This document discusses the importance of human resource management (HRM) in addressing high employee turnover rates. It notes that many companies, especially small and medium sized ones, face retention problems, with turnover rates as high as 7-13% in some industries. Common reasons for employee turnover include lack of training, career development opportunities, transparency, and competitive compensation. The document advocates for HRM strategies like realistic job expectations, emphasis on soft skills, building a positive work culture, training programs, compensation structures tied to performance, and flexibility, to improve retention. It also acknowledges that high turnover may not always be problematic if there is a large talent pool and new hires have lower salaries.