One of the (many) issues facing us in digital right now is a lack of diversity, including gender where recent stats estimate that only 26% of people working in our industry are women. Something that might be holding women back is a fear of failure and taking risks.
In this session, Arianne will talk about how we should not be scared of failure, and why we should embrace it, using her own history of epic fails as a backdrop. She’ll also give actionable tips and advice to women who are early in their careers – about things they can do to gain confidence, build their networks and make their voices heard.
While aimed at women, this talk is really for anyone who has struggled with confidence and has a fear of failure, regardless of their gender!
Social Media for Prevention - Ft. Lauderdale, FLLEAD
Keynote presentation from LEAD's Social Media for Prevention Conference in partnership with the Broward Commission on Substance Abuse in Ft. Lauderdale, FL on November 13, 2015
We often hear about gender inequities in the workplace. There are many contributing factors, but could our technology be partly to blame? A recent study reveals how undetected bias in training data can reinforce gender stereotypes to, “a disturbing degree.” In this talk, we’ll discuss the pitfalls of assuming AI is inherently unbiased and the steps being taken to address such biases.
Watch an extended recording of this talk, which was also given at Scenic City Summit here: https://www.verypossible.com/resources/video/is-ai-sexist
Social Media for Prevention - Ft. Lauderdale, FLLEAD
Keynote presentation from LEAD's Social Media for Prevention Conference in partnership with the Broward Commission on Substance Abuse in Ft. Lauderdale, FL on November 13, 2015
We often hear about gender inequities in the workplace. There are many contributing factors, but could our technology be partly to blame? A recent study reveals how undetected bias in training data can reinforce gender stereotypes to, “a disturbing degree.” In this talk, we’ll discuss the pitfalls of assuming AI is inherently unbiased and the steps being taken to address such biases.
Watch an extended recording of this talk, which was also given at Scenic City Summit here: https://www.verypossible.com/resources/video/is-ai-sexist
Driving Diversity & Success By Reframing Failure - SalesForce Women In Tech N...Arianne Donoghue
One of the (many) issues facing us in digital right now is a lack of diversity, including gender where recent stats estimate that only 26% of people working in our industry are women. Something that might be holding women back is a fear of failure and taking risks. In this session, Arianne will talk about how we should not be scared of failure, and why we should embrace it, using her own history of epic fails as a backdrop. She’ll also give actionable tips and advice to women who are early in their careers — about things they can do to gain confidence, build their networks and make their voices heard.
SMX Munich - How to create content that journalists want to shareLaura Crimmons
This presentation details the process Laura goes through to create content campaigns that will engage both the target audience and journalists, who in turn will link to and share it. Included are the key tools used - Facebook Ads, Crimson Hexagon, Buzzsumo, Media IQ and Anewstip - and different brainstorming techniques.
How To Be Everything: A Look At The Way We Give AdviceLauren Scott
From our first lines of code onward, we are bombarded with well-meaning advice on How To Tech Right. Often, this includes “owning your ignorance” and “squashing your ego” in order to embrace a learning mindset. But we also frequently tell people, particularly women and minorities in tech, to “own their expertise” and not be afraid to confidently stake their claim as a programmer. The fight between impostor & entitlement syndromes has left us with a confusing assortment of advice we dole out to beginners and vets alike: be humble but be confident, be a novice but an expert.
So what can we do with this incongruity? Is there a way to find balance? Or do we need to rethink our guidance model altogether? In this talk, I’ll examine the impact our advice has on disadvantaged groups in tech and explore ways in which we can move the onus of change from the impacted individuals onto the community very large.
Responsive Design Leadership - One Style Does Not Fit AllAmy Marquez
Not everyone wants or needs a warm, supportive manager, and not everyone wants or needs the tough, task-focused boss. I’ve come to realize that my usual style of mentoring and motivating people on my teams does not work for everyone, much to my dismay. There are many shades of leadership in between, and knowing what each team member needs means discovering the answers to deeper questions about what makes them who they are.
You’ll need to uncover what inspires and motivates each individual team member, while also understanding how they’ll respond to ambiguity or sudden change. You’ll also need to do this while handling your day job and while also keeping them–and yourself–from burning out. We’ll discuss some approaches to tackling most of this and share tips on empathy and emotional resonance that can help you build stronger and more genuine ties to your team in order to set them all up for their best success.
Despicable by design - Turning Evil into Empathy - Leeds Digital Festival 2018Matt Gibson
This was a talk I gave at Leeds Digital Festival 2018, on 27/04/18.
