SnapShot's monthly recap of the most relevant, important, and interesting news in hotel data and analytics.

1. This month’s
must reads in
Hotel Data
& Analytics
News
www.snapshot.travel news@snapshot.travel @snapshot_demand Kurfürstendamm 212, 10719 Berlin

2. We’re more than halfway through the year and the hotel
tech industry seems to be moving faster than it was
even just this time last year. There’s certainly lots of
activity in the space, especially around what analytics
are actually useful to hotels or in cloud-based tech.
Even Google is getting further in on the action with
Google Destinations. Beyond our great 2016-so-far
recap, we really enjoyed a couple reads on how data is
influencing guests’ expectations.
With so much happening in our industry and so little
time, we hope this monthly recap helps keep you up-to-
date. We hope you enjoy the read!
Regards,
Clay, Martin, and the SnapShot team.
Editorial
A monthly recap of hotel
data and analytics news

3. Find out more about what we do:
visit us at www.snapshot.travel

4. Our in-house Demand and Revenue Management Consultant, Linda Girrbach's practical guide to developing a modern,
effective segmentation strategy for hotels.
Read on our blog
How to Set Up Hotel Segmentation:
Tips on Modern Segmentation

5. There is no doubt that Google tends to
overshadow other apps, but so far they've shied
away from Travel Apps (aside from Maps, of
course, and their Flights website, used by
advanced travel hackers). Google Destinations
seems to be their first major contender in the
space. Must say, it looks pretty cool.
Read on Travel & Leisure
Everything You
Need to Know
About Google’s
Crazy New
Travel Planner

6. Guest satisfaction has reached a record high in 2016. Keeping in mind that guests are expecting more from hotels than
ever, here are 5 tips that have kept the highly ranked hotels on top.
Find out on Skift
J.D. Power Hotel Guest Rankings 2016:
What Hotels Should Know

7. Interviewed by Tnooz, Snapshot’s CEO Stefan Tweraser and COO David Turnbull explain what SnapShot Analytics
offers hoteliers: Your hotel’s important information, displayed simply and accurately. Plus what’s new in the company.
Read on Tnooz
What Is SnapShot Up To with
Hotel Data Analytics?

8. Another great excerpt from the "Modern Hotel
Tech Stack" piece by Skift last month or so.
Get a better idea how mobile habits are
impacting hospitality.
Read on Skift
How Guest
Expectations and
Changes in Mobile
Habits Impact
Hotel Tech

9. It's been a while since we touched base with SnapShot COO and co-founder David Turnbull and a lot has
changed since then. Cloud-based tech, advanced data analytics, and other digitally-enabled trends are
revolutionizing the industry. So we figured it'd be a good time to sit with with David and chat about current trends
in hotel tech and what these changes mean for hotels in the future.
Read on our blog
Current Trends in Hotel Tech: 2016

10. THE NEW
ITB BERLIN - HALL 8.1 / 127
HOTEL ANALYTICS
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Hello.
My name is Toni.
I’ve been a Director of Sales and Marketing in hotels
for more years than I can remember.
I recently came across SnapShot and loved the
Analytics tool. So much so that I’m now giving
demos and helping hundreds of hotels learn about it.
If you want to find out more about analytics book a
demo and I promise to give you an excellent walk-
through of how it can help you better manage your
hotel.

11. opensmjle put together a great list of
Internet Booking Engines AKA IBEs for
our educational enjoyment. You have to
sign up for the full list but you can still get
a good idea from the article here (though
it's worth the sign up!).
See on opensmjle
IBE Provider
Overview
July 2016

12. A very important read on recent changes made in
tripadvisor that may influence your web traffic, and
what you can do about it.
Read on LinkedIn Pulse
Has Your TripAdvisor Traffic Plummeted Recently?
If So, This May Be Why.

13. Data can be complex, so data analytics is
important to reveal the story data has to tell. It
is up to hotels themselves to give them a
clear and useful meaning. More often used
for marketing purposes, how does data also
empower employees?
Read on Skift
Data and Analytics
are Defining the
Future of Hotel
Employee-Guest
Relations

14. THE NEW
ITB BERLIN - HALL 8.1 / 127
HOTEL ANALYTICS
BOOK A DEMO

15. Here is a nice read that outlines the do's, don'ts, common mistakes, and best practices for customer data collection. It's a
good reminder on the importance and sensitivity of customer data and how to use it and treat it with respect.
Read on Entrepreneur
10 Questions to Ask
When Collecting Customer Data

16. “
”
4 Ways
Independent
Hotels Can Get
Ahead with
Cloud Technology
The trend is undeniable: Many hotels are
moving to cloud-based tech. Here are
some reasons to consider making the
leap via our friends at StayNTouch.
Read on StayNTouch
Image Source: Forbes.com

17. A new app that allows users to book hotels by the minute or hour. Interesting proposition. Another cool example of
how technology-enabled innovative thinking is changing our industry.
Read on TechCrunch
Recharge, Used to Book Hotel Rooms By The
Minute, Raises $2.3 Million

18. In case you missed it, here’s our recap of the top stories in hotel data and analytics from last month.
Some great reads in here including articles on visualisation tools, social media metrics, hotel asset management, and
tips on how to improve guest experience and operations (plus much more). Until next time.
Read on our blog
Hotel Data & Analytics News - June 2016
Our Recap from Last Month

19. At SnapShot, we believe hoteliers should have
a right to their data, and a right to use it
intelligently. That's why we built SnapShot
Analytics. Analytics is a cloud-based hotel
analytics tool that presents a comprehensive
overview of your hotel data on a powerful yet
intuitive dashboard. Everything you need in
one place: PMS data, benchmarking, pricing,
web analytics, and social media stats. Dig as
deep as you want, or keep it surface level for
immediately actionable intelligence.
Click below to learn more about us.
Learn more
About Us
Everything you need to see,
nothing you don’t.
HOTEL ANALYTICS
www.snapshot.travel
This Hotel Data and Analytics monthly news
roundup is brought to you by Clay, Martin,
and the SnapShot team.
BOOK A DEMO
Did we miss something?
Feedback always welcome at news@snapshot.travel