1. MN319 - E-MARKETING
TEAM WORK
K`N`B MUSIC
SHANE GOREY 10721023
SAM HARTE 10360509
MARK POWER 10372595
SOFJA CAREVA 69444076

2. INTRODUCTION
WEBSITE SOCIAL MEDIA
 Static and passive
 High bounce rate
 Designed in house four
years ago  Klout,Edgerank

3. SEARCH ENGINE OPTIMISATION
 Title tag
 Meta tag
 Structure of URLs
 Navigation
 Quality
 Images
 Heading tags
 Restrict crawling
 Mobile sites
 Social media

4. ONLINE ADVERTISING MEASUREMENTS
 Social Media  Google Analytics
Advertisements  Pages per visit
 Facebook Advertising  Average time on site
 LinkedIn Advertising  Bounce rate
 Twitter Advertising
 Google AdWords  Heat maps
 Facebook insights

5. EMARKETING STRATEGY
SOCIAL MEDIA.IE`S 10C MODEL
 Context  Content
Analyse where you and your competitors are in the market Create sharable digital content
 Consumers  Connections
Identify who and where your target audience are Grow your community using bought, owned and earned
media
 Community
 Conversation
Develop a community of followers with common interests
Be consistent to your brand image through all conversation
 Concepts
 Contagious
Generate ideas to attract attention to your business
Encourage your branded content to be shared through other
 Collaboration communities
Build and develop partnerships with customers, prospects  Conversion
and business partners
Measure and analysis the ROI on social media

6. CONCLUSION AND RECOMMENDATIONS
1. Set up a structured e-marketing strategy following the “10 Cs” model
2. A new website should be created, linking all their social media sites. It
should incorporate blogs and forums in order to interact with the
consumers.
3. The social media pages which are now set up for K`n`B Music should
be used on a daily basis.
4. Search engine optimization must be implemented to increase traffic.
5. Focusing on online advertising through Google advertisements and
social media sites will improve ROI on advertising.
6. In order to analysis the results of all changes made, measurements of all
activities should be looked at and analysed on a regular basis.

7. E-MARKETING PRESENCE
 WEBSITE  BLOGS
 http://www.knbmusic.ie/  http://smnuim.wordpress.com/20
 TWITTER 12/04/30/warm-atmosphere-at-
knb-music-maynooth/
 https://twitter.com/#!/KnBMaynoo  http://markepower.wordpress.co
th m/2012/04/29/repair-a-recession/
 FACEBOOK  http://sanrisa.wordpress.com/201
 http://www.facebook.com/pages/ 2/04/26/knb-music-10-years-in-
KnB-Music- business-come-and-celebrate-
Maynooth/209338965399 with-music/
 LINKEDIN  http://markepower.wordpress.co
m/2012/04/29/ken-ben-of-k-n-b/
 http://www.linkedin.com/profile/ed
it?trk=hb_tab_pro_top
 YOUTUBE
 http://www.youtube.com/user/knb
musicmaynooth
 WORDPRESS  Thank you
 http://knbmusicmaynooth.wordpr
ess.com/