Future consumer

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If you say phone to my daughter, she will picture something different from me. This presentation is about the other ways she is different.

Business Technology

The future
Consumer
sharemarketing.wordpress.com
@mhames

Matt Hames
716.817.3076 – @mhames

If I say phone
what do you picture?

Matt Hames
716.817.3076 – @mhames

This?

Matt Hames
716.817.3076 – @mhames

My 5-year pictures these

Matt Hames
716.817.3076 – @mhames

She will see things different
 She will have an e-mail address and a
phone number for life.
 Meaning, she will have to choose to lose
touch with friends.
 And she will have to choose to lose touch
with brands.
 She will never know world without social
media.

Matt Hames
716.817.3076 – @mhames

Web 2.0

Matt Hames
716.817.3076 – @mhames

1 Billion Tweets/week
800m on Facebook
120m on LinkedIn
250m mobile Facebook users
6.5 trillion SMS messages sent
in 2010

Matt Hames
716.817.3076 – @mhames

So
what
?

Matt Hames
716.817.3076 – @mhames

 We have to think differently about how
we’ll market to the consumer of
tomorrow.
 Here’s why:

Matt Hames
716.817.3076 – @mhames

They think different

Matt Hames
716.817.3076 – @mhames

They learn different

Matt Hames
716.817.3076 – @mhames

They can learn anywhere

Matt Hames
716.817.3076 – @mhames

They speak different
(8 Trillion Text messages will be sent in 2011)

Matt Hames
716.817.3076 – @mhames

 tl;dr

Matt Hames
716.817.3076 – @mhames

They organize different
 iTunes playlist
 iTunesU
 Pandora playlist
 Facebook friends ‘who play’ list
 Google Circles
 Twitter lists
 LinkedIn/today
 Reddit

Matt Hames
716.817.3076 – @mhames

They are creators

Every new TV resulted in
one more consumer of
content

Matt Hames
716.817.3076 – @mhames

Every new mobile device results in
a new content creator

Matt Hames
716.817.3076 – @mhames

Sharing has evolved
 People share:
 Location
 Photos
 Status
 Thoughts
 Videos
 Reviews
 Documents
 Playlists
 Game experiences
Matt Hames
716.817.3076 – @mhames

Result
 Young people want information on the
platform they prefer.
 They will organize it themselves.
 They will share.
 They will engage differently.
 They will interact.
 They will participate.

Matt Hames
716.817.3076 – @mhames

Brands will have less control

Matt Hames
716.817.3076 – @mhames

But brands will have an
identifiable fan base

Matt Hames
716.817.3076 – @mhames

And we can identify the
path to being a fan

Matt Hames
716.817.3076 – @mhames

A B

Point of
purchase

Matt Hames
716.817.3076 – @mhames

Connect With Me

Twitter
@mhames

Matt Hames
716.817.3076 – @mhames

This document discusses the evolution of the internet and rise of social media, and how businesses can leverage social platforms to better connect with local customers. It outlines how Web 1.0 focused on one-way information sharing through traditional websites, while Web 2.0 enables two-way interactions and user-generated content through social networks. It then provides an overview of major social platforms like Facebook, Twitter, LinkedIn and Yelp and how small, local businesses can create a presence on each to engage customers and build their brand within a local community.

Syracuse Public

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This document provides an overview of the evolution of the web from Web 1.0 to Web 2.0 and discusses various social media platforms. It notes that Web 2.0 is more collaborative and community-oriented, allowing two-way conversations between brands and consumers. It describes several major social networks like Facebook, LinkedIn, Twitter, and how brands can create a presence and engage with customers on these platforms. It emphasizes that consumers increasingly rely on peer recommendations over traditional advertising.

A deep look at Social Media

Matt Hames

Web202010 sagamore

Matt Hames

My Web20

Matt Hames

A Canadian copywriter joins one of the earliest social networks in the 1990s and meets a woman from Buffalo. They begin emailing and eventually meet in person, with the copywriter eventually moving to the US and becoming a citizen. He now gives presentations on the evolution of digital marketing and social media, from the early days of Web 1.0 to the rise of user-generated content and social networking on Web 2.0 platforms like Facebook, YouTube, and Twitter.

