Presented on 18 February 2009 to Harvard Extension School course "Social Media Marketing," led by MaryLou Roberts. An overview of the challenges nonprofits face, how building a social brand can help, and of an approach to implementing social media in nonprofit organizations.
This presentation will help you to better understand the role Yammer can play in your business, and provides 10 quick tips on getting the most out of the platform. Originally presented at the Microsoft Worldwide Partner Conference (#WPC14) on July 14th, 2014
Effective site relationships are critically essential for successful clinical trials. Building strong ties between sites, sponsors, and CROs can improve communication, help patients feel more secure, and ultimately improve clinical trial outcomes. But effective relationships and communication skills are not innate; they require ongoing practice and mentorship for their successful development. Join this webinar to learn why site relationships matter and best practices for fostering strong ties between sites, sponsors, CROs, and patients.
In this webinar, you will learn:
-Why site relationships matter from various perspectives
-How to develop and maintain strong relationships with your sites
-False assumptions to avoid when building site relationships
-Challenges to overcome in developing relationships with clinical sites
Creating employee engagement isn’t as difficult as you might think. This guide explores three ways that investing in online learning can help you boost engagement, cultivate positive relationships, and build productive teams.
Learn more: http://www.lynda.com/Education-Elearning-training-tutorials/1792-0.html
This presentation will help you to better understand the role Yammer can play in your business, and provides 10 quick tips on getting the most out of the platform. Originally presented at the Microsoft Worldwide Partner Conference (#WPC14) on July 14th, 2014
Effective site relationships are critically essential for successful clinical trials. Building strong ties between sites, sponsors, and CROs can improve communication, help patients feel more secure, and ultimately improve clinical trial outcomes. But effective relationships and communication skills are not innate; they require ongoing practice and mentorship for their successful development. Join this webinar to learn why site relationships matter and best practices for fostering strong ties between sites, sponsors, CROs, and patients.
In this webinar, you will learn:
-Why site relationships matter from various perspectives
-How to develop and maintain strong relationships with your sites
-False assumptions to avoid when building site relationships
-Challenges to overcome in developing relationships with clinical sites
Creating employee engagement isn’t as difficult as you might think. This guide explores three ways that investing in online learning can help you boost engagement, cultivate positive relationships, and build productive teams.
Learn more: http://www.lynda.com/Education-Elearning-training-tutorials/1792-0.html
2016 Webinar Finale: Top 10 Takeaways for Chapter Based AssociationsBillhighway
On-demand available here:https://youtu.be/sJkFAmHdwMY
In case you missed any of our previous webinars, we’ll recap our best tips, tricks and advice from 2016.
Getting the client involved in the online communityTriptease
How a client could (and indeed should) get involved in their online research community.
Presentation from the MRS Online Research Methods (London June 2009)
A presentation for the National Arts Marketing Conference 2009 in Providence, RI given by Tamsen McMahon of Sametz Blackstone Associates, Kim Noltemy of Sametz Blackstone Associates, and Davie Dalena of the Celebrity Series of Boston. A exploration of how branding can be used to command the cultural marketplace.
The explosion of social media--and the new powers of communication it gives audiences and consumers--can easily lead to a fragmented, "pixellated" brand. But while social media brings new tools, the "old" rules of branding still apply. And, because social media gives your constituents new ways to tell you what they care about, by bringing a brand-focused approach to your efforts, you can use those tools to add definition to your organization's brand and create a more vivid picture of what your organization stands for.
In this presentation, Brandon Walsh and Tamsen McMahon from Sametz Blackstone Associates, whose clients include the Fuller Craft Museum and the Boston Ballet, talk about what the rise of social media means for your institutional branding efforts. Using five basic rules of branding, you'll learn asystematic approach for implementing a social media strategy that focuses - not fragments - your organization's brand.
In today’s decentralized, tweeting, demand-printed, www universe, achieving compelling visual coherence is tough. There are many applications that need to be brought into a brand; communications that affect your brand are created inside and outside your walls, 24/7. Crafting or renovating a system for visual brand expression is more like making a mosaic than it is carving a sculpture out of a single piece of stone; it requires a different toolbox than the one used even a few years ago: one with approaches to color, type, imagery, design, and movement; one with volume and tone controls; one that can be taught and shared.
