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A facebook page
The document discusses strategies for using Facebook pages effectively. It notes that Facebook's algorithms prioritize engaging content over raw reach, and that overly promoting one's page can be counterproductive. The document then lists 13 tips for Facebook pages, such as focusing on one coherent page, using high-quality photography, and understanding that advertising may not be worthwhile. It concludes by advising that Facebook is a poor content management system, and that other platforms may be better for telling an organization's stories.
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A facebook page
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- 13. @mhames • “I wantto start a Facebook page.” • Someone at your School.
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- 19. @mhames as a highschool student
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- 22. @mhames Social media numbers •From July 1, 2011 to July 1, 2012: • 100K blog visits • 197k YouTube views • 3,234 FourSquare check-ins to 76 venues (est) • 6139 followers on Twitter on 7/1/12 • 690 in a Google+ circle • 94 followers on Pinterest
- 23. @mhames • 1,337 likesand comments on Facebook
- 24. @mhames • Things arechanging though
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- 26. @mhames • 13 waysto make Facebook work.
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- 32. @mhames • Don’t havecrappy copy.
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- 39. @mhames #9 - thegood times are over
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- 42. @mhames #12 – ads.They won’t.
- 43. @mhames #13 • Facebook isa bad Content Management System.
- 44. @mhames You want tostart a Facebook page? • Zero fans. • A bad quality score. • I wish we could have talked 5 years ago. • We’re trying to break silos, not enhance them. • What part of the process are you? • Getting engagement isn’t easy. • We have access to a better photographer. • Better ways to manage content.
- 45. @mhames • So, you’reasked: “Can we start a Facebook page?” • You’ll now say…
- 46. @mhames I want yourflippin’ content
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- 48. @mhames • We havestories to tell. There are better places to tell them. • Thank you.
Editor's Notes
- #17 There are good and bad things about Facebook pages
- #20 We focuson 10 strategies – Facebook, Twitter, LinkedIn, RSS, YouTube, Flickr, 4Square, Google Plus, Pinterest, EmailStrategies emanate from website and news blog – the hub of our story-telling – faculty experts search engine, etc.We use social media to “push out” our curated content to expanded and targeted audiences Athletics Department does a lot of this themselves – I’ve “watched” several big games on Twitter We also work with Admission, Alumni and Advancement
- #21 We focuson 10 strategies – Facebook, Twitter, LinkedIn, RSS, YouTube, Flickr, 4Square, Google Plus, Pinterest, EmailStrategies emanate from website and news blog – the hub of our story-telling – faculty experts search engine, etc.We use social media to “push out” our curated content to expanded and targeted audiences Athletics Department does a lot of this themselves – I’ve “watched” several big games on Twitter We also work with Admission, Alumni and Advancement
- #22 We focuson 10 strategies – Facebook, Twitter, LinkedIn, RSS, YouTube, Flickr, 4Square, Google Plus, Pinterest, EmailStrategies emanate from website and news blog – the hub of our story-telling – faculty experts search engine, etc.We use social media to “push out” our curated content to expanded and targeted audiences Athletics Department does a lot of this themselves – I’ve “watched” several big games on Twitter We also work with Admission, Alumni and Advancement
- #23 So, we took an accounting of activity on March 19.33% increase in checkins in 2 months. Analytics
- #28 Think about your website. Simple rule, if you have one website for it, you should have one facebook page for it.
- #29 Facebook groups. We ask students to join groups. They do.
- #31 The internet has algorithms. In the keynote this morning, Karen tried to explain how to beat them. She said don’t have copy that sucks.
- #36 Silos. I should tell you about what I faced.
- #37 Zero fans
- #38 content
- #39 Websites can’t get their own hits. No website can. Yes, Facebook was once described as being like having a send to friend key on the Internet.
- #40 You missed the boat.
- #41 content
- #42 How do you get someone from one page to the next, to the next.
- #48 Thanks for creating content. We love to hear about what you’re doing. Lets talk about how to tell the world what you’re doing.