I am a simplicity loving designer-at-heart and spent 10+ years in fashion, concept and print design. Through my natural passion towards simple, aesthetically pleasing design and empathy for others, I love to design experiences as UX/UI Designer, that delight and make people lives a little easier.

1. Painting Beekeeping Tea Fashion Yoga
Anna
Benami
UX/UI Designer
OBJECTIVE
Former fashion designer turned UX Designer committed to creating
memorable experiences that combine concept design and branding.
Dedicated to harnessing empathetic mindset and broad perspective in all
product areas to creating human-centered design solutions that fill people’s
needs in a meaningful way, looking to take on a UX Designer role.
CAREER HISTORY
CareerFoundry | UX Designer Certification | 2018 - Present
• 500+ hours of training with industry leading mentors; which was
designed by experts from companies like Apple and Amazon.
• Focus on data -driven UX methods with a comprehensive, hands-
on training spanning from user research to user journeys, to
information architecture, wireframing, prototyping and
conversion rate optimization.
Helsinki Polytechnic Stadia | Bachelor’s Degree, Fashion Design | 2001
Helsinki City College | Clothing Technician Degree | 1998
Vince | Key Holder Supervisor | Tyson’s Corner, VA Sept/ 17 - present
• Identified improvement points in the sales process using human-
centered design thinking methods to improve company revenue.
• Explored and mapped new ideas to improve company MPOS system
with human centered approach.
• Created mobile and web application for freelance fashion designers and
small business owners using Balsamic, Sketch, Invision, Flinto and
industry research tools. www.annabenami.design/fashion-design-mentor
Stockmann Plc. | Designer | Helsinki, Finland Aug / 04 - Jan/ 16
• Designed several multimillion-dollar fashion brands Scandinavia’s
biggest department store for over 10+ years with Adobe Creative Suite.
• Generated value with branding and concept development for 3 different
brands resulting in successful launches with up to 42% sales growth.
• Applied stategic thinking to design brands a with a focus on user’s needs
and business goals.
• Worked with the team on all aspects of iterative product development
process, from competitive audit, business requirements and defining
customer mental models, to CAD sketching, prototyping and design
guidelines & specifications for development.
• Identified and solved complex problems, and created prototypes to
communicate design to potential users and stakeholders.
• Integrated Personas to help understand the needs and motifs of
customers and improve strategic targeting.
User Research
Personas
Journey Maps
Information Architecture
Task Analysis & User Flows
Sitemaps
Wireframes & Prototypes
Usability Testing
User Interaction Design
Branding
Concept Design
UX DESIGN SKILLS
Adobe Creative Suite
Sketch
Balsamic
InVision
Flinto
Prott
LucidChart
Keynote | Microsoft Office
Mac | PC
TOOLS
SWEDISH
Mid. level
FINNISH
Mother
language
LANGUAGES
INTERESTS
EDUCATION
12200 Cedar Hill Drive
Silver Spring,
MD 20904
USA
Address
301.712.8525
anna.k.benami@gmail.com
www.annabenami.design
www.linkedin.com/in/annabenami
Contact
PROJECTS
Fashion Design Mentor | UX/ UI designer July/ 18 - Feb/ 19