While the new age of extreme participation and interaction means you no longer have control of all your brand and communication levers, there is the potential for more engaged prospects, matriculants, students, partners, alumni, and donors; the development of a huge corps of advocates; and for learning much that can advance your organization. This session will help you to get more out of the communications you can control and give you the insight and tools to influence‚ and give context to‚ the ones you can.
Integrating Social Media Into Your Marketing CampaignConvertiv
My presentation from Social Media Boot Camp New Hampshire about how to think strategically about social media and include it in your current marketing campaign.
Delivering a Town Hall Presentation? Be a Heroic Voice!Anthony Lee
Use conversational leadership to teach your audience how to recommit to a shared vision, elevate shared values, and fulfill their vows.
Global Impact Leaders are responsible for communicating trust in all of their high stakes speaking opportunities with clients, investors, partners, sponsors, analysts, journalists, current and future team members.
Learn how to answer today's most important leadership question "Where are we going?" This question will come up during Company Town Hall meetings, Client and Partner presentations, Investor and Analyst conversations.
Use the tools of conversational leadership with your company, team, family and friends. Help guide them through the current COVID-19 crisis, and any future challenges.
KINSHIP enterprise is a social business consultancy that believes every organisation has the potential to become a true social business – a business that empowers its people and customers to achieve and innovate through collaboration and achieves engagement at scale
Campuses and advancement offices are abuzz with social media-MySpace, Facebook, Twitter, LinkedIn, etc. But how much is steak, and how much is just sizzle? What are the benefits and pitfalls of these new tools? How can you make sense of them all, and whether or not each of them may help or hurt your admissions and advancement work? In this session, we'll take the next step with social media and move beyond just the "what" and "how to" and discuss the "why" and "why not." Hear real-world case studies and perspectives from inside and outside higher ed institutions, and leave with a checklist on how to analyze the "which," "when," and "what's next" for your institution.
Session developed by Gene Begin of Babson College and Tamsen Mcmahon of Sametz Blackstone Associates. Presented as part of the CASE District 1 2010 Conference in Boston, January 27-29.
Creating Communications That Connect: What's Your Strategy? by Tammy Dayton (Moth) and Dave Demerjian (43,000 Feet), hosted by MIT Communication Production Services
It doesn’t matter whether your teams are account-based, market-based, territory-based or telesales, if you want to make your number, you or your reps need to fill the top of the funnel faster and with better quality leads – and you’re not alone. Sales executives list filling the top of the funnel with qualified leads in a reliable way as one of their top three priorities.
Social CRM, It’s a philosophy, it’s a strategy – now a product
Social customer engagement from lead generation to closure and way beyond
Social selling techniques and social CRM technology constitute this new solution. But be warned – this is not a refried version of CRM. This is an all new product developed from ground up for sales engagement in the new world. If you are looking for a new address database with your old 7 step sales process – this would be the wrong place. Expect a system that is as different as CRM was back in the days when it was introduced.
Speaker: Axel Schultze, CEO Xeequa Corp,
Agenda:
The Idea and concept of Xeesm/Edge!
Sales objective setting and sales process alignment
Lead generation with Xeesm/Flights!
Prospect nurturing in this new environment
Progress monitoring – sales process management with Xeesm/Edge!
Collaboration with teams, partners AND customers – all in one system
Flight completion – sales closure – long term customer development
Forecasting 2.0 – (fasten your seat belts)
Integration – Processes & Data
Audience:
Sales managers, buying customers, channel partners
Turning Business Challenges into Testable Ideas - 29 Nov '23.pdfVWO
CRO teams excel at identifying customer problems that collectively reflect the challenges businesses face daily. As a CRO professional, your knack for identifying, communicating, and resolving these challenges sets you apart.
Max possesses the know-how to spot promising problems, translate them into viable tests, and execute them on a broad scale. Although acquiring this skillset might seem daunting, Max has formulated a method for turning business challenges into feasible tests, which he will be sharing in this webinar.
2016 Webinar Finale: Top 10 Takeaways for Chapter Based AssociationsBillhighway
On-demand available here:https://youtu.be/sJkFAmHdwMY
In case you missed any of our previous webinars, we’ll recap our best tips, tricks and advice from 2016.
Getting the client involved in the online communityTriptease
How a client could (and indeed should) get involved in their online research community.
Presentation from the MRS Online Research Methods (London June 2009)
A presentation for the National Arts Marketing Conference 2009 in Providence, RI given by Tamsen McMahon of Sametz Blackstone Associates, Kim Noltemy of Sametz Blackstone Associates, and Davie Dalena of the Celebrity Series of Boston. A exploration of how branding can be used to command the cultural marketplace.