I look at how we can get the whole team more involved in the design and research process, in particular more focussed on users and their needs. During the talk I explore the origins of empathy, and what empathy means for our businesses, and how we can teach our teams emotional intelligence and the language of design, through fun exercises like brainstorming evil ideas first, and creating empathy maps, that get the whole team onboard, we create more successful products and services.
This year's study, in partnership with Chegg, reveals where perspectives from teens using college websites and higher ed marketing professionals converge and differ — and how marketers can leverage this knowledge.
Based on research conducted in 2016 by Chegg and mStoner, this presentation explores:
- Seven common myths about what prospective students like and don’t like about college websites.
- Perspectives from prospective teen students and college marketing professionals — where they converge, where they differ — and how marketers can leverage this knowledge.
- Website content that best influences prospective students’ admission journeys.
- Best practices for website organization and strategy.
Finding My Voice + Learning to Trust my Gut - from LeanIN Toronto LaunchIdeas 2 Propel U
I gave this talk at the LeanIN Toronto Launch party on September 24 to a group of 300 amazing women. It is all about finding your voice and being yourself and not letting anyone else tell you otherwise.
Digital Workplace Conference NZ - Fear and Toxicity in the WorkplaceHeather Newman
Fear and toxicity are words that have no place in meetings, the workplace or our lives. Everyone wants to be appreciated and respected for the contributions made to our jobs, careers, and organizations. Join Heather Newman, Microsoft MVP, Content Panda as she talks through the whys of bad workplace behavior and how to kick them out with practical examples and guidance. Attendees will learn how to identify the qualities of a fear-based workplace and how to move to a trust-based workplace. The session will dive into the lizard brain, impostor syndrome and the art of re-framing with tips and tricks to take back to your organization. Diversity, inclusion, intersectionality, and belonging starts with individuals working to identify fear and toxic behavior. This action leads to more collaboration and creativity that empowers everyone to be their best selves, as well as encourages employee’s best work and helps companies achieve their technology dreams with more velocity. Attendees will learn how to identify fear-based and toxic behavior in the workplace, how to address this behavior and how to move towards a more trust-based work environment.
This is the full presentation of the introduction to young advertising students from the Belgian Advertising School to the world of market research (6 October, 2014). Presentation by Hakim Zemni, Katia Pallini & Tom De Ruyck.
Constructing a Culture of Creativity gamBrian Housand
@brianhousand
brianhousand.com/gam18
Gifted education has a long and rich history of championing creative productivity in our students. Yet, many of our gifted students have become stymied by a fear of failure and the proverbial creative block. To overcome these mental roadblocks, this session explores core principles that today’s most innovative businesses and industries are utilizing to overcome the unseen forces that stand in the way of true inspiration and provides practical examples of how we can implement these principles into our gifted programs.
Finding My Voice + Learning to Trust my Gut - from LeanIN Toronto LaunchTara Hunt
I gave this talk at the LeanIN Toronto Launch party on September 24 to a group of 300 amazing women. It is all about finding your voice and being yourself and not letting anyone else tell you otherwise.
Here is my presentation from Big Design 2017.
Surveys are an essential yet often neglected research tool. Get the best possible data to inform your decisions by applying UX to survey design.
Brain Science and Websites: 6 Ways to Leverage Cognitive Biassemrush_webinars
Call it neuromarketing. Call it behavioral economics. Call it Jedi mind tricks. Whatever you call it: brain science and marketing go together. And anyone can learn how to do it. In this presentation, we’ll review the research, case studies and web marketing tactics that work with natural, human behavioral tendencies.
Herds, halos and the science of social proof
Context, contrast and color
Fear, loss and scarcity
Eye tracking, color and visual prominence
Writing copy for busy minds
We'll reveal secrets of the brain, behavior and marketing on the web. If there are humans in your target audience, this presentation is for you.
Why We Should Be Scared Of Google & What We Can Do About It - Arianne Donoghu...Arianne Donoghue
In the last twenty years Google has gone from operating in a garage to a position of unquestionable global dominance. In this session, Arianne will ask whether Google’s monopoly of the World Wide Web is a good thing for the long-term health of the internet.
As advertisers and marketers, what options do we have for alternative advertising channels? And how can we safeguard the future of the World Wide Web, while ensuring it remains fit for purpose for an increasingly diverse user base?