HigherEd Web conference presentation

Matt Hames

This document discusses how data can be used to inform content strategies. It provides tips for using data, including asking questions to identify goals and key channels, focusing on consolidation, understanding user behavior, correcting content, informing posting times, and making strategic decisions. Data can be used to understand search and referral patterns. The document advocates sharing insights and getting people excited about data.

Matt Hames Higher Ed Web 2020 SERP presentation slides

Matt Hames

If the product is free, you're the product

Matt Hames

1) Digital platforms collect user data and use it for their own goals rather than just providing a service for free. 2) Social media platforms ask users to publicly share what they are doing to collect more data on users. 3) When using digital services, it is important to protect your identity and data by using strong passwords, locking devices, and being selective about what information you share publicly.

The document outlines an agenda for a presentation on digital media and social media. It includes sections on introducing digital media, goal setting, the tools of digital media, content creation, analytics, and closing remarks. There are also examples of personas, including one named Martin Ferber, a CEO who understands social media is important but does not fully understand it and wants to learn from experts.

Engage your audience Eduweb14

Matt Hames

This document discusses strategies for social media engagement from the Office of Communications at Colgate University. It provides metrics on Colgate's various social media platforms and their fan and reach numbers. It then lists 13 reasons for Colgate's success in raising $5.1 million from almost 6,000 donors on 12/13/13. The reasons include engaging internally, embracing nudges, training audiences, and experimenting with digital events and channels.

Engage your higher ed audience

Matt Hames

The document appears to be a series of tweets and comments from the Office of Communications at Colgate University discussing their digital engagement strategies. Key points include that they like the number 13, created a made-up "Colgate Day" event on social media that trended on Twitter, saw engagement increase throughout the day on social media, and discuss various strategies for driving people to pages, using photos, targeting audiences, and other tactics to increase reach online.

Social media for non profits

Matt Hames

A facebook page

Matt Hames

The document discusses strategies for using Facebook pages effectively. It notes that Facebook's algorithms prioritize engaging content over raw reach, and that overly promoting one's page can be counterproductive. The document then lists 13 tips for Facebook pages, such as focusing on one coherent page, using high-quality photography, and understanding that advertising may not be worthwhile. It concludes by advising that Facebook is a poor content management system, and that other platforms may be better for telling an organization's stories.

New Curling presentation

Matt Hames

This document discusses how curling clubs can use social media to promote their club and engage members. It outlines several social media platforms like Facebook, YouTube, and Google+ and provides strategies for how clubs can create content for each platform. The key points are: - Facebook is a good way to connect members and promote events through photos and status updates. Clubs should create a Facebook page and encourage members to like and engage with it. - YouTube is the second largest search engine so clubs can create a channel to post instructional videos, game recordings, and interviews to promote the club online. - Google Places and Yelp allow clubs to create a business listing to be found through local searches on phones. Members

Accounting social media

Matt Hames

Martin wants to understand social media better to promote his company's content online. He recognizes social media is important but finds it time-consuming. The expert explains that social media allows two-way conversations versus traditional one-way broadcasting and focuses on engaging the consumer. Martin's goals are to understand social media and highlight company retirements, and he asks how to promote engagement and find experts.

Curling presentation

Matt Hames

The document discusses strategies for curling clubs to create and share content on various social media platforms like Facebook, YouTube, and location-based sites like Google Places and Yelp in order to promote the club, engage current members, and attract new members. It provides tips for creating Facebook pages and YouTube channels for clubs and encouraging members to like, follow, and generate content for the pages. The goal is to harness members' social networks and increase the club's online presence and discoverability through search engines.

