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Macu2013 Sponsorship Booklet


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Macu2013 Sponsorship Booklet

  1. 1. strategic marketing conference & AIME Awards Gala May 27 - 29, 2013 | Whistler, British Columbia
  2. 2. ABOUT THE EVENTThe Marketing Association for Credit Unions (MACU), is hosting the 23rd annual StrategicMarketing Conference & Achievement in Marketing Excellence (AIME) Awards Gala. Theevent will take place May 27-29, 2013, at the Westin in Whistler, BC, Canada.The AIME Awards Gala recognizes the best and the brightest achievements in marketing,advertising and communications in the credit union community.The conference provides fun, educational sessions and networking opportunities for creditunions and suppliers. In addition to the conference, MACU offers pre-conference events, awelcome reception and an after party.WHO ATTENDS?The 2012 Strategic Marketing Conference was comprised of:• approx 150 delegates that work in a marketing capacity at a credit union• 43% attended for their first time• 52% attending the conference for networking opportunities• Delegates from across Canada and the US.Delegates were asked what their favourite part of the conference was:“The atmosphere, location, accommodations, seeing the entries, the people. Yep, justabout everything.““From a vendor standpoint...getting to meet both other vendors as well as so manymarketing people I’ve talked to on the phone and via email.”“Good atmosphere and networking opportunity. The venues were excellent and theconference was well-planned.”WHY PARTNER WITH MACU?Get in front of your target market! The Strategic Marketing Conference provides you with aunique opportunity to reach credit union marketers and decision makers from across NorthAmerica.All sponsorships are designed to help you Connect, Exchange and Ignite! strategic marketing conference & AIME Awards Gala | May 27 - 29, 2013 | Whistler, British Columbia
  3. 3. WHAT’S INCLUDED?• Two complimentary conference registrations for sponsorships of $7,500 and greater; one complimentary registration for all gold sponsors. Additional registrations may be purchased at the member early-bird rate.• Your logo on the MACU site (January – December 2013).• Logo on pre-conference promotional materials including direct mail piece and online marketing.• Public recognition at several of the conference general sessions.• Ability to attend networking events associated with the conference including welcome reception and after party.• Access to attendee contact information for mailing purposes (silver sponsor or greater).• Presenting sponsors have first chance to sponsor the same activity for the 2014 MACU conference.PRESENTING SPONSORSHIP OPPORTUNITIESBeing the conference title sponsor brings you all of the above listed benefits as well as:• Official recognition as a Presenting Sponsor in print advertisements promoting the conference.• The opportunity to provide the opening remarks and welcome the delegates on Tuesday and Wednesday.• Exclusive signage as conference presenting sponsor. CONFERENCE• Your logo on all conference attendee name tags. $10,000• Space in the trade show area to set up your display booth.• Two (2) full conference passes (conference & AIME dinner).• Full page, full colour advertisement in the conference guide.* 1 availableThe ultimate event of the conference. This event includes a formal dinner and presentationof the highly-coveted Achievement in Marketing Excellence (AIME) awards.• Sponsor will receive podium time during the event.• The opportunity to distribute an item to all AIME Award Gala AIME AWARD attendees. S $10,000• Exclusive signage as the AIME Awards presenting sponsors.• Two (2) full conference passes (conference & AIME dinner).• 1 half page, full color advertisement in the AIME Awards booklet.* 1 availablestrategic marketing conference & AIME Awards Gala | May 27 - 29, 2013 | Whistler, British Columbia
  4. 4. GOLD SPONSORSHIP OPPORTUNITIESDelegates pre-register for this exclusive event and are taken offsite to gain first-handmarketing knowledge. This is a great opportunity to ‘host’ a group of highly engagedmarketing professionals.• Exclusive event sponsorship to a limited number of BRAND TOUR participants. $5,000• Opportunity to provide a promotional item to attendees.• Inclusion of company name/logo on brand tour name tags.• One (1) full conference pass (conference & AIME dinner) and ticket for brand tour.• 1/2 page, full color advertisment in the conference guide.* 1 availableOne of the most important functions at any event are the networking opportunities. Takethe opportunity to meet and greet prospective clients.• Exclusive event sponsorship. WELCOME• Opportunity to provide a promotional item to attendees. RECEPTION• Meet and greet each delegate as they arrive at the conference $5,000 venue on Monday evening.• One (1) full conference pass (conference & AIME dinner).* 1 availableRaise your profile and get in front of conference delegates.• Gold conference sponsors have the opportunity to donate a door prize to be given away during lunch.• A representative from your company can introduce a speaker CONFERENCE on day one or two. $5,000• One (1) full conference pass (conference & AIME dinner).• 1/2 page, full color advertisement in the conference guide.* 4 available strategic marketing conference & AIME Awards Gala | May 27 - 29, 2013 | Whistler, British Columbia