The explosion of social media--and the new powers of communication it gives audiences and consumers--can easily lead to a fragmented, "pixellated" brand. But while social media brings new tools, the "old" rules of branding still apply. And, because social media gives your constituents new ways to tell you what they care about, by bringing a brand-focused approach to your efforts, you can use those tools to add definition to your organization's brand and create a more vivid picture of what your organization stands for.
In this presentation, Brandon Walsh and Tamsen McMahon from Sametz Blackstone Associates, whose clients include the Fuller Craft Museum and the Boston Ballet, talk about what the rise of social media means for your institutional branding efforts. Using five basic rules of branding, you'll learn asystematic approach for implementing a social media strategy that focuses - not fragments - your organization's brand.
In today’s decentralized, tweeting, demand-printed, www universe, achieving compelling visual coherence is tough. There are many applications that need to be brought into a brand; communications that affect your brand are created inside and outside your walls, 24/7. Crafting or renovating a system for visual brand expression is more like making a mosaic than it is carving a sculpture out of a single piece of stone; it requires a different toolbox than the one used even a few years ago: one with approaches to color, type, imagery, design, and movement; one with volume and tone controls; one that can be taught and shared.
While the new age of extreme participation and interaction means you no longer have control of all your brand and communication levers, there is the potential for more engaged prospects, matriculants, students, partners, alumni, and donors; the development of a huge corps of advocates; and for learning much that can advance your organization. This session will help you to get more out of the communications you can control and give you the insight and tools to influence‚ and give context to‚ the ones you can.
Integrating Social Media Into Your Marketing CampaignConvertiv
My presentation from Social Media Boot Camp New Hampshire about how to think strategically about social media and include it in your current marketing campaign.
Delivering a Town Hall Presentation? Be a Heroic Voice!Anthony Lee
Use conversational leadership to teach your audience how to recommit to a shared vision, elevate shared values, and fulfill their vows.
Global Impact Leaders are responsible for communicating trust in all of their high stakes speaking opportunities with clients, investors, partners, sponsors, analysts, journalists, current and future team members.
Learn how to answer today's most important leadership question "Where are we going?" This question will come up during Company Town Hall meetings, Client and Partner presentations, Investor and Analyst conversations.
Use the tools of conversational leadership with your company, team, family and friends. Help guide them through the current COVID-19 crisis, and any future challenges.
KINSHIP enterprise is a social business consultancy that believes every organisation has the potential to become a true social business – a business that empowers its people and customers to achieve and innovate through collaboration and achieves engagement at scale
Campuses and advancement offices are abuzz with social media-MySpace, Facebook, Twitter, LinkedIn, etc. But how much is steak, and how much is just sizzle? What are the benefits and pitfalls of these new tools? How can you make sense of them all, and whether or not each of them may help or hurt your admissions and advancement work? In this session, we'll take the next step with social media and move beyond just the "what" and "how to" and discuss the "why" and "why not." Hear real-world case studies and perspectives from inside and outside higher ed institutions, and leave with a checklist on how to analyze the "which," "when," and "what's next" for your institution.
Session developed by Gene Begin of Babson College and Tamsen Mcmahon of Sametz Blackstone Associates. Presented as part of the CASE District 1 2010 Conference in Boston, January 27-29.
Creating Communications That Connect: What's Your Strategy? by Tammy Dayton (Moth) and Dave Demerjian (43,000 Feet), hosted by MIT Communication Production Services
It doesn’t matter whether your teams are account-based, market-based, territory-based or telesales, if you want to make your number, you or your reps need to fill the top of the funnel faster and with better quality leads – and you’re not alone. Sales executives list filling the top of the funnel with qualified leads in a reliable way as one of their top three priorities.
Social CRM, It’s a philosophy, it’s a strategy – now a product
Social customer engagement from lead generation to closure and way beyond
Social selling techniques and social CRM technology constitute this new solution. But be warned – this is not a refried version of CRM. This is an all new product developed from ground up for sales engagement in the new world. If you are looking for a new address database with your old 7 step sales process – this would be the wrong place. Expect a system that is as different as CRM was back in the days when it was introduced.
Speaker: Axel Schultze, CEO Xeequa Corp,
Agenda:
The Idea and concept of Xeesm/Edge!
Sales objective setting and sales process alignment
Lead generation with Xeesm/Flights!
