Presented at Elabor8 Lunch 'n Learn Melbourne - March, 2017. Describes how I applied Lyssa's and Michael's framework to my own Agile Coach career, and how is a leap to become an Agile Coach

1. THE TEAM
IS NOT ENOUGH:
A LEAP TO BECOME
AN AGILE COACH
@caiocestari
@elabor8

2. Thanks for coming!
My name is Caio :)
2017
Agile Coach

3. Thanks for coming!
My name is Caio :)
Developer
Scrum Master
Agile Coach
2010-2012
2017
Agile Coach

4. Thanks for coming!
My name is Caio :)
Developer
Scrum Master
Agile Coach
Agile Coach
Scrum Master
2010-2012
2014
2017
Agile Coach

5. Thanks for coming!
My name is Caio :)
Developer
Scrum Master
Agile Coach
Agile Coach
Scrum Master
Agile Coach
2010-2012
2014
2015
2017
Agile Coach

6. Thanks for coming!
My name is Caio :)
Agile Coach
Developer
Scrum Master
Agile Coach
Agile Coach
Scrum Master
Agile Coach
2010-2012
2014
2015
2016
2017
Agile Coach

7. Michael Spayd and Lyssa Adkins

8. WHO IS HERE TODAY? :)
Agile Coaches, Scrum Masters, Iteration Managers …?

9. Mechanics of this session:
▷ Support sheets
▷ Peer work
▷ Hands up = time's up!

10. "What did I come here for?"
▷ 1 minute (total time)
▷ Find your peer
▷ Introduce yourself
▷ Share (briefly!) your expectations

11. THE FIRST LEAP
ON MY JOURNEY
Back to 2012, at Buscapé

12. Developer
Scrum Master
Agile Coach
2010-2012

13. Scrum Master
2010-2012

14. Scrum Master
2010-2012
● Work transparency
● High team engagement
● Tripled productivity

15. Scrum Master
2010-2012
● Work transparency
● High team engagement
● Tripled productivity
X 20

16. 2010-2012
X 20
How do they feel about agility?
Is management supporting this change?
Is the vision of each product clear and aligned?
Is Scrum the best way?
● Work transparency
● High team engagement
● Tripled productivity
Scrum Master

17. Agile
Coach
2010-2012
X 20
● Work transparency
● High team engagement
● Tripled productivity
? ? ?
Scrum Master

18. I had 20 teams to help.
And you?
▷ What is your current challenge to
develop agility?
▷ Write it on your support sheet
▷ Share it with your peer!
▷ 3 minutes (total time)

19. THE QUESTION WE
SHOULDN'T ASK:
WHAT IS AN
AGILE COACH?

20. THE QUESTION WE
SHOULDN'T MUST ASK:
WHAT IS AN
AGILE COACH?

21. Agile Coach
Role that guides individuals, teams and
organisations one step ahead on their
journeys towards agility.

22. Image by: Ahmed Sidky

23. Agility is high performance!
▷ High delivery efficiency
▷ Highly effective products
▷ High adaptability
▷ Antifragility
▷ Fast time-to-market
▷ and... revenue as well!

24. Three universes of the Agile Coach
Team
collaboration
cross-functionality
conflict resolution
dependencies

25. Team Organisation
management
governance
strategy/funding
structure
Three universes of the Agile Coach
collaboration
cross-functionality
conflict resolution
dependencies

26. TeamIndividual Organisation
motivation
discipline
resistance
career
Three universes of the Agile Coach
management
governance
strategy/funding
structure
collaboration
cross-functionality
conflict resolution
dependencies

27. OK CAIO, BUT…
WHAT ABOUT
THE SCRUM MASTER?

28. Scrum Guide - 2016

29. Team
▷ Goal of role is implementing Scrum
▷ Does not cover broad organisational view
▷ Does not cover view on the individual
However, an Agile Coach can also play the role
of a Scrum Master :)
Scrum Guide - 2016

30. Team
Scrum Guide - 2016
▷ Goal of role is implementing Scrum
▷ Does not cover broad organisational view
▷ Does not cover view on the individual
However, an Agile Coach can also play the role
of a Scrum Master :)

31. I WANNA MAKE THAT
LEAP!
WHERE DO I START?

32. THE AGILE COACHING
COMPETENCY
FRAMEWORK

33. “Essentially, all models are
wrong, but some are useful
George Box, statistic

34. From: Coaching Agile Teams - Lyssa Adkins, 2010

35. A model for competencies:
▷ K = conhecimento (saber)
○ Livros, artigos, treinamentos, conferências
▷ A = habilidade (saber fazer)
○ Prática, experiência
▷ W = atitude (querer fazer)
○ Motivação, propósito, buscar C e H

36. ▷ K = knowledge (know)
○ Books, articles, courses, conferences
▷ A = ability (know how to do)
○ Practice, experience
▷ W = will (want to do)
○ Motivation, purpose, ignition for K and A
A model for competencies:

37. Agile Coaching Competency Framework
by Lyssa Adkins and Michael Spayd, 2013

38. Living values and
principles

39. Guiding
people

40. Sharing
content

41. Mastering
domains

42. Living values and
principles

43. Agile/Lean Practitioner
Knowledge
▷ Agile Manifesto
▷ Implementing Lean Software
Development - Mary & Tom
Poppendieck
Will
▷ 40% doing, 60% being
▷ Walk the talk, model
the change
▷ Delivering the thing right