  5. 5. GOLD SPONSORSHIP OPPORTUNITIESIgnite the partier inside the delegates. This sponsorship has you hosting the ‘must attend’post-awards show event at an offsite venue to be determined.• Sponsorship includes providing each attendee with one AFTER PARTY drink ticket and a selection of appetizers up to $500 $5,000• You can provide additional decor, prizes or food for attendees if you wish.• 1/2 page, full color advertisement in the conference guide* 1 availableThe highly coveted AIME Gala dinner will provide you with great exposure in a greatsetting.• Opportunity to provide MACU with a 1/4 page ad for AIME AWARD inclusion in the winners booklet. S $4,000• One (1) full conference pass (conference & AIME dinner).• Sponsor and representative will be introduced at the gala dinner.* unlimitedSILVER SPONSORSHIP OPPORTUNITIES• Get noticed by announcing one of the speakers on either day 1 or 2.• May provide an item to be provided to the attendees and/or provide a door prize to be given away during the conference. CON FERENCE• Ability to purchase a conference registration for the member $3,000 early-bird rate.* 5 availableThe always anticipated AIME Gala dinner is a great opportunity to shine along with theaward winners.• Sponsor will receive 1 AIME Gala dinner ticket AIME AWARD S• Company logo will be displayed during the event. $2,000• Supply MACU with a 1/4 page ad for inclusion in the winners booklet.* 5 available strategic marketing conference & AIME Awards Gala | May 27 - 29, 2013 | Whistler, British Columbia
  6. 6. FRIENDS OF MACU SPONSORSHIP OPPORTUNITIESBe the first company delegates will have exposure to each morning!Your literature or promotional item (1 piece or item) will be place ROOM DROPoutside the hotel door of all attendees staying in the host hotel. $800(Limited to one room drop sponsor per night).* 2 availableGo home with each delegate in the booklet that showcases all of theAIME award winners. Your ad will be 1/2 page, full colour. Booklets 1/2 PAGE ADare distributed to each conference attendee after the awards show. $500Revive everyones energy by sponsoring an energy break. A fewsnacks and beverages to carry the delegates over until lunch or the ENERGYend of the day. Sponsors receive signage, announced recognition, BREAKand the opportunity to network with members. $1,000* 4 availableBe the last company people see as they go back to their rooms at KEY CARDSnight. Your name and logo will appear on the card key. Don’t missout on this chance to be the company attendees will tuck into their $1,000pockets (host hotel only).* 1 availableDO YOU HAVE A GREAT IDEA?Develop and suggest your own opportunity and bounce it off the sponsorship committee.SPONSORSHIP CONTACTS Name Email Telephone Rachel Cleland 289.895.8921 Tracy Kelly 403.556.3306 Liisa Woolley 705.253.9868 ext 4713 Gwendolyn de Guzman 514.350-8686 ext 2006 strategic marketing conference & AIME Awards Gala | May 27 - 29, 2013 | Whistler, British Columbia
  7. 7. 2013 MACU Sponsorship AgreementCONTACT INFORMATIONCompany name:Mailing address:City: Prov/State: Postal/Zip:Key contact: Tel: Email: LEVEL INVESTMENT TOTAL ‡‡ Conference Presenting $10,000 $ ‡‡ Conference Gold $5,000 $ ‡‡ Conference Silver $3,000 $ ‡‡ AIME Presenting $10,000 $ ‡‡ AIME Gold $ 4,000 $ ‡‡ AIME Silver $ 2,000 $ ‡‡ Welcome Reception $ 5,000 $ ‡‡ After Party $ 5,000 $ ‡‡ Brand Tour $ 5,000 $ ‡‡ Key Cards $ 1,000 $ ‡‡ Energy Break $ 1,000 $ ‡‡ Room Drop $ 800 $ ‡‡ 1/2 page ad in AIME booklet $ 500 $ ‡‡ Other $ Total Paid $PAYMENT METHODTo pay by credit card, please contact Rachel at 289.895.8921, info@macu.caor mail your cheque and this contract to:Marketing Association for Credit Unions (MACU)1120 Finch Avenue West, Suite 701 - 395 Toronto, ON M3J 3H7 strategic marketing conference & AIME Awards Gala | May 27 - 29, 2013 | Whistler, British Columbia
  8. 8. TERMS• 50% deposit required upon signing of contract. Benefits will not commence until the contract and deposit are received.• Balance due on/before Feb. 1, 2013. If full amount is not paid by this date, sponsorship privileges will be revoked and the deposit will be retained by MACU.• All rates quoted are in net Canadian dollars.• Sponsorships are non-cancellable and non-transferable.• All print and online advertising benefits are based on final material supplied by the sponsor.• MACU reserves the right to determine inclusion and placement of Sponsor’s name and/or logo.• Sponsor to provide logo upon signing of contract in an eps file, 300 dpi or greater. Logo will be reproduced in black/white at MACU discretion.• Attendee list to include first and last name, title, company, email and mailing address. List to be provided to sponsors two weeks prior to the conference (silver, gold and presenting sponsors only).signature: date: strategic marketing conference & AIME Awards Gala | May 27 - 29, 2013 | Whistler, British Columbia