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Future consumer
The document discusses how marketing to future consumers must evolve due to their distinct ways of thinking, learning, and sharing information. With the prevalence of social media and new communication technologies, brands will need to adapt their strategies to engage with young consumers who prefer to organize and share information on their own terms. The overall marketing goal should focus on transforming unaware individuals into brand advocates through various tactics across digital platforms.
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Future consumer
- 1. The future Consumer sharemarketing.wordpress.com @mhames Matt Hames 716.817.3076 – @mhames
- 2. If I sayphone what do you picture? Matt Hames 716.817.3076 – @mhames
- 3. This? Matt Hames 716.817.3076 – @mhames
- 4. My 5-year picturesthese Matt Hames 716.817.3076 – @mhames
- 5. She will seethings different She will have an e-mail address and a phone number for life. Meaning, she will have to choose to lose touch with friends. And she will have to choose to lose touch with brands. She will never know world without social media. Matt Hames 716.817.3076 – @mhames
- 6. Web 2.0 Matt Hames 716.817.3076 – @mhames
- 7. 1 Billion Tweets/week 800m on Facebook 120m on LinkedIn 250m mobile Facebook users 6.5 trillion SMS messages sent in 2010 Matt Hames 716.817.3076 – @mhames
- 8. So what ? Matt Hames 716.817.3076 – @mhames
- 9. We haveto think differently about how we’ll market to the consumer of tomorrow. Here’s why: Matt Hames 716.817.3076 – @mhames
- 10. They think different Matt Hames 716.817.3076 – @mhames
- 11. They learn different Matt Hames 716.817.3076 – @mhames
- 12. They can learnanywhere Matt Hames 716.817.3076 – @mhames
- 13. They speak different (8Trillion Text messages will be sent in 2011) Matt Hames 716.817.3076 – @mhames
- 14. tl;dr Matt Hames 716.817.3076 – @mhames
- 15. They organize different iTunes playlist iTunesU Pandora playlist Facebook friends ‘who play’ list Google Circles Twitter lists LinkedIn/today Reddit Matt Hames 716.817.3076 – @mhames
- 16. Matt Hames 716.817.3076 –@mhames
- 17. Matt Hames 716.817.3076 –@mhames
- 18. They are creators Everynew TV resulted in one more consumer of content Matt Hames 716.817.3076 – @mhames
- 19. Every new mobiledevice results in a new content creator Matt Hames 716.817.3076 – @mhames
- 20. Sharing has evolved People share: Location Photos Status Thoughts Videos Reviews Documents Playlists Game experiences Matt Hames 716.817.3076 – @mhames
- 21. Result Young people want information on the platform they prefer. They will organize it themselves. They will share. They will engage differently. They will interact. They will participate. Matt Hames 716.817.3076 – @mhames
- 22. Brands will haveless control Matt Hames 716.817.3076 – @mhames
- 23. But brands willhave an identifiable fan base Matt Hames 716.817.3076 – @mhames
- 24. And we canidentify the path to being a fan Matt Hames 716.817.3076 – @mhames
- 25. A B Point of purchase Matt Hames 716.817.3076 – @mhames
- 26. A: Unaware ofthe brand From unaware to purchase, the tactics will still work: Advertising TV, Radio, print, banner ads Google adwords Search engine optimization Social media advertising Public relations Direct marketing Other digital marketing Matt Hames 716.817.3076 – @mhames
- 27. B: Brand advocate From purchase to advocate, the world of engagement media: Facebook page Facebook connect Twitter LinkedIn YouTube Brand social network Matt Hames 716.817.3076 – @mhames
- 28. Result The overallmarketing goal is to get unaware people to buy a product. On the route, we should get those people to become brand advocates. The marketing strategy should reflect this goal and every tactic should be placed on the graph to show how they work together. Matt Hames 716.817.3076 – @mhames
- 29. Twitter Blogger outreach promotion TV spot Facebook B email A Brand website POP E-newsletter PPC QR code Direct mail on shelf Loyalty program PR SEO coupon TV spot B-roll Suggestion for YouTube engines Note: these aren’t the Point of only tactics that can be used. Also, some things purchase might fit in a different place on the Path to Purchase depending on the goal. Matt Hames 716.817.3076 – @mhames
- 30. Connect With Me Twitter @mhames Matt Hames 716.817.3076 – @mhames