Ed Davidson gave a presentation on fast tracking user acquisition. He covered frameworks for media types and the customer journey. He discussed choosing early-stage marketing channels like paid search, social media, and email marketing. He emphasized the importance of measuring key performance indicators, running marketing campaigns leanly through testing and validating assumptions. The presentation provided guidance on platforms like Google Adwords and Facebook ads, focusing on targeting, creatives, and optimizing for conversion.
B2С Start-ups: development and promotion - what you need to know to successfu...Promodo
The session will walk you through all the steps required to start up your B2C business starting from consulting on the stage of website development and ending up with best tactics of promotion of your project online.
Most common issues owners run into at the stage of site creation
How those issues can be handled
Case studies and advice
Effective marketing strategies for B2C startups step by step
Winning PPC tactics
Must-know things about SEO in 2014
How to Maximize your Retirement Community Sales FunnelOur Kids Media
FOR: Retirement community owners, marketers and sales teams.
Marketing a retirement community or senior care services gets your brand in front of the right people if done well, will deliver quality leads to you. How you handle those leads or prospects will make all the difference in filling your suites and growing your community. All too often, we focus all of our marketing budget on 'advertising' and forget about the 'sales' required to fill retirement suites. This presentation gives you everything you need to know about fine tuning your retirement community sales funnel and closing more deals.
From the first phone call or email through to the retirement home tour and follow-up, we give you all of the best sales tips for retirement communities so you can improve your lead-to-move in conversion rate without increasing your advertising budget.
Presented at the Comfort Life Marketing Academy Seminar by Heather Green of Greenhouse Marketing & Communications. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing/retirement-living/
I suspect that many of you feel a bit uneasy when thinking about the new digital landscape so today I’d like to start out by looking at traditional marketing from a new perspective. In this presentation I debunk the traditional idea of a linear purchase path, and re-draw it to reflect modern consumers’ behaviors more accurately. Secondly I will inspire you to become better at measuring and quantifying the impact of your marketing efforts.
PPC Rescue Workshop, OMS 2012, Santa Clara, CA Oct 24, 2012John Thyfault
This presentation will walk you through the top areas that you should look at when trying to revive a flagging campaign including: Quality Score analysis, Real Return on Ad Spend Calculations that don't hide behind gross numbers, Multi screen strategies that capture all of your users and understanding the ever shifting landscape of match types.
B2С Start-ups: development and promotion - what you need to know to successfu...Promodo
The session will walk you through all the steps required to start up your B2C business starting from consulting on the stage of website development and ending up with best tactics of promotion of your project online.
Most common issues owners run into at the stage of site creation
How those issues can be handled
Case studies and advice
Effective marketing strategies for B2C startups step by step
Winning PPC tactics
Must-know things about SEO in 2014
How to Maximize your Retirement Community Sales FunnelOur Kids Media
FOR: Retirement community owners, marketers and sales teams.
Marketing a retirement community or senior care services gets your brand in front of the right people if done well, will deliver quality leads to you. How you handle those leads or prospects will make all the difference in filling your suites and growing your community. All too often, we focus all of our marketing budget on 'advertising' and forget about the 'sales' required to fill retirement suites. This presentation gives you everything you need to know about fine tuning your retirement community sales funnel and closing more deals.
From the first phone call or email through to the retirement home tour and follow-up, we give you all of the best sales tips for retirement communities so you can improve your lead-to-move in conversion rate without increasing your advertising budget.
Presented at the Comfort Life Marketing Academy Seminar by Heather Green of Greenhouse Marketing & Communications. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing/retirement-living/
I suspect that many of you feel a bit uneasy when thinking about the new digital landscape so today I’d like to start out by looking at traditional marketing from a new perspective. In this presentation I debunk the traditional idea of a linear purchase path, and re-draw it to reflect modern consumers’ behaviors more accurately. Secondly I will inspire you to become better at measuring and quantifying the impact of your marketing efforts.
PPC Rescue Workshop, OMS 2012, Santa Clara, CA Oct 24, 2012John Thyfault
This presentation will walk you through the top areas that you should look at when trying to revive a flagging campaign including: Quality Score analysis, Real Return on Ad Spend Calculations that don't hide behind gross numbers, Multi screen strategies that capture all of your users and understanding the ever shifting landscape of match types.
In the world of digital marketing there are lots of different options for acquiring customers. In the last few years the spotlight's been on inbound, with its focus on content and authentic interactions with the customer to drive sales. What we don't hear about as often though, is the enormous amount of manpower that goes into implementing a successful inbound strategy.
Enter the paid customer acquisition route. Services like Google AdWords and Facebook Advertising, while costing money, have great reputations for a reason--they work. Andrew and Noah will walk you through the basics, and teach you how to craft a successful strategy.
What You'll Learn
An overview of paid customer acquisition channels
The metrics to pay attention to
How to identify the best strategy for your company
B2B today is very important if one business wants to make a commercial transaction with another. To do that is important to follow various steps that are here easily listed and explained. Search engine marketing and promotion, Web 2.0 promotion, how to create the right content, picking the best order for a particular media buy and others aspects are touched here.
Increasing Video Views Through Content DiscoveryOutbrain
Find out how personalized recommendations to more content can provide a simple, scalable way to promote your videos and actually improve your audience’s experience at the same time. We will cover current best practices and leave time for your questions.