44. Guiding
people

45. Professional Coaching
▷ 1 on 1, or with the team
▷ Candour
▷ Foster reflection
▷ Conduct your coachee to a B state
▷ Coachee's agenda, not yours
Knowledge
▷ Powerful Questions
Cards
▷ The Coaching Institute
Ability
▷ Active Listening
▷ Arc of Coaching

46. Arc of Coaching - by Lyssa Adkins

47. Facilitation
Knowledge
▷ Hard conversations
▷ Decision-making
▷ Divergence or exploration topics
▷ Candour

48. Sharing
content

49. Teaching
Knowledge Ability
▷ Oratory
▷ Teacher's agenda
▷ 3 R's:
○ Right content
○ At the Right time
○ In the Right way

50. Mentoring
Ability
▷ Non-Violent Communication
▷ Arc of Mentoring
▷ Mentor > Mentee
▷ Mentee's agenda
▷ Sharing experiences
▷ Focus on mentee's professional growth

51. Arc of Mentoring - by Lyssa Adkins

52. Mastering
domains

53. Technical Mastery
Knowledge
▷ Software craftsmanship
○ Architecture
○ Design
○ Test
▷ Hands-on
▷ Most of Agile Manifesto creators

54. Business Mastery
Knowledge
▷ Delivering the right thing
▷ Customer-centric approaches
▷ Strategies for rapid learning: prototypes, MVP
▷ Innovation and time-to-market reduction
▷ Hypothesis validation

55. Transformation Mastery
Knowledge Will
▷ Personal Stylist
▷ Systems thinking and holistic vision
▷ Organisational structure and culture
▷ Management
▷ Change Management (Kotter, Deming, Jason Little)
▷ Behavioral Sciences

56. Agile Coaching Competency Framework
by Lyssa Adkins and Michael Spayd, 2013

57. HOW TO APPLY
THIS FRAMEWORK TO
MY OWN CAREER?

58. "Now, you've got 20 teams
to reach the same results"

59. Do they know anything about agility?
"Now, you've got 20 teams
to reach the same results"

60. "Now, you've got 20 teams
to reach the same results"
Do they know anything about agility?

61. Do POs understand about agile product management?
Do they know anything about agility?
"Now, you've got 20 teams
to reach the same results"

62. Do POs understand about agile product management?
Do they know anything about agility?
"Now, you've got 20 teams
to reach the same results"

63. Do POs understand about agile product management?
Is the product vision clear?Do they know anything about agility?
"Now, you've got 20 teams
to reach the same results"

64. Do POs understand about agile product management?
Is the product vision clear?Do they know anything about agility?
"Now, you've got 20 teams
to reach the same results"

65. Action Plan
▷ Find new reasons to underpin and justify
the need for agility
▷ Study frameworks, methods and
practices other than Scrum
▷ Learn Inception techniques
▷ Build a training session focusing on the
Product Owner role
▷ Try different facilitation techniques for
each product

66. "Create awareness on the C-level about
the need to change management style"

67. "Create awareness on the C-level about
the need to change management style"
What is the degree of consciousness from the C-level about the organisation?

68. What is the degree of consciousness from the C-level about the organisation?
"Create awareness on the C-level about
the need to change management style"

69. What is my influence power over the C-level?
"Create awareness on the C-level about
the need to change management style"
What is the degree of consciousness from the C-level about the organisation?

70. "Create awareness on the C-level about
the need to change management style"
What is my influence power over the C-level?
What is the degree of consciousness from the C-level about the organisation?

71. Action Plan
▷ Participate on sessions about Executive
Coaching at the Agile Conference
▷ Read about Professional Coaching and
practice with my own family and friends
▷ Watch people from the C-level and tailor
my speech based on their speech
▷ Hire a personal stylist to generate good
first impressions

72. TIME FOR YOUR
ASSESSMENT :)

73. ▷ 2 min (total time)
▷ To overcome this
challenge,
▷ which
competencies do
you need
▷ and what is your
action plan to
develop them?

74. Share it and help your peer!
▷ Common competencies to develop?
▷ Ideas for new/different actions?
▷ 2 minutes (total time)

75. TAKEAWAYS

76. WHY SHOULD I TALK
ABOUT MY CAREER
AND NOT ABOUT WORK?

77. Your Work
▷ Owned by the company
▷ Company decides what
needs to be done
▷ Company decides which
competencies are
necessary for it

78. Your Work Your Career
▷ You own it
▷ You decide what to do
with it
▷ You decide which
competencies to develop
for it
▷ Owned by the company
▷ Company decides what
needs to be done
▷ Company decides which
competencies are
necessary for it

79. “Frame the work as a learning
problem, not an execution
problem.
Ameet Ranadive

81. Some advice :)
▷ Don't feel better or worse than your
peer or any other Agile Coach: your
paths were different, we can't compare!
▷ Share as much as you can with other
Agile Coaches and the community
▷ Stay humble: each context is unique.
You will never know enough about them

82. Some advice :)
▷ Don't feel better or worse than your
peer or any other Agile Coach: your
paths were different, we can't compare!
▷ Share as much as you can with other
Agile Coaches and the community
▷ Stay humble: each context is unique.
You will never know enough about them
Yes, it's a never ending leap :)

83. Thank you!
Do we have time
for questions? :)
This presentation is available on SlideShare!
@caiocestari
@elabor8