Why Social Media matters to Professional Services
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Social media is disrupting traditional divisions between public and private communications. An increasing percentage of customer purchasing decisions and corporate communications are now influenced by online conversations on social media platforms. Professionals services organizations need to understand how this shift impacts areas like sales, marketing, customer relationships, and business intelligence to make insightful decisions and manage opportunities and risks.
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Mungle is a new product aimed at entertaining and educating children ages 4-8. It consists of an animated CD, storybook, and activity books like coloring books and puzzles. The product will be priced affordably and distributed widely through stores and direct marketing to provide fun, learning, and development of children's imagination. Mungle aims to become a source of pleasure and inspiration for kids through high-quality, engaging materials.
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The document discusses marketing plans for promoting a new Indian comic book called Mungle-Comic Book. It discusses using a 360 degree communication approach called "MungleMania" to promote the comic. This would include contests, seminars in schools, providing free stickers with popular snacks like Parle G biscuits and Cadbury chocolate. An animated TV series or movie would be launched before the comic. The promotion strategy aims to tap into India's large youth population and growing comic and animation industries.
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The document introduces Mungle, a new brand of educational comics for Indian children ages 7-13. It aims to provide entertainment and education through stories and characters that Indian kids can relate to, such as cute animal characters. It will compete against established brands like Disney and Archie but aims to differentiate itself by incorporating Indian culture and context into its stories and activities. The brand's core values are being uniquely authentic through Indian stories and characters, providing full entertainment with education, and continuous innovation.
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Mungle is an Indian animated cartoon character, a donkey, targeted at 4-8 year old children. The marketing strategy involves storybooks, activity books, and CDs in regional Indian languages. These will be distributed through national and regional publishers as well as specialty stores. Promotion will involve partnerships with restaurants, greeting cards, kids' wear brands, and events at malls and schools. The brand positioning focuses on entertainment combined with moral lessons, represented through an indigenous character set in jungle environments rather than cities.
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The document discusses plans to publish and distribute a new children's comic book called "Phonethics Mungle". It aims to partner with an established publisher to print the book and build a network of retailers across India and in regional markets. Marketing strategies proposed include ads on cartoon channels, free samples at malls and parks, character merchandise, and school performances to build brand awareness and position the comic as a premium children's brand. Distribution would focus on bookstores, toy shops, and online through blogs and agents to reach a target audience of 4-8 year olds.
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Mungle is an Indian brand that creates digital storytelling content for children aged 4-8 years old. It promotes its animated films, books, and activity products through television commercials featuring a child celebrity ambassador. The brand targets high-income families in major cities and positions itself as a fun and educational product to engage kids through learning. It utilizes various marketing strategies like branding partnerships, sponsored school activities, and online games to reach its young audience.
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*Reality Computing: VR/AR Move from Entertainment to the Next Big Computing Platform
*Big Influencers and Media Brands will Rule Web Video
*Premium Video: The Chase for Television Viewers and Television Dollars
*Sports is the Ultimate Moat
*News Brands will Beat Fake News (Spread by Fake Friends)
*eCommerce: More than Two Trillion Dollars To Go
*In an Era of Voice Control, Look to Podcasting to Engage Users
Meltwater Buzz - Social Media
Social media is online content created by people using technologies that allow information to be shared widely. It has transformed how people access news and information by enabling many-to-many conversations rather than one-way broadcasts. Businesses now monitor social media to understand customer opinions, identify trends, and engage with consumers. Failure to monitor social media can damage brands if problems or security issues are exposed without a quick response.
Larrys Presentation5.17. 1
PR has become integrated into marketing as technology has changed how information is shared. PR provides third party credibility that builds trust while blurring the lines between advertising, PR and other techniques. As media has shifted online, content can now be used across various marketing channels. This has resulted in an information revolution where audiences now contribute to expanding content through comments and discussions.
Social Media Convergence - The ARF/Adweek 2009
Social media is a critical part of progressive marketing thinking. The consumer, with the rise of social media, has been able to drive the conversation with or without input from the brands. This change in who controls the dialogue has transformational impact:
1. Social media creates a brand/consumer conversation that will transform organizations.
2. Social media blends brand communications, PR, customer care, research and insights as all happen simultaneously via the conversation.
3. Most marketers are still struggling to find a coherent social media strategy.
4. Social media produces naturally occurring conversation and behavior that offers incredibly rich insights, but companies are still learning how to mine this continual stream.
The ARF launched its new Social Media Council with a panel of industry experts explaining how social media creates convergence among the advertising, marketing, public relations, customer care and consumer insights spheres.
Ppt
For the underpinnings of an effective digital marketing strategy go to the latest PPT from Andrew Pearson's latest tutorial and for the briefing notes, case studies and self assessment questions go to
www.coaching-business.co.uk/tutorials-marketing-digital-case.php
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...
The opportunity is clear. Forget about continuing to structure your agency in silos like brand, direct, digital and social marketing, and start to think about People2People marketing.
If you can integrate your marketing efforts and succeed in motivating customers not only to interact with you, but to share their personal networks with you, you will have created a powerful channel for your brand in the marketplace.
Measuring Value Of New Media Channels While Combining Them With Traditional C...
4th Annual Corporate Communications Forum Bombay 14-15 May’09:
Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World
Trend Report 2009
A general report that looks at the communication and marketing trends happening in the market. Report covers both technology factors and consumer trends, and how these two areas are converging like never before.
What Next For Your Web Strategy
Setting the scene for why social media and permission marketing need to be part of your web strategy. Uses Shift Happens, Universal McCann survey, IAB Report on
User Generated Content, Social Media, and Advertising, Nielsen “Trust in Advertising” report, Seth Godin Meatball Sundae and The Cluetrain Manifesto
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- 1. Why Social Media Matters to Professional Services Organisations? Nick Holmes à Court Executive Director - BuzzNumbers [email_address] Twitter: @nickhac
- 2. Does your company currently…