In this session, you’ll learn about the alternative advertising channels you can use in your Search strategy and why these are better than Google.
Why The Way We Track Campaigns Is About To Change Forever - Arianne Donoghue ...Arianne Donoghue
The click is dead, according to some industry commentators. Whether or not that's true, we're entering a time where tracking the results of our digital marketing activity is more complex than it's ever been and it's only going to get more complicated.
In this session Arianne will take you through what you need to know about privacy, browser ad blocking and talk about whether or not it's perhaps the nature of our campaigns that needs to change, rather than how we track them.
More Related Content
Similar to Why Failure Needs To Be An Option For All Of Us - Arianne Donoghue - HeroConf London 2019
Driving Diversity & Success By Reframing Failure - SalesForce Women In Tech N...Arianne Donoghue
One of the (many) issues facing us in digital right now is a lack of diversity, including gender where recent stats estimate that only 26% of people working in our industry are women. Something that might be holding women back is a fear of failure and taking risks. In this session, Arianne will talk about how we should not be scared of failure, and why we should embrace it, using her own history of epic fails as a backdrop. She’ll also give actionable tips and advice to women who are early in their careers — about things they can do to gain confidence, build their networks and make their voices heard.
SMX Munich - How to create content that journalists want to shareLaura Crimmons
This presentation details the process Laura goes through to create content campaigns that will engage both the target audience and journalists, who in turn will link to and share it. Included are the key tools used - Facebook Ads, Crimson Hexagon, Buzzsumo, Media IQ and Anewstip - and different brainstorming techniques.
How To Be Everything: A Look At The Way We Give AdviceLauren Scott
From our first lines of code onward, we are bombarded with well-meaning advice on How To Tech Right. Often, this includes “owning your ignorance” and “squashing your ego” in order to embrace a learning mindset. But we also frequently tell people, particularly women and minorities in tech, to “own their expertise” and not be afraid to confidently stake their claim as a programmer. The fight between impostor & entitlement syndromes has left us with a confusing assortment of advice we dole out to beginners and vets alike: be humble but be confident, be a novice but an expert.
So what can we do with this incongruity? Is there a way to find balance? Or do we need to rethink our guidance model altogether? In this talk, I’ll examine the impact our advice has on disadvantaged groups in tech and explore ways in which we can move the onus of change from the impacted individuals onto the community very large.
Responsive Design Leadership - One Style Does Not Fit AllAmy Marquez
Not everyone wants or needs a warm, supportive manager, and not everyone wants or needs the tough, task-focused boss. I’ve come to realize that my usual style of mentoring and motivating people on my teams does not work for everyone, much to my dismay. There are many shades of leadership in between, and knowing what each team member needs means discovering the answers to deeper questions about what makes them who they are.
You’ll need to uncover what inspires and motivates each individual team member, while also understanding how they’ll respond to ambiguity or sudden change. You’ll also need to do this while handling your day job and while also keeping them–and yourself–from burning out. We’ll discuss some approaches to tackling most of this and share tips on empathy and emotional resonance that can help you build stronger and more genuine ties to your team in order to set them all up for their best success.
Despicable by design - Turning Evil into Empathy - Leeds Digital Festival 2018Matt Gibson
This was a talk I gave at Leeds Digital Festival 2018, on 27/04/18.
I look at how we can get the whole team more involved in the design and research process, in particular more focussed on users and their needs. During the talk I explore the origins of empathy, and what empathy means for our businesses, and how we can teach our teams emotional intelligence and the language of design, through fun exercises like brainstorming evil ideas first, and creating empathy maps, that get the whole team onboard, we create more successful products and services.
This year's study, in partnership with Chegg, reveals where perspectives from teens using college websites and higher ed marketing professionals converge and differ — and how marketers can leverage this knowledge.
Based on research conducted in 2016 by Chegg and mStoner, this presentation explores:
- Seven common myths about what prospective students like and don’t like about college websites.
- Perspectives from prospective teen students and college marketing professionals — where they converge, where they differ — and how marketers can leverage this knowledge.
- Website content that best influences prospective students’ admission journeys.
- Best practices for website organization and strategy.
Finding My Voice + Learning to Trust my Gut - from LeanIN Toronto LaunchIdeas 2 Propel U
I gave this talk at the LeanIN Toronto Launch party on September 24 to a group of 300 amazing women. It is all about finding your voice and being yourself and not letting anyone else tell you otherwise.
