Social Media for Business
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This presentation was completed for a local business woman's group. The goal was to provide an overview of why social media is important, how businesses can use social media and how to maximize your social media efforts.
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Social Media for Business
- 2. WHAT IS DIGITAL MEDIA?
- 4. AMERICANS HAVE ACCESS TO: 200+ cable networks
- 5. AMERICANS HAVE ACCESS TO: 200+ cable networks 5,000 magazines
- 6. AMERICANS HAVE ACCESS TO: 200+ cable networks 5,000 magazines 10,500 radio stations
- 7. AMERICANS HAVE ACCESS TO: 200+ cable networks 5,000 magazines 10,500 radio stations 65,000 iPhone apps
- 8. AMERICANS HAVE ACCESS TO: 200+ cable networks 5,000 magazines 10,500 radio stations 65,000 iPhone apps 1,000,000,000,000 web pages
- 9. Print newspaper circulation has fallen by 7,000,000 in 25 years
- 10. Print newspaper circulation has fallen by 7,000,000 in 25 years Online readership of newspapers increased by 20 million over the past 5 years
- 11. TRADITIONAL AD SALES Newspaper – DOWN 18.7% TV – DOWN 10.7% Radio – DOWN 11.7% Magazine – DOWN 14.8%
- 12. DIGITAL AD SALES Mobile – UP 18.1% Web – UP 9.2% TRADITIONAL AD SALES Newspaper – DOWN 18.7% TV – DOWN 10.7% Radio – DOWN 11.7% Magazine – DOWN 14.8%
- 13. MORE VIDEO WAS UPLOADED TO IN THE PAST 2 MONTHS THAN IF NBC HAD BEEN AIRING NEW CONTENT 24/7/365 SINCE (which is when they started airing) 1948
- 14. 10 MILLION MONTHLY UNIQUE VIEWERS (COLLECTIVELY)
- 15. 250 MILLION MONTHLY UNIQUE VIEWERS (COLLECTIVELY) 10 MILLION MONTHLY UNIQUE VIEWERS (COLLECTIVELY)
- 16. % of U.S. adults own a cell phone 93
- 17. % of U.S. adults own a cell phone 93 2,000 Average teen sends over texts a month
- 18. Average teen sends over texts a month % of U.S. adults own a cell phone 93 2,000 to the Internet by 2020 Mobile devices will become PRIMARY ACCESS
- 19. The computer in your mobile device is…
- 20. The computer in your mobile device is… 1,000 x more powerful
- 21. The computer in your mobile device is… 1,000 x more powerful 100,000 x smaller
- 22. The computer in your mobile device is… 100,000 x smaller 1,000,000 x cheaper 1,000 x more powerful
- 23. The computer in your mobile device is… 100,000 x smaller 1,000,000 x cheaper 1,000 x more powerful … than the supercomputer at MIT in 1965
- 24. 1,000 x more powerful The computer in your mobile device is… What once filled a building….
- 25. 1,000 x more powerful What once filled a building…. … now fits into your pocket
- 26. SOCIAL MEDIA
- 29. SOCIAL MEDIA What social media are you using?
- 30. SOCIAL MEDIA FOR BUSINESS
- 44. QUESTIONS?
Editor's Notes
- This whole section is reviewed and narrated by Michael
- Derek – this is your section – all the examples we can get are appreciated!
- 1,750,000 Twitter followers 200,000 fans on primary corporate site – store sites as well Flickr Blog – multiple I thinK? Pocasts of certain blog entries YouTube videos of stores, demos, stories Free mobile apps with Recipes, ingredients, location search, special diets, course menus, etc.
- 1,750,000 Twitter followers 200,000 fans on primary corporate site – store sites as well Flickr Blog – multiple I thinK? Pocasts of certain blog entries YouTube videos of stores, demos, stories Free mobile apps with Recipes, ingredients, location search, special diets, course menus, etc.
- 1,750,000 Twitter followers 200,000 fans on primary corporate site – store sites as well Flickr Blog – multiple I thinK? Pocasts of certain blog entries YouTube videos of stores, demos, stories Free mobile apps with Recipes, ingredients, location search, special diets, course menus, etc.
