Collaborative IQ with Denise Holt - Employee-Brand Relationship Model [INFOGR...Collaborative IQ, Inc.
Employees are vital for building and scaling brand relationships. They have the distinction of being trusted ambassadors of the brand because of their uniquely “insider” standing. Employee advocacy programs can facilitate the cultivation and delivery of the deliberate and wonderfully shareable experience you want your customers to talk about.
To wrap our heads around how to activate employees as builders of brand relationships, it’s important to understand the employee-brand relationship from the angle of the employee’s experience. Customer Experience Management (CEM) focuses on the customer’s emotional journey, where-as, Employee Experience Management (EEM) should focus on the deliverer of the brand experience. How do employees experience and translate the organization?
Illustrated in my Employee-Brand Relationship Model are the stages of the employee’s emotional journey. First there may be hesitation or fear of saying something wrong. Most likely, this stems from a lack of training or understanding of the company social media policies or lack of encouragement by the employer to be involved through social media. By creating an advocacy program and proper training for your workforce, you are empowering your employees and giving them a voice. This has the awesome bonus of giving them the feeling that they are making a difference. The company’s success is now partly in their hands, and this type of positive engagement fosters loyalty and ultimately job satisfaction.
Everyone wants to feel good about what they do. Everyone wants to feel like they matter as individuals, and everyone wants to feel like they make a difference. This is basic psychology. The fastest way to discourage and dishearten another human being is to make them feel insignificant. People desire to be seen. Employee advocacy programs even the playing field and allow the possibility of success for anyone in your company.
As an organization, your brand objectives through these stages are to provide the leadership and training that will allow you to harness the power of successfully activated employee advocates. You will need to strategize and focus on giving them great content to share, realizing that the whole organization serves as the foundation for brand position and activation.
I took up blogging at the suggestion of my friend Cory Doctorow when my job responsibilities had been whittled down to five minutes of actual work per day. What started as a way to break out of boredom turned out to be a life-changer: I made many new friends, got a couple of TV appearances, landed a couple of jobs, met my wife and even dodged a bullet. In this presentation, I'll regale you with stories about how I made my life better through blogging, share what I've learned over the past seven years and give you some tips and tricks that I've found useful. And yes, there will be prizes and a rock and roll accordion performance, too!
Collaborative IQ with Denise Holt - Employee-Brand Relationship Model [INFOGR...Collaborative IQ, Inc.
Employees are vital for building and scaling brand relationships. They have the distinction of being trusted ambassadors of the brand because of their uniquely “insider” standing. Employee advocacy programs can facilitate the cultivation and delivery of the deliberate and wonderfully shareable experience you want your customers to talk about.
To wrap our heads around how to activate employees as builders of brand relationships, it’s important to understand the employee-brand relationship from the angle of the employee’s experience. Customer Experience Management (CEM) focuses on the customer’s emotional journey, where-as, Employee Experience Management (EEM) should focus on the deliverer of the brand experience. How do employees experience and translate the organization?
Illustrated in my Employee-Brand Relationship Model are the stages of the employee’s emotional journey. First there may be hesitation or fear of saying something wrong. Most likely, this stems from a lack of training or understanding of the company social media policies or lack of encouragement by the employer to be involved through social media. By creating an advocacy program and proper training for your workforce, you are empowering your employees and giving them a voice. This has the awesome bonus of giving them the feeling that they are making a difference. The company’s success is now partly in their hands, and this type of positive engagement fosters loyalty and ultimately job satisfaction.
Everyone wants to feel good about what they do. Everyone wants to feel like they matter as individuals, and everyone wants to feel like they make a difference. This is basic psychology. The fastest way to discourage and dishearten another human being is to make them feel insignificant. People desire to be seen. Employee advocacy programs even the playing field and allow the possibility of success for anyone in your company.
As an organization, your brand objectives through these stages are to provide the leadership and training that will allow you to harness the power of successfully activated employee advocates. You will need to strategize and focus on giving them great content to share, realizing that the whole organization serves as the foundation for brand position and activation.
I took up blogging at the suggestion of my friend Cory Doctorow when my job responsibilities had been whittled down to five minutes of actual work per day. What started as a way to break out of boredom turned out to be a life-changer: I made many new friends, got a couple of TV appearances, landed a couple of jobs, met my wife and even dodged a bullet. In this presentation, I'll regale you with stories about how I made my life better through blogging, share what I've learned over the past seven years and give you some tips and tricks that I've found useful. And yes, there will be prizes and a rock and roll accordion performance, too!
الإعلام الإجتماعي و التدوين مفهوم الريادة الاجتماعيةFreelancer
مشاركتي في ورشة التدوين من منظور مفاهيمي من تنظيم مركز جسر وبالتعاون مع الشباب/ات القادة السودانيين/ات و فريدريش ايبيرتستفتينغ
My participation in Workshop blogging from a conceptual perspective organizations by Gesr Center corporate with Sudanese Young leader & Friedrich Ebert Stiftung.
Google is taking a tough stance on guest blogging, and they’re starting to penalise blogs and blog networks they see as spammy. How do you react to it? Do you run scared and stop guest blogging all together? No way. It just means you have to work harder. In this session we’ll talk about how you can take advantage of guest blogging either as a publisher or author. You’ll learn tips to ensuring great content, ways of finding legitimate authors, and checks and balances to ensure you won’t fall under scrutiny. Don’t run scared, fight back with killer content.
