Break......................................................9:40 a.m. - 9:55 a.m.
Block Session 1.................................9:55 a.m. - 10:55 a.m.
Ethical Decision Making for WIC & Nutrition Professionals
Break......................................................10:55 a.m. - 11:10 a.m.
Concurrent Sessions.....................11:10 a.m. - 12:10 p.m.
101 Human Trafficking
102 310 Connect: Why the Community is Key to Hospital
Success
103 Identifying the Infant At-risk for Growth Failure
104 WIC Data & System Management: A GEICO Session
105 Project FRESH Items to Remember
Break......................................................12:10 p.m. - 12:25 p.m.
Lunch & MI-WIC Updates...........12:25 p.m. - 1:35 p.m.
Break......................................................1:35 p.m. - 1:50 p.m.
Block Session 2.................................1:50 p.m. - 3:20 p.m.
The Importance of Maternity Care Practices & Hospital Support
for Breastfeeding
Break......................................................3:20 p.m. - 3:35 p.m.
Concurrent Sessions.....................3:35 p.m. - 4:35 p.m.
201 Working with Upset or Uncooperative Clients
202 WIC & the Baby-Friendly Hospital Initiative:
Opportunities for Collaboration
203 Headwork for Health: The Missing Piece of the
Obesity Epidemic
204 A Comprehensive Overview of Client Compliance
and Vendor Compliance
205 Trauma
Networking Reception.................4:35 p.m. - 6:00 p.m.
WEDNESDAY, APRIL 19, 2017
Exhibits & IdeaMart Open........... 7:30 a.m. - 12:00 p.m.
Kellogg Breakfast........................... 7:45 a.m. - 9:00 a.m.
Break......................................................9:00 a.m. - 9:15 a.m.
Concurrent Sessions.....................9:15 a.m. - 10:15 a.m.
301 Trauma
302 Insufficient Milk Syndrome: Causes, Prevention, &
Management
303 Sugar & Your Smile: Integrating Oral Health into
Michigan WIC
304 Why Should WIC Focus on Immunizations?
305 Closing the Loop: Infant Safe Sleep
Break......................................................10:15 a.m. - 10:30 a.m.
Block Session 3.................................10:30 a.m. - 11:30 a.m.
WIC & Me: The Differences Between Traditional & Modern Fathers
Lunch......................................................11:30 a.m. - 12:40 a.m.
Break......................................................12:40 p.m. - 12:55 p.m.
Concurrent Sessions.....................12:55 p.m. - 1:55 p.m.
401 Breaking the Cycle: Being Intentional in the
Engagement of Fathers & Male Caregivers in WIC
402 Life in Balance: Improving the Quality of Your
Journey
403 You Might Be Better Than You Think: How To Get
Objective Feedback on Your Ability to Communicate
to Motivate
404 How to Understand and Use The Nutrition Fact Label
405 How to Increase Redemptions by Marketing WIC
Food Packages Using Current Food Trends
Break......................................................1:55 p.m. - 2:10 p.m.
Block Session 4.................................2:10 p.m. - 3:10 p.m.
Intelligence of Fun! Creating Well-Being at Work
Adjourn..................................................3:10 p.m.
Full session descriptions are available at events.mphi.org.
2017 WIC TRAINING & EDUCATIONAL CONFERENCE
Grand Traverse Resort And Spa

2017 WIC TRAINING & EDUCATIONAL CONFERENCE
Grand Traverse Resort And Spa
REGISTRANT INFORMATION:
Name:______________________________________________ Degrees: _______________________________________________
Title:_______________________________________________________________________________________________________
Agency: ____________________________________________ Address:________________________________________________
City: _______________________________________________ State: ____________________ ZIP code: _____________________
Phone: __________________________ Fax: ____________________________ Email: ____________________________________
CONFERENCE FEES:
I plan to attend the full conference
I plan to attend only Tuesday, April 18
I plan to attend only Wednesday, April 19
WIC Employee
Free
Free
Free
Non-WIC Employee
$95.00
$75.00
$75.00
Checks made payable to MPHI.
Credit Card payment are accepted when registering.
TOTAL PAYMENT DUE: $__________________________
DIETARY NEEDS:
I will require Vegetarian Meals
I will require Gluten-Free Meals
I will require Vegan Meals
Other special needs - please contact MPHI
SESSION SELECTION: Indicate the sessions you plan to attend. Full session descriptions available at events.mphi.org.
TUESDAY, APRIL 18, 2017 WEDNESDAY, APRIL 19, 2017
100 Sessions:
101
105
102 103 104 Group Physical Activity:
Kellogg Breakfast:
Yes No
Yes No
200 Sessions 201
205
202 203 204
300 Sessions:
301
305
302 303 304
Networking Reception:
Breastfeeding Suite:
Yes No
Yes No 400 Sessions:
401
405
402 403 404
Breastfeeding Suite: Yes No
Cancellations are due 5 business days before the event for a full
refund. Cancellations received after April 11, 2017 are subject to
full registration fees.
Please send completed registration form and checks to:
Michigan Public Health Institute
2465 Woodlake Cr.,Okemos, MI 48864
Or Fax: (517) 324-6080
Questions? (517) 324-8330
Michigan WIC Conference
REGISTRATION FORM

