SlideShare a Scribd company logo
INTERNATIONAL BUSINESS
WHEN CULTURE DOES NOT TRANSLATE
PRESENTED TO: PRESENTED BY:
PROF. R SUGANT SAURAV DAS
REASONS FOR DIFFERENCE
 Power distribution - Whether the members of the society follow the hierarchical
approach or the egalitarian ideology?
 Social relationships - Are people more individualistic or they believe in
collectivism?
 Environmental relationships - Do people exploit the environment for their
socioeconomic purposes or do they strive to live in harmony with the
surroundings?
 Work patterns - Do people perform one task at a time or they take up multiple
tasks at a time?
 Uncertainty & social control - Whether the members of the society like to avoid
uncertainty and be rule-bound or whether the members of the society are more
relationship-based and like to deal with the uncertainties as & when they arise?
CHALLENGES
 How can managers adapt individual employee and the organization as a whole to
the realities of the working in a global marketplace.
 Perception - Employees from developed countries consider people from
developing or under-developed countries to be inferior.
 Inaccurate biases - Stereotypical biasness like “Chinese products are cheap and of
poor quality.
 False communication - During discussions, Japanese people nod their heads more
as a sign of politeness and not necessarily as an agreement to what is being talked
about.
APPROACHES
 Identify the dimensions of difference
 Give everyone a voice
 Protect your most creative units
 Train everyone in key norms
 Be heterogeneous everywhere
When culture dose not translate

More Related Content

What's hot

Differences in culture for ib
Differences in culture for ibDifferences in culture for ib
Differences in culture for ib
Selva Nath
 
Cross cultural management in public sector
Cross cultural management in public sectorCross cultural management in public sector
Cross cultural management in public sector
Sahithikrishna Posa
 
Individualism And Collectivism
Individualism And CollectivismIndividualism And Collectivism
Cross Cultural Management
Cross Cultural ManagementCross Cultural Management
Cross Cultural Management
Vishnu Rajendran C R
 
Understanding culture in ghrm
Understanding culture in ghrmUnderstanding culture in ghrm
Understanding culture in ghrm
sai kumar
 
Managing diversity and cross cultural issues
Managing diversity and  cross cultural issuesManaging diversity and  cross cultural issues
Managing diversity and cross cultural issues
shrinivas kulkarni
 
The meaning and dimensions of culture-Lecture-03(Helen Deresky)
The meaning and dimensions of culture-Lecture-03(Helen Deresky)The meaning and dimensions of culture-Lecture-03(Helen Deresky)
The meaning and dimensions of culture-Lecture-03(Helen Deresky)
Shifur Rahman
 
NATIONAL CULTURE AND LEADERSHIP
NATIONAL CULTURE AND LEADERSHIPNATIONAL CULTURE AND LEADERSHIP
NATIONAL CULTURE AND LEADERSHIP
Babatunde Olowookere
 
Decision making (referencial learnings)
Decision making (referencial learnings)Decision making (referencial learnings)
Decision making (referencial learnings)
Anoop Kumar Sharma
 
Cross cultural-management
Cross cultural-managementCross cultural-management
Cross cultural-management
Dr.Shivika Dutt
 
Culture / Characteristics of culture / Diversity of Culture
Culture / Characteristics of culture / Diversity of CultureCulture / Characteristics of culture / Diversity of Culture
Culture / Characteristics of culture / Diversity of Culture
Abdul Razzaq Khan
 
Trompenaars cultural dimensions
Trompenaars cultural dimensionsTrompenaars cultural dimensions
Trompenaars cultural dimensions
Prerna Sinha
 
Multiculturalism in organisations
Multiculturalism in organisationsMulticulturalism in organisations
Multiculturalism in organisations
DR.MAHESH KUMAR K.R.
 