Business council

Matt Hames

Choose a voice that fits your organization and goals. 4. Know your audience. - Research who is using each social media platform. Tailor content for each audience. 5. Know your competitors. - Follow competitors' social media. Learn from their successes and failures. Adapt best practices. 6. Know your brand. - Ensure all social media content aligns with and enhances your organization's brand. 7. Know the format. - Different social media have different optimal formats - photos on Instagram, long reads on LinkedIn, videos on YouTube. 8. Know the schedule. - Create a content calendar to stay engaged and post consistently

Why use video

Matt Hames

B2B social media presentation

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The document discusses how social media can be used differently and effectively for business-to-business (B2B) purposes compared to traditional media. Some key differences highlighted include social media allowing for two-way conversations focused on sharing knowledge and solutions rather than just promoting brands. It also notes that social media makes it easier for businesses to share expertise about their products and industry categories to attract and engage potential customers along their path to purchase.

Why use Delicious

Matt Hames

This document discusses how social bookmarking services like Delicious allow users to save web pages and articles to read later from any device, making bookmarks portable. It suggests using Delicious as a way to showcase the types of content one is reading to others and potentially increase one's perceived intelligence. Delicious is also proposed as a method for websites to have an automatically updating "What's New" section by saving alerts from services like Google or Radian6.

History of internet

Matt Hames

From the document, we learn: - The Internet began in the 1970s as interconnected networks known as ARPANET, and the term "Internet" was first used in 1974 to describe these interconnected networks. - The World Wide Web was created in 1990 by Tim Berners-Lee as a system of hyperlinked documents accessed via the Internet using URLs and HTTP. - Popular early applications included email, bulletin boards, Usenet, and Mosaic, the first graphical web browser. The 1990s saw a boom in websites, browsers, e-commerce, blogging, and social media like Friendster, MySpace and Facebook.

Web 2.0

Matt Hames

This document discusses the evolution from Web 1.0 to Web 2.0 and how a social media strategy can integrate both. Web 2.0 is defined as online communities where users generate and share content. A successful strategy engages existing customers and new audiences through social interactions on platforms like Facebook and Twitter. It also notes that consumers trust recommendations from other users over traditional ads. The strategy process involves discovery, development, validation, and implementation across disciplines like PR, creative, and media.

Use social media to get a job in Marketing

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This document provides advice for marketing job seekers on using social media to showcase their skills and stand out from other candidates. It recommends establishing an online personal brand by being active on social networks like LinkedIn, posting blogs, uploading videos to YouTube, and using other online platforms to demonstrate expertise. The document also suggests ways to improve search engine optimization through activities like updating Wikipedia, answering questions on LinkedIn, and using social bookmarking to get one's online presence to appear at the top of Google search results for potential employers.

How to use Linkedin

Matt Hames

LinkedIn is a business social network with over 43 million professionals from around the world representing 170 industries and 200 countries. Users can find and collaborate with qualified professionals to help accomplish their goals. The document provides tips on how to create a complete profile, build connections, share expertise through answers and groups, and use LinkedIn to develop one's professional brand and network.

Web202010

Matt Hames

This document discusses the rise of social media and how it has changed how brands interact with consumers. Some key points made include: - Social media allows for two-way conversations between brands and consumers rather than one-way communication. It has shifted power to consumers. - Popular social media sites like Facebook, LinkedIn, and Twitter are discussed and how brands can utilize these platforms to engage with target audiences. - The document advocates that brands develop a social media strategy focused on listening to consumers and creating shareable content to have conversations rather than just do broadcasts.

Non Profit Presentation at Sonoma Grill

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This document discusses using social media for non-profits. It outlines various social media platforms and how non-profits can leverage them to tell their stories, engage supporters and donors, and spread their message. Key platforms discussed include Facebook, Twitter, YouTube, Wikipedia and LinkedIn. The document emphasizes using these tools to let the people served by the non-profit tell their own stories and impact donors.

Rochester

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This document provides an overview of the evolution from Web 1.0 to Web 2.0 and the rise of social media. It discusses how Web 2.0 is focused on user interaction and user-generated content through tools like Wikipedia, YouTube, blogs and social networks. It emphasizes that people now trust recommendations from other consumers over brand advertising and will use social media to get opinions and recommendations about brands.

Albany

Matt Hames

This document provides an overview of the evolution from Web 1.0 to Web 2.0 and the rise of social media. It discusses how Web 2.0 is more collaborative in nature, allowing consumers to interact with brands and each other through user-generated content. It then summarizes several popular social media platforms like Facebook, LinkedIn, Twitter, YouTube, and Google+ and how brands can leverage them to better engage with customers. The key message is that people now trust peer recommendations over advertising and expect brands to actively listen on social media.

