Why Design Thinking? UnConference 2016
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This document discusses design thinking as a creative problem-solving process that combines analysis and synthesis. It outlines key aspects of the design thinking method including: - Design thinking is useful for "wicked problems" that are not well-defined at the outset. - It involves divergent and convergent thinking to generate entirely new perspectives and solutions, rather than limiting possibilities too quickly. - The process includes framing the problem, brainstorming solutions openly without judgment, grouping and selecting ideas, and validating solutions.
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PROCESS GUIDE
WHAT is the Empathize mode
Empathy is the centerpiece of a human-centered design process. The Empathize mode is
the work you do to understand people, within the context of your design challenge. It is your
effort to understand the way they do things and why, their physical and emotional needs, how
they think about world, and what is meaningful to them.
WHY empathize
As a design thinker, the problems you are trying to solve are rarely your own—they are those of
a particular group of people; in order to design for them, you must gain empathy for who they
are and what is important to them.
Observing what people do and how they interact with their environment gives you clues about
what they think and feel. It also helps you learn about what they need. By watching people,
you can capture physical manifestations of their experiences – what they do and say. This will
allow you to infer the intangible meaning of those experiences in order to uncover insights.
These insights give you direction to create innovative solutions. The best solutions come out
of the best insights into human behavior. But learning to recognize those insights is harder
than you might think. Why? Because our minds automatically filter out a lot of information
without our even realizing it. We need to learn to see things “with a fresh set of eyes,” and
empathizing is what gives us those new eyes.
Engaging with people directly reveals a tremendous amount about the way they think and
the values they hold. Sometimes these thoughts and values are not obvious to the people
who hold them, and a good conversation can surprise both the designer and the subject by
the unanticipated insights that are revealed. The stories that people tell and the things that
people say they do—even if they are different from what they actually do—are strong indicators
of their deeply held beliefs about the way the world is. Good designs are built on a solid
understanding of these beliefs and values.
HOW to empathize
To empathize, you:
- Observe. View users and their behavior in the context of their lives. As much as possible
do observations in relevant contexts in addition to interviews. Some of the most powerful
realizations come from noticing a disconnect between what someone says and what he does.
Others come from a work-around someone has created which may be very surprising to you as
the designer, but she may not even think to mention in conversation.
- Engage. Sometimes we call this technique ‘interviewing’ but it should really feel more like
a conversation. Prepare some questions you’d like to ask, but expect to let the conversation
deviate from them. Keep the conversation only loosely bounded. Elicit stories from the
people you talk to, and always ask “Why?” to uncover deeper meaning. Engagement can come
through both short ‘intercept’ encounters and longer scheduled conversations.
- W.
An Introduction to Design ThinkingPROCESS GUIDEWHAT .docx
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PROCESS GUIDE
WHAT is the Empathize mode
Empathy is the centerpiece of a human-centered design process. The Empathize mode is
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realizations come from noticing a disconnect between what someone says and what he does.
Others come from a work-around someone has created which may be very surprising to you as
the designer, but she may not even think to mention in conversation.
- Engage. Sometimes we call this technique ‘interviewing’ but it should really feel more like
a conversation. Prepare some questions you’d like to ask, but expect to let the conversation
deviate from them. Keep the conversation only loosely bounded. Elicit stories from the
people you talk to, and always ask “Why?” to uncover deeper meaning. Engagement can come
through both short ‘intercept’ encounters and longer scheduled conversations.
- ...
UX Design Essential Theories
Explore this presentation to comprehend the essential design theories, popular concepts, methodologies, and ideologies of UX Design. To explore more about UX, you can visit our UX/UI Design courses page - https://www.admecindia.co.in/ui-and-ux-courses
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“Design Thinking” has rapidly moved to the forefront of the current management process as a fresh take not just on how to rethink key products and services, but also how to reframe everyday processes and projects. In an effort to create a cross-company culture of innovation and collaboration, businesses all over the world are taking a page from design firms, and realizing the rewards. Check out what is all about.
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This document discusses design thinking and its application in business analytics and big data. It describes design thinking as a systematic, creative problem-solving methodology. The document outlines the five stages of the design thinking process: discovery, interpretation, ideation, experimentation, and evolution. For each stage, it provides examples of techniques and best practices, such as brainstorming ideas, creating prototypes, seeking user feedback, and continuously improving solutions based on learnings. The overall message is that design thinking can be used to drive innovation by blending business needs, user insights, and technological feasibility.
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Design Thinking basics- Design thinking is an approach used for practical and creative problem-solving. It is based heavily on the methods and processes that designers use (hence the name), but it has actually evolved from a range of different fields—including architecture, engineering and business.
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Why Design Thinking? UnConference 2016
- 2. design: the process or artefact by which functionality is reconciled with the needs of people
- 3. DESIGN THINKING IS A CRITICAL APPROACH TO ‘WICKED’ PROBLEMS: THOSE THAT ARE NOT WELL-DEFINED AT THE OUTSET
- 4. TASK-BASED WORK STRUCTURES DEFEAT RADICAL COLLABORATION
- 5. MOST OF WHAT WE CALL FOCUS IS ACTIVELY LIMITING THE RANGE OF POSSIBILITIES, TO ARRIVE AT A SOLUTION SOONER
- 6. DESIGN THINKING IS AN EXPLOIT OF OPPOSING IDEAS OR CONSTRAINTS TO CREATE ENTIRELY NEW PERSPECTIVES AND SOLUTIONS
- 7. DESIGN THINKING IS A METHOD OF CREATIVE THINKING THAT COMBINES ANALYSIS AND SYNTHESIS TO CREATE SOLUTIONS
- 9. 1. FRAMING THE PROBLEM • TALK TO CUSTOMERS • USE ONLY OPEN-ENDED QUESTIONS • DESCRIBE GOALS • Avoid the use of nouns • DON’T BE TOO ABSTRACT
- 10. DO SAY THINK FEEL ANALYSIS SYNTHESIS 2. MOVE YOUR MIND-SET BE NON-JUDGEMENTAL
- 11. 3. BRAINSTORMING Quantity matters Headlines work Go Wild Build On Ideas Be Visual Stay On Topic One AtA Time defer judgement
- 12. 4. GROUP AND SELECT IDEAS DELIGHTFUL VIABLE FUNCTIONAL POSSIBLE ANALYSIS SYNTHESIS
- 13. A CASE STUDY IN DESIGN THINKING
- 14. • 1-hour charger for 7.2V to 18V DEWALT battery packs • AM/FM Digital Tuner with LCD display, built-in clock, and 8 station memory presets • Runs off of 7.2V to 18V DEWALT batteries making it a cordless radio • Auxiliary port allows connection to CD Players, MP3 Players, and portable satellite receivers with an audio cable (cable not included) • High efficiency weather resistant speakers with dual bass ports for maximum bass and range • Dual pivoting 11" flexible antenna provides more durability and better reception • Weather sealed charger door opens easily for fast battery changes • The DEWALT 3 - stage charging system provides maximum run-time and extends overall life of the battery DC011 Worksite Radio/Charger
- 15. 5. VALIDATE Not for nothing does end with ‘why’ strategy