In the modern age of digital marketing, it is more important than ever to establish a strong brand and build an audience. To do this, you need to understand how content syndication strategies can be used to help you build your brand and establish authority in the market.

1. And Establishing Authority
In The Market
CONTENT SYNDICATION
Strategies For Building
Your Brand

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1. Introduction
2. What is Content Syndication?
3. Why Content Syndication?
a. Brand awareness
b. Lead generation
c. Lead nurturing
a. Meta
b. Twitter
c. LinkedIn
d. Dell
e. Microsoft
f. IBM
4. Which Companies are Benefiting From
Content Syndication?
5. Content Syndication Strategies
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1. Content Syndication Strategies for Establishing
Authority
2. Getting Started – Brand Building with Content
Syndication
a.Distribution
b. Identify Influencers
c.Collaboration
d. Guest Posting
e. Syndication Networks
f. Native Advertising
6. Bottom Line
Table of Content

3. 1
In the modern age of digital marketing, it is more important
than ever to establish a strong brand and build an audience.
To do this, you need to understand how content syndication
strategies can be used to help you build your brand and
establish authority in the market.
Content syndication is an increasingly popular method of
promoting and distributing content to generate traffic. It can
be a powerful tool for growing your business and establishing
authority in the market as a B2B company. It's also a great
way to build your brand while driving more traffic to your
website.
In this guide, we'll look at how content syndication can help
you improve your business's bottom line and establish
authority in the market. These strategies will not only help
you build an excellent brand in the market, but they will also
help you generate more qualified leads and acquire more
customers for your business.
Introduction

4. 2
Content syndication is simply a method of sharing your
content across multiple websites. It's also known as guest
posting and can be used to build brand awareness and
establish authority in the market.
It allows you to create an original piece of content that can
then be shared on other sites (i.e., LinkedIn, Facebook) with
little or no attribution required. This process helps you reach
more people faster by increasing visibility for your brand
name, products/services, and industry expertise.
With the help of content syndication, businesses can reach
more people with targeted content that appeals to their
interests. This means that you'll be able to reach more people
with your message, which will increase the likelihood of
converting those interested into customers.
In addition to reaching new potential customers through
content syndication, it also helps you build your brand by
creating awareness about what you do and how you do
it—which is especially important if you're trying to grow your
business.
Content Syndication Basics
What is Content Syndication?
https://digitalzone.com/blog/what-is-b2b-content-syndication-and-why-is-it-so-important/
https://digitalzone.com/blog/what-is-b2b-content-syndication-and-why-is-it-so-important/

5. 3
Content syndication is a great way to build your brand and
establish authority in the market. It can help you increase
traffic and engagement on your site, as well as establish
yourself as an industry thought leader.As a marketing
strategy, it provides the opportunity for you to build your B2B
company's brand and establish authority in the market. It is
an effective way to increase brand awareness, generate
leads and sales, and create a better customer experience.
Here are a few
reasons why you should consider using content syndication
for building your B2B brand:
Content syndication creates awareness of your brand by
allowing your target audience to see it on other platforms.
When someone sees your content on another platform,
they are more likely to click through to your website
because they recognize the name or brand.
Why Content Syndication?
a. Brand awareness
Content syndication allows you to promote new products
or services without having to pay high advertising fees.
This can help you gain new customers and improve sales
figures by increasing your reach across multiple channels
at no additional cost.
b. Lead generation
https://digitalzone.com/blog/why-b2b-companies-should-use-paid-content-syndication-platforms/
https://digitalzone.com/blog/why-b2b-companies-should-use-paid-content-syndication-platforms/

6. 4
Content syndication allows you to nurture leads
throughout their lifecycle by providing them with relevant
information about your products or services that keep
them engaged with you until they make a purchase
decision.
c. Lead nurturing

7. 5
When a company is trying to establish its authority in the
market, there are several ways it can do so. One of these is by
building its brand through content syndication.
Companies use content syndication to establish authority in
the market and build their brands. This strategy can help
companies reach out to potential customers, as it provides
them with information regarding the products and services
they offer.
Content syndication can be used by companies that have
already established themselves in their respective markets,
as well as those that are just getting started on their way
there. It provides an opportunity for companies to gain
exposure to their products and services and help them stand
out from competitors.
Which Companies are Benefiting From Content Syndication?
Here are some B2B companies benefitting from
content syndication:
While Facebook is popularly known as a social networking
site based on sharing of content, marketers see the
platform as a great platform for content syndication.
Through Facebook Instant Articles, an HTML document
that loads fast on Facebook to help businesses tell rich
branded stories in a branded, Meta becomes one of the
companies benefiting from content syndication via
audience. With Instant Articles, marketers can view
Insights to understand and track their campaigns and
results.
Meta
https://www.meta.com/

8. 6
Twitter is another platform that benefits from content
syndication. Whether it is through ads or threads,
syndicating your content on Twitter provides greater
opportunities to make better use of your content. With
marketers using Twitter as a content syndication tool,
Twitter helps them promote the content, and benefits
more audiences from this rich content.
Twitter
From a branding perspective, using LinkedIn as a content
syndication platform helps boost SEO results and
increase online visibility. Many B2B businesses come to
LinkedIn to syndicate or promote their content. With the
post reaching more target audiences and pulling
audiences to LinkedIn, the platform gets more users who
consume the syndicated content.
The company has been using content syndication to
create a brand presence for many years. For example, it
runs a blog with content from its employees, which is
syndicated across the Web. This allows Dell to establish
authority in the market and build a strong brand by
associating itself with high-quality content that helps
customers make informed buying decisions.
LinkedIn
Dell
https://twitter.com/
https://www.linkedin.com/
https://www.dell.com/en-us

