YouTube was created in 2005 by three former PayPal employees as a way for people to share videos for free. The first video uploaded was called "Me at the Zoo" and showed one of the creators at the zoo. In 2006, YouTube grew rapidly and was acquired by Google for $1.65 billion. Today, YouTube is the second largest search engine and is used globally to share videos, connect people socially through channels and subscriptions, and showcase music and presentations.
A YouTube Case Study. How YouTube works? How it became world's third most popular website in the world? How it all started? From YouTube in 2004 to 2014.
Youtube- Video sharing site.,Table of content
• Dates and figures.
• Facts about youtube.
• Factors which made youtube a hit.
• Launch and Marketing strategy.
• Exit analysis.
Table of content
• Dates and figures.
• Facts about youtube.
• Factors which made youtube a hit.
• Launch and Marketing strategy.
• Exit analysis.
A YouTube Case Study. How YouTube works? How it became world's third most popular website in the world? How it all started? From YouTube in 2004 to 2014.
Youtube- Video sharing site.,Table of content
• Dates and figures.
• Facts about youtube.
• Factors which made youtube a hit.
• Launch and Marketing strategy.
• Exit analysis.
Table of content
• Dates and figures.
• Facts about youtube.
• Factors which made youtube a hit.
• Launch and Marketing strategy.
• Exit analysis.
Presented January 22, 2010 at the Southwest Florida Chapter of the Florida Public Relations Assoc. Social Media Cafe. A detailed look at YouTube, what is on YouTube, why use YouTube, how YouTube is currently used for community engagement and how to analyze impact on YouTube.
Dates and Figures
Founded on 14th February, 2005.
Launched its product in May 2005.
Got their first funding of $3.5mn from sucoia capital in
October 2005.
Got the second phase of funding of $8mn from sucoia
capital in April 2006.
Acquired by google in $1.65bn in October 2006.
Optimizing the customer experience. an opportunity for the hotel and hospital...Markus Mueller
More effective management of the customer experience is an opportunity area for operators in the hotel and hospitality sector to do more to differentiate their business through the customer experience. It has the potential to help customer retention, create better internal alignment of actions, identify cost savings, and drive incremental revenue growth. The practical first step towards achieving these goals is Customer Journey Mapping.
Presented January 22, 2010 at the Southwest Florida Chapter of the Florida Public Relations Assoc. Social Media Cafe. A detailed look at YouTube, what is on YouTube, why use YouTube, how YouTube is currently used for community engagement and how to analyze impact on YouTube.
Dates and Figures
Founded on 14th February, 2005.
Launched its product in May 2005.
Got their first funding of $3.5mn from sucoia capital in
October 2005.
Got the second phase of funding of $8mn from sucoia
capital in April 2006.
Acquired by google in $1.65bn in October 2006.
Optimizing the customer experience. an opportunity for the hotel and hospital...Markus Mueller
More effective management of the customer experience is an opportunity area for operators in the hotel and hospitality sector to do more to differentiate their business through the customer experience. It has the potential to help customer retention, create better internal alignment of actions, identify cost savings, and drive incremental revenue growth. The practical first step towards achieving these goals is Customer Journey Mapping.
Started in 2005 by Chad Hurley, Jawed Karim and Steve Chan, Youtube is currently world’s most popular video sharing website. From video clips of cats fighting with dogs shot with cellphones to professionally produced movie trailers, the site hosts it all.
"The Game Changer"- Impact of YouTube on Television & YouthTitly Chatterjee
A case study based on surveys solely done by me. Certainly Youtube as an emerging game changer. YouTube have several advantages and disadvantages but its impact lies same as of the Television
YouTube is more convenient as a audio-visual medium for both the educated and un-educated section of people.
Television is not mobile in nature but YouTube is mobile in nature.
Scope in Television is restricted to agencies and specific industries whereas YouTube gives opportunity to each individual to nurture talent.
By Majority it is being expected that by coming years TV will be replaced by this new Media.
Youtube success strategies for beginners 2020 beginners tip to increase subsc...Marketing College Forum
Do you want to be a successful Youtuber? Are you finding it difficult to settle for a Profitable Niche? Do you want to avoid the pitfalls of most Youtuber encounter starting out? Do you want to increase your Subscriber base? Then it would help if you had this book.
One thing is to have an impressive skill, and another is learning how to monetize it. In this age and time, people have constantly reinvented themselves, creating a niche in what they know best to do and therefore monetizing it. We can agree that no matter how skillful you are, if you don't know how to utilize it, your skills are wasted. If your dream is escaping the unending rat race of poverty, earning big figures just by pushing out video contents about something as simple as how to cook your favorite dish, Derick Richard has something for you.