Digital Workplace Conference NZ - Fear and Toxicity in the WorkplaceHeather Newman
Fear and toxicity are words that have no place in meetings, the workplace or our lives. Everyone wants to be appreciated and respected for the contributions made to our jobs, careers, and organizations. Join Heather Newman, Microsoft MVP, Content Panda as she talks through the whys of bad workplace behavior and how to kick them out with practical examples and guidance. Attendees will learn how to identify the qualities of a fear-based workplace and how to move to a trust-based workplace. The session will dive into the lizard brain, impostor syndrome and the art of re-framing with tips and tricks to take back to your organization. Diversity, inclusion, intersectionality, and belonging starts with individuals working to identify fear and toxic behavior. This action leads to more collaboration and creativity that empowers everyone to be their best selves, as well as encourages employee’s best work and helps companies achieve their technology dreams with more velocity. Attendees will learn how to identify fear-based and toxic behavior in the workplace, how to address this behavior and how to move towards a more trust-based work environment.
This is the full presentation of the introduction to young advertising students from the Belgian Advertising School to the world of market research (6 October, 2014). Presentation by Hakim Zemni, Katia Pallini & Tom De Ruyck.
Constructing a Culture of Creativity gamBrian Housand
@brianhousand
brianhousand.com/gam18
Gifted education has a long and rich history of championing creative productivity in our students. Yet, many of our gifted students have become stymied by a fear of failure and the proverbial creative block. To overcome these mental roadblocks, this session explores core principles that today’s most innovative businesses and industries are utilizing to overcome the unseen forces that stand in the way of true inspiration and provides practical examples of how we can implement these principles into our gifted programs.
Finding My Voice + Learning to Trust my Gut - from LeanIN Toronto LaunchTara Hunt
I gave this talk at the LeanIN Toronto Launch party on September 24 to a group of 300 amazing women. It is all about finding your voice and being yourself and not letting anyone else tell you otherwise.
Here is my presentation from Big Design 2017.
Surveys are an essential yet often neglected research tool. Get the best possible data to inform your decisions by applying UX to survey design.
Brain Science and Websites: 6 Ways to Leverage Cognitive Biassemrush_webinars
Call it neuromarketing. Call it behavioral economics. Call it Jedi mind tricks. Whatever you call it: brain science and marketing go together. And anyone can learn how to do it. In this presentation, we’ll review the research, case studies and web marketing tactics that work with natural, human behavioral tendencies.
Herds, halos and the science of social proof
Context, contrast and color
Fear, loss and scarcity
Eye tracking, color and visual prominence
Writing copy for busy minds
We'll reveal secrets of the brain, behavior and marketing on the web. If there are humans in your target audience, this presentation is for you.
Similar to Why Failure Needs To Be An Option For All Of Us - Arianne Donoghue - HeroConf London 2019 (20)
Why We Should Be Scared Of Google & What We Can Do About It - Arianne Donoghu...Arianne Donoghue
In the last twenty years Google has gone from operating in a garage to a position of unquestionable global dominance. In this session, Arianne will ask whether Google’s monopoly of the World Wide Web is a good thing for the long-term health of the internet.
As advertisers and marketers, what options do we have for alternative advertising channels? And how can we safeguard the future of the World Wide Web, while ensuring it remains fit for purpose for an increasingly diverse user base?
In this session, you’ll learn about the alternative advertising channels you can use in your Search strategy and why these are better than Google.
Why The Way We Track Campaigns Is About To Change Forever - Arianne Donoghue ...Arianne Donoghue
The click is dead, according to some industry commentators. Whether or not that's true, we're entering a time where tracking the results of our digital marketing activity is more complex than it's ever been and it's only going to get more complicated.
In this session Arianne will take you through what you need to know about privacy, browser ad blocking and talk about whether or not it's perhaps the nature of our campaigns that needs to change, rather than how we track them.
Why Failure Should Be An Option For All Of Us - Arianne Donoghue - BrightonSE...Arianne Donoghue
One of the (many) issues facing us in digital right now is a lack of diversity, including gender where recent stats estimate that only 26% of people working in our industry are women. Something that might be holding women back is a fear of failure and taking risks.
In this session, Arianne will talk about how we should not be scared of failure, and why we should embrace it, using her own history of epic fails as a backdrop. She’ll also give actionable tips and advice to women who are early in their careers – about things they can do to gain confidence, build their networks and make their voices heard.
While aimed at women, this talk is really for anyone who has struggled with confidence and has a fear of failure, regardless of their gender!