Hofstede's Cultural Dimensions
Hofstede's Cultural DimensionsHofstede's Cultural Dimensions
Hofstede's Cultural Dimensions
Nian de Kock
 
A Framework for Cultural Change
A Framework for Cultural ChangeA Framework for Cultural Change
A Framework for Cultural Change
David Lee
 
Culture change
Culture changeCulture change
Culture change
Yolanda Reyes
 
Managing Multicultural Individuals
Managing Multicultural IndividualsManaging Multicultural Individuals
Managing Multicultural Individuals
Margareta Heidt
 
Dimensions of cultural difference
Dimensions of cultural differenceDimensions of cultural difference
Dimensions of cultural difference
International advisers
 
Hofstede's cultural dimensions
Hofstede's cultural dimensionsHofstede's cultural dimensions
Hofstede's cultural dimensions
University of Education, Lower Mall, Lahore
 
Culture
CultureCulture
Culture
KlausHeyer
 

What's hot (20)

Differences in culture for ib
Differences in culture for ibDifferences in culture for ib
Differences in culture for ib
 
Cross cultural management in public sector
Cross cultural management in public sectorCross cultural management in public sector
Cross cultural management in public sector
 
Individualism And Collectivism
Individualism And CollectivismIndividualism And Collectivism
Individualism And Collectivism
 
Cross Cultural Management
Cross Cultural ManagementCross Cultural Management
Cross Cultural Management
 
Understanding culture in ghrm
Understanding culture in ghrmUnderstanding culture in ghrm
Understanding culture in ghrm
 
Managing diversity and cross cultural issues
Managing diversity and  cross cultural issuesManaging diversity and  cross cultural issues
Managing diversity and cross cultural issues
 
The meaning and dimensions of culture-Lecture-03(Helen Deresky)
The meaning and dimensions of culture-Lecture-03(Helen Deresky)The meaning and dimensions of culture-Lecture-03(Helen Deresky)
The meaning and dimensions of culture-Lecture-03(Helen Deresky)
 
NATIONAL CULTURE AND LEADERSHIP
NATIONAL CULTURE AND LEADERSHIPNATIONAL CULTURE AND LEADERSHIP
NATIONAL CULTURE AND LEADERSHIP
 
Decision making (referencial learnings)
Decision making (referencial learnings)Decision making (referencial learnings)
Decision making (referencial learnings)
 
Cross cultural-management
Cross cultural-managementCross cultural-management
Cross cultural-management
 
Culture / Characteristics of culture / Diversity of Culture
Culture / Characteristics of culture / Diversity of CultureCulture / Characteristics of culture / Diversity of Culture
Culture / Characteristics of culture / Diversity of Culture
 
Trompenaars cultural dimensions
Trompenaars cultural dimensionsTrompenaars cultural dimensions
Trompenaars cultural dimensions
 
Multiculturalism in organisations
Multiculturalism in organisationsMulticulturalism in organisations
Multiculturalism in organisations
 
Hofstede's Cultural Dimensions
Hofstede's Cultural DimensionsHofstede's Cultural Dimensions
Hofstede's Cultural Dimensions
 
A Framework for Cultural Change
A Framework for Cultural ChangeA Framework for Cultural Change
A Framework for Cultural Change
 
Culture change
Culture changeCulture change
Culture change
 
Managing Multicultural Individuals
Managing Multicultural IndividualsManaging Multicultural Individuals
Managing Multicultural Individuals
 
Dimensions of cultural difference
Dimensions of cultural differenceDimensions of cultural difference
Dimensions of cultural difference
 
Hofstede's cultural dimensions
Hofstede's cultural dimensionsHofstede's cultural dimensions
Hofstede's cultural dimensions
 
Culture
CultureCulture
Culture
 

Similar to When culture dose not translate

Culture and Cross Cultural Management.pptx
Culture and Cross Cultural Management.pptxCulture and Cross Cultural Management.pptx
Culture and Cross Cultural Management.pptx
PriyaKumari353137
 
6 d model
6 d model6 d model
Cross cultural issues in global hrm
Cross cultural issues in global hrmCross cultural issues in global hrm
Cross cultural issues in global hrm
Amit Mittal
 
