Download as PDF, PPTX
Uploaded byJong Seo Park
DMC MEDIA Company Profile
DMC Media is a leading digital media convergence company in South Korea that has been in business for 13 years. It provides integrated digital media representative services, advertising marketing platforms, advertising marketing solutions, and advertising marketing content. DMC Media has over 100 employees across various departments and divisions focused on these business areas. It prides itself on its growth, expertise in human resources, technical skills, marketing databases, partnerships, and media network.
More Related Content
Similar to DMC MEDIA Company Profile
DMC MEDIA Company Profile
- 1. Digital Media Convergence DM C M E D I A C O M P A N Y P R O F I L E
- 2. Overview Profile Vision History Organization Business Strength Overview Integrated Digital MediaRep AD Marketing Solution AD Marketing Contens AD Marketing Platform Contact Us Growth Professionalism Technical skill Insight Partnership Media network Present condition of digital AD market Business Area Overview Internet & Mobile IPTV DOOH Clients Overview ADpool Vpool mTRACKER mPICKER Overview Line-up Clients Overview AD marketing R&D DMC REPORT mPORT Mobile Application Introduction Major Report INDEX ImagineMorePerformance DMC MEDIA realize AD marketing performance that most efficient in domestic industry through Integrated media rep service and AD marketing Platform business Introduction Business Internet Mobile Network
- 3.
- 4. AssistantvsRepresentative How many assistantmangers are promoted to CEO who represents the company? REP. service assist customer’s digital media AD. But value of REP. service, DMC thinks, is representing the brand of advertiser and client DMCMEDIAisdoing four fields ofbusinessindigitalmediaconvergenceindustry, integrateddigitalmediarep,ADmarketingplatform, ADmarketingsolution,ADmarketingcontents. OVERVIEW ‘Intheintegrateddigitalmediarepbusiness’ Wehaveoptimizedmarketingsolutionline-upandinsightfulADdatabase basedonourthirteenyearsofexperienceindigitalmediaAD/marketingindustry, soweareexecutingthemostaccurate,creativeandeffectiveADcampaign ineverydigitalmediasuchasinternet,mobile,IPTV,DOOHandetc.
- 5. PlatformvsSolution What is thedifference between platform and solution? In digital AD, technology is used in both platform and solution, so both are recognized as kind of the same thing. But DMC defines digital technology as future possibility(platform) and current optimization(solution) OVERVIEW ‘IntheADmarketingplatformbusiness’ Weareresearchingmorescientificmarketingtechniques andmethodologiesthroughourMarketingTechnicalResearchCenter andR&Dspecializeddivision.Wearealsodeveloping variousprogrammatic-basedplatforms,digitalADplatforms, MobilemarketingDBplatforms,AD/Marketingmaterialplatforms,etc. Platform? Solution?
- 6. Data vs Insight Doyou want data or insight? Database is the data set which is structured by specific guide. It is well-organized, but if it isn’t used practically, it is only good-looking data silo. DMC cook the database nice and tasty. OVERVIEW DMCMEDIAwillcelebrateour13thfoundinganniversaryin2015, andgrewupasatop-tierdigitalmediaconvergencecompanyindomesticmarket. Wewillkeepgoingtoleadthedigitalmediaconvergenceindustry whichisrepresentedbydigital,N-Screen,networkandconvergence, andstudyandresearchconsistantlytoimproveourclient’ssatisfaction. ‘IntheADmarketingDBcontentsbusiness’ From our actual AD execution database research, knowledge and insight of media, consumer, digital AD industry through our R&D group that consists of AD, media and research experts, we are producing insightful contents.
