SnapShot's monthly recap of the most relevant, important, and interesting news in hotel data and analytics.

1. This month’s must reads in
Hotel Data &
Analytics
News
www.snapshot.travel news@snapshot.travel @snapshot_demand Kurfürstendamm 212, 10719 Berlin

2. With October behind us, it’s certainly becoming fall here
in Berlin. And a lot has happened in the past month,
quarter, and year. Not just for SnapShot but for our
industry. While we await what’s next, let’s look back at
the top hotel tech news in the last 30 days.
The biggest news for us has been the launch of The
Hotel Technology Index, a new open resource for the
hotel industry, it’s a hospitality-specific wikipedia of
sorts.
In this monthly recap, we’ve also got tips on driving
direct booking, how Revenue Managers use data,
whether it’s time to upgrade your PMS, and more. We
hope you enjoy the read!
Regards,
Clay and the SnapShot team
Editorial
A monthly recap of hotel
data and analytics news

3. Find out more about what we do:
visit us at www.snapshot.travel

4. The Hotel Technology Index is a community-updated knowledge base for the hotel tech and hospitality
industries. Software, applications, providers and terms! It's the result of hundreds of hours of research
and we're very excited to share it with you. Learn more about it and how we made it on our blog.
Read on our blog

5. Direct Booking is always a hot topic and
Leonardo's VP of Marketing and Customer
Experience gives some really useful tips on how
to make the most of your most valuable
marketing channel – your website – and then
turning that into a tool for driving direct booking.
Read on Leonardo’s blog
Drive Direct Booking
with Reviews and
Visual Storytelling

6. Net Affinity is back with a very comprehensive infographic outlining various strategies revenue
managers can use when working with data. And since revenue management is largely based on
data, you could use this almost as a guide to revenue management itself!
Read on Net Affinity’s blog
How Do Revenue Managers Use Data

7. Not only has Google employed their vast amounts of user and historic data to notify customers
before flight prices will suddenly jump, but they're also doing the same for hotel prices. While useful
to the consumer, it remains to be seen what this will mean for the hotel. Either way, data-powered
functionality will become more commonplace.
Read on VentureBeat
Google Now Tells You When To Book
Cheap Flights and Hotel Rooms

8. If you're considering making the switch to a different
PMS system, here are the big questions you should
be asking before making the leap.
Read on our eHotelier
Next-Generation Property Management
Systems: Is Now The Right Time To Upgrade?

9. THE NEW
ITB BERLIN - HALL 8.1 / 127
HOTEL ANALYTICS
BOOK A DEMO
Hello.
My name is Toni.
I’ve been a Director of Sales and Marketing in hotels
for more years than I can remember.
I recently came across SnapShot and loved the
Analytics tool. So much so that I’m now giving
demos and helping hotels learn about it.
If you want to find out more about analytics, book a
demo today and I’ll show you how SnapShot
Analytics can help you better manage your hotel.

10. While the title is a bit leading, this is a great
read for anyone wanting a reminder on ways
to win more customers through direct booking
over the OTAs. Always a hot topic, always
good to stay knowledgeable about it!
Read on Forbes
How Hotel
Marketers Can
Win The Battle
Against Online
Travel Agencies

11. We think hotel data shouldn't be so complicated. And we want to give you, the hotelier,
practical action items you can start using now. A list of useful and practical examples of how
you can use your hotel data to make better decisions.
Read on our blog
How To Use Hotel Data

12. There are many ways hotels can use chatbots
to enhance the customer experience. This
article gives some useful examples for the entire
customer journey from before their arrival to
after their departure.
Read more
Five Ways Chatbots
Could Change The
Hotel Industry

13. WTM 2016 is coming up next week!
And we couldn’t be more excited.
If you’re also attending click below and let’s try to meet up!
See the index

14. In case you missed it, here’s our recap of the top stories in hotel data and analytics from last month.
Some great reads in here including articles on hotel tech integrations, how hotels are evolving, an oral history of
travel, and our hotel tech insiders, (plus much more). Until next time.
Read on our blog
Hotel Data & Analytics News - September 2016
Our Recap from Last Month

15. At SnapShot, we believe hoteliers should have
a right to their data, and a right to use it
intelligently. That's why we built SnapShot
Analytics. Analytics is a cloud-based hotel
analytics tool that presents a comprehensive
overview of your hotel data on a powerful yet
intuitive dashboard. Everything you need in
one place: PMS data, benchmarking, pricing,
web analytics, and social media stats. Dig as
deep as you want, or keep it surface level for
immediately actionable intelligence.
Click below to learn more about us.
Learn more
About Us
Everything you need to see,
nothing you don’t.
HOTEL ANALYTICS
www.snapshot.travel
This Hotel Data and Analytics monthly news
roundup is brought to you by the SnapShot
team.
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Feedback always welcome at news@snapshot.travel