LESSON-1-CULTURE-AND-CULTURAL-CONDITIONG.ppt
LESSON-1-CULTURE-AND-CULTURAL-CONDITIONG.pptLESSON-1-CULTURE-AND-CULTURAL-CONDITIONG.ppt
LESSON-1-CULTURE-AND-CULTURAL-CONDITIONG.ppt
RAVENALDELAFUENTE2
 
2009leadership
2009leadership2009leadership
2009leadership
Paramjit Kaur
 
Ccdm ppt 2011
Ccdm ppt 2011Ccdm ppt 2011
Ccdm ppt 2011
qadri_saad
 
Organizational culture.pptx
Organizational culture.pptxOrganizational culture.pptx
Organizational culture.pptx
ssuser4b8aea1
 
Cultural diversity
Cultural diversityCultural diversity
Cultural diversity
0710225
 
The Meanings and Dimensions of Culture
The Meanings and Dimensions of Culture The Meanings and Dimensions of Culture
The Meanings and Dimensions of Culture
Ujjwal 'Shanu'
 
Week 2
Week 2Week 2
Cultural differences
Cultural differencesCultural differences
Cultural differences
ibc-business-strategy
 
Organization culture and climate
Organization culture and climate  Organization culture and climate
Organization culture and climate
Jatin Goyal
 
Organizational+behavior
Organizational+behaviorOrganizational+behavior
Organizational+behavior
Sachin Salvi
 
Cultue
CultueCultue
Culture and Communication in the Global Workforce.ppt
Culture and Communication in the Global Workforce.pptCulture and Communication in the Global Workforce.ppt
Culture and Communication in the Global Workforce.ppt
mohdshahyar
 
HUMAN AND CULTURAL VARIABLES IN GLOBAL ORGANIZATION
HUMAN AND CULTURAL VARIABLES IN GLOBAL ORGANIZATIONHUMAN AND CULTURAL VARIABLES IN GLOBAL ORGANIZATION
HUMAN AND CULTURAL VARIABLES IN GLOBAL ORGANIZATION
zailunnito
 
Organizational culture, ICEBERG MODEL OF CULTURE: Creating and Sustaining Cul...
Organizational culture, ICEBERG MODEL OF CULTURE: Creating and Sustaining Cul...Organizational culture, ICEBERG MODEL OF CULTURE: Creating and Sustaining Cul...
Organizational culture, ICEBERG MODEL OF CULTURE: Creating and Sustaining Cul...
Shilpi Arora
 
chapter 4.pptx
chapter 4.pptxchapter 4.pptx
chapter 4.pptx
ChristineJaudian
 
Berlitz Tips - Intercultural Communication
Berlitz Tips - Intercultural CommunicationBerlitz Tips - Intercultural Communication
Berlitz Tips - Intercultural Communication
Berlitz Corporation
 
Daniels ib14inppt 02
Daniels ib14inppt 02Daniels ib14inppt 02
Daniels ib14inppt 02
Ayid Almgati
 

Similar to When culture dose not translate (20)

Culture and Cross Cultural Management.pptx
Culture and Cross Cultural Management.pptxCulture and Cross Cultural Management.pptx
Culture and Cross Cultural Management.pptx
 
6 d model
6 d model6 d model
6 d model
 
Cross cultural issues in global hrm
Cross cultural issues in global hrmCross cultural issues in global hrm
Cross cultural issues in global hrm
 
LESSON-1-CULTURE-AND-CULTURAL-CONDITIONG.ppt
LESSON-1-CULTURE-AND-CULTURAL-CONDITIONG.pptLESSON-1-CULTURE-AND-CULTURAL-CONDITIONG.ppt
LESSON-1-CULTURE-AND-CULTURAL-CONDITIONG.ppt
 
2009leadership
2009leadership2009leadership
2009leadership
 
Ccdm ppt 2011
Ccdm ppt 2011Ccdm ppt 2011
Ccdm ppt 2011
 
Organizational culture.pptx
Organizational culture.pptxOrganizational culture.pptx
Organizational culture.pptx
 
