Marathon Marketing is a professional services firm that
provides a variety of strategic planning, program
execution & licensing development expertise for our
clients’ marketing efforts. Through our Virtual
Marketing Management (VMM) program, we act as a
virtual marketing or licensing director for many
organizations, developing & managing marketing
programs that fit each client’s unique set of goals &
budgets. Just as often, we work as an extension of
clients’ current marketing departments to offer
specific skills over a shorter period of time.
Marketing isn’t a sprint. It’s a marathon!
Our Founding Principal:
After a two-decade career in law & marketing with some of the
world’s leading public companies, Laurie Berkin founded Marathon
Marketing in 2004. Marathon Marketing has allowed Laurie to bring her
unique blend of legal, marketing and business experiences to other
Prior to establishing Marathon Marketing, Laurie developed a career as
both an attorney and marketing professional working in a variety of
capacities including In-house Counsel, Product Manager and Director of
Licensing & Marketing.
Laurie has managed multiple relationships with licensors from the
fields of entertainment, education, sports, toys and corporate brands.
She has worked with some of the most reputable licensors in the U.S.,
including Disney, Warner Bros., Dreamworks, Nickelodeon, Nautica,
NASCAR, NFL, Sesame Street and Mattel.
Laurie received a B.B.A in Finance and Real Estate from The University
of Texas at Austin and a J.D. degree from Emory University School of
Our Founding Principal:
Laurie volunteers her time with her Rhodesian Ridgeback, Roxy at
Happy Tails Pet Therapy, where she currently serves as a Board
Member. She’s also been a Board Member of The Metro Atlanta
Furniture Bank and the Atlanta Jewish Federation’s Business &
Laurie is also a participant in The Leukemia & Lymphoma Society's
Team In Training® program, the world's largest endurance sports
training program as a Team in Training Member and Coaching Mentor.
To date, Laurie has completed three marathons and seven half-
marathons while raising more than $15,000 for leukemia, lymphoma
and myeloma research and patient services.
She is a member of the Georgia Bar Association, the LIMA (Licensing
Industry Manufacturers Association), the American Marketing
Association, and the National Association of Women Business Owners.
In January 2007, Laurie was awarded a “Woman of Distinction” honor
by the Atlanta-based Chic-fil-A Peachbowl/Russell Athletic
What We Believe
• We believe marketing isn’t a sprint. It’s a Marathon!
By building strong, long-term relationships with our
clients, we can help them drive profitable growth.
• We are smart, creative, honest, dedicated and fun to
• We value our client’s time and resources. We follow a
scope, schedule and budget approach to all our efforts
and will keep our promises
A marathon is a test of endurance, fortitude and long-range
thinking. Success comes to those who know where the finish
line is and who have a plan of action to reach it.
Creating, developing and implementing marketing or
licensing plans are much the same. Success comes to those
who can visualize the goal and identify the most effective
strategy for getting there.
Marathon Marketing can help your organization with a full
array of services that few consulting firms can offer. From
professional negotiations with your business partners to
marketing strategy and execution, we deliver results that
help increase our clients’ top and bottom lines.
Our Special Focus
Marathon Marketing’s special business focus is
Licensing is a powerful marketing tool. It should be an
essential consideration of a company’s long- and short-
term marketing plans.
Marathon Marketing offers advice on specific licensing
matters as well as the use of licensing as part of an
overall marketing plan. Specifically, we can work with
your organization as a part-time licensing strategist
and manager, creating a detailed work plan and
implementing the tactical steps necessary for your
success in this important area of marketing.
The Buzz on
• “Marathon Marketing has made a tremendous impact on our business! Laurie is more than
a consultant; she’s a true business partner.” Jeff Fradin, President, Children’s Division,
• “Targeted, practical, energizing, connected and resourceful, Marathon Marketing is a
company you can rely on!” Julie Gibbons Van Matre, VP Marketing, Digital Blue
• “Marathon Marketing is an invaluable resource for anyone looking to enhance their
company’s marketing strategy.” Steve Page, President, Georgia Probation Management
• “Laurie's experience directly translated into results for us at ESPN. What made her
effective is that her recommendations were executable. Her fun personality makes her
easy to work with. We're big fans of Laurie Berkin!” Meredith Ashley, ESPN Consumer
• “Result-oriented, bottom-line focused, Marathon Marketing gets the job done!” Jim Lewis,
President, Enhanced Retail Solutions
• “Laurie knows licensing and she’s regarded as one of the best in the business!” Juli Boylan,
Sr. VP, Sony Pictures Consumer Products