Inbound Methodology: The Secret to Digital Marketing SuccessAptera Inc
Learn what it takes to make your digital marketing efforts a success.
The term digital marketing can mean many different things to many people, but for business owners and executives it all comes down to results. What's the Return on Investment for your new website? Are you generating the right type of leads for sales? Is all this banner ad spend necessary? Furthermore, the digital marketing landscape is vast and complicated with many moving parts. But it doesn't have to be.
There is a Method to getting results from your digital marketing.
You will learn:
The philosophy behind this proven way of digital marketing for B2B and B2C companies
Why traditional marketing tactics just aren't as effective anymore
How to outsmart your competitors rather than outspending them
The detailed marketing methodology with a proven track of success that your business can use
YouTube Ads | YouTube Advertising | How To Run YouTube Ads 2019 | YouTube Ads...Simplilearn
This presentation about YouTube Ads explains why YouTube is considered as one of the best places to advertise, what are the different ad formats available for the users, some of the essential metrics you need to know, how you can create your own YouTube advertisement, how you can optimize your ads to make sure they are able to satisfy your marketing goals. This tutorial expands into how users can use Google Ads to create advertisements for YouTube with a practical example. It also talks about the success story of the clothing brand, Superdry, that took advantage of YouTube advertising to create an ad that brought remarkable success to their brand.
Below topics are explained in this YouTube Ads presentation:
1. Why is advertising on YouTube a good idea.
2. What are the types of YouTube Ads.
3. Importance metrics on YouTube.
4. How to create a YouTube Ad.
5. How can you optimize YouTube Ads.
6. Superdry: A YouTube success story.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from DM Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Product Management and the Search for Product Market Fit Intelligent_ly
Jeff Bussgang on Product Management and the Search for Product-Market Fit
Startup product management is both an art and a science.
We're thrilled to host Jeff Bussgang - author, blogger, professor, VC partner, and generally one of the best all round startup minds we know - for an in-depth dive into best practices in product management as well as tactics to achieve product-market fit.
You'll Learn:
-The skills that characterize great product managers
-Tactics and techniques for finding product-market fit
About Jeff Bussgang:
Jeff Bussgang is a general partner at Flybridge Capital, a senior lecturer at Harvard Business School and an author/blogger (book: Mastering the VC Game, blog: Seeing Both Sides). He was previously an entrepreneur, cofounding Upromise (acquired by SallieMae) and serving as VP of marketing and products at Open Market (IPO 1996).
Slides to the growth hacking workshop I recently gave for AAU students in Prague. We covered the Lean Canvas, getting to product-market fit, Wow! moment, growth marketing, and the analytics you should be focused on.
Google Analytics: Overview & Key Metrics for Schools and CampsOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
SiriusDecisions published research that indicates 85% of B2B marketers using marketing automation platforms felt they were not using them to their full potential.
Don’t be part of the 85% and learn how to get a full return on your investment in this presentation.
At Vbout we work hard to ensure all our clients know how to use our entire platform to its greatest capabilities. Marketing automation is our passion and we want you to fully leverage the power of this amazing technology, whether with Vbout or another platform.
If you’re new to using marketing automation, or have been using the tools for some time, our quick guide is a great overview for using the Top 6 Marketing Automation Tools.
Our fourth quarter Knoxville HubSpot User Group (HUG) event was very exciting! Nick Salvatoriello (a.k.a. Nick Sal), Principal Inbound Professor at HubSpot, gave an amazing presentation on how to build, optimize, and accelerate growth for your marketing contact database. Enjoy!
A short [30 minute] sprint through 14 ways that businesses can use the Internet to market themselves - all without having to pay a fee other than investing some time.
Bot Boom: What marketers need to know about chatbots now - Erin Bury - Tech F...BookNet Canada
Chatter about chatbots reached a fever pitch in 2016, with brands including Sephora, Taco Bell, and KLM jumping on the bot bandwagon. This presentation is designed for marketers and entertainment brands who are struggling to understand how to use bots for their business, highlighting what they are, why they’ve become so popular, and how to leverage them for customer service, content delivery, e-commerce, promotions, and branding. It also highlights a case study of TIFFBOT, a movie-loving chatbot built in partnership with the Toronto International Film Festival, offering takeaways for marketers based on its success.
How to Land a Job in a Startup (26:02:15)Paul Connor
Tech Startups can seem like a very attractive place to work but breaking into one can sometimes feel like learning a new language. In this session we introduce people to what it takes to launch a career in a startup.
You will learn: How to position yourself - The types of startups that exist - Who is hiring in London - A few successful anecdotes
By Neeharika Bhartiya, Head of Product and Co-Founder at Sonar.
Learn how to conduct product usability studies at lean startup organizations. Know prototyping techniques, how many user studies to run, which software to use, and which questions to ask through the studies. These user studies have significantly informed product at Sonar, and we hope they'll help you do the same!
In the world of digital marketing there are lots of different options for acquiring customers. In the last few years the spotlight's been on inbound, with its focus on content and authentic interactions with the customer to drive sales. What we don't hear about as often though, is the enormous amount of manpower that goes into implementing a successful inbound strategy.
Enter the paid customer acquisition route. Services like Google AdWords and Facebook Advertising, while costing money, have great reputations for a reason--they work. Andrew and Noah will walk you through the basics, and teach you how to craft a successful strategy.
