CAMP is Canada's only not-for-profit organization focused solely on the needs of individual marketers. It aims to be a resource for marketers to stay relevant, evolve their careers, and prepare for the future. CAMP offers professional development sessions, conferences, networking opportunities, and marketing awards. Its goal is to provide affordable learning and support to marketers at all stages of their careers.

1. Why CAMP?

2. Who is CAMP?
• Canada’s only not for profit
organization focused solely on
the needs of the individual
marketer
• Core values of Collaboration
and Opportunity

3. Why is there a need for CAMP?
Thousands of registered Associations in Canada.
Canadian
Professional
Sales
Association
30,000
members
Human
Resource
Professionals
Association
20,000
members
Canadian
Society of
Association
Executives
2,500
members
Bottom line? Canadians
believe in Associations
Yet, there is no professional Canadian
association that focuses on the specific
needs of marketers.

4. Why Join a Professional Association?
“If you are interested in furthering your
career, joining a professional association is a
good start… Associations sponsor numerous
events throughout the year that allow you
to connect with your peers. You can share
ideas, ask for advice, volunteer to be a
speaker or become a member of a
committee.”
- Kelly A. Cherwin, HigherEdJobs.com
“Joining a professional organization is
beneficial for your own professional
development and the future of your
career…It could turn out to be one of the
best things you could do for yourself and
your career.”
- Robert Half International
“The benefits of participating in these
organizations are enormous…The number
one benefit of joining a professional
association is the opportunity for
networking. They are an excellent source of
employment information and potential job
leads.”
- Workopolis

5. Why join
an
Association?
Community
Networking
Accreditation
Information
Discounts
PROMOTION
Learning
Education
Relevance
Resources
Credibility
Growth

6. What does a marketer need?
• Advice
• Guidance
• Relevant information
• A Community of like minded professionals
• A Platform to showcase their skills/excellence

7. Introducing…

8. What Does CAMP Offer?
Keeping marketers relevant
 Professional development sessions
 Conferences
 Member learning events
 Providing affordable learning opportunities
Identifying excellence in the marketing
community
 Marketing awards
Providing support
 Follows a marketer through his/her entire career
Offering benefits
 Discounts
 Perks

9. What is CAMP’s Goal?
• Resource for marketers:
• To stay relevant
• Evolve their career
• Get ready for the future

10. How does CAMP do this?
Learning/Professional Development Sessions
 Our sessions cover everything from digital marketing,
social media, branding, email marketing, sales
techniques, creative problem solving, experiential
marketing, and any and all subjects that matter to
growing your brand, your company, and your career.

11. How does CAMP do
this?
Networking Opportunities
 All of CAMP’s sessions include networking and
bringing together marketers and business people of all
types of connect and collaborate.

12. How does CAMP do this?
Sponsorship/Advertising Opportunities
 CAMP’s regular professional development events and
semi-annual conferences provide many affordable
opportunities to exhibit and grow your business.

13. How does CAMP do this?
Student Events
 CAMP has a very strong student focus, and regularly
connect with university and college campuses to
promote marketing. We also conduct case competitions
to engage the next generation of marketers.
 Our student members love to get involved, and look
for mentors from the marketing community

14. How does CAMP do this?
• Events – 24 per year (2 per month)
• Conferences
• Awards – CAMP awards (introduced in 2015)
• Student competitions (the Amazing Case)
• Information – newsletters, eblasts, website updates
• Job Bank
• Benefits – perks & discounts for members
• Building Partnerships – accreditations, educational institutions
• Promoting Members – speaking opportunities, event promotion

15. What are members saying about CAMP?
“I joined CAMP because I liked the idea of being a part of
an organization that will unite the marketing profession in
Canada, but the value that I have gotten out of CAMP has
far exceeded my expectations. Not only have I expanded
my community with great colleagues and advisors, but I’ve
also obtained several leads and referrals through my CAMP
connections, and I’ve expanded my expertise with their
excellent educational events. In short, my CAMP
membership has paid for itself many times over. I’m
proud to be a part of this innovative organization.”
- Sarah Zeldman, TheEmarketingMaven.com

16. What are members saying about CAMP?
"CAMP encourages members to
participate and share ideas. The
association helps connect a
network of like-minded
marketing professionals, who are
passionate about the industry. It
is a positive environment
encouraging professional
development."
- Lori Ann Ferrara, Marketing Strategist
“CAMP is an excellent
organization focused on the
individual needs of marketers.
I would recommend them to
any professional looking to
stay informed of the industry
as well as network with other
marketers.”
- Eddy Lee, Director of CRM,
Indigo/Chapters
“I recently attended one of
CAMP's educational sessions and
got a great deal of useful
information and takeaways. The
event was organized, and I was
able to connect with a number of
marketing professionals. I look
forward to attending future
events!“
- Janet Wells, Director of
Marketing

17. How to Join
• Individual annual memberships from $189.99
• Corporate memberships from $499.99
• Sponsorship packages starting at $500
To learn more about CAMP, please contact us at
findus@canadianmarketer.ca
www.canadianmarketer.ca
Follow us on Twitter: @campspeaks