Gone are the days when a PPC Manager could only focus on Google or Bing search ads. Today, the complex and crowded paid media landscape has made life much more difficult. You’ve got to research, set up, manage and optimise multiple search engine, display and paid social channels. Your time is an increasingly valuable commodity. It’s no longer feasible to conduct all the necessary tasks manually. Many tools now feature artificial intelligence to make paid advertising faster and more effective….but does it? Is AI an opportunity or a threat? In this presentation we’ll explain how AI can improve paid advertising ROI across channels, including Google, Bing and Facebook. And how to draw the line between automation and creativity – so you can spend more of your time on PPC strategy.

1. Why AI will be a key part
of your team,
not a replacement
Sal Mohammed // Adzooma
SLIDESHARE.NET/ADZOOMA
@ADZOOMA

14. AI done right - Is like having a magical dial