What You'll Learn
An overview of paid customer acquisition channels
The metrics to pay attention to
How to identify the best strategy for your company
B2B today is very important if one business wants to make a commercial transaction with another. To do that is important to follow various steps that are here easily listed and explained. Search engine marketing and promotion, Web 2.0 promotion, how to create the right content, picking the best order for a particular media buy and others aspects are touched here.
Increasing Video Views Through Content DiscoveryOutbrain
Find out how personalized recommendations to more content can provide a simple, scalable way to promote your videos and actually improve your audience’s experience at the same time. We will cover current best practices and leave time for your questions.
Inbound Methodology: The Secret to Digital Marketing SuccessAptera Inc
Learn what it takes to make your digital marketing efforts a success.
The term digital marketing can mean many different things to many people, but for business owners and executives it all comes down to results. What's the Return on Investment for your new website? Are you generating the right type of leads for sales? Is all this banner ad spend necessary? Furthermore, the digital marketing landscape is vast and complicated with many moving parts. But it doesn't have to be.
There is a Method to getting results from your digital marketing.
You will learn:
The philosophy behind this proven way of digital marketing for B2B and B2C companies
Why traditional marketing tactics just aren't as effective anymore
How to outsmart your competitors rather than outspending them
The detailed marketing methodology with a proven track of success that your business can use
YouTube Ads | YouTube Advertising | How To Run YouTube Ads 2019 | YouTube Ads...Simplilearn
This presentation about YouTube Ads explains why YouTube is considered as one of the best places to advertise, what are the different ad formats available for the users, some of the essential metrics you need to know, how you can create your own YouTube advertisement, how you can optimize your ads to make sure they are able to satisfy your marketing goals. This tutorial expands into how users can use Google Ads to create advertisements for YouTube with a practical example. It also talks about the success story of the clothing brand, Superdry, that took advantage of YouTube advertising to create an ad that brought remarkable success to their brand.
Below topics are explained in this YouTube Ads presentation:
1. Why is advertising on YouTube a good idea.
2. What are the types of YouTube Ads.
3. Importance metrics on YouTube.
4. How to create a YouTube Ad.
5. How can you optimize YouTube Ads.
6. Superdry: A YouTube success story.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from DM Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Product Management and the Search for Product Market Fit Intelligent_ly
Jeff Bussgang on Product Management and the Search for Product-Market Fit
Startup product management is both an art and a science.
We're thrilled to host Jeff Bussgang - author, blogger, professor, VC partner, and generally one of the best all round startup minds we know - for an in-depth dive into best practices in product management as well as tactics to achieve product-market fit.
You'll Learn:
-The skills that characterize great product managers
-Tactics and techniques for finding product-market fit
About Jeff Bussgang:
Jeff Bussgang is a general partner at Flybridge Capital, a senior lecturer at Harvard Business School and an author/blogger (book: Mastering the VC Game, blog: Seeing Both Sides). He was previously an entrepreneur, cofounding Upromise (acquired by SallieMae) and serving as VP of marketing and products at Open Market (IPO 1996).
Slides to the growth hacking workshop I recently gave for AAU students in Prague. We covered the Lean Canvas, getting to product-market fit, Wow! moment, growth marketing, and the analytics you should be focused on.
Google Analytics: Overview & Key Metrics for Schools and CampsOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
SiriusDecisions published research that indicates 85% of B2B marketers using marketing automation platforms felt they were not using them to their full potential.
Don’t be part of the 85% and learn how to get a full return on your investment in this presentation.
At Vbout we work hard to ensure all our clients know how to use our entire platform to its greatest capabilities. Marketing automation is our passion and we want you to fully leverage the power of this amazing technology, whether with Vbout or another platform.
If you’re new to using marketing automation, or have been using the tools for some time, our quick guide is a great overview for using the Top 6 Marketing Automation Tools.
Our fourth quarter Knoxville HubSpot User Group (HUG) event was very exciting! Nick Salvatoriello (a.k.a. Nick Sal), Principal Inbound Professor at HubSpot, gave an amazing presentation on how to build, optimize, and accelerate growth for your marketing contact database. Enjoy!
A short [30 minute] sprint through 14 ways that businesses can use the Internet to market themselves - all without having to pay a fee other than investing some time.
Bot Boom: What marketers need to know about chatbots now - Erin Bury - Tech F...BookNet Canada
Chatter about chatbots reached a fever pitch in 2016, with brands including Sephora, Taco Bell, and KLM jumping on the bot bandwagon. This presentation is designed for marketers and entertainment brands who are struggling to understand how to use bots for their business, highlighting what they are, why they’ve become so popular, and how to leverage them for customer service, content delivery, e-commerce, promotions, and branding. It also highlights a case study of TIFFBOT, a movie-loving chatbot built in partnership with the Toronto International Film Festival, offering takeaways for marketers based on its success.
How to Land a Job in a Startup (26:02:15)Paul Connor
Tech Startups can seem like a very attractive place to work but breaking into one can sometimes feel like learning a new language. In this session we introduce people to what it takes to launch a career in a startup.
You will learn: How to position yourself - The types of startups that exist - Who is hiring in London - A few successful anecdotes
By Neeharika Bhartiya, Head of Product and Co-Founder at Sonar.