Prospect nurturing in this new environment
Progress monitoring – sales process management with Xeesm/Edge!
Collaboration with teams, partners AND customers – all in one system
Flight completion – sales closure – long term customer development
Forecasting 2.0 – (fasten your seat belts)
Integration – Processes & Data
Audience:
Sales managers, buying customers, channel partners
Turning Business Challenges into Testable Ideas - 29 Nov '23.pdfVWO
CRO teams excel at identifying customer problems that collectively reflect the challenges businesses face daily. As a CRO professional, your knack for identifying, communicating, and resolving these challenges sets you apart.
Max possesses the know-how to spot promising problems, translate them into viable tests, and execute them on a broad scale. Although acquiring this skillset might seem daunting, Max has formulated a method for turning business challenges into feasible tests, which he will be sharing in this webinar.
Marketing per i newborns: come Analytics e IoT aiutano le aziende a targetizz...SAS Italy
SAS Italy - Disegnare strategie di marketing che siano efficaci, soprattutto quando si parla di nuove generazioni, dipende innanzitutto dall’individuazione del giusto target. Una volta individuato, è necessario estrarre il valore che proviene dall’intersezione di tre componenti chiave: data, discovery e deployment. Da dove partire quindi? Il marketing path delle nuove mamme è un percorso caratterizzato da un mix di tecniche di marketing tradizionali e digitali: in questa presentazione scopri come le aziende sono in grado, grazie agli Analytics e all’applicazione dell’IoT, di diventare rilevanti per loro.
Joe Mueller, Principal of Mueller Communications, presented on building a communications committee at the Community Service Public Relations Council's 2013 Spectrum Conference on May 7, 2013. Get more information on improving your organizations communications at muellercommunications-stl.com
Higher-education institutions -- like many organizations these days -- manage a family of offerings. And though it may often slip through your fingers, the perceived relationship between those “sub” brands and the parent or “master” brand matters.
Your people, programs, and places are all brands, and a strategy for managing those brand relationships is the only way to ensure credit flows back to your institution (a must for fundraising and recruitment).
In this session, learn the basics of the 4 brand relationship strategies, see examples from from many universities, and learn how to apply them effectively and comprehensively to your institutions’ print, digital, and social media communications.
New expectations are emerging from the disruptions in our economy, our lifestyles, and the ways we communicate, and relate, with one another. Understanding how tomorrow’s donors are different from those of the past—how they live, how they communicate, and what they expect from their participation—will help fundraisers optimize their efforts to engage.
This presentation explores the models, tools, and methods that development officers of the next decade must master to connect with prospects.
The key to forging a strong identity for your school or organization is knowing what sets you apart from everyone else: what you do/have/offer that no one else does…at least not quite the way you do. Do you know what truly differentiates you? Do your students and faculty and constituents? Is your standout quality a part of the story you’re telling? This interactive, lively, informal table session - full of case studies and real-world examples - will guide you through the process of answering these questions for your community...and put you on the path towards more authentic branding for your entire organization.
The world has changed.
It’s not about creating one-way, company-to-customer impressions anymore —if it ever was. Sure, you still put your products and messages in the marketplace. But now your customers put their experiences and expectations there, too. It all works together to create what we’ve come to agree is a “brand.”
But the image is out-of-date: success in this new era isn’t about searing impressions... it’s about arranging them. It’s about creating a mosaic of inputs and ideas, carefully positioned relative to each other. In this session, learn how you can collect all the pieces—both organization- and crowd-generated—and turn them into something people see, understand, and, most importantly, care about enough to pay for.
Social media isn’t rocket science, is it? No, it’s not. But we can borrow from rocket science (in the form of the Scientific Method) to decide how best to use and implement social media in our organizations. We can apply a rational—nay, scientific!—approach to figuring out what all this (previously) irrational exuberance is all about. In this session, learn a framework for approaching any social media project that will produce documentable, repeatable, and tangible results.
Is your strategic plan gathering dust on a shelf or is the vision it inspires spurring your donors (and staff) into action? Are you making the most of every mode of communication available—including social media outlets Linkedin, Facebook, and Twitter—to articulate your vision? Are you using the same stale language and style of communication you used 25 years ago to get today’s messages across? Now more than ever, creating and communicating a strong shared vision is one of the most important activities an institutional leader can perform. In uncertain economic times, it can mean the difference between floundering and thriving. Join us to discuss the most effective way to turn a strategic plan into a vision that moves people into action, what innovative communication and writing techniques work best in today’s digital age, and what your personal communication style says about you.