- 7. Business Area Others Subsidiary Integrated DigitalMedia Rep. AD Marketing Platform AD Marketing Solution AD Marketing Databse Business Fine Finance Certification (IBK,KB Bank) Lab. attached INNO-BIZ Certification A member of KOA (Korea Onlinead Association) NTOM (Provider of video marketing platform) dmcmedia.co.,Ltd digital media convergence INTRODUCTION Company Establishment C E O Employee Address Homepage DMC Media June 27, 2002 Jun-Hee Lee 102 employee (Apr.2015) 278-3, Nonhyun-dong, Kangnam-gu, Seoul www.dmcmedia.co.kr DMC MEDIA realizes the most efficient AD marketing performance in domestic market through our integrated digital media rep service and AD marketing platform. PROFILE Imagine More Performance
- 8. vision platform Database Consulting mobile solutions internet digital contents total mediaservice media planning Digital OOH R&D analysis reportCross media mix IPTV IMC INTRODUCTION VISION DMCMEDIAwillmakeaplace toglobaldigitalconvergencegroup throughvirtuouscircleof ‘AD(media)+Skill+Contents’whichis thekeyfeaturesofconvergencemedia. Korean No.1 ‘Global Digital Convergence Group’
- 9. INTRODUCTION 2015 Integrated videoAD platform ‘Vpool’ launched Topstarnews, Mobile App service launched Chosen as Official AD Partner by SMR 11 09 08 05 04 04 03 12 11 09 01 DMC REPORT mobile application launched DMC REPORT designated as cleansite Mobile App download marketing platform ‘mPICKER’ launched Mobile marketing DB platform ‘mPORT’ renewal Mobile effect analysis platform ‘mTRACKER’ launched Mobile AD platform ‘ADpool ‘ launched Launch ‘myBOT’ that interaction marketing channel in KAKAO Plus Friend Won a prize of Online Advertising Marketing Award 2013 – Section tech&media service Selected “Good Content Service DMC Report “ by the Korea Database Agency Selected “The Best Companies to work for in 2013” by the Innovative Technology Association Took over assets and franchise of “NTOM” (Provider of video marketing platform) 04 02 01 2014 2013 2012 Formed a online advertising deal with ‘Democratic United Party’ in the 18th Presidential Election of S. Korea Selected “The Best Companies to work for in 2012” by the Innovative Technology Association Conclusion of a Contract Sharing Contents with DIGIECO Celebrated the 10th founding anniversary Conclusion of a Contract to build ‘the Field of Advertising on 2012’ in Seoul Business Agency Launched the Integrated Marketing Analysis & Solution for “FEEL analyer” Chosen as domestic AD partnership by Facebook US. Chosen as Cloud Adsales partnership by CGV Expanded office space Conclusion of a contract providing research service and professional reports with SBA (Seoul Business Agency) ADwaple was awarded two fields of 2010 Web Award Korea Chosen by Google ADmob as a mobile ad partner Held WAWCF2010 (Worldwide AD Winners Creative Festival) Chosen as Rich media Vender by MS Acquired Certification of INNO-BIZ Chosen as IPTV AD Partner by LG U+TV Chosen as AD partner by Microsoft(MSA) 12 08 05 01 12 11 09 08 04 03 01 10 09 07 06 05 05 2011 2010 Selected the official partner of the Google Korea Took over T&T (Corporation specialized in Ad&Marketing solution) Launched Digital AD Solution ‘myFEEL for publisher’ for free Launched 'ADwaple' the portal site specialized in AD & Marketing Launched Digital Cable TV AD Business Held 2009 academic Colloquium with practical science forum of AD&PR Developed “myFEEL“, integrated digital AD platform Got a patent of "Method for Managing Ad agency Service Using Pricing System based on Box office Sales in Theater and Central server used Therein" Concluded "ADwaple" business partnership w/KFAA Social gathering on the subject of digital marketing business with French media mission to Korea Got a patent of "Method of providing target advertisement service for customer in mart and system” Acquired Certification of INNO-BIZ Selected official partner of the NAVER, Daum in on-line AD Launched DMC Report, the portal site of digital ad marketing Digital Cinema AD business launched Has been the subject for external auditing Developed Digital Cinema AD Effect forecast and analysis