Save Your Sanity (And Your Job!) With PPC Report Automation - Arianne Donoghu...Arianne Donoghue
Running reports uses up huge amounts of our time - unfortunately it's something machines can do better and faster than us! We should be spending our time on writing commentary, digging into the insights and working on actions. So how can you start automating reports?
In this session you'll discover tools and tips to help you regardless of your workflow - whether you use Excel, Google Sheets or a data visualisation tool such as Google Data Studio. To show you how easy these tools are to use, Arianne will take you through a demonstration of how to use Microsoft's Power BI.
The PPC Automation Revolution Is Coming - Arianne Donoghue - BrightonSEO Apri...Arianne Donoghue
As automation increasingly becomes part of the digital marketing conversation, it can be difficult to know where to start the transition in terms of PPC campaign management. In this session Arianne will take you through different free tools, technology and features you can use to start automating. You’ll also look at tools like Power BI and how these can help streamline reporting, leaving you with more time to focus on the areas where you can add the most value – highlighting, in brief, some of the ways attendees should be looking to spend their time once they’ve embraced automation.
The PPC Robots Are Coming For Your Job - Arianne Donoghue, Leeds Loves Search...Arianne Donoghue
As we head from the Information Age into the Automation Age, the spectre of AI and robots taking our jobs is high in people’s minds.
In this talk, you’ll find out why and where you should be embracing automation and what sorts of things you should be doing to add value where the robots can’t.
Using Tech In Biddable Media To Help You Work Smarter, Not Harder - Arianne D...Arianne Donoghue
As biddable media campaigns become ever more complicated, it can be an ever-increasing challenge to get everything done. In this session Arianne will take you through different free tools, technology and ideas you can use to help you take your biddable campaigns to the next level. You’ll leave the session with solutions you can implement tomorrow to do the mundane work, freeing up your time and your mind for work that can really add value.
IMRG Ecommerce Expo - Moving Towards Audience Focused MarketingArianne Donoghue
Modern shoppers are multi-device by default and they expect high-quality cross-channel experiences however they engage. To support this, marketers need to focus on the audience rather than the individual device they may be using. This presentation from IMRG and Epiphany will look at:
- What audience-focused marketing is and why it’s important
- Multi-device journeys – how shoppers vary their usage and why
- Tips for supporting high quality cross-channel experiences
To Rent Or To Mortgage: PPC vs SEO And Why You Can't Ignore Either - SearchLe...Arianne Donoghue
The debate over whether PPC or SEO is the best way to spend your money is as old as, well, PPC and SEO. In this presentation, we'll explore why the search industry is quite a lot like the housing market and why we might all just have to learn to get along.
Power-Up Your PPC - Get Started With Audiences - BrightonSEO April 2017 - Ari...Arianne Donoghue
While keywords are still hugely important for Paid Search, audiences have become increasingly valuable as a way to target the "right" users. But if you've relied on keywords in the past, where do you start? How do you begin to identify and build out audience profiles and apply those to your campaigns? In this actionable session you’ll find out how to start identifying these audiences and how to apply them in your campaigns across Paid Search.
Moving Towards Audiences in a Keyword-Based World - Friends of Search 2017 - ...Arianne Donoghue
While keywords are still hugely important for Paid Search, audiences have become increasingly valuable as a way to target the "right" users. But if you've relied on keywords in the past, where do you start? How do you begin to identify and build out audience profiles and apply those to your campaigns? In this actionable session you’ll find out how to start identifying these audiences and how to apply them in your campaigns across Paid Search and Paid Social.
Putting The Brand Bidding Debate To Bed - HeroConf London 2016 - ArianneArianne Donoghue
The question of whether or not you should bid on your brand keywords is as old as paid search itself. Discover the answer to the question and get tips for how to react to competitors and work out which are "good" and "bad" terms to bid on.
Brand Bidding - Is It Right For You? - Benchmark Search Conference 2016 - Ari...Arianne Donoghue
Arianne Donoghue's talk from Benchmark Search Conference 2016 - detailing icelolly.com's brand bidding journey so far and outlining how you can understand whether brand bidding is right for your business.
PPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne DonoghueArianne Donoghue
Arianne Donoghue's talk from SearchLeeds on PPC Hacks To Help You Optimise Like A Boss - hints and tips for advanced PPC users to help you in your campaigns now and when preparing for the future.
My slides from the final session of Day 2 at SES London 2014. Your PPC Masterplan: Putting It All Together.