This eBook emerges from the author's deliberate attempt at trying to share what works and what doesn't when it comes to becoming a famous and successful YouTuber. In this eBook, Derick goes beyond the ordinary steps involved and dives into what it takes precisely to identify your YouTube niche and using YouTube analytics to grow your channels fast.
Derick explained, albeit clearly, his tried and tested steps to know which particular video editing software you should invest your money in. He amplifies basic editing tricks and tips, telling it straight about why each video editing works and which is preferable over the other. His only word for you is to stay glued and enjoy a full ride to establishing your own Youtube channel within some hours of thinking about it.
Other Information you will get from this book include:
Understanding the Youtube algorithm
Tricks to Youtube Advertising
Steps to Youtube Channel success
Required Equipment for youtube mastery
Youtube Optimization Strategies
Youtube video production hacks
Video making ideas
Youtube subscription growth strategies
Increasing your Youtube income
How to create engaging youtube videos
And lots more
Wait no further, Scroll up and click the BUY BUTTON to start moving from a beginner to a pro YouTuber using our strategies.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
3. Background
• Youtube was created in February 2005 by three former Paypal
employees : Chad Hurley, Steve Chen and Jawed Karim.
• It was created as a way for people to upload videos and share
content, for free.
• First video ever uploaded was called “Me at the Zoo” and showed
Karim, one of the creators, standing in front of elephants at the San
Diego Zoo.
• http://www.youtube.com/watch?v=jNQXAC9IVRw
4. Background
• During the summer of 2006, YouTube was one of the fastest growing
websites on the Web.
• On October 9, 2006 Google bought YouTube for $1.65 billion.
• On July 23, 2007 YouTube and CNN hosted their first presidential debate,
featuring citizen-submitted video questions.
• In the 2008 election cycle, 7 of the 16 presidential candidates announced
their campaigns via YouTube.
• On October 12, 2009 YouTube passed 1 billion videos a day.
• Today http://youtu.be/ZuY_EzTonDc
5. Youtube “Socially”
• Youtube is the second biggest search engine and is
used to share, embed and connect people socially.
• You can “friend” people, subscribe and comment on
other videos or pages.
• Musicians use Youtube as a means of sharing their
music.
• Youtube is used for presentations and sharing valuable
content with others.
• Advertisements are now run on popular videos.
• Youtube has been used in political debates.
• Also used for people to create webcasts and reach out
to an audience.
6. Youtube Statistics
• %70 percent of Youtube traffic comes from
outside the US.
• Over 2 billions videos are viewed everyday.
• Over 4 million people are connected and auto
sharing to at least one social network.
• Over 5 million people have found and subscribed
to a friend's channel using YouTube's friend-
finding tools.
• Every auto-shared tweet results in six new
YouTube.com browsing sessions.
7. How-To
• First step: Make an account.
• Second step: Set up your channel (if you want
to).
• Third step: Type video searches into the
toolbar and watch, like, download, edit or add
them to your playlists.
8. Things You May Already Do on Youtube
• Create a playlist
• Create a channel
• Upload & share videos
• Embed videos
• Rip videos (not legal) to computer
• Rip music (also not legal) and convert it to an
mp3 or other music file.
9. Things You May Not Know You Can Do
on Youtube
• Leanback: You just sit back while Youtube
plays videos tailored to your interests without
you searching for new content.
• Disco and “Tube Radio”: Youtube will create a
playlist of music based on your interests and
play a continuous stream.
• Youtube Test Tube: You can sign up to test
Youtube’s new services before they come out
10. Things You May Not Know You Can Do
on Youtube
• Create: You can create your own animated videos with
Xtranormal Movie Maker and One True Media
• Creators corner: A place where you can “find
inspiration”, “upload & optimize your footage”, “edit
your footage” and “upload it.
• Creative Commons: Recently released is the ability to
take videos from under the “creative commons”
section to edit and do whatever you want with, legally.
• Annotations: This feature allows you to create clickable
links within videos to link to playlists, channels or other
videos.
11. Things You May Not Know You Can Do
on Youtube
• Watch later: You can click a little “+” button on third party
sites and when you come back later it will be there
waiting.
• Quiet tube: This strips everything out of Youtube except
for the video itself allowing you to fully concentrate on the
content.
• Live: This service isn’t launched yet but is similar to
Ustream and Livestream where you can watch shows live.
• Youtube for TV: By clicking a link on your smart phone or
internet enabled TV you can get Youtube formatted to
watch.