solution, "FEEL-CINEMARKETING" MOU contract with KT and DCA(Digital Cinema AD) Launched Video AD effect forecast and analysis solution, “myLOOK” (Nation's first) Acpuired Certification of “Lab. attached company” (Korea Industrial Technology Association) Changed the name of company and CI (to DMC MEDIA Inc.) Developed automatic on-line media analysis and planning solution "e-Planner" Acquired certification of venture company (small and medium business administration) Developed "Dvey“, online research solution Developed internet AD Data-Bank 'e-Trender' Contracted exclusively with Interpark Inc. on AD sales Developed on-line proper reach frequency analysis module taken in Feel Launched AD effect analysis solution system "Feel" Launched AD product used as web page CI, "Bulldozer“ Developed users behavior analysis solution "e-Tracer" Developed Internet AD transmission system & targeting solution, "DPA“ Attracted about 50 media clients Launched DMC Associates Inc 12 12 08 04 03 02 11 03 02 01 12 07 04 04 03 02 01 2009 ‘ 2008 2007 2006 2005 2004 2003 2002 12 11 11 07 01 06 06 02 12 09 03 11 04 11 08 06 HISTORY
- 10. 3Departments/7Divisions/23teamsTotal102members (Apr,2015) IM 1Group, IM 2 Group, IM 3 Group IM Team / Platform AD Team Video AD Team IntegratedDigitalMediaRep Smart Media Business Division,Tech support Division Data Business Division Platform Business / Affiliation / Operation Team / Media Strategy Team Tech Development Team / PBS Team / UX Team MUD Research Team / Marketing Team Platform Development&Maintenance Management Support Division Human & Culture Team Management Planning Team / Finance Team ManagementPlanning &Supporitng MediaServiceDept MarketingTechnical ResearchCenter ManagementSupportDept. ADMarketingPlatformDatabaseContents SmartMediaBusinessDept. INTRODUCTION IM: Integrated Media / UX: User Experience / MUD: Market, User & Data / PBS : Programmatic buying Service ORGANIZATION
- 11.
- 12. INTRODUCTION ....................................................................................... 43 90 195 300 500 550 530 650 750 770 710 800 20032004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 STRENGTH - Growth Growth Our company has enjoyed about 33% CAGR growth each year since 2003 590 billion Cumulative Billing 80 33 billion % 2014 Billing 2003~2014 CAGR
- 13. HUMAN RESOURCE INTRODUCTION We set upstrategies with our cumulative knowledges and deep understandings of online digital media by many years of experiences. Human Resource AE (ACCOUNT EXECUTIVE) MEDIA INSIGHT TECH INSIGHT DB INSIGHT Internet / Mobile / N-Screen / IPTV / DOOH Our teams consist of each specialized professionals in the industries, who provide proactive and professional services for our client’s needs. Distribution,Cosmetic / Finance / Fashion,Daily supplies / Game / Car,Beverage Electric,Electronic / Movie,Performance / Company,Education / Digital,IT / Travel,Leisure Through R&D team of Marketing Technical Research Center, we continue to research and have technology capabilities of the whole field of digital advertising. MARKETING TECHNICAL RESEARCH CENTER We are providing specialized marketing insight through the research and development group which consist of professionals. R&D GROUP Platform core / Web front / App / Interlock / Rich Media Digital Ad Expert / Media Expert / Researcher HUMAN RESOURCE First, By excellent Manpower of DMC MEDIA we will realize Digital Marketing Convergence. For our clients, we have perfect media buying and media sales power. We will maximize the effect against the cost. From setting up strategies, media planning, effectiveness forecast, budget compilation, advertisement, result reporting etc. All things mentioned above can be solve by One-stop solution. STRENGTH - Professionalism