9. 7
The software giant has been using content syndication to
establish authority on topics related to its products and
services since at least 1997 (when it created TechNet)
when it started publishing articles on its site, which were
then linked back to other sites. Since then, Microsoft has
built an extensive network of links to other sites and
content providers via social media platforms like Twitter
and Facebook as well as other blogs and forums.
Microsoft
IBM also uses content syndication as part of its efforts to
establish authority in the market. For example, it recently
launched IBM Smarter Solutions for Businesses — a
website that provides resources for small businesses on
topics such as cloud computing and analytics — based on
recommendations from bloggers who work for IBM or
who have published similar material elsewhere on the
Web.
IBM
https://www.microsoft.com/en-us
https://www.ibm.com/us-en/

10. 8
The most important thing for any business is to establish its
brand authority. Brand authority is the trust and respect that
a company has for its customers, employees, and other
stakeholders. Brand authority is created by building
relationships with your customers and stakeholders.
Content syndication is a strategy that allows you to build your
brand authority in the market by sharing content with other
companies and organizations. The content syndication
strategies below can help you build brand authority in your
market.
Content Syndication Strategies
a. Content Syndication Strategies for
Establishing Authority
You can distribute your content across multiple platforms,
such as Facebook and LinkedIn so that it reaches more
people. You can also distribute across other platforms like
Medium, Hackernoon, Hashnode, etc. This strategy is
especially effective when you are starting and want to reach
a wide audience quickly.
b. Distribution
https://digitalzone.com/blog/5-winning-content-syndication-strategies-for-b2b-companies/
https://digitalzone.com/blog/5-winning-content-syndication-strategies-for-b2b-companies/

11. 9
Identify influential people in your industry who know how to
create great content. You can then reach out to them and ask
if they would be willing to share your content with their
followers. This strategy is great if you have a smaller
company or organization because it allows you to reach out
to an influencer who could share your content directly with
her audience, which could result in more exposure for all
involved parties.
c. Identify Influencers
Collaborating with other organizations or companies can help
spread the word about your brand's expertise in the market.
For example, if there is a new product being released by one
of your competitors, why not reach out and see if they would
be willing to work together on creating something unique?
Collaborations like these can help bring exposure to your
brand and the brand you’re collaborating with.
d. Distribution
This approach also involves affiliations with third parties. As a
guest writer, you contribute original content to a brand's
website by guest posting your content on a third-party
website. With your content existing on that website, you
increase your chance of being seen by your target audience
and even potential customers. Guest posting on a website
that has an established brand authority in the market makes
it easier for people to trust your B2B company.
e. Guest Posting

12. 10
Another content syndication strategy for building your brand
authority is by syndicating on syndication networks. With
content syndication networks, especially when your
syndication is paid for, you get your brand message seen by
visitors on the websites of established companies. Outbrain
is an example of a syndication network. This network displays
links to your content on sites like Wall Street Journal, CNN,
Fast Company, Reuters, and many others.
f. Syndication Networks
Native advertising is a form of paid media that is used to
distribute content that is relevant to the target audience. For
example, if you're running an ad on Facebook for your
business' website, it's not just any old article about how great
the company is. It's instead an article about how great their
product works and why it would be right for you! This type of
ad has been designed specifically with one goal in mind:
getting people who are looking at your page interested in
reading more content from you (and hopefully buying
something).
Native advertising can also help drive traffic back into other
areas where people are already familiar with you and want
more information about what you offer—like your blog posts
or social media pages—or even introduce new audiences
altogether by providing valuable information through your
original content creation process!
d. Native Advertising
https://www.outbrain.com/

13. 11
Content syndication is an effective way to promote your
brand and establish B2B brand authority in the market.
Brand building is a critical aspect of content syndication, and
it can be especially difficult for businesses that are new to the
industry.
However, with careful planning and execution, you can create
a strong brand identity and establish your company as an
authority in your market.
The first step in building your brand is to understand what
makes a good brand. A good brand has a unique voice that
stands out from other brands in its industry. It also
establishes trust with consumers by being authentic and
honest with them.
To create this type of brand, you need to connect with people
who are already interested in the topic you're covering or the
product you're offering. This will help you find customers who
have similar interests or needs as yours.
Once you've established these connections, it's time to share
valuable content with them that helps them solve problems or
improve their lives. By doing so, you're establishing yourself
as an expert within your field and giving people confidence
that what they're reading is worthwhile information that can
help them succeed.
Getting Started –
Brand Building with Content Syndication
https://digitalzone.com/blog/5-syndication-tools-to-spread-your-brand-thick-on-the-web/

14. 12
Content syndication is a great way to help you build your
brand and establish authority in the market. It’s also a great
way to drive more traffic to your site, which means more
potential customers for your business.
It allows you to create content that other sites are sharing and
promote it via social media and third-party websites. When
you do this, you can drive more traffic to your website and
establish yourself as an industry thought leader.
Content syndication also helps build trust with customers by
allowing them to see what others think about their products
or services before they purchase from them (if they even take
advantage of it).
Content syndication strategies for B2B companies are no
different than the strategies for any other brand or company.
The only difference is that there are more opportunities to
reach your audience and engage them with the right content
at the right time. If you’re looking to establish brand authority
and build a loyal customer base, then you need to think
outside of the box when it comes to content syndication.
If you have questions about how get started with content
syndication for your business, read our guide on how to
create a content syndication campaign or reach out to
Digitalzone today!
Bottom Line
https://digitalzone.com/blog/how-to-create-a-b2b-content-syndication-marketing-campaign/