This presentation comprises of the reasons for designing a responsive website rather than traditional desktop website. How responsive webdesign will benefit business and sales.

1. W H Y D O Y O U
N E E D A
R E S P O N S I V E
W E B S I T E

2. • As technology continues to innovate consumers are spending more of their time
online on a mobile or tablet device. Trend reports have estimated that nearly 50% of
website traffic will be accessed on a mobile device in the year 2016. With an increasing
amount of web traffic coming in from different sources it is essential that your website
is optimized for usage to improve your user-experience and functionality.

3. THERE ARE SOME FOLLOWING
REASONS TO CONSIDER
40% Of Users Expect a
Mobile Friendly Website
Today’s savvy mobile user
knows they have options. In
fact, 40% of users will
choose another result if a
website is not mobile
friendly. This is critical to the
success of your small
business online in the
coming years.
Increased Bounce Rates
May Harm Your Organic
Search Rankings
While Google may have over
200 factors that help
determine your organic web
rankings, reduced time on
site, pages viewed and
increased bounce rate are
believed to negatively impact
your search engine rankings.
If your website is not mobile
friendly, chances are that
your site is sending these
negative signals to Google
which can ultimately harm
your organic rankings.

4. Over 50% of Time Spent Online
is with a Mobile Device
In a world once dominated by desktops
(and later laptops), today’s user now
spends over half their time online
through the use of a mobile device.
This trend is expected to continue in the
coming years as the cost of tablets and
smart phones continue to decrease
making it affordable for more of the
population. Pair this with more public wi-
fi hot spots and you can see why we are
on the cusp of mobile internet usage
completely dominating desktops.
Increase in Mobile Ad Spending
With the increase of time spent on
mobile devices, businesses are looking to
increase their exposure to those users.
In 2015, mobile ad spending is expected
to increase over 45% to over $45 billion
dollars. Of this growth, Google and
Facebook both saw their 2013 mobile
revenue increase by almost $7 billion
dollars.

5. 10X Growth In Mobile
Data Traffic By 2019
With the aforementioned
affordability of mobile devices
and availability of wi-fi, Ericsson
is anticipating a 10X growth in
mobile data traffic by 2019.
An increase of growth this
staggering further confirms
that your small business must
take advantage of mobile users
through a responsive website
design. In fact, by being
proactive chances are that your
company can be a step ahead
of your competitors.
Google Likes Mobile
Friendly Sites
As mentioned above, having a
responsive website may help
with your search engine
rankings. Did you know Google
is starting to note which
websites are mobile friendly?
Imagine you are on a mobile
device and are searching for
something. You are skimming
the results and notice a result
or two indicate they are
“mobile friendly”.
If you are like me, I’d be more
inclined to click on one of the
mobile friendly results knowing
that I shouldn’t be frustrated
with the user experience on a
mobile device.
In fact, GOOGLE RECENTLY
ANNOUNCED THAT THIS WILL
BE A FACTOR THAT EFFECTS
THE ORGANIC RANKING OF
WEBSITES. FROM 21 APRIL
2015, GOOGLE WILL NOT
EVEN RANK THE WEBSITES
WHICH ARE NOT MOBILE
FRIENDLY / RESPONSIVE.

6. Great Opportunity to
Reduce Website Load
Times
By converting your existing
website design to a responsive
layout, it provides you with an
ideal opportunity to reduce the
time it takes your website to
load. Google states that your
“above the fold content”
should load in less than one
second.
A Responsive Website
Makes Business Sense
The proof is in the data. Having a
responsive business website
makes business sense. In the
digital world, things move fast.
No longer can companies who
wish to succeed online be
stagnant with decision making.
Your company has to be
proactive in its approach to
provide customers the best
experience possible. Rest
assured if they don’t get that
experience from you, I’m sure
one of your competitors will be
willing to.
Don’t wait until all of your
competitors have implemented
a responsive website design.
Have your small business on
the forefront of responsive and
not only provide a great
experience, but also benefit
with better organic rankings,
more mobile traffic, and
ultimately more revenue.

7. IF ABOVE REASONS
MAKES SENSE THAN
DO VISIT
W W W. W E B M Y N E . C O M