This document discusses how educational furniture manufacturers and distributors can take advantage of the growing trend toward active learning classrooms to increase revenue. It summarizes studies showing students in active learning environments perform better on competencies and grades compared to traditional classrooms. The document then discusses how business-to-business companies are recognizing the importance of customer experience, and how digital classroom planning empowers key spending priorities like customer self-service, digital sales integration, collaboration tools, and mobile enablement. It concludes by listing potential business results from digital classroom planning, such as increased collaboration in planning, website traffic, sales leads, brand building, and higher margin orders.