CMBC14_Content Hook, Dan Bischoff
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Utah Business presents our 2014 - Content Marketing Bootcamp! Sponsored by: Adobe, AvaLaunch Media, Content Hook, Right Intel, Stryde, Orange Soda, Qzzr, Boostability, and SLCSEM.
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On with the content marketing revolution!B2C Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America
Business-to-consumer content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months, according to the second annual B2C content marketing study. Get more details about the state of B2C content marketing, such as benchmarks, budgets, and trends in this downloadable PDF.
Maximise Your Content Marketing Investment
88% of marketers invest in content marketing but only 42% of those content marketers have a documented content strategy in place.
LEWIS PR and Adobe recently hosted an exclusive webinar to help content marketers maximise their investment.
Here are the key takeaways, with tips on how to develop an effective content strategy, leverage your in-house experts, produce engaging content and measure your efforts.
2020 B2B Content Marketing
The document summarizes key findings from the 2020 B2B Content Marketing Trends and Budgets report. It finds that 84% of B2B marketers rate their content marketing as moderately or extremely successful. The most successful 5% are more likely to have a documented content strategy (69% vs 62% in 2018). Top goals for B2B content include brand awareness, education, and lead generation. Half of content is for top-of-funnel awareness, while blog posts and social media are most common content types.
How to Create Content that is Engaging, Shareable and Delivers ROI
This document discusses how to create engaging and shareable content that delivers a return on investment. It provides tips on developing a content strategy, creating high-quality content targeted to specific audiences, pitching content to online editors, using a syndication strategy to amplify content, and measuring return on investment. Key points include developing audience personas and goals for a content strategy, focusing content on awareness, consideration or decision stages, targeting individual contributors and mid-level professionals, and tailoring content thematically for different affinity groups. Metrics for measuring success and ROI like leads, website visits and downloads are also covered.
Integrating social media in b2b marketing and pr
The document discusses using social media for business-to-business (B2B) marketing and public relations. It addresses common challenges with B2B social media use and provides 10 steps to improve social media strategies, including setting measurable objectives, understanding your audience, targeting relevant online communities, operating a PR program first to generate content, providing useful information, creating killer content, commenting on industry discussions, sharing relevant content, asking for help if needed, and being authentic. The takeaways emphasize using existing materials to drive social media engagement and adding value through informative content.
Content marketing 2015: Where Industry Minds Predict Where Content Marketing ...
I hand picked a number of content marketing industry minds a number of Content Marketing questions.
The industry minds included range from founders of agencies, freelance consultants, publishers and directors of departments so this ensures the best answers possible to make it as relevant to you as possible.
The questions are aimed to help you develop your content marketing strategy for 2015 and is aimed for any marketer, SEO execs or anyone planning to market in 2015.
Rise of the Content Engineer
The document discusses the rise of content marketing and the role of content engineers. It defines a content engineer as someone who blends creative and analytical skills to develop relevant content across different channels and measures performance. The presentation provides tips on how to listen to customers, engage them in conversations, create a virtuous marketing cycle, and establish a culture of measurement.
#CNX14 - Social Content Marketing in a B2B World
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2013: The year lead nurturing took over - Three trends that affected B2B tech...
2013: The year lead nurturing took over - Three trends that affected B2B tech...Radix Communications
A lot happened in B2B marketing during 2013, but which trends have really impacted B2B copywriters like Radix?B2B Content Marketing Trends 2015 [Infographic]
MarketingProfs and the Content Marketing Institute have partnered yet again to bring you the latest B2B content marketing industry survey. Find out what they had to say via our handy and informative infographic.
Social Marketing Webinar Presentation
Slides are from a Webinar presentation that is available on Geckomarketing.ca
Topics covered include
The State of Social Media in 2014
How To Get Started in Social Media
Planning for 2015
Discover the value of social media, What Social channels you should use using
The 2014 Facebook Algorithm Changes and their effect on Brand Pages
2014 Facebook Changes and How this Effects Inbound Marketing Strategies, specifically related to Facebook Brand Pages and how this change has seen a decline in engagement by up to 80% for some brands.
This presentation looks at these changes and also supplies recommendations on how to strategically work around them.
The 2014 Facebook Algorithm Changes and their effect on Brand Pages
2014 Facebook Changes and How this Effects Inbound Marketing Strategies, specifically related to Facebook Brand Pages and how this change has seen a decline in engagement by up to 80% for some brands.
As a Content Developer one of my most successful platforms for distribution has always been Facebook. It has been a place to grow like minded and engaging followers and is a visually pleasing application to get content out in front of people who are focused on one thing, and one thing only – scrolling through their Friends, Families or Photos, uninterrupted and completely engaged.
What more could a marketer ask for?
Well thanks to the new Facebook Algorithm, all this has now changed. Not only do our posts no longer appear between wedding photos and birth announcements, we now need to work harder and smarter to get the same amount of “Free” advertising we once had.
This presentation looks at these changes and also supplies recommendations on how to strategically work around them.
The Death of Marketing & The Rise of the Content Engineer 2
The document discusses how customer behaviors and demands are changing, requiring companies to adapt their marketing approaches. It outlines the rise of user-generated content and social media as important conversations that companies need to listen to. It then provides guidance on how to become a "content engineer" by understanding goals, creating a content strategy, using data analytics, developing relevant content, distributing content widely, and continuously measuring and optimizing efforts.
The value of content marketing
The Value of Content Marketing in 2015, including some great stats for decision makers, case studies of Volume Nine clients and insights from the V9 team.
Similar to CMBC14_Content Hook, Dan Bischoff (20)
Social Media Marketing Trends 2017 by Socialbakers
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B2C Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Co...
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B2C Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America
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How to Create Content that is Engaging, Shareable and Delivers ROI
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CMBC14_Content Hook, Dan Bischoff
- 2. @DanBischoff ContentHook.com Email: Dan@ContentHook.com
- 16. The total number of pages Liked by the typical Facebook user grew more than 50% last year. -- Facebook’s head of news feed
- 18. Fewer Adopting Content Marketing? 2013: 93% using content marketing 2014: 86% using content marketing -- CMI’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends
- 20. VS
- 22. “42% of marketers say they are NOT effective at content marketing because they lack a process for creating, managing, and publishing that content” -- B2B CMI 2014 benchmark and trends
- 23. *Marketo Survey
- 25. Great content solves unique, niche Problems
- 29. Bubbas
- 32. Tool Master
- 36. Freelancers and Agency Relations
- 39. @DanBischoff ContentHook.com Email: Dan@ContentHook.com
Editor's Notes
- Adalia Rose, a 5-year-old girl with a disease called Projeria that makes her age incredibly quickly