Learn how to conduct product usability studies at lean startup organizations. Know prototyping techniques, how many user studies to run, which software to use, and which questions to ask through the studies. These user studies have significantly informed product at Sonar, and we hope they'll help you do the same!
A corporate Biodiversity report for Ricoh's Telford site outlining how working with stakeholders such as the Wildlife Trust has improved the natural capital of site making it a haven for wildlife as well as a functional industrial factory.
Digital Marketing for Business Growth explains Business concepts, Marketing models, Digital Marketing channels like blogging, SEO, SEM, Social Media Optimization, Social Media Marketing, Video Marketing and Email marketing.
Drexel New Media Marketing - Intro to SEM & Digital MediaAaron Levy
Week 4 of Drexel's New Media Marketing lecture. Introduction to SEM/PPC, Display and Media buying as well as social media advertising.
Fair warning, the fonts are all sorts of screwy in the slideshare upload, but should look right if you download em
Necessary Elements of Digital Marketing to Grow Your BusinessDigital Vidya
Care about how to leverage 'Necessary Elements of Digital Marketing to Grow Your Business'. You will find this deck presented by the industry expert Srihari Palangala, Director and Head of Marketing at EMC during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Does your Facebook, Twitter and other social media content translate the experience your customers have with your retail brand? It can. And should.
This seminar will give you tips and tactics to create social media posts that deliver the personality of your brand. Attendees will learn the keys to successful social media programs on how to engage your customers on a regular basis and to successfully translate what happens in your store via your social media posts. Learn how – and when to use humor and product knowledge to create social media posts that will engage customers on a regular basis.
How to Dominate Search With An Effective Blog Strategy by Victoria Grieshammerfathomseo
What you will learn:
The benefits of blogging
How to implement team structure, processes, and a successful strategy for blogging
The MFG team blog structure & strategy
How to get/give blogging inspiration
What results to expect/when to expect results
Do you want to create product demand and pass on leads to sales? Of course you do, but you’ll need a demand generation strategy to do it right. Learn what sets demand generation apart, how to build and optimize your strategy, and the importance of paid marketing. Download the full Demand Generation Strategy Playbook on our website: https://hubs.ly/H0bvjyy0
Paid Social Advertising: Now, Next and What Works BestR2integrated
This year r2i was proud to co-host a presentation with Adobe at the Seattle Interactive Conference (SIC). R2i's Page Sands and Monica Lay, Senior Product Marketing Manager at Adobe, led a discussion on paid social advertising.
Presentation: Paid Social Advertising: Now, Next and What Works Best
With the drop-off in organic social engagement between brands and customers, the value of paid advertising has come full circle and is a critical component of a scalable social marketing strategy to reach targeted audiences and make an impact. This session reviews the current landscape of paid social media on the leading social channels, why brands need paid media to reach a target audience and how they can use specific targeting, budgeting and forecasting tools to optimize social media campaigns.
- How to leverage the right mix of paid social channels based on audience and objectives
- How to navigate the various targeting options on the leading social platforms
- How to engage audiences using different content-types
- How to use the right metrics to know if your campaigns are working
- How to optimize campaign performance to get real business results
Digital marketing top tips & techniques on Google Analytics, Adwords, SEO, social media, twitter and facebook advertising, content marketing, inbound marketing and email marketing
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
5 great tips to increase your online Sales. Presented to the Victoria Park Local Chambers Networking Sundowner March 5th 2015 by SEO Specialists 'White Chalk Road's CEO Charles Ryder.
Audience Targeting: Strategy, Optimization, ExpansionMichelle Morgan
Rethink how you're building your audiences, then leverage those new audiences for better insights, campaign performance, and expansion across channels.
Similar to Fast tracking user acquisition june 14 (20)
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
2. 2
Who I am Who I’m not
GENERAL ASSEMBLYFAST TRACK USER ACQUISITION
3. 3
• Frameworks, Exercises, The Meat
• Lean Marketing
• Choosing early-stage channels
• Conversion basics and tracking
• TIMITI
• Upcoming opportunities
What we will cover
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
4. 4
• Introductions
• What you want to get out of the session
Who are You?
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
5. 5 FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
Framework 1 – Media types
Paid Owned
Earned
Converged
Sponsorship
Advertising
Paid search
Site
Blog
Youtube
channel
Twitter
account
WOM
Press
coverage
Buzz
6. 6
Build awareness KPIs – UV, fans, Audience share
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
Framework 2 - RACE
Building
awareness
Interaction with a
brand
Goals
Repeat
and delight
7. 7 FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
Framework 3 – Conversion funnel
Impressions
Or eyeballs
- Remarketing
- Shopping cart abandonment
Communications- Shareability
- Member
Get member Tracking
-N.b – Closed loop reporting
Goal 4 Sales
Visits
Goal 1 – Email sign-up
Goal 2 - registration
Goal 3 –
shopping
basket
AB split
testing
Product improvements
8. 8
CPA = Cost per action
LTV = Lifetime value
LTV – CPA = Profit!
ROI or ROAS = Return on Investment/advertising spend
Optimising requires measuring everything in between.