- 14. TECHNICAL SKILL INTRODUCTION TECHNICAL SKILL Second, DMC MEDIAis leading the digital marketing convergence trend with our own independent Technical Skill. Programmatic media planning and buying is possible when it is focused on global advertising or performance. We have integrated digital advertising platforms and solutions based on DB analysis such as online mobile advertising transmission, tracking and forecasting of the effectiveness etc. STRENGTH Tracking AD Network AD Exchange Marketing APP App Tracking & Analysis Mobile AD - non RTB Video AD (web/app) DSP (Demand side Platform) - RTB SSP (Supply side Platform) - RTB DMP (Data Management Platform) - Targeting mTRACKER ADpool Vpool Optiwise A Optiwise M Optiwise D mPICKER DMC REPORT TOPSTAR NEWS App Download Marketing - Chart boosting, De-Duplication One SDK Project - DA + Tracking + Funnel Analysis Android, IOS, SDK Mediation PLATFORM TECH - Technical skill AMS (Advertising Management Solution) CMS (Contents Management Solution) MMS (Marketing Management Solution) AD-Server (for Rep.) AD-Server (for Media) DCA (DigitalCinemaAD) Image Content Video Contents Research AD transmission/Reporting /Effect analysis/ Sales management FEEL VIP FEEL CINEMA mBASEⅡ VINK dvey AD transmission/Reporting/ Inventory management Cinema AD transmission/ Reporting/Effect analysis Real-timetargeting/Automatic recommendation/Effectanalysis/ Contentsanalysis(basedonnon-login) Production/Distribution/ Advertising/Viral Onlinesurveyquestionnaire development/Real-time statistics/Selfcustomizing SOLUTION TECH
- 15. MARKETING DB AD INTRODUCTION STRENGTH AD MARKETINGDB Third, DMC MEDIA is playing the role of a guide for the digital marketing convergence market with our own independent Marketing DB. During 13 years, we cumulate our DB and digital insight through many of digital advertising campaigns. which is the most famous in the industry. Through R&D of media/consumer/digital advertising area, we have high quality of insight and research & analyze capacity, studie of actual execution campaign case, and effectiveness forecasting. - Insight 디지털 광고 전문가, 매체 전문가, 리서치 출신들로 구성된 별도 R&D Group을 통한 심층적/전문적 연구조사 Raw Data Aggregation DMC REPORT (professional report) MPORT (MOBILE DB) APP CONDUCTING RESEARCH BRAND CONSULTING CONFERENCE PUBLISHING Trend Data Consumer Data Campaign Data Media Data Market Data Analysis Statistics Management Production only DMC Data R&D Group is providing thoughtful/ Professional research,which consists of digital advertising expert, media expert, marketing researcher
- 16. INTRODUCTION PARTNERSHIP DMC MEDIA iscarrying out successful businesses with domestic leading companies Integrated digital media rep AD marketing platform AD marketing solution AD marketing DB contents Total Agency Online Agency Media Platform & Develop ment STRENGTH - Partnership (In alphabetical order)
- 17. INTRODUCTION STRENGTH MEDIA NETWORK DMC MEDIA’sEnormous “Digital Media Network” DMC MEDIA has established the network with high performed domestic medias, such as internet, mobile, IPTV and D-OOH. We are expanding business area to abroad through our own AD marketing platforms according with global standard. - MEDIA NETWORK Desktop Mobile IPTV DOOH Platform of DMC MEDIA DMC MEDIA Monopoly
- 18. BUSINESS OVERVIEW INTEGRATED DIGITAL MEDIAREP AD MARKETING PLATFORM AD MARKETING SOLUTION AD MARKETING CONTENTS
- 19. B U SI N E S S DMC MEDIA is providing best performance to our clients via balanced service, balanced service is realized by optimized AD marketing strategy based on trend catch-up and deep insight, and our powerful platform & solution techniques OVERVIEW - Present condition of digital AD market High Efficiency Non- Programmatic Buying Low Efficiency Programmatic Buying Near Future Present Before ㆍMedia diversification and media habit changing by smart device ㆍ스Diversified AD exchanging method by proliferation of mobile app ㆍAD Server & Network ㆍAdoption of programmatic buying(RTB/nonRTB)�(DSP / DMP / SSP) MajorissuesofdigitalADtechnologyhistory Presentcondition ofdigitalADmarket Balancing between specialty of human resource and technical skill Digital AD market place is converting into programmatic buying from manual buying which focused on human resource, it is evolving into optimized circumstances that maximize effectiveness for advertiser and publisher. Accordingly elaborated strategy, operating skills, and advanced technology is emerging as the core capability in digital AD market.
