4. 332M+ Users
27% of internet users
aged 30-‐49
21% earn >$75k per year
Sources:
h+p://www.sta2sta.com/sta2s2cs/274050/quarterly-‐numbers-‐of-‐linkedin-‐members/
h+p://www.businessinsider.com/linkedin-‐as-‐a-‐marke2ng-‐and-‐brand-‐plaDorm-‐2014-‐9
5. Source:
Social
Networking
Website
and
Recrui6ng/Selec6on,
Society
of
Human
Resource
Management,
2013
94%
54%
39%
10%
WHAT PLATFORMS DO RECRUITERS USE?
31. Connect with Everyone You Know
in Real Life
• Coworkers
• Customers
• Prospects
• Speakers
• Friends
• Acquaintances
32. The Basic Checklist
• Use a good headshot
• Use your real name
• Include keywords without being obnoxious
• Fill out everything you can
• Recommend someone who deserves it
• Connect with everyone you know in real
life
40. Add Rich Media
• Youtube, Vimeo, Hulu, Ustream,
Brightcove
• Instagram, Dribble, Imgur, Flickr, yFrog
• Scribd, Prezi, Storify, SlideShare
Use Slideshare to Add a PowerPoint Presenta@on to Your Profile
45. But Before You Post…
• Make it worth your contact’s ]me.
(Garbage In = Garbage Out)
• Educate, don’t sell.
• Use photos, headlines. Don’t worry about
videos.
• Link to a next step piece of educa]on if
you have one. (Guide, webinar, etc.)
46. Intermediate Checklist
• Import your email contacts
• Custom URL
• Create a blog post
• Add presenta]ons, Youtube videos, etc.
57. Sample Mass Message
Subject: Invita]on to Our Open House
Ager months of wai]ng, we’re thrilled to announce our new offices are finally
ready. To celebrate, we’re throwing an open house bash to show off our new
digs to our friends and colleagues.
Time: 7pm on Friday, Feb 20th.
Address: 202 East Street, Your Town, FL.
Be sure to bring an appe]te! We’ll have heavy hor d’oevres and an open bar.
Hope to see you there!
Best,
John Smith
63. Sample InMail
Subject: Meet at IBC?
Hi [Prospect’s Name]
My name is John Smith. I am the President of Flux Capacitor Technologies.
We’re experts in TPS repor]ng technology. On average, our clients see and 48% reduc]on in
TPS cover sheet usage within the first year of implemen]ng our proprietary methodology.
Here’s a one-‐page case study on how we helped Very Big Corp. of America cut down on TPS
cover sheets by over 60% in 3 months. [link]
I’ll be headed to IBC later this month. Will you?
If so, perhaps we schedule a ]me to meet in person.
I look forward to hearing from you.
Best,
John Smith
64. Sample InMail
Subject: Meet at IBC?
Hi [Prospect’s Name]
My name is John Smith. I am the President of Flux Capacitor Technologies.
We’re experts in TPS repor]ng technology. On average, our clients see and 48% reduc]on in
TPS cover sheet usage within the first year of implemen]ng our proprietary methodology.
Here’s a one-‐page case study on how we helped Very Big Corp. of America reduce TPS cover
sheets by over 60% in 3 months. [link]
I’ll be headed to IBC later this month. Will you?
If so, perhaps we schedule a ]me to meet in person.
I look forward to hearing from you.
Best,
John Smith
EnKcing
Offer
68. Snoop and Group™
1. Enable stealth mode
2. Go to the target’s profile and look at the
group’s they’ve joined
3. Join one of the groups
4. Men]on membership in your InMail
69. Sample InMail
(with Snoop and Group™)
Subject: [Webinar] 5 Disrup]ve TPS Technologies in 2015
Hi [Prospect’s Name]
My name is John Smith. As a fellow member of the TPS Reports LinkedIn group, I thought you might
find this webinar of interest.
5 Disrup]ve TPS Technologies in 2015
[Link to webinar sign-‐up]
Our Director of Research & Development will be providing an in-‐depth look at five emerging
technologies that promise to revolu]onize the TPS cover sheet process, along with several key insights
on how to leverage these technologies to drive topline growth.
We’ll be sending out a replay link to all registrants, so please be sure to reserve your spot.
[Link to webinar sign-‐up]
I hope you can join us!
Best,
John Smith
70. Advanced
• Export your connec]ons
• Use stealth mode to snoop profiles
anonymously
• Send a mass message to your contacts
• Build a list of top prospects using Premium
tools
• InMail top prospects with an en]cing offer
