A facebook page
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Can I talk you out of a Facebook page.
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A facebook page
- 2. @mhames
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- 13. @mhames • “I want to start a Facebook page.” • Someone at your School.
- 16. @mhames
- 17. @mhames • The student path.
- 18. @mhames
- 19. @mhames as a high school student
- 22. @mhames Social media numbers • From July 1, 2011 to July 1, 2012: • 100K blog visits • 197k YouTube views • 3,234 FourSquare check-ins to 76 venues (est) • 6139 followers on Twitter on 7/1/12 • 690 in a Google+ circle • 94 followers on Pinterest
- 23. @mhames • 1,337 likes and comments on Facebook
- 24. @mhames • Things are changing though
- 25. @mhames
- 26. @mhames • 13 ways to make Facebook work.
- 31. @mhames
- 32. @mhames • Don’t have crappy copy.
- 35. @mhames #5 Reach
- 36. @mhames #6
- 37. @mhames #7
- 39. @mhames #9 - the good times are over
- 40. @mhames #10
- 42. @mhames #12 – ads. They won’t.
- 43. @mhames #13 • Facebook is a bad Content Management System.
- 44. @mhames You want to start a Facebook page? • Zero fans. • A bad quality score. • I wish we could have talked 5 years ago. • We’re trying to break silos, not enhance them. • What part of the process are you? • Getting engagement isn’t easy. • We have access to a better photographer. • Better ways to manage content.
- 45. @mhames • So, you’re asked: “Can we start a Facebook page?” • You’ll now say…
- 46. @mhames I want your flippin’ content
- 47. @mhames
- 48. @mhames • We have stories to tell. There are better places to tell them. • Thank you.
Editor's Notes
- There are good and bad things about Facebook pages
- We focuson 10 strategies – Facebook, Twitter, LinkedIn, RSS, YouTube, Flickr, 4Square, Google Plus, Pinterest, EmailStrategies emanate from website and news blog – the hub of our story-telling – faculty experts search engine, etc.We use social media to “push out” our curated content to expanded and targeted audiences Athletics Department does a lot of this themselves – I’ve “watched” several big games on Twitter We also work with Admission, Alumni and Advancement
- We focuson 10 strategies – Facebook, Twitter, LinkedIn, RSS, YouTube, Flickr, 4Square, Google Plus, Pinterest, EmailStrategies emanate from website and news blog – the hub of our story-telling – faculty experts search engine, etc.We use social media to “push out” our curated content to expanded and targeted audiences Athletics Department does a lot of this themselves – I’ve “watched” several big games on Twitter We also work with Admission, Alumni and Advancement
- We focuson 10 strategies – Facebook, Twitter, LinkedIn, RSS, YouTube, Flickr, 4Square, Google Plus, Pinterest, EmailStrategies emanate from website and news blog – the hub of our story-telling – faculty experts search engine, etc.We use social media to “push out” our curated content to expanded and targeted audiences Athletics Department does a lot of this themselves – I’ve “watched” several big games on Twitter We also work with Admission, Alumni and Advancement
- So, we took an accounting of activity on March 19.33% increase in checkins in 2 months. Analytics
- Think about your website. Simple rule, if you have one website for it, you should have one facebook page for it.
- Facebook groups. We ask students to join groups. They do.
- The internet has algorithms. In the keynote this morning, Karen tried to explain how to beat them. She said don’t have copy that sucks.
- Silos. I should tell you about what I faced.
- Zero fans
- content
- Websites can’t get their own hits. No website can. Yes, Facebook was once described as being like having a send to friend key on the Internet.
- You missed the boat.
- content
- How do you get someone from one page to the next, to the next.
- Thanks for creating content. We love to hear about what you’re doing. Lets talk about how to tell the world what you’re doing.