Scientific Method for Social Media
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Social media isn’t rocket science, is it? No, it’s not. But we can borrow from rocket science (in the form of the Scientific Method) to decide how best to use and implement social media in our organizations. We can apply a rational—nay, scientific!—approach to figuring out what all this (previously) irrational exuberance is all about. In this session, learn a framework for approaching any social media project that will produce documentable, repeatable, and tangible results.
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11.1 The Purpose of Research Writing
L E A R N I N G O B JE C T I V E S
1. Identify reasons to research writing projects.
2. Outline the steps of the research writing process.
Why was the Great Wall of China built? What have scientists learned about the possibility of life on
Mars? What roles did women play in the American Revolution? How does the human brain create,
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years?
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When you perform research, you are essentially trying to solve a mystery—you want to know how
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research. Research results can be presented in a variety of ways, but one of the most popular—and
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Chapter 11 of was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license
without attribution as requested by the work’s original creator or licensee. © 2013, The Saylor Foundation.
http://creativecommons.org/licenses/by-nc-sa/3.0/
http://www.saylor.org/site/textbooks/Writing%20for%20Success.pdf
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1. Identify reasons to research writing projects.
2. Outline the steps of the research writing process.
Why was the Great Wall of China built? What have scientists learned about the possibility of life on
Mars? What roles did women play in the American Revolution? How does the human brain create,
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403
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Scientific Method for Social Media
- 1. The Scientific Method for Social Media PodCamp Boston 5 – 25 September 2010 Sametz Blackstone Associates
- 2. Who I am Tamsen McMahon tamsen@sametz.com @tamadear Sametz Blackstone Associates www.sametz.com www.sametz.com/roundthesquare @sametz Brass Tack Thinking brasstackthinking.com
- 4. SOCIAL MEDIA IS A MADHOUSE
- 5. Twitter Facebook YouTube Blogs
- 6. Some say it’s AN ART.
- 7. I say it’s a SCIENCE.
- 8. Got your lab book?
- 10. Today
- 11. 0 Define the question 1 Observe 2 Investigate 3 Hypothesize 4 Experiment 5 Analyze 6 Retest the method
- 13. How can we best use social media for our business?
- 14. Is podcasting an effective way to generate prospects?
- 15. 1 observe
- 16. Grow bigger ears – and eyes. Paraphrase of Chris Brogan
- 17. LISTEN: IF WHAT
- 18. WATCH: WHERE HOW
- 19. 2 investigate Scope Audiences Content Resources Outcomes Measurement
- 20. Scope
- 21. Audiences
- 23. Content
- 24. Resources
- 25. Outcomes
- 26. Measurement
- 27. 3 hypothesize
- 28. For {scope}, {content} from {sources}, used across {tools}, will produce {measured} {results} with {audiences}.
- 29. 4 experiment Design Execution
- 30. OBSERVATION ≠ PARTICIPATION
- 31. OBSERVATION ≠ PARTICIPATION (you have to do it)
- 32. 5 analyze
- 33. Numbers Sentiment Actions
- 34. 6 retest
- 36. So maybe it is a madhouse.
- 37. But now you’re the mad scientist.
- 39. Who I am Tamsen McMahon tamsen@sametz.com @tamadear Sametz Blackstone Associates www.sametz.com www.sametz.com/roundthesquare @sametz Brass Tack Thinking brasstackthinking.com