It covers off looking for some of the gaps in existing activity and finding ways to make your PPC work smarter, particularly if you're on a small budget. Finally, it gives you ideas on ways to find activity that is likely to be incremental and takes you on the journey that we've been on, in trying to do our own analysis to determine whether or not our PPC activity was incremental.
My presentation from the Winning PPC Tactics session at SES London 2013. Content covering Product Listings Ads, Dynamic Search Ads and Enhanced Campaigns.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
3. Public
71% of us have
turned down
opportunities
due to a lack of
confidence
https://roar.training/71-of-us-have-turned-down-opportunities-because-of-confidence/
@ariannedonoghue
17. Public
“I don’t believe a female is
ever hired as C.E.O.,
especially from the outside,
for the reasons that she
was the absolute number-
one pick.”
— Carol Bartz, former Yahoo C.E.O. (Carol Bartz/Wikimedia Commons)
http://freakonomics.com/podcast/glass-cliff/
@ariannedonoghue
18. Public
“We found that white women
and people of color are
significantly more likely than
white men to be promoted
C.E.O. to weakly performing
firms.”
@ariannedonoghue
19. Public
Female-founded companies
represent only 2.3% of the
total capital invested by US
venture capital firms in 2018
https://techstartups.com/2019/02/28/report-female-founded-companies-represent-2-3-total-capital-invested-us-
venture-capital-financing-2018/
@ariannedonoghue
87. Thank you!
Go forth and fail!
● Be bold
● Remember your failures are just lessons
● We are more beautiful for the damage we survive
● You don’t have to be the best at something for it to be worth doing
● Empower others and pass these lessons on
@ariannedonoghue
Editor's Notes
Regardless of gender.
In this age of social media, we find ourselves easily comparing our worst moments to people's best moments.
Life is like an iceberg. We only show off the 10% to people… We generally don’t share the 90% below the surface.
But these things can be magnified when you're in the minority
This is something that Mindy Kaling talks about - being the only woman/person of colour and knowing that you're responsible for the "profile" of that group of people. If you fail, then it's evidence that group can't do the job
Then you end up here
Crazy right?
Yet society makes us this way
Favourite TED talk from Reshma Saujani, who's written a brilliant follow-up book called "Brave Not Perfect"
We encourage boys and girls differently
1980s study - the cleverer the girl, the higher their ability, the faster they lose confidence. Boys will say there’s something wrong with this. Girls will say, there’s something wrong with me.
By age six, girls see themselves as less "innately talented" as boys - that's heartbreaking. If you ask them to draw a doctor, scientist, astronaut - chances are they'll draw a man
Impacts how we apply for jobs - men - 60%, women 100%. To help this we need to consider how we write our job specs, but it’s a bigger problem than that.
We've created a culture where we in general, but especially women or people who identify as a non-mainstream group, are afraid of failure.
Last time I gave this talk, there were 7. Now there are only 5. There’s more men called Steve, than women full stop. There’s some amazing stories and reading to do around this topic.
Freakonomics did a series about CEOs, and one of their episodes was about the “glass cliff”. Carol Bartz describes her experiences at different companies and makes this observation.
This is backed up by the data – from the same episode, you can see this uncovered from the research done.
The same is true at the very start of the business journey. We’re half the population, yet only 2.3% of money goes to female-founded companies. When women do get money, they’re given less. And usually with more strings attached.
Despite the data. There are so many studies showing how much better companies perform even when they only have 30% of their boards being female.
It needs to change. To make it change, we have to approach it from two angles. We need allies and we need to overcome our own fear of failure.
I have failed a LOT in my life, despite my perfectionist tendencies. I'm going to tell you all some of my story, in the hope that you'll go away with the confidence to fail. Not to glamourise failure, but to take away the fear of it
So strap in, we’ve got a bit of a rollercoaster ahead! And pandas!
Cute, but a failure.
Unplanned pregnancy, third of four kids. Arrived a month early, should have been a boy.
But to be fair I passed for a boy for a while.
Early life was hard. I bullied at home and at school… was an odd kid with no friends. I had no idea what I wanted to be when I grew up.
So I did what anyone would do – dropped out of school at 17 and ran away to marry a man I met on the Internet. Back in the time when that was not the done thing.
Found myself in the valleys of Wales, with no idea still of what I wanted to do. Not a lot of work, so I signed up for a childcare course, before realising I’m the least maternal person in the world and I don’t want to have any of my own kids, never mind look after other people’s.