•Click-through rate (CTR)
•Cost per click (CPC)
•Conversion rate (CR)
•Average order value (AOV)
Marketing Jargon - KPI’s
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
9. 9 FAST TRACK USER ACQUISITION
running Lean
GENERAL ASSEMBLY
10. 10
“A startup is a temporary organisation designed
to search for a repeatable and scalable
business model” – Steve Blank
“Less Transformers, more Blair Witch Project” –
Ryan Holiday
Test, measure, learn: TIMITI
Lean startup Marketing
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
11. 11 FAST TRACK USER ACQUISITION
Traffic light system
GENERAL ASSEMBLY
As you progress, your business model isn’t fiction, it’s fact.
= Happy Investors!
12. 12 FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
What if scenarios
Attraction
Convert to Leads
Convert to Sales
Costs
Profitability
Average order value
13. 13
• Think about your own Conversion funnel.
- What are your conversion Key Performance
Indicators?
- What actions do you want your customer’s to take?
- Registration, Email sign-up, phone call
- What assumptions are you trying to validate?
5-10 mins
Exercise 1
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
14. 14
No mums!
•Customer personas, Customer journey mapping
•Treat it like a tap
•No one-off traffic yet
•Fast cycle times – “Measure” and “Validate”
•Continuous customer reference and feedback loops
•Branding slowly but surely
•Make big bets on big wins
What makes a good Early-stage
marketing channel?
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
15. 15 FAST TRACK USER ACQUISITION
What does this mean?
Paid, I’m afraid!
GENERAL ASSEMBLY
16. 16
Anything people search for – AdWords
Demographic targeting – Facebook
Interest targeting – Twitter and Facebook
Social/viral seeding – Facebook and Twitter
Physical products – Kickstarter
B2B – Go sell – LinkedIn and Quora to answer people’s queries
Choosing your Channels
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
18. 18
• Auction
• Ad position
• Account structure
• Keywords
• Quality score
• Campaign history
Adwords overview
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
19. 19
• In theory 1p more than the ad below you
The auction
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
http://www.wordstream.com
Ad rank CPC Bid Quality
Score
20. 20
• Keyword relevance – matching
• Ad relevance – click through ratio
• Landing page experience – Engagement rate
Quality score
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
21. 21 FAST TRACK USER ACQUISITION
Ad positioning options
GENERAL ASSEMBLY
22. 22
structure
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
• Network choice
• Naming structure
• 1 goal per campaign
• Ad groups – Keywords
ads bids
• 3 ads per Ad group
• Automated rules
• Daily campaign
budget
• Automatic or manual bidding
23. 23
Keywords
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
• Customer personas
• Your idea, your site, your products
• The competition
• Tools
– Google’s Keyword Planner
• Average monthly stats, competition levels, Average
CPCs
– SpyFu or Ubersuggest
– Similarweb
24. 24
Keyword match types
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
• Broad match - Misspellings, synonyms, longer phrases
including keywords
• Phrase match – Phrase, close variations of that phrase
• Exact match – Exact term and close variations of that
exact term
• Negative keywords – Make sure ad doesn’t appear
25. 25
Ad creative
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
- 25 characters for headline,
- 70 characters to explain what you
- 35 characters of display url
26. 26 FAST TRACK USER ACQUISITION
The triangle
trick
GENERAL ASSEMBLY
27. 27
• Assume everything has history
• Campaigns, ad groups, ads, keywords
• YOUR DOMAIN!!!
• Pause poor performers quickly.
Account history
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
28. 28
• Mock out your Campaign structure.
- Which campaigns would you use?
- Which keywords relate to your business goal?
- Which themes could each keyword be grouped to?
- Which ad copy would you test?
5-10 mins
Exercise 2
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
29. 29 FAST TRACK USER ACQUISITION
Conversion
Turning clicks into cash
GENERAL ASSEMBLY
32. 32
Landing page best practice
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
Landing page 1 Landing page 2
33. 33
• Relevance
• Integration with referral source
• Sufficient detail
• Page length
• Meaningful graphics
• Signposts – Call to actions
Lots more opportunities to Test
Landing page guidance
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
34. 34
• At least 3 pages of good unique content
• Terms of service & Privacy Policy
• Optimised meta titles, H1, Body
Do not go live without:
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
35. 35
• Sketch out an optimised landing page for your
business.
Think:
- Relevance, integration, detail, sign-posts, length
- Headline, image, data collection, call to action
5-10 mins
Exercise 3
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
36. 36 FAST TRACK USER ACQUISITION
Paid Social
new ways of targeting
GENERAL ASSEMBLY
37. 37
• People don’t always search
• A relationship – often more fruitful
• Conversion starts with the networks themselves
Average Facebook user - 15 mins per day!
Social paid channels
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
38. 38
• 1 billion active users
– 24 Million UK
• 64% Active mobile user
• Self service for ads in 2009
• Options
– Boost page engagement
– Increase page likes
– Traffic to your site
– App installations
FACEBOOK
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
39. 39
• Experiment - ad formats
• Build an audience
• Build conversations to become conversions
• Make it engaging, you are pulling people away from
pics of cats….