April 18 - 19, 2017
Conference
INFORMATION

The Michigan Department of Health and
Human Services, WIC Division is excited to
welcome you to the 2017 Michigan WIC Training
and Educational Conference. The goal of this event is
to Support Outcomes and Celebrate the Knowledge
of WIC’s committed staff, who provide excellent
service to more than 230,000 clients each year. We’ve
brought together experts to speak on current public
health and nutrition issues and we know they’ll Knock
your S.O.C.K.s off!
Welcome to the 2017
CONFERENCE INFORMATION
Guidebook Mobile App
To access the free mobile application for
the conference, search in the Apple Store
or Google Play store for Guidebook. Once
downloaded, open Guidebook and tap
“Enter Passphrase”. Type in the passphrase, “miwic2017”,
locate the correct guide, tap “Download” and then “Open”.
Continuing Education
Continuing Education
opportunities are available for Nurses, Social
Workers, Registered Dietitians and Dietetic Technicians, and
IBCLCs. Look for the CE Easy Steps document you received
in your reminder email, or available on the conference
mobile app and conference website, for specific steps
and requirements needed to be eligible for any applicable
Continuing Education. Please note: You MUST sign in on
day two at check-in to qualify for CE credits.
Nurses Social Workers Registered Dietitians/
Dietetic Technicians
IBCLCs
The mobile app can be used to:
• Manage your personal conference agenda
• Access session materials
• Check-in to sessions throughout the conference
• Post your favorite part of the day or session
• Take and post pictures of the conference
• Use the virtual exhibitor floor plan
• Access Continuing Education Easy Steps Requirements
• Connect with attendees, presenters and exhibitors

AGENDA AT A GLANCE
8:00 a.m. - 6:00 p.m. - Exhibits & IdeaMart Open
Pre-function Area
7:45 a.m. - 8:30 a.m. - Check-In
Tower Ballroom
8:30 a.m. - 9:40 a.m. - Welcome & Opening
Mother & Child Nutrition in the First 1000 Days - Dr. Robert Murray
   Governors’ Hall
9:40 a.m. - 9:55 a.m. - Break, Visit Exhibits & IdeaMart
Pre-function Area
9:55 a.m. - 10:55 a.m. - Block Session 1
Ethical Decision Making for WIC & Nutrition Professionals - Dr. Rick Kyte
   Michigan Ballroom
Pre-function Area
11:10 a.m. - 12:10 p.m. - Concurrent Sessions
101 Human Trafficking - Tressa Duffin
 
Mackinac Ballroom
102 Why the Community is Key to
Hospital Success: 310 Connect -
Dr. Paula Schreck

Tower BC
103 Identifying the Infant At-Risk for Growth
Failure - Dr. Robert Murray
  
Michigan Ballroom
104 WIC Data & System Management: A
GEICO Session - Bagya Kodur, Richard
Schneider, Wei Xue
Peninsula A
105 Project FRESH Items to Remember -
Lissa Smith

Tower A
12:10 p.m. - 12:25 p.m. - Break, Visit Exhibits & IdeaMart
Pre-function Area
AGENDA AT A GLANCE
12:25 p.m. - 1:35 p.m. - Lunch & MI-WIC Updates
Stan Bien and Hannah Shultz
Governors’ Hall
Pre-function Area
1:50 p.m. - 3:20 p.m. - Block Session 2
The Importance of Maternity Care Practices & Hospital Support
for Breastfeeding- Dr. Marianne Neifert, Trish MacEnroe and
Dr. Paula Schreck
 Michigan Ballroom
Pre-function Area
3:35 p.m. - 4:35 p.m. - Concurrent Sessions
201 Working with Upset or Uncooperative
Clients - Deborah Mobley
Mackinac Ballroom
202 WIC & the Baby-Friendly Hospital
Initiative: Opportunities for
Collaboration - Trish MacEnroe