- 20. B U SI N E S S OVERVIEW - Business Area BUSINESS AREA DMC’sspecialtyandtechnologycovers thewholeareaofdigitalmediaADmarketing HumanresourcespecializedindigitalmediaADmarketing, self-developedplatform&solutionbasedon advancedtechnicalskill,R&Ddatabaseanddigitalcontents, insightpossessiontopredictchangingmarketcondition Internet, Mobile, IPTV, DOOH DMC REPORT, mPORT Mobile Application ADpool, Vpool, mTRACKER, mPICKER OPTIWISE Feel, VIP,mBASE II, dVey, VINK Integrated digital Media Rep. AD Marketing Platform AD Marketing Solution AD Marketing Contents
- 21. B U SI N E S S INTEGRATED DIGITAL MEDIA REP - OVERVIEW OVERVIEW Realization of digital convergence through cross-media strategy DMC’s Integrated digital media rep service provides best cross-media planning to optimize AD campaign based on experiences for many years in digital media AD marketing industry, and maximize ROI of AD campaign we execute PersonalizedADmarketing DA,Reward,non-Reward Well-Blended Media Planning INTERNET AD NETWORK MOBILE IPTV DOOH Globaltopclassmediapower DisplayAD,Video Highattentive&Interactive ADmarketing AD Marketing optimized to target audience’s life cycle
- 22. Onestopprocessforbest digitalmediaADmarketing INTERNET Display AD MEDIA PLANNING FORECASTING MEDIABUYING EXECUTION ANALYSIS RESEARCH Optimization & Maximization Reasonablemediastrategyplanning ADeffectforecasting Mediabuyingwithbestcondition Researchresultsofmarket&brandcircumstance Video Network SNS Viral StableADexecution throughoptimizedsolution AnalysisofADeffectbyscientific andstereoscopicmethod B U S I N E S S INTEGRATED DIGITAL MEDIA REP - Internet
- 23. Powerfully mixed mobileAD that is optimized by mobile device usage behaviors of target audiences MOBILE All-in-onemobileADmarketingcampaign Display AD Video AD Reward Native AD KAKAO Plus Friend B U S I N E S S INTEGRATED DIGITAL MEDIA REP - Mobile
- 24. B U SI N E S S All of the media and devices at once, optimized N-screen AD marketing service NETWORK ㆍAbout 170 countries covered more than 100,000 media network secured 4.5 billion PV a day, 5 billion UV a month Wide media coverage from premium to long-tail ㆍ ㆍ ㆍ GDN Facebook DDN SMR World’stopADnetworkreachto72% ofdomestictotalinternetusers ㆍAvariouscommunicationmethod, suchasNewsfeed,application Elaboratedtargetingfromdetailinformation asprofileandpersonalinteresting Over8billionuserpoolandsupporting about70language Widespreadopennetworkpartnership viaover7millionchannellinkage ㆍ ㆍ ㆍ Largestsocialplatformintheworld ㆍAffiliatedwithdaumwhichsecures average28millionvisitorsamonth Maximizingattractionandconversion ofpotentialcustomerviaenhanced targetinglogic Inducingvisitedusertoreturnand repurchasebycustomizedADexposure ㆍ ㆍ DAADnetworkthatcan reach thehugepotentialcustomersthrough ouraffiliateddaumnetwork ㆍSMR(SmartMediaRep.)SBS,MBCjoint corporationmediarep Publicchannels(MBC,SBS)andcable channels(CJE&M),generalservicechannels (JTBC,MBN,Tvchosun,ChannelA), Ownedmonopolyofpremiumcontents ADfriendlypolicy Largestplatformintegrationin domesticmarket Integrateddatasupplied ㆍ ㆍ ㆍ ㆍ Premium clip contents VOD network N-screenbasedADmarketingserviceweprovide, realizesoptimumcampaigneffecttoadvertiser andmaximizerevenuetomedia INTEGRATED DIGITAL MEDIA REP - Network
- 25. B U SI N E S S IPTV AD is highly concentrated AD product that is low avoidance and congestion, and possible to check and induce audience’s reaction by adding interactive object in AD Highattentionrateand instantinteractionwithaudience IPTV ㆍLow AD congestion, high attention and remind rate ㆍImprinting brand image on target through repeated exposure ㆍNo zapping or fast forward High Attention rate Elaborated & segmented Targeting Scientific analysis report Interactive AD ㆍAudience communication through interactive object ㆍInduce conative reaction of audience immediately ㆍSegmented by gender/age/region/time → Elaborated targeting by life cycle ㆍHigh target accessibility ㆍReduce unnecessary spending on media ㆍAccurate effect indicators provided, such as number of individual or household exposured, and reaction → scientific and segmented analysis report provided ㆍAccurate profiling of AD target audience INTEGRATED DIGITAL MEDIA REP - IPTV
