What problem is your competition NOT solving?
New concepts will require you to educate
potential customers as to why they even need
Finding the time
How to make time for
Malcolm S. Forbes
“One worthwhile task carried to a successful
conclusion is worth half-a-hundred half-finished
Sir John Lubbock
“In truth, people can generally make time for
what they choose to do; it is not really the time
but the will that is lacking.”
Get set up to be able to pick up and work on
your side-project quickly - whenever the time is
Your product must be a first-class citizen
alongside your other work.
Set aside time and plan in advance what you will
do with it
Diana Scharf Hunt
“Goals are dreams with deadlines”
“In a nutshell, the idea is to start with the end-
goal in mind, then divide it into smaller and
smaller increments. Plan all of the actions in
detail beforehand, then get to work.”
Be realistic about how much you can achieve.
Feeling as if you are falling behind can
If there is not enough time ...
• Either revise your end date
• Or, remove elements of the project - pushing them into a
Be ruthless in cutting features that can be
The “missing” features at launch will seem far
more important to you than to your customers.
Describe the product as it is now.
Sell the solution.
• for your own community
• something you can ship quickly
• something that solves a problem people will pay to have
• a product that does not need a lot of traction to be useful
• something that has existing competition
Once you know what you want to build
• Start small
• Solve that small problem in a complete way
• Get feedback from paying customers
• Improve and add to your product based on their needs
balanced by your vision.