Facebook Tips
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
40. 40
Advertising - Placements
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
• Sponsored results in search bar
• Right rail – tighter creatives
• Newsfeed – sponsored story
• FB exchange – retargeting
41. 41
Ad creative
• Text
• Image
• Social endorsement
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
42. 42
• Targeting
– Geo, Age, Gender
– Connections and friends of connections
– Sexual orientation and relationship status
– Education
• Advanced
– Custom audiences and Look alike groups retargeting
– Search retargeting FBX – Perfect Audience
• CPM or CPC
Targeting and budget
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
43. 43
• 200 million active users
– 15 million in the UK
• 80% mobile
• Launched on self service end of last year
TWITTER
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
45. 45
• Account or Tweets
• Keywords
• Interests or followers
• Gender
• Device
• Tailored audiences
Targeting
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
46. 46
• Optimise for a click-through
• Remove #hashtags, @handles & pics and focus on
the link
• Keep tweets colloquial very different from a search
ads
Twitter ad tips
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
47. 47
• Discuss what would be the most appropriate Paid
social network for your business?
- Why are your customers using this network?
- What targeting options would you want to use?
- What would be the type of creative you would use to
increase conversion rates?
5-10 mins
Exercise 4
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
48. 48 FAST TRACK USER ACQUISITION
Early engagement
Opening up the Comms
channels
GENERAL ASSEMBLY
49. 49
• Mailchimp – So many intergrations
• Auto responders – Mixpanel or Intercom.io
• Engage directly with customers
• Turbo charge early adopters
– Share their experience
– Member get member schemes
– Build up product reviews
Email
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50. 50
• Olark or Bold chat
• Prompt to engage
• Hear about opinions earlier – make changes quicker
• In App through Appentive
Live chat
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
51. 51 FAST TRACK USER ACQUISITION
Future opportunities
Get in there quick
GENERAL ASSEMBLY
52. 52
• Instagram – 8 mins a day – 130 Million active users
– Owned by Facebook
– Looking to monetise
– First ads for large businesses in the – Mixed response
• Pinterest – 15 mins a day – 50 million active users
– Personalised pin recommendations
– Rich pins – Recipes, articles, product
movie and now place
Looking to the future
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
53. 53
• Facebook Power editor
• Adwords Editor
• Google Keyword Planner – Keyword research.
• MailChimp for email
• Google Analytics or Mixpanel
• Strikingly – Simple landing pages
• People per hour – Freelancers
• Mouse flow and Crazy egg
• Olark Live chat
early stage Tools
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54. 54
Takeaways
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
• Targets, budgets and funnels
• Measure everything - TIMITI
• Know your customers
• Test your channels
• Consider conversion
• Engage
55. 55
Wider reading
FAST TRACK USER ACQUISITION GENERAL ASSEMBLY
• http://www.hubspot.com/
• http://econsultancy.com/uk/blog
• http://adwords.blogspot.co.uk/
• http://www.searchenginejournal.com/
• http://unbounce.com/blog/
• http://www.socialmediaexaminer.com/
• http://growthhackers.com/
• https://www.growthhacker.tv/
This is Edward Davidson. That is an FBI mugshot. If you’re a fan of googling yourself, I will find it difficult to shift this man. Fast Eddie. The Spam King.
Until his unfortunate early demise, he was one of the US’s most prolific email spammers.
Now we should be pushing the boundaries in early stage marketing, and there are a lot of phrases around the fake it till you make it. But I think this is a step too far.
Don’t want to dwell too much on frameworks, I want this to be as practical session as possible, but I think it’s important to think about a few grounded frameworks
How you can use Lean start-up movement in marketing for your approach to choosing activities and channels – it’s not just for the product flyboys and girls
How this can be applied to different channels – how you can get results back quickly and make decisions on validation of your results
Optimise throughout all stages of the the conversion process and use quick wins to improve your results
Reach - Build awareness KPIs – UV, fans, Audience share
Act - Interact with the brand online. KPIs – Bounce rate, Pages per visit, product page conversion
Convert – Get them to take an action
Engage - Building customer fans and relationships through time to achieve – Delight them through the process
Dave McClure’s. Pirate metrics. Another way to look at it is: Pirate metrics: A.A.R.R.R
Acquisition, Activation, Retention, Referral, and most importantly Revenue
Net or gross profit you expect to gain over the entire lifetime with that individual
Measure, build, learn – a cycle of knowledge building
Be Nimble. Quick. Agile. Flexible.
Be fluid. Spend more time executing and less time planning. See the results and then optimise.
Not just for our Product Brethen
What this means for marketing:
Ryan holiday: Growth hacker marketing
Move fast but keep a back log of upcoming work
Stay focused – Have weekly standups and review bum downs, so that you know exactly what’s going on with the data – enabled to make quick decisions
Tackle projects with foresight
Think in terms of sprints
Structure your team to work in the same way as a Product Scrum
Targets set in terms of costs and conversion
Steady improvements will show progress of how marketing spend is being converted as the product improves
Once you have a feel for the traffic light process you can start developing “what if” scenarios to forecast improvements in the type of traffic is going to convert. Play with each of these scenarios to see what is likely to have the best effect
Some are variable costs, some are fixed
COGS = cost of goods sold
At the earliest stage, your looking to test, and learn as quickly as possible. You may get sales from the people you know, but this may actually distort perceptions and lead to you going down the wrong track.
Driving traffic to a very simplistic site enables you to prove your assumptions more quickly and learn faster.
At the earliest of stages, you don’t even need any form of product. You can be just validating through a customer’s interest
LOPA – Leverage other people’s audience.