- 26. B U SI N E S S Optimized AD marketing considered consumer’s personal life cycle Digital signage AD is advanced AD that consumers encounter naturally in daily life, also possesses widespread coverage and reaches various target group. DOOH ㆍMostlyplacedindowntownanduniversitytown ㆍPossibletosecurehighattention,becausedigitaladproductisprovidedwithnewestsonglist ㆍPossibletotargetclearlywhodemandforkaraoke Kum-young kiwi Advanced concept digital poster on display in the karaoke room ㆍLocatedindowntownwhichhasalargefloatingpopulation ㆍHighusagerateof10~30ages,studentsandofficeworkers ㆍHighattentionrateviaprovidingwithnewestsonglist Feature INTEGRATED DIGITAL MEDIA REP - DOOH
- 27. B U SI N E S S Verylargenumber ofleadingadvertiserschoose DMCMEDIA’sProfessionalism CLIENT Advertiser Agency (In alphabetical order) INTEGRATED DIGITAL MEDIA REP - CLIENT
- 28. Media & ADProduct Buying Analytics AD effect analysis PUBLISHER App Download AD Networks Video AD Networks DSP Ourglobalstandardprogrammatic buyingsystemcanmakeADbuying,targeting, dataanalysisandcampaignbeoptimized DMCMEDIAbuiltADmarketingplatformswith ourowntechnicalskillsforexecutionofADmarketingservice, keepdevelopingtorespondpreemptively totheevolutionofdigitaladmarket. OVERVIEW AD MARKETING PLATFORM - OVERVIEW ADVERTISER B U S I N E S S
- 29. Avarietyoftargetuser Gender composition: male42%, female 58% Large share of 20~40 ages which have high purchasing power 372 millions user per month, over 70 billions exposure per month, 260 millions UVs per month Mobile AD network platform focused on AD efficiency TargetingDifferentiation Basic Targeting : Category / OS targeting Timeline Targeting : AD possession maximize through focused exposure on specific time Exposure limited Targeting : Possible to execute efficient AD campaign by restriction of overlapped exposure MobileeffectivenessAnalysis Efficient campaign operating through campaign data analysis Effective ROI analysis supplied by mTRACKER Attentionoptimizing Mixing with high attended product such as full screen banner, line banner Mobile optimized and CPC-based efficient AD network URL : www.adpool.co.kr AD MARKETING PLATFORM B U S I N E S S ADpool
- 30. URL : www.Vpool.co.kr AD MARKETING PLATFORM B U S I N E S S Vpool RTB(realtimebidding)system Tendering of advertising cost Confirmation of bidding unit cost Real time bidding Bidding result applied Setting the exposure order Targeting Category / time / day / device and etc. Maximize AD efficiency through various targeting option ChargingPlan Charged when a user views more than 15 seconds in case of 30-second video Realtimereporting Real time reporting provided every 5 minutes Report by category, screen and material The most efficient and effective online video AD platform for N-Screen (PC/Mobile/Tablet)
- 31. URL : www.mtracker.co.kr BU S I N E S S mTRACKER AD MARKETING PLATFORM DMC One SDK Project Integrated service from app download marketing to tracking and analysis through single SDK Report on app delete user Report on app delete user by date and channel Analysis result of every funnel stage from conversion to bounce Report on purchasing analysis Integrated conversion tracking for native and hybrid app Report on each stage of the funnel by channel Powerful Functions Various results provided, such as channel / behavior / Sales & Conversion / Funnel / User Environment / Ranking, and etc. Mobile AD tracking and effectiveness analysis platform for optimized media planning
- 32. URL : www.mpicker.co.kr BU S I N E S S mPICKER AD MARKETING PLATFORM One User One Charging Chart boosting through 1 User 1 charging Maximize User Acquisition at the lowest cost Enable CPI / CPE Analytics of advertising effectiveness Integrated analysis reporting through mTRACKER Funnel analysis by each marketing channel Acquisitioncostanalysisbyeachmarketingchannel User behavior analysis App download marketing platform for Maximizing mobile AD efficiency One Stop Mobile Marketing Solution ApplicationdownloadinducementbyMaximumADclick Remove duplicate perfectly across all medias and maximize the effectiveness of advertising Market chart boosting and Securing Unique user Pre-registration / Reward / non-Reward
