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Small Budget, Big Impact— 23 Social Media Tactics


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Would you like to raise your brand awareness, increase sales, and provide better customer service? Get inspired with a big list of little ideas that you can start implementing right away. These ideas may not be overnight silver bullets, but they are proven, self-contained strategies that don't take a team of people or a huge budget to implement. No matter your business industry, you should be able to find at least one golden nugget idea that you can start using today.

A few questions that are answered:
-How much money should a small business budget for social media marketing?
-How "big" of an impact are you talking about?
-How can I use social media to increase sales without offering a discount?
-How do I know if social media marketing is "working" for my small business?

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Small Budget, Big Impact— 23 Social Media Tactics

  1. 1. Download this presentation at Check in and tag your favorite tips with #23SocialMedia by @SocialMediaDFWat #DFWSM. Small Budget, Big Impact: 23 Social Media Tactics Presented by Danielle Glick, Internet Marketing Director & President, DGdesign L.L.C. Connect with DGdesign: Connect with Dallas Foodie: Twitter &Instagram: @SocialMediaDFW Twitter &Instagram: @Dallas_Foodie More profiles at information in this document is private and confidential. You may not disclose this information without prior written consent. © Copyright 2013 DGdesign, LLC. All rights reserved.
  2. 2. Idea Sheet Please Fill In Your Contact Info#23SocialMedia @SocialMediaDFW
  3. 3. Small Budget? $ – $$$ – $$$$#23SocialMedia @SocialMediaDFW
  4. 4. Big Impact? Something Measurable#23SocialMedia @SocialMediaDFW
  5. 5. Build a Foundation Define Your Marketing Goals#23SocialMedia @SocialMediaDFW
  6. 6. Raise Brand Awareness Business Goal Option 1#23SocialMedia @SocialMediaDFW
  7. 7. Increase Sales Business Goal Option 2#23SocialMedia @SocialMediaDFW
  8. 8. Better Customer Service Business Goal Option 3#23SocialMedia @SocialMediaDFW
  9. 9. Measure Success How are you going to do that?#23SocialMedia @SocialMediaDFW
  10. 10. WHY ____? Tell them why! (No discount needed.)#23SocialMedia @SocialMediaDFW
  11. 11. #23SocialMedia @SocialMediaDFW
  12. 12. Goal 1: Raise Brand Awareness Measures for Success: size of your audience, number of interactions, how did you hear about us#23SocialMedia @SocialMediaDFW
  13. 13. 1. Claim Your Real Estate Google Your Business Name#23SocialMedia @SocialMediaDFW
  14. 14. 2. Google+ Local For Google Maps and Apps#23SocialMedia @SocialMediaDFW
  15. 15. 3. Ask for Interactions Likes, Comments, and Shares#23SocialMedia @SocialMediaDFW
  16. 16. 4. Facebook Page Ads Sponsored Posts & Page Likes#23SocialMedia @SocialMediaDFW
  17. 17. 5. Yelp Ads Rank Above Your Competitors#23SocialMedia @SocialMediaDFW
  18. 18. 6. Foursquare Lists Include Tips Linked to Your Site#23SocialMedia @SocialMediaDFW
  19. 19. 7. Make Videos Google Search Loves YouTube#23SocialMedia @SocialMediaDFW
  20. 20. 8. Offer to Guest Blog For an Audience That Matches Yours#23SocialMedia @SocialMediaDFW
  21. 21. Goal 2: Increase Sales Measures for Success: tracked links to website, number of customers, change in sales#23SocialMedia @SocialMediaDFW
  22. 22. 9. Post Quality Photos With a Tracked Link to Purchase#23SocialMedia @SocialMediaDFW
  23. 23. 10. Add a Call to Action Tell People How to Buy#23SocialMedia @SocialMediaDFW
  24. 24. 11. Pin Products Include Price in Caption#23SocialMedia @SocialMediaDFW
  25. 25. 12. Ask for Referrals Do you know someone who may like us?#23SocialMedia @SocialMediaDFW
  26. 26. 13. Product Videos Demos, Reviews, How-Tos#23SocialMedia @SocialMediaDFW
  27. 27. 14. Bring Friends Turn 1 Ad Into Multiple Sales#23SocialMedia @SocialMediaDFW
  28. 28. 15. Use Instagram Inspire People’s Plans#23SocialMedia @SocialMediaDFW
  29. 29. 16. Facebook URL Ads Linked to Your Website#23SocialMedia @SocialMediaDFW
  30. 30. 17. Link to Landing Pages No Menu, Straight To the WHY, Obvious CTA#23SocialMedia @SocialMediaDFW
  31. 31. Goal 3: Better Customer Service Measures for Success: amount of feedback received, number of issues resolved, number of customers retained#23SocialMedia @SocialMediaDFW
  32. 32. 18. Listen Set Up Google Alerts#23SocialMedia @SocialMediaDFW
  33. 33. 19. Ask for Reviews Don’t Bribe#23SocialMedia @SocialMediaDFW
  34. 34. 20. Reply to Reviews Thank Each Person for Something Specific#23SocialMedia @SocialMediaDFW
  35. 35. 21. Discuss Problems in Private Especially Negative Issues#23SocialMedia @SocialMediaDFW
  36. 36. 22. Offer Solutions Invite Them to Reevaluate the Change#23SocialMedia @SocialMediaDFW
  37. 37. 23. Share Customer Stories People Believe Real People#23SocialMedia @SocialMediaDFW
  38. 38. 2-Minute Marketing Plan Build Your Foundation 1. Define your marketing goal. 2. Choose your tactic. 3. How are you going to measure it? 4. What’s your reason WHY ____? 5. Set a deadline.© Copyright 2013 DGdesign, LLC.
  39. 39. Take Action Turn in Your Marketing Plan#23SocialMedia @SocialMediaDFW
  40. 40. Questions?Tweet Me @SocialMediaDFWDownload This @SocialMediaDFW