Building a mosaic brand

•

2 likes•436 views

The world has changed. It’s not about creating one-way, company-to-customer impressions anymore —if it ever was. Sure, you still put your products and messages in the marketplace. But now your customers put their experiences and expectations there, too. It all works together to create what we’ve come to agree is a “brand.” But the image is out-of-date: success in this new era isn’t about searing impressions... it’s about arranging them. It’s about creating a mosaic of inputs and ideas, carefully positioned relative to each other. In this session, learn how you can collect all the pieces—both organization- and crowd-generated—and turn them into something people see, understand, and, most importantly, care about enough to pay for.

Who I am
  Tamsen McMahon
  tamsen@sametz.com
  @tamadear
  http://www.slideshare.net/tamadear

  Sametz Blackstone Associates
  www.sametz.com
  www.sametz.com/roundthesquare
  @sametz
  http://www.slideshare.net/
SametzBlackstone

  Brass Tack Thinking
  brasstackthinking.com

That doesn’t work
anymore.
(If it ever did.)

Subject
Audience
Material
Style
Resolution

supplies

Subject

http://www.flickr.com/photos/antmoose/17434145/

http://www.flickr.com/photos/antmoose/17434145/

The document discusses digital advocacy and storytelling. It provides tips for effective digital advocacy, including setting goals, finding your audience, listening to people, establishing your voice, tone and purpose, telling meaningful stories that inspire change, engaging your audience and being honest, transparent, generous, supportive and collaborative. The key message is that digital advocacy is about using storytelling to build champions for your cause and ignite action through engaging and inspiring audiences.

Careers in social media

Graham Jones

Stand out as a candidate

Alex Putman

This document provides tips on how to stand out as a job candidate, including thinking innovatively like a termite mound that uses tunnels to control temperature. It suggests applying skills and transferable skills in a variety of ways and networking to get to the decision maker. The document also recommends being memorable, such as with a creative video submission, and emphasizes the importance of first impressions during the discovery stage when an employer is getting to know the applicant. It provides an example cover letter from a child applying for a director position and notes keys to an effective cover letter like being concise, tailored, and showing why you are the ideal candidate.

Bradbury thompson presentation

Piejue

Product research article updated

LewisDunn

Sarah Murray is the graphic designer for skateboard brand Spitfire. She started doodling fireball designs as a tribute to Spitfire and sent them in, not expecting the brand to use them. Spitfire loved her designs and asked her to become their representative designer. Sarah gets inspiration from team riders and their hobbies to evolve the Spitfire logo. She recently caught up with pro skater Mike Mo Capaldi and is working on a Batman-themed graphic for him that could evolve into a full DC and Marvel comics series. Sarah sees her future continuing to create graphics for Spitfire and hopes one day to have a board made with a graphic of herself on it.

Lander Academy: Brian Massey's Unexpected Formulas

Lander Inc

The document promotes Brian Massey and his company Conversion Sciences. It provides Massey's credentials and lists concepts, tools, and strategies that can make websites more successful and competitive. These include things like visitor personas, video marketing, analytics, and landing page optimization. Links are provided to Massey's books and training programs to learn more about increasing website conversions and sales.

The Digital Landscape

Steve Kemish

Ideas in typography related to experience design

rivalee

This document discusses ideas related to typography and experience design. It explores concepts like legibility, readability, and using appropriate typefaces depending on context. It also references a quote about how printing should be invisible and discusses how a glass goblet that seems unstable can make people nervous, similar to how typesetting that risks doubling lines or merging words can undermine readability. The document advocates designing based on what an object must do rather than solely how it should look.

The document summarizes Erwin Rode's presentation at a Moneyweb seminar on October 6, 2011. It indicates that below-average economic growth is expected in South Africa for many years, residential property remains overpriced, shopping center cash flows face ongoing pressure, quality non-residential properties have moderate oversupply nationally but are not overpriced, listed funds' distributions over the next 3 years will slow to around 4% annually and may be negatively re-rated along with long-term bonds.

CASE D. 2 2011: Brand control to Major Tom: New rules for increasing your bra...

Sametz Blackstone Associates

This document discusses branding strategies for academic institutions. It begins by explaining that a brand is more than just a logo - it is shaped by what an organization can control like messaging and offerings as well as things it can't control like outside conversations. An effective brand uses system thinking and is greater than any single campaign. It then provides examples of different branding strategies like being a master brand within a larger university or being endorsed. The document emphasizes that research, messaging, visual identity systems, team engagement and action are all important components for building and maintaining an organizational brand.

