This document provides tips for optimizing product pages and checkout flows in Magento to improve sales. It recommends using high-quality product images, detailed descriptions written for your target audience, and modules to add features like 360-degree views, related products, and product labels. It also stresses the importance of minimizing cart abandonment by streamlining the checkout process through progressive indicators, optional registration, clear costs and policies, and saved customer data. Overall, the document advocates testing changes using A/B tests to ensure new features actually increase conversions.

1. Maximize the ROI of your
Magento marketing: how to
get more sales with minimum
efforts and budget

2. About Amasty

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Product Page as a key factor

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F-pattern page view model
You have only 10-20 sec to catch users’ attention

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F-pattern page view model

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Proper page structure
1. Place your logo at the top left of the
site and do not have the head
banner distract from that image
2. Place important content on the left
side of the page
3. Navigation bars should be across
the top (preferably) or on the left
side
4. Consider F eye movement pattern
when writing content and planning
image layout
5. First 2 paragraphs on every page
should state the most important info
6. Do not include a lot of text as users
won't read it completely

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The main requirements to product images:
• Good quality & proper size
• Multiple images showing different product features and angles
• The size must be not too heavy
Visual product presentation

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Color Swatches pro module for Magento
Visual product presentation
Use images for
attribute selection
No need to specify
price difference for
associated
products
View image details
with elegant zoom
and lightbox effects

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Visual product presentation
360-degree view – 10-40% conversion increase

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Beware of image traps
1 2
Be careful how you using people on images

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Product images
Remember about gender
differences
Summarize efforts on
your target audience
Beware of image traps

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People love media – use it!
Google showing only text results
After implementing media
to search results
Use:
• Images (real use examples)
• Videos (product testing)

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Write product description for real people
No cold facts No impersonal sentences
Write in the manner your target
audience speak

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Fast page load
Product Page Musthaves
Full Page Cache extension for Magento:
• Decreases page load time
• Caches dynamic content much faster

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Customers also view block
Product Page Musthaves
• Automatically choose
related combinations
• Hide out of stock items
• Choose product view type
• Items from the same
category display

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Customers also viewed extension for Magento
Product Page Musthaves

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Vivid product labels
Product Page Musthaves
• 'on sale' products
• products with special price
• new products
• '100% natural‘
• 'environment-friendly‘
• etc.
Highlight:

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Product Labels module for Magento
Product Page Musthaves
Display labels based on
category, price, status, etc.
Specify time period for display
Use variables for label
messages
Set priorities for label display

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Reviews from real people + social
buttons
Product Page Musthaves

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Product tests and videos
Product Page Musthaves
• Give a sense of a real product
• Allow to see products in details
• Show real product sizes

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Breadcrumbs
Product Page Musthaves

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Google rich snippets module for Magento
Product Page Musthaves

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Product Page Musthaves
Assign stock statuses to
products automatically
or manually
Display stock statuses
based on product
quantity
Custom Stock Status module for Magento

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Custom Stock Status module for Magento
Product Page Musthaves

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Coming soon + e-commerce landing pages
Product Page Musthaves
• Attract organic traffic before product lunch
• Collect leads

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Landing pages module for Magento
Product Page Musthaves

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The way to a better checkout flow

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Better checkout flow

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Abandoned carts disaster
Ecommerce sites have an average cart
abandonment rate from 55% to 75%.
Shopping cart abandonment can be described as:
• Shoppers place an item in their cart but doesn’t enter
the checkout phase of the funnel
• Shoppers begin the checkout process but don’t
complete it

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The reasons for leaving carts:
Curbing the abandonment
1. The shopper is just browsing
2. Shoppers don’t trust your site
3. The checkout process is too
complicated
4. Creating the account for
checking out is too complicated
5. Shipping period is too long, the
rates are expensive
6. Visitors wanted to compare
prices
7. Not ready to purchase

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Checkout tip #1
Display Clear and Progressive Process Indicator

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Checkout tip #2
Make registration optional

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Checkout tip #3
Avoid asking the same info repeatedly

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Include trust factors
Checkout tip #4

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Display the complete payment summary
without any hidden costs
Checkout tip #5

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Clear shipping and return policy
Checkout tip #6

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Keep a functional ‘Back’ button
Checkout tip #7
Save customers’ data if they click this button,
so there will be no need to fill them in again

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Give maximum payment options
Checkout tip #8

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Make the registration a value added process
Checkout tip #9

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Checkout tip #10
Amasty One step Checkout Magento module

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Contact information
Have any questions?
Ask them here:
Twitter.com/AmastyTeam
Victoria.leonenko@amasty.com

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A/B tests are the staff of life
Be data driven and implement new features
only after testing