13. Future of Youtube
• Active sharing that signals when you are watching
a certain video
• Better video editing tools
• Video recommendations based on what you’ve
already watched
• Analytic tools
• YouTube is also planning some more “Tentpole
Content Initiatives” to draw a mass audience
including: The YouTubeGames, Living Legends,The
YouTube Global Gathering.
14. Interview: Daniel Elias
“Technology Youtuber and Reviewer”
• 1.) What is your knowledge on Youtube?
“To me YouTube is a video content creating platform which allows anyone from anywhere to
make a video for free and distribute it to the world.”
• 2.) Do you use it? How do you use it?
“Yes we do use YouTube. We use it to create technology related content whether it be news,
product reviews, interviews or even tutorials not only for our main target audience of Australia
but the whole world. ”
• 3.) How has Youtube changed over the past six years?
“YouTubehas only been opened since 2005 so its only six years old but boy has it changed.
When it first started out I was in high school and remember seeing somebody watching a video
on it. To me it was just another video site but I never knew it would grow into what it has
become today. It has changed in not only the way content creators like us make videos but how
we distribute them and even create some basic revenue off them. ”
• 4.) Where do you see Youtube going?
“YouTube is already experimenting with live streaming and slowly rolling out this feature to
partners such as ourselves. In the future I would love to see this live streaming feature be
available to all users and be integrated into the website by making use of our already built up
audiences and subscribers. It may eventually overtake other live streaming services such as
Ustream.”
15. • 5.) How do you think social media has influenced Youtube vice versa.
“Social media has influenced YouTube in a big way. It makes it faster and even easier to
distribute content to people all over the globe. YouTube has integrated features which allow you
to post to Twitter, Facebook and other platforms. Also social media such as Twitter has allowed
videos to be come viral within a matter of minutes or even hours by people retweeting posts of
videos to their followers.”
• 6.) How has Youtube utilized internet marketing integration?
“The YouTube partner program has allowed YouTube to let advertisers target specific audiences
with content specific ads. For example, since we are a technology based channel we have
technology related ads either next to or integrated into our videos. This benefits not only the
advertiser but also the content creator as they can make a small or big amount of money for the
effort they put into creating their videos.”
• 7.) Do you ever use Youtube for other purposes besides music/videos?
“No we don't use it at all for music.”
• 8.) What are the pros of using Youtube for music? Cons?
“The pro's are that anyone can watch your favourite music video wherever you are, either on
your mobile device or a computer without paying a cent or having to buy it. That said one of the
con's are that there are websites out there which can take a YouTube video turn it into an MP3
and package it up for you to download. Obviously this is piracy and its a big problem in the
world today.
16. • 9.) What do you think Youtube could do better?
“For now I'm quite happy how YouTube is. I think it would be nicer if they could roll
out some of their new features quicker to more users as some feel left out when
they are not included in beta testing of new features. They could also improve on
the way we upload video's from third party software such as Final Cut Pro X.”
• 10.) Out of the top 5 music platforms (Youtube, Pandora, Spotify, IHeartRadio and
iTunes) Where does Youtube compare with and without the use of social media?
“Since I have only ever used YouTube and iTunes I cant really compare it to other
services. But when you stack them up against each other, YouTube has the
competitive advantage of being able to listen to your favourite song for free (as
long as you have internet access). iTunes on the other hand is really more for
owning the music you listen to. i.e. not having to have an internet connection to
listen to your music. Also iTunes offers more than YouTube does. They offer movie
and TV show rentals or purchases (which YouTube has just started but itnt quite
good at yet), they offer thousands of podcasts which YouTube does not have.
Lastly they have the App Store which YouTube obviously does not have and does
not need. So each platform serves a different purpose. ”
17. Interview: Geoff "DeafGeoff" Herbert
Associate Producer (Syracuse.com) Web-Social Media- DJ (deafgeoff.com)
• 1.) What is your knowledge on Youtube?
“YouTubeis the most popular video viewing/sharing site on the Internet. Last year, ComScore estimated 43%
of all videos watched were on YouTube. More of my knowledge of the site will be relevant/explained in the
below answers.”
• 2.) Do you use it? How do you use it?
“I have my own YouTube channel (http://www.youtube.com/deafgeoff) which I've mostly used to post videos
of fun/ridiculous stunts I did as a morning show producer/sidekick for HOT 107.9 between 2004-2010. I
mostly use it to watch videos, either for my own entertainment or to find content for my "Viral Video of the
Day" feature on syracuse.com. They also offer chart (youtube.com/charts) and trend (youtube.com/trends)
which show what videos are popular are going viral, sometimes even explaining why or how.”
• 3.) How has Youtube changed over the past six years?
