Magento announced new capabilities for its eCommerce platform focused on enabling merchants to provide a dynamic shopping experience. The updates integrate HTML5 to improve the mobile experience on devices like iPhone and Android, and integrate PayPal payments. The enhancements are aimed at personalizing shopping for customers through features like enhanced visitor segmentation, expanded product relations, auto-generated coupon codes, and multiple wish lists. As a Magento development company, Softweb Solutions has professionals trained to provide customized solutions using these new capabilities.

1. Softweb Solutions Inc.
2531 Technology Drive,
Suite 312,
Elgin, Illinois 60124
Toll-Free Number: 1-866-345-7638
Fax: 866-345-7638
Article
Title:
Magento Enhancements Promises a Dynamic Shopping Experience
Keywords:
Magento Shopping Cart, Magento eCommerce, Magento Development
Content
Magento, an open- source eCommerce solution provider and a part of eBay.Inc, announced “new
capabilities” for its latest version of Magento Enterprise 1.12 and Magento Community 1.7. The new
updates are based on the HTML 5 programming language and are designed specifically to enable traders
to provide a dynamic shopping experience to customers through the Magento eCommerce platform. The
enhancements include- the integration of HTML 5 to facilitate mobile commerce, and the integration of
PayPal Payments. This announcement was made during Magento’s second annual Magento Imagine
eCommerce conference on 24 April 2012.
Few of its Features:
Enhanced Mobile Experience
The HTML 5 capabilities launched by Magento supports iPhone, Android, and Mobile Opera browsers.
The new updates available on both, Magento Enterprise and Magento Community version incorporates:
multi-touch, gesture based controls, image scaling, and device specific audio and video capabilities.
These upgrades facilitate traders to interact better with their customers using mobile commerce. Magento
has also included attractive features such as drag and drop of product to the Magento shopping cart,
zooming capabilities, improved search, and cross-sell and up-sell capabilities.
PayPal Payment Integration
Magento eCommerce solution is reported to have more than 700 payment extensions through third-party
developers. PayPal Payments make it easier for traders to accept payments in any mode – online, mobile
or in-person. PayPal Payments is said to increase business sales owing to the ease involved in making
payments. Those using Magento Enterprise and Magento Community can select from three tiers of
available PayPal Payments- PayPal Standard, Advanced or Pro, as well as PayPal Express Checkout
direct from Magento.

2. HTML 5 Technology
Magento’s integration with HTML 5 will enable traders to deliver personalized shopping experience to its
customers across multiple web browsers.
Enhanced Visitor Segmentation - Businesses using Magento Enterprise can now tap into the unknown
site visitor segment and convert them to actual buyers. This feature influences new visitors to purchase a
product or complete a transaction.
Expanded Product Relations - This feature helps Magento Enterprise traders to make specific product
recommendations to specific customer segments. It provides the traders with dynamic tools to apply
cross-selling and up-selling rules for personalized shopping experience.
Coupon Codes – Auto generation of coupon codes enable Magento Enterprise and Community traders
to create customized coupon code to meet their unique business requirement, monitor the usage of
coupon codes and export it for offline distribution.
Multiple Wish Lists – Customers can generate and maintain multiple wish lists in their account. They will
have the flexibility to keep the wish list private or make it public by sharing it with friends. Traders can
have access to front-end placement of the wish list feature to keep a check on customers’ needs and
understand user behavior.
Magento Content Management System – The CMS hierarchy enhancements help to manage the pages
on the traders’ site with ease. Those working with Magento Enterprise can now save on developmental
costs by coding once and then immediately duplicating and organizing the content.
These capabilities have been designed to provide a truly customized shopping experience to the
customers. It will definitely increase the need for Magento development services to provide customized
Magento solutions.
Being a Magento Development Company we have a team of professional Magento developers who are
trained to generate creative solutions for Magento Web Design, Magento Template Design, and Custom
Shopping Cart development. To know more about our Magento Development Services contact us at
info@softwebsolutions.com
Summary
Magento is an open-source eCommerce platform comprising of a global ecosystem of solution partners
and developers. The Magento developer community constantly strives to introduce innovative
eCommerce solutions. The new enhancements will help traders and developers to provide a truly
dynamic shopping experience to its customers.