Going back to the Media overlays
“Owned” media takes time to develop, test and scale. You should be slowly building out the product based on feedback from customers
“Earned” is even longer as you have to build up the trust and engagement with internal and external communities.
“Paid” sources can be set-up quickly and within hours to start validate
Think again of that Framework of the Conversion funnel – well it also goes far further up into thinking about the awareness stage – channels that you select often are targeting people at different times in their purchasing funnel. A message in Facebook’s news feed will be very different from an adwords creative served after someone has searched for a longtail term.
Kickstarter or Indiegogo – create slick videos and images 44% of Kickstarter projects have reached their funding goals
Niche content networks
Analogies: Hansel and Gretal - Pull marketing is the sweets that pull them in
Push – blowing their house down
The right platform for the right product
Understand the taps that work for you?
Building awareness
Getting people searching for your product
Engaging with them to build early power users. As much as you want to relieve them of their money
“Getting on Hacker news is great for ego, not great for validating your business model or scaling to the right customers who actually have a need for your product – Quantblocks
60% of adverting spent through PPC
90% marketshare in the UK.
I could do a whole week of sessions on Adwords.
I’m going to go over the fundamentals:
You can start off simple and then scale it up. But it’s really important you get the basics right as you’re starting to build up your campaign in order for you to have the best results and build a decent structure for your account which is going to put you in good stead for when you start building momentum.
Keyword analysis and Competitor analysis is hugely important before you start taking actions.
The user finds the ads that are relevant to what they’re looking for AND Advertisers connect to potential customers at the lowest possible price
Also: Google remains the go to place for this matching potential and rakes in Billions of dollars in ad revenue
Higher the ads rank the more likely they will be to be clicked on and therefore to drive traffic to your site
Relevance, relevance, relevance – This is how Google is looking to reward you
Smaller highly targeted ad groups – use of negative keywords will help quality score
Put in place a structured approach to improve relevant ad creative for different keywords based on copy effectiveness and campaign structure
Standard ad targeting through text ads, display media creatives, even video
Partner advertising options like AOL
Placement targeting enables you to increase your reach
Other opportunities to retarget to the users that came to your site
Search network
Google itself, Google maps, images, shopping and AOL
Display network
Adwords Google partnering network; Youtube and Gmail
Search network,
An adwords account can have up to 25 campaigns and each campaign can have 100 ad groups, each ad group can have 100s of keywords.
Get the naming conventions right in your account from the start
Search network network only
Don’t have “Campaign 1”
One goal per campaign – e.g. separate out product lines.
At least 3 ad groups per campaign – but use as tightly themed ad groups as possible. If in doubt better to err on the side of more ad groups then less
Use automated rules – Pause campaigns at a particular threshold
5. Daily budget is set at campaign level and cost per click at Ad group level
The heart of your campaign. Create a killer keyword list:
Do some background search first. What references to your customers use.
Use tools to help you. Use the free Keyword planner to understand average search volumes for search term, levels of competition and likely CPCs. The more variations you find, the greater your reach is likely to be. Use these tools with a pinch of salt as the results suggested are estimations
Try and cut out generic, irrelevant or obscure
If the terms are too specific they will be unlikely to generate any results – and we’re looking for quick results.
Broad match – widest possible group – Missspellings, synoyms, related variations
Broad match modifier – Close variations but no synonyms – missspellings, singular and plural forms, Abbreviations and acronyms
Exact match – Exact term and close variations of that term
Negative match - List of negative keywords – works that will stop your ads from being shown – “free” or “returns” for example
Make sure you don’t use the same keyword multiple times in the same campaign as this will count against you
The heart of your campaign. Create a killer keyword list, you will build better campaigns, but you will also have a better understanding of your business which will help shape your content marketing plan and how you approach SEO.
Do some background search first. What references to your customers use.
Use tools to help you. Use the free Keyword planner to understand average search volumes for search term, levels of competition and likely CPCs. The more variations you find, the greater your reach is likely to be. Use these tools with a pinch of salt as the results suggested are estimations
Try and cut out generic, irrelevant or obscure. If the terms are too specific they will be unlikely to generate any results – and we’re looking for quick results. Phrase match is the best option.
Broad match – widest possible group – Missspellings, synoyms, related variations
Broad match modifier – Close variations but no synonyms – missspellings, singular and plural forms, Abbreviations and acronyms
Exact match – Exact term and close variations of that term
Negative match - List of negative keywords – works that will stop your ads from being shown – “free” or “returns” for example. Helps reduce costs and increase return on Investment. Negatives can be added at Ad group and Campaign level
Make sure you don’t use the same keyword multiple times in the same campaign as this will count against you
High level of relevance; clear, specific and compelling – but mainly, people don’t read ads they scan them
Make sure your ads get approved
Landing pages need to work not have a pop up or squeeze pages
Who are your ads for? Who are you competing with for each search term? What is your unique selling point?
