This document discusses marketing strategies in online education in the UK. It aims to investigate how the marketing mix influences students' online education decisions and identifies relevant marketing factors. The document provides background on marketing in online education and reviews literature on the 7Ps marketing mix model and its elements - product, price, promotion, place, people, process, and physical evidence. It outlines the research methodology, including a quantitative survey of 400 UK students to collect primary data on factors affecting their decisions. The findings will help develop marketing strategies for the online education sector.