Vision = Value: Linking Mission to Marketing

Sametz Blackstone Associates

Museums’ success depends in large part on the strength of their missions. But what if members and visitors at your institution don’t understand what you do— or don’t (yet) care? In this session, you’ll see how the Fuller Museum of Craft and the Harvard Museum of Natural History, two wildly different institutions with wildly different missions, successfully tackled the challenge of creating mission-based messages to drive attendance, membership, and giving. Leave with a checklist for how to put your mission into motion at your institution. Co-chairs: Tamsen McMahon, Director of Digital and Strategic Initiatives; Sametz Blackstone Associates, MA; Brandon Walsh, Manager, Strategy, Sametz Blackstone Associates, MA Presented at the New England Museum Association's 2009 Annual Conference.

CASE D1 2011: Achieving (Compelling) Visual Coherence

Sametz Blackstone Associates

In today’s decentralized, tweeting, demand-printed, www universe, achieving compelling visual coherence is tough. There are many applications that need to be brought into a brand; communications that affect your brand are created inside and outside your walls, 24/7. Crafting or renovating a system for visual brand expression is more like making a mosaic than it is carving a sculpture out of a single piece of stone; it requires a different toolbox than the one used even a few years ago: one with approaches to color, type, imagery, design, and movement; one with volume and tone controls; one that can be taught and shared.

Brand alignment for higher ed: Connecting your brands and putting them to work

Sametz Blackstone Associates

Higher-education institutions -- like many organizations these days -- manage a family of offerings. And though it may often slip through your fingers, the perceived relationship between those “sub” brands and the parent or “master” brand matters. Your people, programs, and places are all brands, and a strategy for managing those brand relationships is the only way to ensure credit flows back to your institution (a must for fundraising and recruitment). In this session, learn the basics of the 4 brand relationship strategies, see examples from from many universities, and learn how to apply them effectively and comprehensively to your institutions’ print, digital, and social media communications.

Donor 3.0: Connecting with the prospects to today, and tomorrow

Sametz Blackstone Associates

New expectations are emerging from the disruptions in our economy, our lifestyles, and the ways we communicate, and relate, with one another. Understanding how tomorrow’s donors are different from those of the past—how they live, how they communicate, and what they expect from their participation—will help fundraisers optimize their efforts to engage. This presentation explores the models, tools, and methods that development officers of the next decade must master to connect with prospects.

What Makes You Different Makes You Stronger

Sametz Blackstone Associates

The key to forging a strong identity for your school or organization is knowing what sets you apart from everyone else: what you do/have/offer that no one else does…at least not quite the way you do. Do you know what truly differentiates you? Do your students and faculty and constituents? Is your standout quality a part of the story you’re telling? This interactive, lively, informal table session - full of case studies and real-world examples - will guide you through the process of answering these questions for your community...and put you on the path towards more authentic branding for your entire organization.

Scientific Method for Social Media

Sametz Blackstone Associates

Social media isn’t rocket science, is it? No, it’s not. But we can borrow from rocket science (in the form of the Scientific Method) to decide how best to use and implement social media in our organizations. We can apply a rational—nay, scientific!—approach to figuring out what all this (previously) irrational exuberance is all about. In this session, learn a framework for approaching any social media project that will produce documentable, repeatable, and tangible results.

Social Media + ? = $: Nonprofits and Social Media

Sametz Blackstone Associates

Communicating Your Vision in Good Times and Bad

Sametz Blackstone Associates

Is your strategic plan gathering dust on a shelf or is the vision it inspires spurring your donors (and staff) into action? Are you making the most of every mode of communication available—including social media outlets Linkedin, Facebook, and Twitter—to articulate your vision? Are you using the same stale language and style of communication you used 25 years ago to get today’s messages across? Now more than ever, creating and communicating a strong shared vision is one of the most important activities an institutional leader can perform. In uncertain economic times, it can mean the difference between floundering and thriving. Join us to discuss the most effective way to turn a strategic plan into a vision that moves people into action, what innovative communication and writing techniques work best in today’s digital age, and what your personal communication style says about you. Session developed by Tracey Palmer of Palmer Communications, Andy Tiedemann of Emerson College, and Tamsen McMahon of Sametz Blackstone Associates. Presented as part of the CASE District 1 2010 Conference in Boston, January 27-29.