Michigan Ballroom
203 Headwork for Health: The Missing
Piece of the Obesity Epidemic -
Dr. Lora Grabow
  
Tower BC
204 A Comprehensive Overview of Client
Compliance - Paul Francart and
Lynn Kuligowski
Tower A
205 Trauma - Mary Mueller
 
Peninsula A
4:35 p.m. - 6:00 p.m. - Networking Reception
Governors’ Hall
TUESDAY, APRIL 18, 2017 (continued)

AGENDA AT A GLANCE AGENDA AT A GLANCE

PLEASE BE SURE TO SIGN IN AT CHECK-IN ANY TIME
THROUGHOUT DAY TWO TO ENSURE YOU ARE ELIGIBLE
FOR ANY APPLICABLE CONTINUING EDUCATION CREDITS.
7:30 a.m. - 12:00 p.m. - Exhibits & IdeaMart Open
Pre-function Area
7:45 a.m. - 9:00 a.m. - Kellogg Breakfast
Full Engagement, Being All In! - Craig Zablocki
   Governors’ Hall
Pre-function Area
9:15 a.m. - 10:15 a.m. - Concurrent Sessions
301 Trauma - Mary Mueller
 
Peninsula A
302 Insufficient Milk Syndrome: Causes,
Prevention, & Management -
  
Michigan Ballroom
303 Sugar & Your Smile: Integrating
Oral Health into Michigan WIC -
Amanda DeLandsheer
  
Tower A
304 Why Should WIC Focus on
Immunizations? - Terri Adams
 
Tower BC
305 Closing the Loop: Infant Safe Sleep -
Kim Pickett
 
Mackinac A
Pre-function Area
10:30 a.m. - 11:30 a.m. - Block Session 3
WIC & Me: The Differences Between Traditional & Modern Fathers -
Cole Williams and Shon Hart
  Michigan Ballroom
11:30 a.m. - 12:40 p.m. - Lunch
Governors’ Hall
12:40 p.m. - 12:55 p.m. - Break
12:55 p.m. - 1:55 p.m. - Concurrent Sessions
401 Breaking the Cycle: Being Intentional
in the Engagement of Fathers & Male
Caregivers in WIC - Cole Williams and
Shon Hart
 
Tower A
402 Life in Balance: Improving the Quality
of Your Journey - Dr. Marianne Neifert
 
Michigan Ballroom
403 You Might Be Better Than You Think:
How To Get Objective Feedback
on Your Ability to Communicate to
Motivate - Monica Smith
  
Mackinac A
404 How to Understand and Use The
Nutrition Fact Label - Dawn Pyant
  
Tower BC
405 How to Increase Redemptions by
Marketing WIC Food Packages Using
Current Food Trends - Kristen Germana
and Christina Miller

Peninsula A
1:55 p.m. - 2:10 p.m. - Break
2:10 p.m. - 3:10 p.m. - Block Session 4
Intelligence of Fun! Creating Well-Being at Work - Craig Zablocki
   Michigan Ballroom
3:10 p.m. - Adjourn
WEDNESDAY, APRIL 19, 2017 (continued)

FACILITY FLOOR PLAN FACILITY FLOOR PLAN
Breastfeeding Suite: located on the lobby level in
the Northwoods room. Please stop by the conference
check-in desk in the Tower Ballroom for a key.
Grand Traverse Resort and Spa Grand Traverse Resort and Spa
Lobby Level

