Video is a popular medium for sharing content online. YouTube is the second largest search engine and a major platform for watching and discovering videos. The document provides tips for creating effective video content for YouTube, including using descriptive titles, tags, and descriptions to help viewers find the video as well as posting to a branded YouTube channel to engage fans.

1. Video An argument for creating and using Video

2. YouTube is the second most used search engine after Google. The book Zombies vs Unicorns has a QR code that drives people to a video about the book

4. People choose to watch video Phones and tablets are the best places to watch them

5. But as you create video, never, ever say viral.

6. Three kinds of (non-viral) video Quick-Post Professional User Generated

8. So you have a video Discover Watch Share

9. Active Discovery Passive Discovery

11. There are hundreds of places to post videos online Including video posting services like TubeMogul and Hey!Spread.

12. But we’re going to talk about YouTube. Because YouTube offers an opportunity for people with video content. Because the URL is meaningless, great care should be taken with the title, description and tags.

13. No matter where it was posted, video should contain a detailed description. Tags should contain anything relevant to the video, category, or product.

14. Help people who are looking for content to find your content – the title and description should have keywords YouTube allows infinite amount of tags, so add as many as possible.

15. A YouTube channel offers the ability to post videos we create, and videos created by people in one place.

16. YouTube.com/apple

17. YouTube.com/adidas Flash

18. Summary. Video is being created more and more. Video is the best way to show off the emotion of the brand and and involvement of fans. YouTube is one of the best places to show off video.