Starting a story that continues in your landing page
As close as possible to the search query
Use numbers – save up to 30% - this will break up the text. Make a compelling offer. Manage people’s expectations – tell them what they’re going to do
What is the benefit to the user. Intentional space. Use symbols if you’ve got them – trademarks
It’s not possible to specify creative for desktops and Tablets but if your site isn't optimized for mobile then reduce the volume to 0%
Using Ad extensions – these can only be used at campaign level – Enhanced campaigns were launched in July of last year
Site links – enable the customer to quickly navigate directly to areas of your website creating a better experience
Local extensions – Help people who are nearby find a local shop
Call extensions – Connect users to your business directly by phone
Seller ratings - Trust pilot review
Review extensions – If someone mentions you within a recognised Media outlet and you can use the quote
App extensions
Test different ads for each ad group
Use the ad preview and diagnosis tool to make sure your ads are actually appearing, and if any reason they are they are being blocked
Exercise – which one of these ads would you be most likely to click on?
We’ve had great results from people clicking on ads where the bold element of the keyword creates a triangle, and therefore gets the ads to stand out
Group keywords based on if the advert turns bold
Think about preparation
For a start up you need at least 3 pages of content including Terms of Service and Privacy Policy
Although you want to move fast, you also want to make sure that you don’t make mistakes early on in your company’s development
Once you’ve started your account you need to make sure that you’re considering the impact
You don’t want to fire and forget. You should be continuously managing and optimising your campaign
Usability, accessibility, Persuasion, trust in the brand
Google analytics content experiments
Optimizely
Ideas on good taps? Hacker news impact Great for ego, not great for validation & scaling – Quantblocks.
Going back to the Media states – this is where there is cross over between paid, earned and owned
Higher up the search funnel, may draw people in directly or may start the process where they will again convert
Average click through rates of under 1%
- Engagement rates for Facebook – 0.20%
Engagement rates for Twitter 1-3%
People on average spend 2 times more as a customer when they like a page
Use the Power Editor to get a far better insight rather than
Use the Power Editor –Never Boost your posts
Promoted posts & other newsfeed ads are most effective
Can bid in CPM or CPC
Optimise for Clicks or manually bid for clicks
Make sure you include social elements – these are most powerful elements if you’ve managed to build them up
Get granular with targeting. I was speaking to a guy yesterday who wall drilling down into targeting people who had liked
Use social elements. 25 characters for ad title. 135 characters for the ad copy.
Static image – use bold images that resonate with target audience – different from Facebook colour scheme
Creative rotation to avoid decay
Try promotions to build interactions – you want as many Comments engagements, likes and clicks on your ads
Connections – Targeting people who already have a connection with you or not – Liked your page, joined your group, or used your App in the last 30 days
Install Facebook conversions for tracking and auto-optimisation
Use registration using Facebook connect – easier for people to sign in and collect all of the useful information
Focus on click through rate – High click through rates make everything easier and have a lower CPC
Facebook have really improved the structure of campaigns, similar to the detail of adwords
Each Ad in an Ad set should have the same targeting
You should be testing Twitter as there are still opportunities to engage with people in a slightly different way
Research who your target audience follow tweet and retweet
Use registration through Twitter Connect
Install Twitter conversion Pixel – Better tracking and automation
Promoted Accounts to gain followers
Promoted tweets – at the top of every relevant search. In the search results for a Promoted trend
Also in partners like Tweet deck and Hoot suite
A promoted tweet will appear only once
Match types that are the same as adwords
Device is useful if you don’t have a responsive website
Create many campaigns – each targeting a niche audience
Ideas on good taps? Hacker news impact Great for ego, not great for validation & scaling – Quantblocks.
Ideas on good taps? Hacker news impact Great for ego, not great for validation & scaling – Quantblocks.
A couple of platforms who it’s worthwhile keeping track of in the future – Especially as the world gets more an more pictorial. For all of these organisations, the challenge will be to find a happy medium between mortising the platforms and hemorrhaging users. The world is going visual, so think which images define your brand. Visual content works best for people to engage with and Share.
Instagram
Omnicom signed $40 million deal
Phone contests
Engage; like other peoples photos, Follow from other social media platforms, Include your hashtags
Follow other brands on Instagram
Pinterest
- Rand Fishkin – predicts that by the end of 2014, more traffic sent by Pinterest than Twitter in the US
More personalised experience through the home feed
Rich pins – product pins, Receipe pins, Movie pins
Work in the same way as Schema for your website – highlight additional information for
Loads more information from the originator site
Reasons to use
Automatically get updated with content
Additional information making it more useful and
Free price alerts – members will receive information when ever a price of an item drops
Why not try pinning quotes or answering questions using tools like Share As Image, or add an overview of your site with Pinstamatic or Snapito.
For brands to engage they need to:
Fit in with the communities unwrittten laws
Enhancing the user experience – adding something, not shouting the brand message from a megaphone
Try and be participatory with the audience – get involved in the conversation – but more important – get people involved in the activity you’re developing
Don’t just broadcast
Getting to know the brand and feel like an insider
People are more likely to follow people – be a person rather than a company
80% of the pins on Pinterest are repins
Go to active boards to pin
Wearable Tech
- Functional use to start off with – surgery, photography,
Ideas on good taps? Hacker news impact Great for ego, not great for validation & scaling – Quantblocks.
For all of these organisations, the challenge will be to find a happy medium between mortising the platforms and hemorrhaging users
More personalised experience through the home feed
Rich pins – product pins, Receipe pins, Movie pins
Loads more information from the originator site
For all of these organisations, the challenge will be to find a happy medium between mortising the platforms and hemorrhaging users
More personalised experience through the home feed
Rich pins – product pins, Receipe pins, Movie pins
Loads more information from the originator site
