To Rent Or To Mortgage: PPC vs SEO And Why You Can't Ignore Either - SearchLeeds 2017 - Arianne Donoghue

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The debate over whether PPC or SEO is the best way to spend your money is as old as, well, PPC and SEO. In this presentation, we'll explore why the search industry is quite a lot like the housing market and why we might all just have to learn to get along.

Marketing

Rents Mortgages Properties Deposits
Equity
Market
crashes
Rampant price
increases
Dodgy
landlords
and so much
more!

Google’s
minimising
organic
Shopping ads Local/map ads
Tactical
changes
Choose your
audience
Remarket to
existing
visitors

To Rent Or To Mortgage: PPC vs SEO And Why You Can't Ignore Either - SearchLeeds 2017 - Arianne Donoghue

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