- 33. B U SI N E S S AD MARKETING SOLUTION - OVERVIEW OVERVIEW Securing core technologies needed in the whole steps of digital advertising, such as forecast, planning, execution and analysis DMC MEDIA executes AD marketing campaigns efficiently by supplying multi-solutions based on core technologies needed in all of the agents of AD marketing industry from advertiser to publisher SITE Funnel Analysis AD Monitoring Integrated Video Marketing Platform Integrated AD Execution AD Effect Forecast AD Effect Research (Before/After) AD Execution AD Effect Analysis SITE Contents Management AD Targeting EASY&FASTRESE ARCH vey
- 34. B U SI N E S S AD MARKETING SOLUTION LINE-UP EASY&FAST RESEARCH vey IntegratedDigitalADMarketing Platformhelpsputtingadvertisingon diversedigitalmediawithallprocess, adeffectsanalysisandstatistics. Integrated SurveySolution Bycatchingconsumerbehaviorand needs,thismanagementsystem suggestwhattheyneed automaticallyandreal-time. Marketing OptimizationSolution Multi-functional Marketing Tool TheonlyMulti-functionalandmixed MarketingToolthatmakesmarketers managethemarketingplansimplyand easily-todowhat,towhom,inwhere, andhow. Integratedresearchsolutionediting OnlineResearchwithquickand reasonableway, analyzingtheresultreal-time Integrated DigitalADMarketingSolution NScreenbasedvideo productionanddistribution(Viral) Analysisplatform (PC/Mobile/Tablet) Integrated VideoMarketingSolution DMCMEDIA,No.1 in the domestic onlineAD-servermarket 100% independent techniques / 15 people specialized in R&D only / 4 patent applications / 2 patented - LINE-UP
- 35. B U SI N E S S CLIENT Steadychoicesofclientsprovethat DMCMEDIA’stechnicalskillsare higlyadvanced Major Clients AD MARKETING SOLUTION - CLIENT
- 36. B U SI N E S S AD MARKETING CONTENTS - OVERVIEW OVERVIEW R&D DMC Report mPORT Mobile App DMC MEDIA’s AD marketing DB contents and R&D skills are recognized as the most outstanding by marketers We are supplying AD marketing specialized database & contents based on knowledges and results from actual campaign execution and production through our R&D skill. ADMarketing Comprehensiveandin-depthResearch aboutaudiencecharacteristicsand behaviorsbyvariousconsumersegments DiscoveringvarousissuesofAD marketingindustryandResearchof internalandexternalmarket circumstancesandtrends Monitoringofmobileapplication andprovidingmarketingchannel information Essentialplatformprovidingtotal databaseformobilemarketing ValuableandspecializedR&D databaseandinsightsfordoging businessindigitalAD&Marketing marketplace Consumer & media trend analysis . . Market Research . . . Research of audience attitudes, behaviors, recent major issues in digital media market More than 29,000 members, who are almost working in the AD marketing industry Over 500 reports, around 1,000 statistical data (The largest membership and database in the domestic digital media rep. market) Developingandoperatingmobile applicationsofdigitalAD marketingcontentsand entertainment . AppMarketrankingprovidebycategory . Marketing result supplied by each channels and marketing cost analysis about user inflow . Competitor’s Application ranking progress provide . AD Product information (type, price, targeting) from each mobile media . DMCREPORTApplication . TOPSTARNEWSApplication
- 37. B U SI N E S S HighlyeffectiveR&Dresults Suggesting guideline to working staff in the digital AD market Providing valuable R&D results through in-depth researches into digital market, consumers, and trends DigitalADmarketingstrategyconsulting Consulting about effective marketing strategy set-up by rapidly changing media circumstances ConductingR&D Majorissuesselectedfromdomesticandglobaldigitalmediamarket Research into consumers and market trends DMCMEDIAsuppliesavarietyofR&D resultswhichcontainplentiful insightsatworkinglevel Our AD marketing R&D supplies significant results and in-depth insights to working staff in digital media, AD, marketing industry, which are based on outstanding R&D skills and data cumulated from 12 years experiences of campaign execution. ADMARKETING R&D Survey Research Analysis AD marketing R&D AD MARKETING CONTENTS - AD MARKETING R&D
- 38. B U SI N E S S URL : www.dmcreport.co.kr TheuniquedomesticADmarketing intelligencecenter,‘DMCREPORT’ DMCREPORT,digitalAD&marketingknowledgechannel, specializesinADmarketingindustry,whichprovidesworkingstaffs withinsightsofmarketcircumstancesandinformationsuchas domesticandglobalmarketissues,trends,consumerinsight, recentnewsandstatisticaldata,etc. DMC REPORT > INTRODUCTION more than 30,000 members working in the AD marketing and academic area - DMCREPORT > MAJOR REPORT AD MARKETING CONTENTS
