This document provides recommendations for where to find high-quality content to share on social media. It suggests focusing on niche sites like Feedly, Pinterest, bookmarking sites like Reddit and Digg, and Slideshare rather than large sites that are already widely shared. Google Alerts is also recommended to find relevant articles based on keywords. The goal of sharing other content is to build expertise, visibility, connections, and stay top-of-mind with followers.

1. WHERE TO FIND
THE BEST
CONTENT
TO SHARE

2. How do I do it right?
Where do I find the
right content?
SOCIAL MEDIA HAS
BECOME A RACE OF
WHO WILL SHARE THE
MOST INTERESTING
PIECES OF CONTENT
AND WHO WILL BE THE
FIRST ONE TO SHARE IT.

3. WE WOULDN’T
RECOMMEND FOCUSING ON
THE BIGGEST PLATFORMS
LIKE MASHABLE OR
BUZZFEED BECAUSE:
These sources have a large following so
it won’t be news to anyone if you share it.
Their content is already widely shared
so it’s unlikely to make much of an impact.
2
1 However, if you do decide to share
the news, it would be better if you
add your own opinion to it. Writing a
short blog about it and redirecting
the traffic to your site is a good way
to capitalise on trends.

4. WHY SHARE OTHER
PEOPLE’S CONTENT?
Build your reputation
Be known for what you love and
what you’re good at. Sharing is a great
way to demonstrate your expertise.
Become a go-to person
Be recognized as a source of
value in your niche.
Elevate your visibility
Grow your fans and followers
significantly by keeping your social
accounts up-to-date and interesting.
Grow connections
It's a new way to make friends in your
industry especially with the experts
and influencers. Keep in mind: Share
other people's content as you would
want your own to be shared.
Remember to mention them or source
the author.
Stay top-of-mind with your followers
Stay connected with your fans, you
need to post regular updates that
matter to them. So when they need
something, you will be the first one
they turn to.

5. A great tool for browsing through
your favourite sites.
You don’t have to visit each site
separately, thanks to Feedly
everything is in one place. And you
can divide content into categories
(e.g. sites about social media
together, tech,
seo etc. whichever way you like).
It also marks the articles you have
read already.
A great tool to use daily when
reading your favourite content.
FEEDLY

6. Although Pinterest is not as time sensitive as Feedly, it is also
a great source of good content. Plus, it usually has great
creatives that go with the content.
It’s a good alternative because it rarely has the same content
as other social media platforms. Find the content on Pinterest
and share somewhere else!
PINTEREST

7. BOOKMARKING
Bookmarking is not only a great way to share your own content,
it’s also a perfect way to reach interesting sites on the Internet.
Stumbleupon is one of the tools, you simply select the category
you’re interested in and based on how many people like the site
you get a chance to see the content and also decide whether you
like it or not (and if you do you can, of course, share it on social).
Other bookmarking tools:
REDDIT
DIGG
FARK

8. Another great source of insightful
presentations. It’s not that
common to share content from
Slideshare so you don’t have to
fear duplication and the content
range is huge. Plus, it’s owned
by LinkedIn so when shared on
LinkedIn it gets a nice preview.
SLIDESHARE

9. Good old Google.
Use Google Alerts to receive email updates related to
your industry. Go to Google Alerts and enter the keyword
or search query you want to monitor. You will receive a
list of interesting articles based on the queries you enter.
GOOGLE ALERTS

10. DON’T HAVE TIME FOR
THIS?
Get in touch and let us
handle your social
media profiles!
The Integrated Communications Agency
www.plus1comms.com
hello@plus1comms.com
plus1comms
Plus1comms
Plus1comms