Eventually, back to Peterborough and my first corporate job working for these guys, in Procurement. I learned a lot of things in my time here.
I got to do things like jump out of a plane, and learned what happens when you reply all on an email, when you meant to hit forward…
But more importantly I learned about EXCEL. And somehow wound up in the fledgling PPC team because I was good with spreadsheets and numbers. This was my first time of understanding the value of networking when it comes to finding work.
Decided to go off and work in London. Started to do ok, and not long after, Google came knocking.
But in those days you still needed a degree, and so they changed their mind. Turns out dropping out of school wasn’t the best idea I’d ever had.
A 4 hour plus daily commute was killing me, so we looked for ways to make it better. Having made many sound impulse decisions, we decided to make another a move to Leeds in pursuit of a better worklife balance.
I don’t know what Notts is like, but in the digital scene in the North, everyone knows each other. There are no secrets. At best, it’s 2 degrees of separation. So it means that word about you spreads. For better or worse, you get a reputation.
And mine is like this. I’ve had some good jobs, and some terrible jobs – some that went so badly, I got asked to leave, which is pretty soul destroying. Particularly when it happens more than once. Leaves you feeling like this.
And so around this time I began to doubt the personal philosophy I had for myself. About being bold, taking those risks. I’d taken some risks that turned out badly, and I didn’t feel like I could trust my intuition anymore. My brain was letting me down.
To add to this, around the same time, I also came to the realisation that I am high-functioning autistic. While on the one hand it explained a lot about my childhood, lack of friends, weird social issues etc, it made me feel like..
My brain was a bunch of faulty wiring. Having never been able to rely on family, I’d always relied on my brain and my smarts to sort me out. But it felt like I’d been betrayed by the only thing I’d ever been able to rely on.
My fave panda so he gets to come back.
So what have I done since then, which was probably about 7 years ago now.
I've had to re-evaluate my life and how I interact with the world. Every single aspect has had to be reconsidered.
Despite feeling like the biggest failure I ever had, I wanted to do better at owning my differences. Bringing my whole self to work, as it's too exhausting not to, to pretend. Weirdly since doing this, I’ve been more successful than ever.
So much research shows the value of diverse teams - if we were truly ourselves, owning our differences and the perspectives that make us unique, think how diverse our teams could be
If you're somewhere where you don't feel like you can be yourself, find somewhere you can be and move on. Be clear about who you are and what you want in your roles. In the years since I've started doing that, I've achieved more than I ever thought I could and had all my success.
Own your difference. Be yourself. Don't feel like you have to be like someone else to succeed - whether that's acting like a man, copying behaviour that makes you uncomfortable - whoever it might be. Be yourself - there's more than one ladder - more than one path to success. Blaze your own trail, or find people you look up to and emulate them if that's what YOU feel comfortable with
Put yourself out there, tell your stories. We need the diverse perspectives - it's important for the future of tech and the future of society. Great minds DON'T all think alike.
The rollercoaster hasn't ended there - this last few years have been challenging dealing with my own physical and mental health issues and 2019 in particular has been really tough. The most important person to me in the whole world, my husband, tried to take his own life earlier this year - and there's nothing to make you feel like more of a failure as a wife and a friend than that - even though it wasn't my fault.
I tell you this, not as a sob story, because it's not. It's because none of us are ever the finished article. Life is an ever evolving journey and I want you to know that even if someone looks like they've got it together, chances are they may feel a fraud on the inside - whether that's rational or not, whether that's fair or not. I certainly don't feel like an adult...
It's like I blinked and got to 35 and woah what is my life now!?! It's ok to feel like that.
I want to try and remove the stigma and fear from being able to talk about these things. As intensely hard a talk this is for an autistic introvert to give, I think it's important to smash that image of perfection and show you the 90% of the iceberg below the surface.
Coming back to failure... Aside from my actionable tips on how to build confidence in a minute, I want to leave you with this idea of reframing things. It's not something I've come up with, but it's an incredibly powerful way to deal many of the things in life that might otherwise knock you flat on your butt.
It's sad that we're so scared to fail, yet we work in an industry that would not function without failure - because it's the best way to learn. Experiments that didn't work - only really a failure if you learned nothing from it.
Failure makes the best teacher. If you don't know what you want to do when you leave school or uni, that's ok.
If you realise you don't want a career in what you studied, it doesn't matter. It's ok to change your mind (ABBA?) Take a chance on the new opportunities!