- review these as the deliverables, and propose them as suggested areas to meet for digital media plan BROAD AWARENESS: Using high-interest event to create brand awareness of Pavone EXPERTISE: Create awareness in a way that enhances our expertise and promotes our leadership in the industry RELATIONSHIPS: Create relationships with potential customers and deepen relationship with existing customers MEDIA RELATIONS: Create and deepen relationships with consumer and B2B media CONVERSATIONS: Increase database to allow Pavone to have ongoing conversations with fans, followers and potential customers
- review these as the deliverables, and propose them as suggested areas to meet for digital media plan BROAD AWARENESS: Using high-interest event to create brand awareness of Pavone EXPERTISE: Create awareness in a way that enhances our expertise and promotes our leadership in the industry RELATIONSHIPS: Create relationships with potential customers and deepen relationship with existing customers MEDIA RELATIONS: Create and deepen relationships with consumer and B2B media CONVERSATIONS: Increase database to allow Pavone to have ongoing conversations with fans, followers and potential customers
- review these as the deliverables, and propose them as suggested areas to meet for digital media plan BROAD AWARENESS: Using high-interest event to create brand awareness of Pavone EXPERTISE: Create awareness in a way that enhances our expertise and promotes our leadership in the industry RELATIONSHIPS: Create relationships with potential customers and deepen relationship with existing customers MEDIA RELATIONS: Create and deepen relationships with consumer and B2B media CONVERSATIONS: Increase database to allow Pavone to have ongoing conversations with fans, followers and potential customers
- review these as the deliverables, and propose them as suggested areas to meet for digital media plan BROAD AWARENESS: Using high-interest event to create brand awareness of Pavone EXPERTISE: Create awareness in a way that enhances our expertise and promotes our leadership in the industry RELATIONSHIPS: Create relationships with potential customers and deepen relationship with existing customers MEDIA RELATIONS: Create and deepen relationships with consumer and B2B media CONVERSATIONS: Increase database to allow Pavone to have ongoing conversations with fans, followers and potential customers
- review these as the deliverables, and propose them as suggested areas to meet for digital media plan BROAD AWARENESS: Using high-interest event to create brand awareness of Pavone EXPERTISE: Create awareness in a way that enhances our expertise and promotes our leadership in the industry RELATIONSHIPS: Create relationships with potential customers and deepen relationship with existing customers MEDIA RELATIONS: Create and deepen relationships with consumer and B2B media CONVERSATIONS: Increase database to allow Pavone to have ongoing conversations with fans, followers and potential customers
- review these as the deliverables, and propose them as suggested areas to meet for digital media plan BROAD AWARENESS: Using high-interest event to create brand awareness of Pavone EXPERTISE: Create awareness in a way that enhances our expertise and promotes our leadership in the industry RELATIONSHIPS: Create relationships with potential customers and deepen relationship with existing customers MEDIA RELATIONS: Create and deepen relationships with consumer and B2B media CONVERSATIONS: Increase database to allow Pavone to have ongoing conversations with fans, followers and potential customers
- review these as the deliverables, and propose them as suggested areas to meet for digital media plan BROAD AWARENESS: Using high-interest event to create brand awareness of Pavone EXPERTISE: Create awareness in a way that enhances our expertise and promotes our leadership in the industry RELATIONSHIPS: Create relationships with potential customers and deepen relationship with existing customers MEDIA RELATIONS: Create and deepen relationships with consumer and B2B media CONVERSATIONS: Increase database to allow Pavone to have ongoing conversations with fans, followers and potential customers
- review these as the deliverables, and propose them as suggested areas to meet for digital media plan BROAD AWARENESS: Using high-interest event to create brand awareness of Pavone EXPERTISE: Create awareness in a way that enhances our expertise and promotes our leadership in the industry RELATIONSHIPS: Create relationships with potential customers and deepen relationship with existing customers MEDIA RELATIONS: Create and deepen relationships with consumer and B2B media CONVERSATIONS: Increase database to allow Pavone to have ongoing conversations with fans, followers and potential customers
- review these as the deliverables, and propose them as suggested areas to meet for digital media plan BROAD AWARENESS: Using high-interest event to create brand awareness of Pavone EXPERTISE: Create awareness in a way that enhances our expertise and promotes our leadership in the industry RELATIONSHIPS: Create relationships with potential customers and deepen relationship with existing customers MEDIA RELATIONS: Create and deepen relationships with consumer and B2B media CONVERSATIONS: Increase database to allow Pavone to have ongoing conversations with fans, followers and potential customers
- review these as the deliverables, and propose them as suggested areas to meet for digital media plan BROAD AWARENESS: Using high-interest event to create brand awareness of Pavone EXPERTISE: Create awareness in a way that enhances our expertise and promotes our leadership in the industry RELATIONSHIPS: Create relationships with potential customers and deepen relationship with existing customers MEDIA RELATIONS: Create and deepen relationships with consumer and B2B media CONVERSATIONS: Increase database to allow Pavone to have ongoing conversations with fans, followers and potential customers
- review these as the deliverables, and propose them as suggested areas to meet for digital media plan BROAD AWARENESS: Using high-interest event to create brand awareness of Pavone EXPERTISE: Create awareness in a way that enhances our expertise and promotes our leadership in the industry RELATIONSHIPS: Create relationships with potential customers and deepen relationship with existing customers MEDIA RELATIONS: Create and deepen relationships with consumer and B2B media CONVERSATIONS: Increase database to allow Pavone to have ongoing conversations with fans, followers and potential customers