Session developed by Tracey Palmer of Palmer Communications, Andy Tiedemann of Emerson College, and Tamsen McMahon of Sametz Blackstone Associates. Presented as part of the CASE District 1 2010 Conference in Boston, January 27-29.
Explore how schools are embracing the idea of "sticky" messages to create simpler, more compelling cases for support.
Table seminar presented at the CASE District 1 2010 Conference in Boston, January 27-29, by Tamsen McMahon.
Museums’ success depends in large part on the strength of their missions. But what if members and visitors at your institution don’t understand what you do— or don’t (yet) care? In this session, you’ll see how the Fuller Museum of Craft and the Harvard Museum of Natural History, two wildly different institutions with wildly different missions, successfully tackled the challenge of creating mission-based messages to drive attendance, membership, and giving. Leave with a checklist for how to put your mission into motion at your institution.
Co-chairs: Tamsen McMahon, Director of Digital and Strategic Initiatives; Sametz Blackstone Associates, MA; Brandon Walsh, Manager, Strategy, Sametz Blackstone Associates, MA
Presented at the New England Museum Association's 2009 Annual Conference.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Is not about your logo, it never was… Brand is the carrier of what you stand for, your: promises, expectations, experiences; capabilities, strengths, attributes; position in the competitive environment. Helps attract and retain, staff, board, donors, partners, artists, and more. Creates value that extends beyond one-off campaigns. Builds resonance and connection that helps keep diverse revenue streams healthy. Is critical to cutting through the din… And ultimately influencing thinking and behavior.
Is not about your logo, it never was… Brand is the carrier of what you stand for, your: promises, expectations, experiences; capabilities, strengths, attributes; position in the competitive environment. Helps attract and retain, staff, board, donors, partners, artists, and more. Creates value that extends beyond one-off campaigns. Builds resonance and connection that helps keep diverse revenue streams healthy. Is critical to cutting through the din… And ultimately influencing thinking and behavior.
Is not about your logo, it never was… Brand is the carrier of what you stand for, your: promises, expectations, experiences; capabilities, strengths, attributes; position in the competitive environment. Helps attract and retain, staff, board, donors, partners, artists, and more. Creates value that extends beyond one-off campaigns. Builds resonance and connection that helps keep diverse revenue streams healthy. Is critical to cutting through the din… And ultimately influencing thinking and behavior.
At the end of the day, it’s a mosaic… Every communication… Every interaction… Is either building brand, or not.. Everyone is involved – not just marketing and development… The question is, are your pieces adding up to a recognizable and meaningful whole? One greater than the sum of the parts?
When thinking about brand-focused research, consider: Quant : great for measuring actions, and is often more historical Qual : great for uncovering motivations BEHIND actions, important for getting to the essence of brand-related decisions, preferences, etc,,, Inside --from vols to staff to board chair --your people KNOW a lot! --and gets them involved…. A great bi-product!!!! External --audiences, donors, prospects all the way to competitive and relevant environment. --about positing and differentiation and context – finding the piece of pie you can own – and where you can win!
G was looking up.. YOU need to look up, down, inside and out… To find out WHO you are, and why people should care… DECONSTRUCTION!
DIFFERENT WAYS TO CUT THE CAKE DEPENDING ON YOUR SITUATION… AND SOMETIMES IT”S A COMBO PLATTER! Different drivers, needs, expectations, ways to satisfy…
And most importantly, WHAT do they CARE about???
Communications, offerings, messages, values…need to be relevant to constituent’s lives….make them one notch more complete
Using what you learned in research, craft your brand foundation Informs --visual and verbal communications that come later.. COMMENT Areas of focus --easy handle… 4 things, not 10 Attributes --Category… more than museum!
RECONSTRUCTION!!!! On paper, who you can be. Don’t fake it -- Prepare your open book:
Your brand is a chord– it’s a mosaic made up of different “notes”—it will resonate with some and not others (and that’s okay) And like sound.. It carries.. moving your mission and value outward and pulling people in… Social media means, in many ways, the "death of distance" - Tom Peters most powerful (donor) constituency may not be your local one broadcasting to narrowcast to find the the audiences with whom you resonate most strongly
“ logical interconnection”—not just “understandability” No matter what part of your org people ar etouchin, they know it’s yours..