EXHIBITORS & IDEAMART
2017 WIC Coordinator Summit
October 24 - 26, 2017
Crystal Mountain Resort
Thompsonville, Michigan
Be sure to check out the exhibitors, located in the pre-
function areas, throughout the conference. Exhibitors include:
Abbott Nutrition Mead Johnson & Company, LLC
B&G Foods, Inc. Medela
Beach-Nut
MDHHS - Childhood Lead
Poisoning Prevention Program
Conduent
MDHHS - Maternal Infant Health
Program (MIHP)
The Dannon Company
MDHHS - Newborn Screening
Program/Birth Defects Education
& Outreach
Early On Michigan/Build Up
Michigan
MDHHS - Oral Health Division
Evenflo Feeding, Inc. Michigan Potatoes
Fresh Baby, LLC
Michigan’s Safe Delivery of
Newborn Law (Care of MPCA)
General Mills Perspective Enterprises
Gerber Products Company Post Consumer Brands
Harvest Hills Beverage Company Proforma Albrecht and Company
Hemocue America Pyle & Associates
Hygeia II Medical Group Inc. Riviana Foods, Inc.
Kellogg’s
Stanbio Laboratory/EFK
Diagnostics
Juicy Juice United Dairy Industry of Michigan
Masimo Welch Foods, Inc.
MGB Marketing -
The Blueberry People
IdeaMart is an exciting opportunity for WIC agencies
to share special ideas that have turned into creative
examples of WIC ingenuity. These ideas have
enhanced programs and we encourage you to get
inspired by visiting these displays located in the pre-
function areas.
IdeaMart
Looking for other educational opportunities?
For a complete calendar of events including online
registration for all WIC Training opportunities as well as other
available educational programs, visit:
events.mphi.org

Notes:
Thank you for attending!
We’ll see you in 2018!

8:00 a.m. - 6:00 p.m. Exhibits & IdeaMart Open
Pre-function Area
7:45 a.m. - 8:30 a.m. Check-In
Tower Ballroom
8:30 a.m. - 9:40 a.m. Welcome & Opening - Mother & Child Nutrition in the First 1000 Days
   Dr. Robert Murray Governors’ Hall
9:40 a.m. - 9:55 a.m. Break, Visit Exhibits & IdeaMart
Pre-function Area
9:55 a.m. - 10:55 a.m. Block Session 1 - Ethical Decision Making for WIC & Nutrition Professionals
   Dr. Rick Kyte Michigan Ballroom
Pre-function Area
11:10 a.m. - 12:10 p.m. Concurrent Sessions
101 Human Trafficking - Tressa Duffin   Mackinac Ballroom
102 Why the Community is Key to Hospital Success: 310 Connect - Dr. Paula Schreck  Tower BC
103 Identifying the Infant At-Risk for Growth Failure - Dr. Robert Murray    Michigan Ballroom
104 WIC Data & System Management: A GEICO Session - Bagya Kodur, Richard Schneider, Wei Xue Peninsula A
105 Project FRESH Items to Remember - Lissa Smith  Tower A
12:10 p.m. - 12:25 p.m. Break, Visit Exhibits & IdeaMart
Pre-function Area
12:25 p.m. - 1:35 p.m. Lunch & MI-WIC Updates
Stan Bien and Hannah Shultz Governors’ Hall
Pre-function Area
1:50 p.m. - 3:20 p.m. Block Session 2 - The Importance of Maternity Care Practices & Hospital Support for Breastfeeding
 Dr. Marianne Neifert, Trish MacEnroe and Dr. Paula Schreck Michigan Ballroom
Pre-function Area
3:35 p.m. - 4:35 p.m. Concurrent Sessions
201 Working with Upset or Uncooperative Clients - Deborah Mobley Mackinac Ballroom
202 WIC & the Baby-Friendly Hospital Initiative: Opportunities for Collaboration - Trish MacEnroe  Michigan Ballroom
203 Headwork for Health: The Missing Piece of the Obesity Epidemic - Dr. Lora Grabow    Tower BC
204
A Comprehensive Overview of Client Compliance and Vendor Compliance - Paul Francart
and Lynn Kuligowski
Tower A
205 Trauma - Mary Mueller   Peninsula A
4:35 p.m. - 6:00 p.m. Networking Reception
Governors’ Hall
Continuing Education Icons: Nurses Social Workers Registered Dietitians/Dietetic Technicians IBCLCs

Thank you for attending! We’ll see you in 2018!