Exploring the Benefits of Using WordPress for LearningB.J. Schone
This presentation was given by B.J. Schone and John Polaschek at DevLearn 2009. It covers many aspects of blogging in a corporate environment, and it includes a case study about WordPress at Qualcomm.
Blogging for Business - An introduction to playing in the BlogosphereKatie Laird
As more businesses begin seeing their clients and competition online, many companies are trying to wrap their brains around entering the Blogosphere. While Blogging is certainly not for all businesses and companies, this presentation takes a good look at how other organizations are jumping into the online conversation, ways to use Business Blogging and tips/tricks to make the Blogging life a little easier.
Using some real world use cases we'll cover nonprofits blogging basics as well as tips, strategies and best practices to help you start blogging or improve what you're already doing.
نصائح لنمو صفحتك الاجتماعية علي الفيسبوكAhmed Nour
الفيسبوك يمكن أن يساعدك في نمو اعمالك، لكنه ليس من السهل دائماً أن تجد الوقت الكافي لدفع المحتوى الخاص بك الي العالم الخارجي والتعامل مع الجماهير. للمساعدة في إدارة صفحة الفيسبوك يوم بعد يوم، أنا هنا لمساعدتك تابعني
مبادي اللينكدإن للنجاح بالعربي - Basics of linkedin for success in arabicMohamed Elsherif
إزاي نقدر ييجيلنا شغل احسن, نستخدم العلاقات بتاعتنا, ونحسن من صورتنا على اللينكدان. إزاي تستخدم اللينكدان للنجاح. الفيديو من هنا https://www.youtube.com/watch?v=ctMA68YsVd8
الإعلام الإجتماعي و التدوين مفهوم الريادة الاجتماعيةFreelancer
مشاركتي في ورشة التدوين من منظور مفاهيمي من تنظيم مركز جسر وبالتعاون مع الشباب/ات القادة السودانيين/ات و فريدريش ايبيرتستفتينغ
My participation in Workshop blogging from a conceptual perspective organizations by Gesr Center corporate with Sudanese Young leader & Friedrich Ebert Stiftung.
Google is taking a tough stance on guest blogging, and they’re starting to penalise blogs and blog networks they see as spammy. How do you react to it? Do you run scared and stop guest blogging all together? No way. It just means you have to work harder. In this session we’ll talk about how you can take advantage of guest blogging either as a publisher or author. You’ll learn tips to ensuring great content, ways of finding legitimate authors, and checks and balances to ensure you won’t fall under scrutiny. Don’t run scared, fight back with killer content.
Exploring the Benefits of Using WordPress for LearningB.J. Schone
This presentation was given by B.J. Schone and John Polaschek at DevLearn 2009. It covers many aspects of blogging in a corporate environment, and it includes a case study about WordPress at Qualcomm.
Blogging for Business - An introduction to playing in the BlogosphereKatie Laird
As more businesses begin seeing their clients and competition online, many companies are trying to wrap their brains around entering the Blogosphere. While Blogging is certainly not for all businesses and companies, this presentation takes a good look at how other organizations are jumping into the online conversation, ways to use Business Blogging and tips/tricks to make the Blogging life a little easier.
Using some real world use cases we'll cover nonprofits blogging basics as well as tips, strategies and best practices to help you start blogging or improve what you're already doing.
نصائح لنمو صفحتك الاجتماعية علي الفيسبوكAhmed Nour
الفيسبوك يمكن أن يساعدك في نمو اعمالك، لكنه ليس من السهل دائماً أن تجد الوقت الكافي لدفع المحتوى الخاص بك الي العالم الخارجي والتعامل مع الجماهير. للمساعدة في إدارة صفحة الفيسبوك يوم بعد يوم، أنا هنا لمساعدتك تابعني
مبادي اللينكدإن للنجاح بالعربي - Basics of linkedin for success in arabicMohamed Elsherif
إزاي نقدر ييجيلنا شغل احسن, نستخدم العلاقات بتاعتنا, ونحسن من صورتنا على اللينكدان. إزاي تستخدم اللينكدان للنجاح. الفيديو من هنا https://www.youtube.com/watch?v=ctMA68YsVd8
How to prepare a lecture with the Disc Analysis.pptxMariaMaged9
Steps to prepare a lecture with the aid of a topic :Disc Analysis.
Disc analysis is done to classify people into 4 different types :
Dominant
Influence
Steady
Conscientiousness
كيف تقوم بكتابة محتوى الويب مثل المقالات ومحتوى وسائل التواصل الاجتماعي، كيف تقوم باستخدام السرد القصصي وغيرها من العوامل التي تجعل المحتوى ناجحاً.
how to write web content
التعلم المرن: اختيار التخصص ومواجهة التعثر - وسمWasm HR
مشكلات فى طريق التعلم المرن للشباب - وسم
اعداد: جهاد ناصر
1- كيف تختار التخصص المناسب لك؟
2- كيفية مواجهة التعثر والتحديات أمام رحلة التعلم المرن
3- المقررات المفتوحة
4- كيف تبدأ؟