SnapShot's monthly recap of the most relevant, important, and interesting news in hotel data and analytics.

1. This month’s
must reads in
Hotel Data &
Analytics News
www.snapshot.travel news@snapshot.travel @snapshot_demand Kurfürstendamm 212, 10719 Berlin

2. This month, we came across a lot of great reads that
help you understand the myriad of technological tools
available to hoteliers.
So this monthly news roundup focuses on the stuff that
answers questions you have about hotel tech (but are
too afraid to ask) and will give you an overview of what’
s up in cloud computing, machine learning, and more.
We also have top learnings from a quarter-century in
hotel marketing, our guide to how Hotel Asset
Management works, and a great TED Talk showing
how big data can be used to create art and make
human connections.
With so much happening in our industry and so little
time, we hope this monthly recap helps keep you up-to-
date. We hope you enjoy the read!
Regards,
Clay, Martin, and the SnapShot team.
Editorial
A monthly recap of hotel
data and analytics news

3. An excellent in-depth primer by McKinsey on what machine learning is, the history and trends behind it, and how you can
get more use out of it. This is less terminator, more real world, commonplace business applications, which is really helpful
in helping us understand the everyday potential tech like machine learning can have.
Read on McKinsey’s Blog
An Executive’s Guide To
Machine Learning

4. This list showcases the top trends this year in
hotel tech, which are, unsurprisingly, mostly
data related. From data security, to location-
based data, to improving mobile engagement,
hotels are beginning to make better use out of
the current tech tools available to them.
Check out this list for all the interesting stats
and get a head start on understanding where
the industry is headed.
Read more
6 Mega-Trends
In Hotel Technology

5. A very useful modern guide to hotel marketing from a guy who's been at it for a quarter century. Some key takeaways? Jim
Zito recommends using data to your advantage, collaborating, and remembering that powerful tools are just at arm's length.
Certainly lots of useful nuggets of information in this one!
Read on the Tambourine Blog
10 Things I’ve Learned
In 25 Years of Hotel Marketing

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My name is Toni, I’ve been a Director of Sales
and Marketing in hotels for more years than I can
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I recently came across SnapShot and loved the
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more about it.
If you want to find out more about analytics book a
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through of how this can help you manage your
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7. Check the
fine print,
people!
“
”- Barb Darrow
Image source: Tableau
Who Owns
The Data?
It’s About to Get A Lot
Trickier
Here’s a great article in Fortune on the
difficulty of accessing your own data. Yet,
hospitality isn't the only sector with this
issue. Cities and municipalities will begin to
have the same challenge- how to access the
data they need without paying an arm and a
leg for the "privilege." That’s because the
Internet of Everything AKA IoT means
sensors around public and private spaces
will be collecting data all the time. Who owns
that data, still seems up for debate.
Read on Fortune

8. Ever wonder what an Asset Manager’s responsibilities are? Or what they do in general for
hotels? How has asset management changed in the “digital age?” Learn the basics of how
modern Hotel Asset Management works in this instructional walkthrough by Asset Manager
and consultant Alex Slors.
Read on our Blog
Modern Hotel Asset Management, Part 1
Guest Blog by Consultant Alex Slors

9. We often think of data as cold and calculated. Not human. But data is generated by humans, and understood by humans. It
just takes a different perspective, sometimes, to help us better understand the implications data can have, and importantly,
the possibilities it enables. Take this entertaining TED Talk by artist and data whiz R. Luke DuBois as a great reminder.
Watch on TED
Insightful Human Portraits Made from Data
A TED Talk by R. Luke DuBois

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11. Here’s a look at how you can use tech and
data to customize and improve the guest
experience, from the time they book
through arrival. (It's pretty useful during
their stay and after their departure, too).
Everything from destination marketing,
personalized emails (and other
communication tools), and building better
guest profiles.
Read on eHotelier
How Technology
Can Improve the
Guest Experience
Before Arrival

12. Stefan Tweraser explains the need for design thinking in hospitality technology, and not just on the front-end, where
customers often encounter beautifully-designed hotel websites. We need good design on the back-end, too so hotel staff
can do their jobs better, faster, and focus on what really matters: guest experience.
Read on our blog
Behind the Curtain
Design Thinking in Hotel Technology

13. This detailed expert’s account of the history
of cloud computing in hospitality is your
required reading for the week. It turns out
that the hospitality industry is not always the
quickest when it comes to adopting new
technology. Fortunately, cloud computing is
finally pervasive enough to offer hotels a
secure, and immediately updateable
solution.
Hey You,
Get Off My Cloud!
Surviving the Transition to
"Community Model" Software
Read on HiTEC Bytes

14. It's obvious Airbnb is employing extensive
data-driven strategies throughout their
work– from their data-informed marketing
initiatives (86% of Airbnbers prefer a
"local's experience") straight up through
their newly revamped booking engine that
uses algorithms to pair those looking for a
place to stay with relevant options. This hot
industry topic just got even hotter-er.
Read on Ad Week
Put Away The
Selfie Stick
And Live Like a Local,
Urges Airbnb

15. In case you missed it, here’s our recap of the top stories in hotel data and analytics from last month.
Some great reads in here, including articles on ITB, Excel tips, Big Data 101, and much more. Until next time.
Read on our blog
Hotel Data & Analytics News - March 2016
Our Recap from Last Month

16. At SnapShot, we believe hoteliers should have
a right to their data, and a right to use it
intelligently. That's why we built SnapShot
Analytics. Analytics is a cloud-based hotel
analytics tool that presents a comprehensive
overview of your hotel data on a powerful yet
intuitive dashboard. Everything you need in
one place: PMS data, benchmarking, pricing,
web analytics, and social media stats. Dig as
deep as you want, or keep it surface level for
immediately actionable intelligence.
Click below to learn more about us.
Learn more
About Us
Everything you need to see,
nothing you don’t.
HOTEL ANALYTICS
www.snapshot.travel
This Hotel Data and Analytics monthly news
roundup is brought to you by Clay, Martin,
and the SnapShot team.
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Did we miss something?
Feedback always welcome at news@snapshot.travel