Making Your Message Stick

Sametz Blackstone Associates

Whys And Why Nots Of Social Media

Sametz Blackstone Associates

Campuses and advancement offices are abuzz with social media-MySpace, Facebook, Twitter, LinkedIn, etc. But how much is steak, and how much is just sizzle? What are the benefits and pitfalls of these new tools? How can you make sense of them all, and whether or not each of them may help or hurt your admissions and advancement work? In this session, we'll take the next step with social media and move beyond just the "what" and "how to" and discuss the "why" and "why not." Hear real-world case studies and perspectives from inside and outside higher ed institutions, and leave with a checklist on how to analyze the "which," "when," and "what's next" for your institution. Session developed by Gene Begin of Babson College and Tamsen Mcmahon of Sametz Blackstone Associates. Presented as part of the CASE District 1 2010 Conference in Boston, January 27-29.

Command the Cultural Marketplace: Building a Brand for Customer Fascination

Sametz Blackstone Associates

Pixels with Purpose: High-resolution branding in the social media age

Sametz Blackstone Associates

The explosion of social media--and the new powers of communication it gives audiences and consumers--can easily lead to a fragmented, "pixellated" brand. But while social media brings new tools, the "old" rules of branding still apply. And, because social media gives your constituents new ways to tell you what they care about, by bringing a brand-focused approach to your efforts, you can use those tools to add definition to your organization's brand and create a more vivid picture of what your organization stands for. In this presentation, Brandon Walsh and Tamsen McMahon from Sametz Blackstone Associates, whose clients include the Fuller Craft Museum and the Boston Ballet, talk about what the rise of social media means for your institutional branding efforts. Using five basic rules of branding, you'll learn asystematic approach for implementing a social media strategy that focuses - not fragments - your organization's brand.

Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...

IPLTech Electric

list of states and organizations .pdf

Rbc Rbcua

2024-6-01-IMPACTSilver-Corp-Presentation.pdf

hartfordclub1

Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...

Neil Horowitz

Income Tax exemption for Start up : Section 80 IAC

CA Dr. Prithvi Ranjan Parhi

Viewers also liked

2011 Federal Budget Tax Proposals

pquimby

MAS Social Media 7: CrowdsourcingMarci Ikeler

Marketingplan Noordoost Groningen (titelpagina's)Syto Goslinga

Erwin Rode on Prospects for Property (Cape Town presentation)

moneyweb

CASE D. 2 2011: Brand control to Major Tom: New rules for increasing your bra...

Sametz Blackstone Associates

Vision = Value: Linking Mission to Marketing

Sametz Blackstone Associates

Viewers also liked (6)

2011 Federal Budget Tax Proposals

MAS Social Media 7: Crowdsourcing

Marketingplan Noordoost Groningen (titelpagina's)

Erwin Rode on Prospects for Property (Cape Town presentation)

CASE D. 2 2011: Brand control to Major Tom: New rules for increasing your bra...

Vision = Value: Linking Mission to Marketing

Recently uploaded

Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...

IPLTech Electric

list of states and organizations .pdf

Rbc Rbcua

2024-6-01-IMPACTSilver-Corp-Presentation.pdf

hartfordclub1

Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...

Neil Horowitz

Income Tax exemption for Start up : Section 80 IAC

CA Dr. Prithvi Ranjan Parhi

Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka

➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka

Call8328958814 satta matka Kalyan result satta guessing

➑➌➋➑➒➎➑➑➊➍

Satta Matka Kalyan Main Mumbai Fastest Results Satta Matka ❋ Sattamatka ❋ New Mumbai Ratan Satta Matka ❋ Fast Matka ❋ Milan Market ❋ Kalyan Matka Results ❋ Satta Game ❋ Matka Game ❋ Satta Matka ❋ Kalyan Satta Matka ❋ Mumbai Main ❋ Online Matka Results ❋ Satta Matka Tips ❋ Milan Chart ❋ Satta Matka Boss❋ New Star Day ❋ Satta King ❋ Live Satta Matka Results ❋ Satta Matka Company ❋ Indian Matka ❋ Satta Matka 143❋ Kalyan Night Matka..

Business storytelling: key ingredients to a story

Alexandra Fulford

Part 2 Deep Dive: Navigating the 2024 Slowdown

jeffkluth1

Introduction The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.

Profiles of Iconic Fashion Personalities.pdf

TTop Threads

The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.