- 39. B U SI N E S S - DMCREPORT > MAJOR REPORT The unique domestic AD marketing intelligence center, ‘DMC REPORT’ DMC REPORT provides a variety of reports about digital media trends, markets, and consumer issues, which helps marketers get actionable insights for setting up the digital AD marketing campaign and strategy. DMCREPORT >MAJORREPORT DMCAnnualReportiscomprehensivereportof digital media trends and issues for a year, which provides situation and prospect for digital media, AD market industry DMCAnnualReport DMCconsumerreportsprovideinsightsfor planningIMCandcross-mediastrategy basedonunderstandingsofconsumer’s attitude,behavior,mediahabitinpurchase decisionjourneybyindustry DMCConsumerReport AnalysisofdomesticandglobalADmarketing trend, AD Marketing analysis by industry, advertising spending and traffic by media Market Global issues and trends in digital media and market area GlobalIssue Issue & trend of major digital media Information on new media and AD product Media Visualized data, information, insight to help simplify complicated analysis about hot issues of digital media and marketing industry Infographic In-depthconsumerinsightaboutdigitalmedia andmarket.Thistypeofreportincludes consumer’sattitude,behavior,mediahabitbygroup Consumer Intuitive statistical data by processing information of domestic and global AD marketing, consumer and media Statistics ConsumerInsightreportsupplydirection ofDigitalAD/Marketing/Market/Trend basedonhugescalesurveydatathat representativeapopulation ConsumerInsightReport AD MARKETING CONTENTS
- 40. B U SI N E S S URL : www.mport.kr Essentialplatformforapplicationmarketing ‘mPORT’ mPORT provides total information on mobile marketing section, such as app ranking monitoring in each market and mobile media information. It is compatible with mTRACKER which provides mobile AD tracking & effect analysis to check the performance by channel mPORT AD MARKETING CONTENTS - mPORT ·Ranking information in app market by category/OS ·Detailed information on application, such as grade, related contetns ·Recent hot, weekly/monthly hot, favorite keyword statistics APP Ranking MobileADTracking & Effect Analysis Comparison of application Ranking Mobile Media Information ·Informationonabout50mobilemedias, includingtype,costandtargetinginformation, AD product ·Detailed information of AD product, such as images, description, new features, additional information, and grade ·Results for each marketing channel ·Analysis of user acquisition and behavior ·Analysis of cherry picker ratio of total new users ·Identifying barriers, update direction through funnel analysis ·Analysis of ranking change in the category by bookmark function (able to bookmark competitors, specific app) ·Identification of result for designated period, it is shown in a chart or table
- 41. B U SI N E S S Mobileservicesprovidethrough variouscontents DMCMEDIAisleadingthemobiletechnicaltrendand securingmediapowerwidespreadthroughdeveloping applicationsforprovidingvariouscontentsandservices MOBILE APPLICATION AD MARKETING CONTENTS - MOBILE APPLICATION Highqualityreportforfree,whichisusefultoplanADmarketingstrategy DMCreportwebsitemembercanusethisappwithout registration bySNSsharingandlikeclicking,savingpointsisprovided, whichcanbeusedtobrowsenewestreport Easyandconvenientusagewithoutlimitationoftimeandplace DMC REPORT Application FreeUHDphotonewsofstarwithoutmembership Highqualityphotodownloadservice,morethan800pximage Customizedstarrecommendationservicebygender,ageandinteresting SNSsharingfunction PollfunctionavailablefornewestissuestarsandsharetheresulttoSNSservice Top Star News Application
- 42. Partnership B U SI N E S S Domestic top-tier companies and research instituions trust our contents CLIENT AD MARKETING CONTENTS - CLIENT Sponsor Client
- 43. C o nt a c t U s By Subway By Car Address Tel Fax Public transportation Business / AD inquiry Website SaehongBD4/5F,278-3,Nonhyeon-dong,Gangnam-gu,Seoul 02.2015.6500 02.2015.6510 bysubway,exitno.1ofbundanglineSeonjeongneungStation info@dmcmedia.co.kr www.dmcmedia.co.kr / www.dmcreport.co.kr dmcmedia.co.,Ltd digital media convergence