Reframe your failures. Reframe the things people say to you.
I heard a great phrase - "never ascribe to malice what can be attributed to ignorance". While that doesn't come naturally to me after a life that's predisposed me to think the worst of people, it helps me stay more positive in my outlook. I can look at things people have said to me and view it less as a failure of me as a person, trying instead to understand what might have been going on with them at the time.
For example, the boss who told me that I was too young, blonde and female to be promoted because the board wouldn't take me seriously, was probably a bit sexist, but he was also probably insecure and worried about being made to look bad if I didn't perform in the role and showed him up (even though I'd been doing the job for free since my manager left).
Or my older sister telling me that I'll never amount to anything is pretty mean, but it probably came off the back of her own insecurities and fears, rather than anything I did. And she was most likely jealous of my boobs!
Remove the power these things can have over you. I take things personally, internalise them. But reframing takes out the sting and stops them paralysing me how they used to, or exacerbating my imposter syndrome.
It's also a happier and nicer way to live life. You can't control what happens to you, but you can control how you react to it.
Kintsugi.
Over time, the negative has shaped me into who I am today. Increasingly, and despite never thinking this could ever happen, I'm actually starting to like that person. I do need to do a better job of being kind to that person though. I treat myself in ways I would never treat another person. I say horrific things to and about myself that I would slap my friends for saying about themselves. But, I'm a work in progress.
Speaking of happier and nicer ways to live life. It can be hard to do the above without confidence. How can we build confidence in the first place?
Here's some tips to both help you do that and help your career at the same time, so you can make your voice heard and build those all-important networks
Plan - if you're plan and are prepared, you'll naturally feel more confident in any situation - even if that situation is getting on stage in front of a load of people I’ve never met before and sharing an intensely personal story!
Know your s**t (know you're s**t) - planning only takes you so far. But if you really know your stuff, you'll naturally be more confident. Think about this before a meeting, or presentation. Immerse yourself, in what you know.
Don't be scared of failure - literally the entire point of this talk, but it's one of the best ways to improve your confidence. If you can shrug off that fear, you'll walk taller. Something great to tell yourself is your body’s response to fear, is the same as the response to excitement.
Positivity - in the same way they talk about setting goals and how important that can be mentally to achieve them, it's the same with being positive. You'll start achieving more by being positive which in turn leads to more positivity. Fake it till you make it couldn't be more true here. Plus you'll attract other people to you and together you'll achieve awesome things
Keep a log. Not this kind.
Keep a confidence log - whenever you've smashed something, write it down. If someone drops you an email telling you did a good job, save it. Not only are these great fodder for when it comes to negotiating a pay increase or promotion, they're really nice to look at when you're feeling like a massive failure and want to hide under the duvet eating ice cream. It's also worth noting down these times so you can understand what triggers them, so you can work on improving
Be bold - this is easier the more confident you become but is important to do as early as possible. Put your hand up, ask for things. Don't be shy about asking for what you want. Some people call this assertiveness, but in women it can be seen as having negative connotations. So I like to call it boldness
Be visible - this might be by taking credit for your own work and calling out others who do a great job, or it might be by speaking up in meetings. Don't be afraid to have a different opinion, or to highlight an idea that you mentioned which someone else might bring up later. You can also do this for others, particularly if they're interrupted. Be that ally for them.
These are things you can do for yourself. But what can you do for others? I strongly believe that to drive change we have to help and lift each other up (GIF). Create an environment in which it's ok to fail. Confidence is something internal, but empowerment comes externally. Support those around you to do the same and celebrate their differences.
All too often, some women have the attitude that we have to step over each other to be successful. That helping another woman will mean you lose your seat at the table. That’s just not true. The more we help others, the more seats at the table there will be.
by empowering others you can help boost their confidence and as a happy side effect boost your own. There are few bigger payoffs in the world of work than knowing you made a fundamental difference to someone in terms of their career, or development. This is what gets me out of bed every morning.
Final thought, from Almost Famous. "Be bold and mighty forces will come to your aid".
Despite the times I've taken risks and failed, I believe this more than ever now. Be bold, take the risks.
Commit yourself to being brave and tackling something scary and new — if you don’t succeed the first time you’ll learn so much from the experience.
Remember you don’t have to be the best at something for it to be worth doing! (Print on wall)
And when you succeed, you’ll have proven to yourself and those around you that not only are women brave, but that prospect of failure is something to be embraced and encouraged, rather than feared