Cultural diversity
Cultural diversityCultural diversity
Cultural diversity
 
The Meanings and Dimensions of Culture
The Meanings and Dimensions of Culture The Meanings and Dimensions of Culture
The Meanings and Dimensions of Culture
 
Week 2
Week 2Week 2
Week 2
 
Cultural differences
Cultural differencesCultural differences
Cultural differences
 
Organization culture and climate
Organization culture and climate  Organization culture and climate
Organization culture and climate
 
Organizational+behavior
Organizational+behaviorOrganizational+behavior
Organizational+behavior
 
Cultue
CultueCultue
Cultue
 
Culture and Communication in the Global Workforce.ppt
Culture and Communication in the Global Workforce.pptCulture and Communication in the Global Workforce.ppt
Culture and Communication in the Global Workforce.ppt
 
HUMAN AND CULTURAL VARIABLES IN GLOBAL ORGANIZATION
HUMAN AND CULTURAL VARIABLES IN GLOBAL ORGANIZATIONHUMAN AND CULTURAL VARIABLES IN GLOBAL ORGANIZATION
HUMAN AND CULTURAL VARIABLES IN GLOBAL ORGANIZATION
 
Organizational culture, ICEBERG MODEL OF CULTURE: Creating and Sustaining Cul...
Organizational culture, ICEBERG MODEL OF CULTURE: Creating and Sustaining Cul...Organizational culture, ICEBERG MODEL OF CULTURE: Creating and Sustaining Cul...
Organizational culture, ICEBERG MODEL OF CULTURE: Creating and Sustaining Cul...
 
chapter 4.pptx
chapter 4.pptxchapter 4.pptx
chapter 4.pptx
 
Berlitz Tips - Intercultural Communication
Berlitz Tips - Intercultural CommunicationBerlitz Tips - Intercultural Communication
Berlitz Tips - Intercultural Communication
 
Daniels ib14inppt 02
Daniels ib14inppt 02Daniels ib14inppt 02
Daniels ib14inppt 02
 

Recently uploaded

Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
my Pandit
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
Adnet Communications
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
➑➌➋➑➒➎➑➑➊➍
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
Rbc Rbcua
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Neil Horowitz
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Operational Excellence Consulting
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
Top Forex Brokers Review
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
BBPMedia1
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
dazzjoker
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
CLIVE MINCHIN
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
HajeJanKamps
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
aragme
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
JoeYangGreatMachiner
 
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
onlyfansmanagedau
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
timesbpobusiness
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
taqyea
 
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfGarments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Pridesys IT Ltd.
 
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Herman Kienhuis
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Operational Excellence Consulting
 

Recently uploaded (20)

Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
 
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
 
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfGarments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
 
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
 

When culture dose not translate

  • 1. INTERNATIONAL BUSINESS WHEN CULTURE DOES NOT TRANSLATE PRESENTED TO: PRESENTED BY: PROF. R SUGANT SAURAV DAS
  • 2. REASONS FOR DIFFERENCE  Power distribution - Whether the members of the society follow the hierarchical approach or the egalitarian ideology?  Social relationships - Are people more individualistic or they believe in collectivism?  Environmental relationships - Do people exploit the environment for their socioeconomic purposes or do they strive to live in harmony with the surroundings?  Work patterns - Do people perform one task at a time or they take up multiple tasks at a time?  Uncertainty & social control - Whether the members of the society like to avoid uncertainty and be rule-bound or whether the members of the society are more relationship-based and like to deal with the uncertainties as & when they arise?
  • 3. CHALLENGES  How can managers adapt individual employee and the organization as a whole to the realities of the working in a global marketplace.  Perception - Employees from developed countries consider people from developing or under-developed countries to be inferior.  Inaccurate biases - Stereotypical biasness like “Chinese products are cheap and of poor quality.  False communication - During discussions, Japanese people nod their heads more as a sign of politeness and not necessarily as an agreement to what is being talked about.
  • 4. APPROACHES  Identify the dimensions of difference  Give everyone a voice  Protect your most creative units  Train everyone in key norms  Be heterogeneous everywhere