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Welcome to
Career site Usability

        Presented by
Peter Gold and Andrew Marritt
The presenters
Peter Gold       Andrew Marritt
(@petergold99)   (@andrewmarritt)
Today’s format…..
•   Listen only mode.
•   45 minutes.
•   IM for questions.
•   Limited offer.
The Agenda
•   Global career site insights
•   Understanding the user
•   Designing for intent
•   Simplifying to improve use
•   How to get started
•   Q&A
•   Next steps
My background
Information isn’t just numbers
“The magic formula that successful
 businesses have discovered is to
 treat customers like guests and
     employees like people.”
                        Tom Peters
Ethnographic methods for understanding users




                                    * Also available as an
                                              iPhone app
“If I had asked people what they
 wanted, they would have said
      faster horses.”Henry Ford
                        Henry Ford
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No way of being
notified if new jobs
       appear
1
“Things should be as simple as
they can be... but no simpler.”
                    Albert Einstein
Simplify to the essential
Simplify to the essential




95% of the time this is what I use
Simplify to the essential

If these are pressed the remote
           doesn’t seem to work




          I’ve never used these
Simplifying makes it easier to understand
On mobile this is even more important
Great experiences are not created by chance



Real Users    Direct Experience   Real-Time Debriefs   Rapid Recommendations
How to get started
Review the current state

                             Website   Environment   People   Materials   Mobile




Candidate
 Needs

             Awareness /
             Consideration                                                         Engagement
 Business
 Strategy    Application

                                                                                   Reputation   Revenue
             Selection
  Brand

             Onboarding
                                                                                   Conversion


Technology   process X
“…perfection is finally attained
   not when there is no longer
anything to add, but when there is
 no longer anything to take away”
           Antoine de Saint Expuréy
Do you have any
  questions?
Next steps
• We are giving away 5 free assessments:
  – Accessibility.
  – SEO.
  – Usability.
  – Mobile.

  www.hirestrategies.co.uk/usability

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Career site usability nov 2012