Networking organizations can take two forms: referral organizations and networking organizations. Referral organizations, like BforB, focus on developing genuine business contacts and relationships that lead to high-quality referrals between members. Networking organizations tend to focus more on collecting business cards and selling directly to attendees at events. BforB concentrates on building strategic relationships within specific industry sectors through private business clubs and forums, providing a support network and steady stream of referrals that help members grow their business. Previous members commented that their membership paid for itself many times over through the quality referrals and support received.