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Future consumer

1. The future Consumer sharemarketing.wordpress.com @mhames Matt Hames 716.817.3076 – @mhames

2. If I say phone what do you picture? Matt Hames 716.817.3076 – @mhames

3. This? Matt Hames 716.817.3076 – @mhames

4. My 5-year pictures these Matt Hames 716.817.3076 – @mhames

5. She will see things different  She will have an e-mail address and a phone number for life.  Meaning, she will have to choose to lose touch with friends.  And she will have to choose to lose touch with brands.  She will never know world without social media. Matt Hames 716.817.3076 – @mhames

6. Web 2.0 Matt Hames 716.817.3076 – @mhames

7. 1 Billion Tweets/week 800m on Facebook 120m on LinkedIn 250m mobile Facebook users 6.5 trillion SMS messages sent in 2010 Matt Hames 716.817.3076 – @mhames

8. So what ? Matt Hames 716.817.3076 – @mhames

9.  We have to think differently about how we’ll market to the consumer of tomorrow.  Here’s why: Matt Hames 716.817.3076 – @mhames

10. They think different Matt Hames 716.817.3076 – @mhames

11. They learn different Matt Hames 716.817.3076 – @mhames

12. They can learn anywhere Matt Hames 716.817.3076 – @mhames

13. They speak different (8 Trillion Text messages will be sent in 2011) Matt Hames 716.817.3076 – @mhames

14.  tl;dr Matt Hames 716.817.3076 – @mhames

15. They organize different  iTunes playlist  iTunesU  Pandora playlist  Facebook friends ‘who play’ list  Google Circles  Twitter lists  LinkedIn/today  Reddit Matt Hames 716.817.3076 – @mhames

16. Matt Hames 716.817.3076 – @mhames

17. Matt Hames 716.817.3076 – @mhames

18. They are creators Every new TV resulted in one more consumer of content Matt Hames 716.817.3076 – @mhames

19. Every new mobile device results in a new content creator Matt Hames 716.817.3076 – @mhames

20. Sharing has evolved  People share:  Location  Photos  Status  Thoughts  Videos  Reviews  Documents  Playlists  Game experiences Matt Hames 716.817.3076 – @mhames

21. Result  Young people want information on the platform they prefer.  They will organize it themselves.  They will share.  They will engage differently.  They will interact.  They will participate. Matt Hames 716.817.3076 – @mhames

22. Brands will have less control Matt Hames 716.817.3076 – @mhames

23. But brands will have an identifiable fan base Matt Hames 716.817.3076 – @mhames

24. And we can identify the path to being a fan Matt Hames 716.817.3076 – @mhames

25. A B Point of purchase Matt Hames 716.817.3076 – @mhames

26. A: Unaware of the brand  From unaware to purchase, the tactics will still work:  Advertising  TV, Radio, print, banner ads  Google adwords  Search engine optimization  Social media advertising  Public relations  Direct marketing  Other digital marketing Matt Hames 716.817.3076 – @mhames

27. B: Brand advocate  From purchase to advocate, the world of engagement media:  Facebook page  Facebook connect  Twitter  LinkedIn  YouTube  Brand social network Matt Hames 716.817.3076 – @mhames

28. Result  The overall marketing goal is to get unaware people to buy a product.  On the route, we should get those people to become brand advocates.  The marketing strategy should reflect this goal and every tactic should be placed on the graph to show how they work together. Matt Hames 716.817.3076 – @mhames

29. Twitter Blogger outreach promotion TV spot Facebook B email A Brand website POP E-newsletter PPC QR code Direct mail on shelf Loyalty program PR SEO coupon TV spot B-roll Suggestion for YouTube engines Note: these aren’t the Point of only tactics that can be used. Also, some things purchase might fit in a different place on the Path to Purchase depending on the goal. Matt Hames 716.817.3076 – @mhames

30. Connect With Me Twitter @mhames Matt Hames 716.817.3076 – @mhames

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