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Introduction to Marathon Marketing


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An introduction to Marathon Marketing: Strategic Planning, Marketing Execution and Licensing Expertise

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Introduction to Marathon Marketing

  1. 1. Strategic Planning, Marketing Execution & Licensing Expertise
  2. 2. An Introduction Marathon Marketing is a professional services firm that provides a variety of strategic planning, program execution & licensing development expertise for our clients’ marketing efforts. Through our Virtual Marketing Management (VMM) program, we act as a virtual marketing or licensing director for many organizations, developing & managing marketing programs that fit each client’s unique set of goals & budgets. Just as often, we work as an extension of clients’ current marketing departments to offer specific skills over a shorter period of time. Marketing isn’t a sprint. It’s a marathon!
  3. 3. Our Founding Principal: Laurie Berkin After a two-decade career in law & marketing with some of the world’s leading public companies, Laurie Berkin founded Marathon Marketing in 2004. Marathon Marketing has allowed Laurie to bring her unique blend of legal, marketing and business experiences to other companies. Prior to establishing Marathon Marketing, Laurie developed a career as both an attorney and marketing professional working in a variety of capacities including In-house Counsel, Product Manager and Director of Licensing & Marketing. Laurie has managed multiple relationships with licensors from the fields of entertainment, education, sports, toys and corporate brands. She has worked with some of the most reputable licensors in the U.S., including Disney, Warner Bros., Dreamworks, Nickelodeon, Nautica, NASCAR, NFL, Sesame Street and Mattel. Laurie received a B.B.A in Finance and Real Estate from The University of Texas at Austin and a J.D. degree from Emory University School of Law.
  4. 4. Our Founding Principal: Laurie Berkin Laurie volunteers her time with her Rhodesian Ridgeback, Roxy at Happy Tails Pet Therapy, where she currently serves as a Board Member. She’s also been a Board Member of The Metro Atlanta Furniture Bank and the Atlanta Jewish Federation’s Business & Professional division. Laurie is also a participant in The Leukemia & Lymphoma Society's Team In Training® program, the world's largest endurance sports training program as a Team in Training Member and Coaching Mentor. To date, Laurie has completed three marathons and seven half- marathons while raising more than $15,000 for leukemia, lymphoma and myeloma research and patient services. She is a member of the Georgia Bar Association, the LIMA (Licensing Industry Manufacturers Association), the American Marketing Association, and the National Association of Women Business Owners. In January 2007, Laurie was awarded a “Woman of Distinction” honor by the Atlanta-based Chic-fil-A Peachbowl/Russell Athletic Committee.
  5. 5. What We Believe • We believe marketing isn’t a sprint. It’s a Marathon! By building strong, long-term relationships with our clients, we can help them drive profitable growth. • We are smart, creative, honest, dedicated and fun to work with. • We value our client’s time and resources. We follow a scope, schedule and budget approach to all our efforts and will keep our promises
  6. 6. Why Marathon Marketing? A marathon is a test of endurance, fortitude and long-range thinking. Success comes to those who know where the finish line is and who have a plan of action to reach it. Creating, developing and implementing marketing or licensing plans are much the same. Success comes to those who can visualize the goal and identify the most effective strategy for getting there. Marathon Marketing can help your organization with a full array of services that few consulting firms can offer. From professional negotiations with your business partners to marketing strategy and execution, we deliver results that help increase our clients’ top and bottom lines.
  7. 7. Licensing: Our Special Focus Marathon Marketing’s special business focus is licensing. Licensing is a powerful marketing tool. It should be an essential consideration of a company’s long- and short- term marketing plans. Marathon Marketing offers advice on specific licensing matters as well as the use of licensing as part of an overall marketing plan. Specifically, we can work with your organization as a part-time licensing strategist and manager, creating a detailed work plan and implementing the tactical steps necessary for your success in this important area of marketing.
  8. 8. The Buzz on Marathon Marketing • “Marathon Marketing has made a tremendous impact on our business! Laurie is more than a consultant; she’s a true business partner.” Jeff Fradin, President, Children’s Division, Zak Designs • “Targeted, practical, energizing, connected and resourceful, Marathon Marketing is a company you can rely on!” Julie Gibbons Van Matre, VP Marketing, Digital Blue • “Marathon Marketing is an invaluable resource for anyone looking to enhance their company’s marketing strategy.” Steve Page, President, Georgia Probation Management • “Laurie's experience directly translated into results for us at ESPN. What made her effective is that her recommendations were executable. Her fun personality makes her easy to work with. We're big fans of Laurie Berkin!” Meredith Ashley, ESPN Consumer Products • “Result-oriented, bottom-line focused, Marathon Marketing gets the job done!” Jim Lewis, President, Enhanced Retail Solutions • “Laurie knows licensing and she’s regarded as one of the best in the business!” Juli Boylan, Sr. VP, Sony Pictures Consumer Products
  9. 9. Contact Us Laurie Berkin Principal Marathon Marketing 770-455-7681