PLEASE BE SURE TO SIGN IN AT CHECK-IN ANY TIME THROUGHOUT DAY TWO TO ENSURE
YOU ARE ELIGIBLE FOR ANY APPLICABLE CONTINUING EDUCATION CREDITS.
7:30 a.m. - 12:00 p.m. Exhibits & IdeaMart Open
Pre-function Area
7:45 a.m. - 9:00 a.m. Kellogg Breakfast - Full Engagement, Being All In!
   Craig Zablocki Governors’ Hall
Pre-function Area
9:15 a.m. - 10:15 a.m. Concurrent Sessions
301 Trauma - Mary Mueller   Peninsula A
302 Insufficient Milk Syndrome: Causes, Prevention, & Management - Dr. Marianne Neifert    Michigan Ballroom
303 Sugar & Your Smile: Integrating Oral Health into Michigan WIC - Amanda DeLandsheer    Tower A
304 Why Should WIC Focus on Immunizations? - Terri Adams   Tower BC
305 Closing the Loop: Infant Safe Sleep - Kim Pickett   Mackinac A
Pre-function Area
10:30 a.m. - 11:30 a.m. Block Session 3 - WIC & Me: The Differences Between Traditional & Modern Fathers
  Cole Williams and Shon Hart Michigan Ballroom
11:30 a.m. - 12:40 p.m. Lunch
Governors’ Hall
12:40 p.m. - 12:55 p.m. Break
12:55 p.m. - 1:55 p.m. Concurrent Sessions
401
Breaking the Cycle: Being Intentional in the Engagement of Fathers & Male Caregivers in WIC
- Cole Williams and Shon Hart  
Tower A
402 Life in Balance: Improving the Quality of Your Journey - Dr. Marianne Neifert   Michigan Ballroom
403
You Might Be Better Than You Think: How To Get Objective Feedback on Your Ability to
Communicate to Motivate - Monica Smith   
Mackinac A
404 How to Understand and Use The Nutrition Fact Label - Dawn Pyant    Tower BC
405
How to Increase Redemptions by Marketing WIC Food Packages Using Current Food Trends
- Kristen Germana and Christina Miller 
Peninsula A
1:55 p.m. - 2:10 p.m. Break
2:10 p.m. - 3:10 p.m. Block Session 4 - Intelligence of Fun! Creating Well-Being at Work
   Craig Zablocki Michigan Ballroom
3:10 p.m. - Adjourn
Continuing Education Icons: Nurses Social Workers Registered Dietitians/Dietetic Technicians IBCLCs

Thank You Distinguished Supporters!
PLATINUM LEVEL SUPPORTERS
BRONZE LEVEL SUPPORTERS
SILVER LEVEL SUPPORTERS

Wednesday, May 19, 2017
Group Physical Activity - 6:15 a.m. - 7:00 a.m.
Tower Pre-function Area
Walk Your Socks Off!
Need some fresh air, or just need to get
your steps in? Join us for a refreshing
walk through the Grand Traverse
grounds. We’ll lead the way!
Sign-up below!
Sweat Your Socks Off!
Want to walk out of your workout with a
sweaty shirt and sense of accomplishment?
Join us for a challenging, high intensity,
weight-free, workout for all ﬁtness levels.
Sign-up below!
Jog Your Socks Off!
Have you ever wished you exercised at a
conference, but got too busy? Now is the
time to act! Join us for a judgment-free jog!
We promise you won’t regret it!
Sign-up below!

2017 WIC Coordinator Summit
October 24 - 26, 2017
Crystal Mountain Resort
Thompsonville, Michigan
For more information, please visit:
EVENTS.MPHI.ORG
To access the free mobile application for the
conference, search in the Apple Store or Google
Play store for Guidebook or scan the QR code
below. Once downloaded, open Guidebook and
tap “Enter Passphrase”. Type in the passphrase,
“miwic2017”, locate the correct guide, tap
“Download” and then “Open”.
GUIDEBOOK MOBILE APP
NEEDWIFI?
NETWORK NAME: WIC
PASSWORD: WIC42017

MOBILE APP AND WEBSITE GRAPHICS

MARK YOUR CALENDARS!
CCS MENTOR ENRICHMENT WORKSHOPS
Please join us for this free interactive mentor workshop. This workshop is
a time to share ideas and strategies for staff development with other CCS
mentors in your area. You will also have the opportunity for hands on
practice in a supportive atmosphere as you continue to build on your
existing CCS mentor skills.
EVENTS.MPHI.ORG
JULY 11, 2017
Lansing
JULY 12, 2017
Grand Rapids
JULY 25, 2017
Gaylord
JULY 27, 2017
Marquette
AUGUST 15, 2017
Detroit
For more information and to register online, visit:
Please note: If you did not attend
the CCS Mentor Skills trainings
provided by Altarum Institute last
summer, or are new to mentoring,
please email Tara Fischer at
FischerT1@michigan.gov, for
information you will need prior to
the workshop.

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