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Why Scaling (Great) Content Is So Bloody Hard

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Why Scaling (Great) Content Is So Bloody Hard

  1. 1. Why Scaling (Great) Content Is So Bloody Hard! 


 Joshua Hardwick | Ahrefs ahrefs.com/blog/brighton2022 @JoshuaCHardwick
  2. 2. We've been trying to scale content for a while…
  3. 3. 166% increase. But it's been hard.
  4. 4. Scaling "content" is easy. Scaling great content is hard.
  5. 5. Get out the damn way.
  6. 6. Tip #1
  7. 7. 3 S's Systemise Standardise Streamline What you'll do How you'll do it How you'll do it better → →
  8. 8. 3 S's Systemise Standardise Streamline What you'll do How you'll do it How you'll do it better → →
  9. 9. Outline → Review → Draft → Review → Edit → Upload → Publish
  10. 10. You need SOPs. SOPs are life.
  11. 11. Outline → Review → Draft → Review → Edit → Upload → Publish
  12. 12. 3 S's Systemise Standardise Streamline What you'll do How you'll do it How you'll do it better → →
  13. 13. You need SOPs. SOPs are life.
  14. 14. 3 S's Systemise Standardise Streamline What you'll do How you'll do it How you'll do it better → →
  15. 15. Tip #2
  16. 16. Your content is subjected to the scrutiny of other experts.
  17. 17. Notes
  18. 18. Tip #3
  19. 19. These writers are worth their weight in gold.
  20. 20. Yet another reason why systematisation is important…
  21. 21. Not good enough. =IF (score < x)
  22. 22. Recap

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