“YouTubehas changed in a lot of ways over the years -- at first, film studios and record labels resented any of
their material being on the site. Now they all use it to promote their own products by posting trailers, teasers,
and even full videos. YouTube was bought by Google in 2006, but the only change that resulted was more
integration with Google accounts (Gmail, Google+, etc). Videos can be posted in wide-screen and HD now, as
well as giving users more options to change the way they share them -- you can now link to videos at a certain
point, change whether related videos show, manipulate dimensions, and license content you post under
Creative Commons. Some have even created their own "TV shows" by posting series on YouTube, and now
networks are looking to do the same.”
18. • 4.) Where do you see Youtube going?
“In the future, YouTube will become an even bigger source for content as more TV shows can (and likely
will) air exclusively on YouTube. Video quality across the site will need to improve, but you can
already watch music videos by Lady Gaga in high-definition on any Internet-connected TV. As cable
TV begins streaming shows online for Internet-ready televisions (i.e. Google TV, Apple TV) then
YouTube will become "a channel" just like HBO, Fox, etc.”
• 5.) How do you think social media has influenced Youtube vice versa.
“Social media has influenced YouTube to become more social, of course. In the beginning, I don't think
YouTube had "friends" or "subscribers" but social networks have helped mold YouTube into what it
is today -- another social network. And now it's part of Google+, a new idea for social media that
has yet to be fully realized. Other social media sites also help to drive traffic to YouTube videos, as
users love to share what they're watching/listening to online.”
• 6.) How has Youtube utilized internet marketing integration?
“YouTubehas become a big part of marketing. The Old Spice Guy commercials alone are a fantastic
example of a brand using YouTube to build buzz about their product and get other people to talk
about it. Videos that go viral but have copyrighted music in the background used to get pulled from
YouTube immediately, but now more record labels don't seek to remove them because it gives
larger, newer audiences the chance to hear their music (and hopefully go and buy the music).
Official music videos can also make money on YouTube by selling advertising, from banner ads on
the side to :15 or :30 pre-roll videos that users have to watch before they can stream the video
content.”
• 7.) Do you ever use Youtube for other purposes besides music/videos?
“I use YouTube mostly to see what videos are going viral, but I'll watch anything and everything
that's entertaining or interesting. Music that's been out for a while, I don't typically use YouTube to
listen to it, but new music that leaks tends to be posted on YouTube first nowadays -- sometimes by
the artists themselves, such as Drake.”
19. • 8.) What are the pros of using Youtube for music? Cons?
There are many pros to music on YouTube, the biggest being that it gives a larger audience the chance
to hear an artist's music and potentially buy the artist's albums, concert tickets, etc.
Undiscovered/unsigned artists can build a fan base by posting original songs (or covering others),
the most famous example of which is Justin Bieber. It's also fantastic how YouTube now offers top
10 charts, artist/song recommendations and even lists concerts coming to a user's area at
youtube.com/music The only negative I personally see is for artists with major label contracts that
might be not seeing much revenue from having their music on YouTube.
• 9.) What do you think Youtube could do better?
“Generally speaking, anyone who uploads videos with copyrighted material (such as putting an
artist's music in the background) is violating the rules. However, I think YouTube and the music
industry could benefit greatly from broadcast radio's model, where channels pay licensing fees to
ASCAP, BMI and SESAC and artists/labels can make money on their music that way. Vevo, which is a
premium YouTube channel used by Sony, Universal and EMI, makes money from advertisements on
their channel but should also be working on a publishing deal (which they may be).”
• 10.) Out of the top 5 music platforms (Youtube, Pandora, Spotify, IHeartRadio and iTunes) Where
does Youtube compare with and without the use of social media?
“YouTube is the only one of those music platforms that's a true social media site in and of itself. The
other ones rely much more heavily on other social networks to keep conversations going about
what users are listening to (i.e. "Ping"/Twitter for iTunes, Facebook integration for Pandora/Spotify).
For all of them, though, a song/artist becomes more popular when you see friends sharing it on
other social networks.”
Youtube was created in February 2005 and was debuted December 2005 by three former Paypal employees : Chad Hurley, Steve Chen and Jawed Karim.It was created as a way for people to upload videos and share content, for free.The first video ever uploaded was called “Me at the Zoo” and showed Karim, one of the creators, standing in front of elephants at the San Diego Zoo.
YouTube is also planning some more “Tentpole Content Initiatives” to draw a mass audience including: The YouTube Games. A takeoff on the Olympics featuring homemade videos of the “wacky wide world of weird sports.” Living Legends. Videos of living legends like the Rolling Stones. The YouTube Global Gathering. A worldwide event that will be broadcast from multiple locations on YouTube.