Innovative Uses of Revit in Urban Planning and Design

Chandresh Chudasama

Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.

Negotiation & Presentation Skills regarding steps in business communication, ...

UdayaShankarS1

Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...

➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka

Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...

Herman Kienhuis

The latest Heat Pump Manual from Newentide

JoeYangGreatMachiner

𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬 Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.

Innovation Management Frameworks: Your Guide to Creativity & Innovation

Operational Excellence Consulting

[To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations] This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants. Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes. This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals. INCLUDED FRAMEWORKS/MODELS: 1. Stanford’s Design Thinking 2. IDEO’s Human-Centered Design 3. Strategyzer’s Business Model Innovation 4. Lean Startup Methodology 5. Agile Innovation Framework 6. Doblin’s Ten Types of Innovation 7. McKinsey’s Three Horizons of Growth 8. Customer Journey Map 9. Christensen’s Disruptive Innovation Theory 10. Blue Ocean Strategy 11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map 12. Design Sprint Framework 13. The Double Diamond 14. Lean Six Sigma DMAIC 15. TRIZ Problem-Solving Framework 16. Edward de Bono’s Six Thinking Hats 17. Stage-Gate Model 18. Toyota’s Six Steps of Kaizen 19. Microsoft’s Digital Transformation Framework 20. Design for Six Sigma (DFSS) To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations

DearbornMusic-KatherineJasperFullSailUni

katiejasper96

Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste

my Pandit

Lundin Gold Corporate Presentation - June 2024

Adnet Communications

Best Competitive Marble Pricing in Dubai - ☎ 9928909666

Stone Art Hub

Recently uploaded (20)

Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...

list of states and organizations .pdf

2024-6-01-IMPACTSilver-Corp-Presentation.pdf

Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...

Income Tax exemption for Start up : Section 80 IAC

Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka

Call8328958814 satta matka Kalyan result satta guessing

Business storytelling: key ingredients to a story

Part 2 Deep Dive: Navigating the 2024 Slowdown

Profiles of Iconic Fashion Personalities.pdf

Innovative Uses of Revit in Urban Planning and Design

Negotiation & Presentation Skills regarding steps in business communication, ...

Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...

Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...

The latest Heat Pump Manual from Newentide

Innovation Management Frameworks: Your Guide to Creativity & Innovation

DearbornMusic-KatherineJasperFullSailUni

Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste

Lundin Gold Corporate Presentation - June 2024

Best Competitive Marble Pricing in Dubai - ☎ 9928909666

Building a mosaic brand

1. Building a Mosaic Brand PodCamp Boston 5 – 26 September 2010 Sametz Blackstone Associates

2. Who I am   Tamsen McMahon   tamsen@sametz.com   @tamadear   http://www.slideshare.net/tamadear   Sametz Blackstone Associates   www.sametz.com   www.sametz.com/roundthesquare   @sametz   http://www.slideshare.net/ SametzBlackstone   Brass Tack Thinking   brasstackthinking.com

5. That doesn’t work anymore. (If it ever did.)

6. They’re not cattle.

7. They’re people.

8. Brands exist in heads (and hearts)…

9. Not headquarters.

10. BRAND ≠ LOGO (And never did.)

11. BRAND ≠ MESSAGE (It’s bigger.)

12. BRAND ≠ PR (And never did.)

13. It’s not…a brand.

14. It’s a mosaic.

15. And you need to build yours.

16. Subject Audience Material Style Resolution supplies

17. Subject http://www.flickr.com/photos/antmoose/17434145/

18. http://www.flickr.com/photos/antmoose/17434145/

19. CREST

20. AQUAFRESH

21. REMBRANDT

22. TOM’S OF MAINE

23. BROGAN

24. K.D. PAINE

25. KANTER

26. YOU?

27. Audience

28. Material

29. Style

30. Resolution

33.

34. CONTROL

35. CREATE

36. CONTENT

37. CONTEXT

38. You’re the artist.

40.

41. Who I am   Tamsen McMahon   tamsen@sametz.com   @tamadear   http://www.slideshare.net/tamadear   Sametz Blackstone Associates   www.sametz.com   www.sametz.com/roundthesquare   @sametz   http://www.slideshare.net/ SametzBlackstone   Brass Tack Thinking   brasstackthinking.com

Building a mosaic brand

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (6)

More from Sametz Blackstone Associates

More from Sametz Blackstone Associates (11)

Recently uploaded

Recently uploaded (20)

Building a mosaic brand